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PENGARUH EVENT TERHADAP CITRA MEREK MAJALAH FEMINA Syahrinnisa, Gea Wahyu; Sarma, Ma'mun
Jurnal Manajemen dan Organisasi Vol. 10 No. 3 (2019): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v10i3.30154

Abstract

The print media industry dealing with large business competition due to the rise of online media. Online media provides convenience to access information. Print media utilizes online media as an information provider and a media promotion. Femina is one of the Indonesia print media merging between print and online media. Femina do marketing communication, one of them is event. This study aims to (1) identify the Femina event participants, (2) analyze the participant?s perceptions regarding the conduct of Femina?s event, and (3) analyze the effect of the event to the brand image of Femina Magazine. Sampling was employed by quota sampling. Respondents were 41 people which are collected when the event was performed: Healthy Action with Mama Lime and Femina, and Enchaunter L'amour Extraordinare. Data processing and analysis using Structural Equation Models (SEM) with software SmartPLS 2.0. The results showed that the majority of respondents? characteristics in accordance with Femina reader segmentation and perception of the participants? event are good. The uniqueness, atmosphere and service of the event are significant to the brand image of Femina Magazine.
ANALISIS FAKTOR MANAJEMEN PENGADUAN PELAYANAN KESEHATAN PUSKESMAS DINAS KESEHATAN KOTA TANGERANG SELATAN Fahriza, Fahriza; Cahyadi, Eko Rudy; Sarma, Ma'mun
JURNAL ILMU MANAJEMEN Vol 13, No 1 (2016): Januari
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v13i1.22225

Abstract

Penelitian ini bertujuan menganalisis faktor dalam manajemen pengaduan pelayanan kesehatan di 21 Puskesmas Kota Tangerang Selatan. Pengambilan sampel pada penelitian ini menggunakan  metode purposive  sampling yaitu  sebanyak 5 orang responden pasien/keluarga pasien rawat inap untuk setiap puskesmas dan 1 responden internal (Kepala Puskesmas/Kepala Tata Usaha Puskesmas) untuk setiap puskesmas. Kuisioner yang  terkumpul diolah  menggunakan metode Pearson Chi Square dan Metode Regresi Logistik. Tujuan penelitian ini adalah (1) menganalisis keluhan yang dihadapi masyarakat dan menganalisis kinerja manajemen pengaduan puskesmas di Kota Tangerang Selatan; (2) menganalisis faktor-faktor apa yang mempengaruhi terlaksananya manajemen pengaduan masyarakat yang efektif. Berdasarkan hasil penelitian rendahnya kinerja penanganan pengaduan di pelayanan kesehatan puskesmas Kota Tangerang Selatan karena kurang responsifnya manajemen mengelola keluhan-keluhan penting terkait masalah berikut ini, yaitu: (1) masalah kenyamanan fasilitas kamar mandi dan ruang tunggu; (2) masalah tenaga medis belum sesuai pelayanannya; (3) masalah keterbatasan jumlah tenaga medis; (4) masalah kebersihan lingkungan puskesmas dan; (5) masalah pungutan biaya bagi pasien. Adapun faktor yang paling berpengaruh terhadap kinerja manajemen pengaduan di Puskesmas Kota Tangerang Selatan adalah faktor ?Manajemen Data Pengaduan?
PENGARUH ENTREPRENEURIAL MARKETING DAN KEBIJAKAN PEMERINTAH TERHADAP DAYA SAING INDUSTRI ALAS KAKI DI BOGOR Septiani, Stevia; Sarma, Ma'mun; Limbong, Wilson H.
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.997 KB) | DOI: 10.29244/jmo.v4i2.12617

Abstract

Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS
ANALISIS SIKAP PEGAWAI TERHADAP PERILAKU PELAYANAN PUBLIK (STUDI KASUS DI BP2T KABUPATEN SRAGEN DAN KABUPATEN SIDOARJO) Winarni, Puji; Sarma, Ma'mun; Gani, Darwis S; Hatmodjosoewito, Soenarmo
Jurnal Penyuluhan Vol. 8 No. 1 (2012): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.622 KB) | DOI: 10.25015/penyuluhan.v8i1.9895

