Trihandayani, Zaleha
Universitas Muhammadiyah Palembang

Published : 2 Documents
Articles

Found 2 Documents
Search

HARGA, KUALITAS PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN TAS KW CARTIER DI KALANGAN MAHASISWI SEBAGAI PENUNJANG PENAMPILAN KULIAH Arifai, Ahmad Adi; Trihandayani, Zaleha
Jurnal Ekonomi Global Masa Kini Vol 8, No 3
Publisher : Jurnal Ekonomi Global Masa Kini

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.572 KB)

Abstract

Price, product quality and brands purchase decision against kw cartier bags among students of Economics Faculty and Business University Muhammadiyah Palembang. The goal is to know whether there is influence of price, product quality and brand against purchasing decision kw cartier bags among students of Economics Faculty and Business University Muhammadiyah Palembang. The population in this study are female students of Economics Faculty and Business who use kw cartier bag whose number is unknown. samples taken 100 female students 2013/2014 using kw cartier bag with purvosive sampling technique. based on result of multiple linear regresi yield function Y = 3,960 + 0,367X1 + 0,210X2, it means that price and quality of product influence to purchase decision. test F with significant (0,000) and α (0.05) F count <Ftable then there is influence price, quality product and brand against purchase decision kw cartier bag. Test t with t arithmetic price of 3.814 and t table 1.985 tcount> ttable means there is influence of price against decision purchase kw cartier bag. t arithmetic product quality of 2.214 and t table 1.985 tcount> ttable means there is Influence of  quality product against decision purchase kw cartier bag. t arithmetic brand of 0.778 and t table 1,985 t count <ttabel, meaning there is no influence on brand decision purchase kw cartier bag. determination test with a value of 24.5%, meaning that the purchase decision variable can be explained by the variable price and quality product of the remaining 24.5% is explained by other variables that are not examined.Keywords : Purchase decision, price, quality product and brand
TANGGUNG JAWAB APARAT DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPERCAYAAN MASYARAKAT KABUPATEN OGAN KOMERING ULU SELATAN Trihandayani, Zaleha
Jurnal Ilmu Manajemen Vol 2, No 2 (2013): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v2i2.309

Abstract

This research has an eye to know the affection from responsibility of government officer and quality of service, to influence trust of society and government. The research design which is used contains of questionnaire tooffice and client counted 108 respondents. The result of answer is analysed statistically by using moment product with pearson which is operated with SPSS 16 for Windows. The result of this research indicates that there is a correlation among responbility of government officer and quality of service, to influence trust of society and government with F – Count is 47.859 meaning bigger than F – Table with trust storey; level 99% that is 4,79. Thereby Ho refused and Ha accepted by its meaning. There is a positive correlationamong responbility of government with hand in glove correlation storey level. R2 (determination) reside at number 46,7% its meaning the percentage isaffecting among responbilty of government officer and quality of service, to influence trust of society and government. It is counted 53,3% the rest influenced by other factor which don’t be commented in this research while equation had this research is Y = 16,860 + 0,523.X1 + 0,347 X2..