Arifai, Ahmad Adi
Universitas Muhammadiyah Palembang

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HARGA, KUALITAS PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN TAS KW CARTIER DI KALANGAN MAHASISWI SEBAGAI PENUNJANG PENAMPILAN KULIAH Arifai, Ahmad Adi; Trihandayani, Zaleha
Jurnal Ekonomi Global Masa Kini Vol 8, No 3
Publisher : Jurnal Ekonomi Global Masa Kini

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Price, product quality and brands purchase decision against kw cartier bags among students of Economics Faculty and Business University Muhammadiyah Palembang. The goal is to know whether there is influence of price, product quality and brand against purchasing decision kw cartier bags among students of Economics Faculty and Business University Muhammadiyah Palembang. The population in this study are female students of Economics Faculty and Business who use kw cartier bag whose number is unknown. samples taken 100 female students 2013/2014 using kw cartier bag with purvosive sampling technique. based on result of multiple linear regresi yield function Y = 3,960 + 0,367X1 + 0,210X2, it means that price and quality of product influence to purchase decision. test F with significant (0,000) and α (0.05) F count <Ftable then there is influence price, quality product and brand against purchase decision kw cartier bag. Test t with t arithmetic price of 3.814 and t table 1.985 tcount> ttable means there is influence of price against decision purchase kw cartier bag. t arithmetic product quality of 2.214 and t table 1.985 tcount> ttable means there is Influence of  quality product against decision purchase kw cartier bag. t arithmetic brand of 0.778 and t table 1,985 t count <ttabel, meaning there is no influence on brand decision purchase kw cartier bag. determination test with a value of 24.5%, meaning that the purchase decision variable can be explained by the variable price and quality product of the remaining 24.5% is explained by other variables that are not examined.Keywords : Purchase decision, price, quality product and brand
PENGARUH KEPEMIMPINAN MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA CV. ARWANA MAS PALEMBANG. Arifai, Ahmad Adi
Jurnal Ecoment Global Vol 3, No 1
Publisher : Jurnal Ecoment Global

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Penelitian ini membahas tentang pengaruh kepemimpinan, motivasi dan disiplin kerja terhadap kinerja karyawan pada CV. Arwana Mas Palembang. Dengan masalah adalah adakah pengaruh kepemimpinan, motivasi dan disiplin kerja terhadap kinerja karyawan di CV. Arwana Mas Palembang. Sampel dalam penelitian ini sebanyak 41 orang, dengan menggunakan tenik simple random sampling. Data yang digunakan adalah data primer dan data sekunder. Metodepengumpulan data melalui kuesioner dan dokumentasi. Analisis data yang digunakan adalah analisis kualitatif dan kuantitatif. Teknik analisis menggunakan regresi liniear berganda, uji F (simultan), uji t (parsial). Hasil pengujian yang telah dilakukan dari penelitian ini menunjukkan bahwa hasil perhitungan regresi linier berganda yang didapatY= 6,601 + 0,797X₁ + 0,210X ₂ + 0,319X₃untuk uji F didapat Fhitung(26,270) ≥ Ftabel (2,86), artinya ada pengaruh kepemimpinan, motivasi dan disiplin kerja terhadap kinerja karyawan di CV. Arwana Mas Palembang. Untuk uji t variabel kepemimpinan (X1) diperolehthitung(6,708) ≥ ttabel(2,022),artinya kepemimpinan secara parsial berpengaruh terhadap kinerja karyawan. Uji t variable motivasi (X2) diperoleh thitung (2,235) ≥ ttabel(2,022), artinya motivasi secara parsial berpengaruh terhadap kinerja karyawan.Uji t variable disiplin (X3) diperoleh thitung (2,838) ≥ ttabel (2,022), artinya disiplin secara parsial berpengaruh terhadap kinerja karyawanKata Kunci: Kepemimpinan, Motivasi, Disiplin Kerja dan Kinerja Karyawan.