Abstract

The implementation of Quality Management System (ISO 9001) by BP2T in both Sidoarjo and Sragen Districts has been considered successful in transforming the existing paradigm of service which had been criticized as being irresponsive, untrustworthy, and not oriented toward public interest. The existence of service culture oriented toward public interest has been in doubt due to the prevailing perception that quality culture has not developed within the Government?s bureaucratic environment. This study has aimed at: 1) analyzing the Government employers? attitudes toward the implementation of ISO 9001: 2) explaining the impacts of the attitudes on the service behaviors among those Government employers who are more responsive toward the public interest. The study shows that there has been a significant positive attitude among the employers toward the implementation of ISO 9001 which has, in turn, positively correlated with their responsive service to the public.Key words: ISO 9001, employees? attitudes and behaviors, BP2T, Government employers
KINERJA BALAI PENYULUHAN PERTANIAN (BPP) DAN DAMPAKNYA PADA PERILAKU PETANI PADI DI SULAWESI SELATAN Jamil, Muh Hatta; Jahi, Amri; Gani, Darwis S; Sarma, Ma'mun; Purnaba, I Gusti Putu
Jurnal Penyuluhan Vol. 8 No. 2 (2012): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.541 KB) | DOI: 10.25015/penyuluhan.v8i2.9885

Abstract

This research was aimed to know factors related to the action programs as a representation of BPP performance and relationship between factors that potentially increase BPP performance and their impacts to the behavioral changes of ricefield farmers in South Sulawesi. Population of this research were all BPP located in 15 districts (regencies) in South Sulawesi (176 sub-districts/150 BPP). Determination of samples used Slovin method, number of samples was 109 BPP located within 109 sub-districts. Research design was done based on the ex post facto with method design of survey and interviews using questionnaires. Design of data analysis used approach of Structural Equation Modeling (SEM) model applying LISREL program. Results of the research showed that variables of BPP development, BPP management, human resources, guided farmers, BPP resources, and BPP adaptation were significantly influencing the action programs as BPP representative performances with correlation coefficient (R2) was 0.72, the remaining 28 percent was affected by other factors outside of the study. Those factors directly influenced each others both insignificant and significant at ? = 0.05. Besides that, they also indirectly influenced farmer behavior as much as 0.78 unit. The influence of action program as representation of BPP performances to the farmer behavior was indicated by correlation coefficient (R2) of 0.61, the remaining 39 percent was influenced by other variables outside of the study. Strategic implication of this research become important to the farmer behaviors, and to the development of BPP performances through action programs to a better direction by considering BPP development, BPP management, human resources, guided farmers, BPP resources and BPP adaptation.Keywords : Performances, development, management, resources, adaptation, action program, farmer behavior, BPP
PERSEPSI PEMUDA TERHADAP PERANAN KARANG TARUNA DALAM PENANGANAN MASALAH SOSIAL Handayani, Annisa Yulia; Purnaningsih, Ninuk; Sarma, Ma'mun
Jurnal Penyuluhan Vol. 11 No. 1 (2015): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.431 KB) | DOI: 10.25015/penyuluhan.v11i1.9927

Abstract

The government should work with the elements of society to solve a growing social problem, including organizations that exist at the village level. Karang Taruna as one of the youth organizations, is a partner that could take the role in solving social problems. The purpose of this study is to determine how youth perceptions of the Karang Taruna role and the factors that influence these perceptions. Descriptive analytical study design by incidental sampling techniques to 93 youths carried out at Bogor City. Data collection was conducted between February until April 2014. Processed data using regression analysis. The results showed that age, education, motivation, experience, interaction with organization, social environment, knowledge about the social problem and knowledge about karang taruna role in the implementation of social welfare influence statistically significant to youth perceptions about Karang Taruna?s role in solving social problems.Keywords: role, karang taruna, perception, social problems, karang taruna
TINGKAT KINERJA PENYULUH PERTANIAN DI KABUPATEN OGAN KOMERING ULU (OKU) SELATAN Hernanda, Tiara Aprilia; Fatchiya, Anna; Sarma, Ma'mun
Jurnal Penyuluhan Vol. 11 No. 1 (2015): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.127 KB) | DOI: 10.25015/penyuluhan.v11i1.9937

Abstract

The existence of professional agri-extension worker is main extension?s issue to move it effectively and efficiently. Professionalism related with agri-extension worker?s performance. The existing main problem is agri-extension worker?s performance in Indonesia is quite low. It is because of agri-extension worker has low individual quality, include in some district in South Sumatera. Therefore, the objectives of this study is to measure the performance of agri-extension worker. The research used a survey method with quantitative and qualitative approach. It conducted in South Ogan Komering Ulu (OKU) District, South Sumatera Province, with census method to sampling. The respondents of the study were 65 of agri-extension workers. The scoring method used the measurement indicators from The Regulation of Minister of Agriculture Number. 91/Permentan/OT.140/9/2013. Overall performance of agricultural extension agents in South OKU District is in well category. It is supported by the worker's ability to prepare and implement extension?s activities. However, there are shortcomings in terms of extension?s evaluation had been done. Thus, it is required a continuous evaluation.Keywords: extension performance, extension, extension worker
PENGEMBANGAN INDUSTRI KECIL DAN RUMAH TANGGA ALAS KAKI DALAM MENUJU KEBERLANJUTAN USAHA DAN MENGHADAPI CHINA-ASEAN FREE TRADE AGREEMENT Sarma, Ma'mun; Dewi, Farida Ratna; Siregar, Edward H
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.369 KB) | DOI: 10.29244/mikm.9.1.67-75

Abstract

Although the footwear industry is one sector of the small and medium industries which supported by the government, but the development of the industry is still relatively low. Various government policies have been made related to export and import settings, however the policies do not seem to provide significant benefits to the national development of the footwear industry. The condition is further exacerbated by the implementation of CAFTA (China-ASEAN Free Trade Agreement) in Indonesia.  The lack of preparedness of local industry in the face of Chinese products in the country is feared to suppress the competitiveness of local products become increasingly weak. Therefore, the main objective of this study is to analyze the factors that influence the development efforts of small and household footwear industries and to analyze the effect of CAFTA on the sustainability of small and household footwear industries. The research was conducted in Bogor (district  and city) which is a center of footwear industry in Indonesia. The respondent of the study consists of the leading small and household industries   taken by purposive sampling with 100 respondents. Data were analyzed using the statistical descripitive and Structural Equation Modeling (SEM). Based on SEM analysis, the results indicate that efforts to develop small and household footwear industries directly affected by motivation efforts of the entrepreneurs in this industry and the government policies that facilitate the entrepreneurs in this industry.  Increasing the development of business sustainability is also directly influenced by the characteristics of the entrepreneurs who are able to optimize productivity and the CAFTA implementation which is responded by good competitiveness from the local industry.
STRATEGI PENGEMBANGAN USAHA BUDIDAYA IKAN KONSUMSI AIR TAWAR DAN IKAN HIAS AIR TAWAR PADA KELOMPOK MITRA POSIKANDU KABUPATEN BOGOR Nugroho, Bagus Dwi; Hardjomidjojo, Hartrisari; Sarma, Ma'mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.39 KB) | DOI: 10.29244/mikm.12.2.127-136

Abstract

Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).
PERENCANAAN KREDIT INVESTASI DALAM PENGEMBANGAN INDUSTRI KECIL MENENGAH PAKAN TERNAK DI PT AFI Tampubolon, Ronald Giok; Sarma, Ma'mun; Hartoyo, Sri
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.008 KB) | DOI: 10.29244/mikm.6.1.20-28

Abstract

Generally, small and medium scale industries  (SMI?s) are individual enterprises or a factories which is closed in operating the enterprise by just relying on very limited equity. To sustain the development of the enterprise needs a credit from a bank which is one of the important  source funds of the working of capital for the developing investment capital purchasing of goods capital. In general, the aims of the research is to know the requirements to obtain the credit on a special scale (1) Studying internal and external factors which influence the development of the PT AFI enterprise; (2) Analyzing the development enterprise plan and the importance source of the funds from outside in the form of investment credit for increasing the production capacity of PT AFI. Collecting data is conducted by a direct interview with an entrepreneur to look at the process and management policy. In reaching the work of internal factors; (1) general aspects, (2) management aspects, (3) production aspects, (4) marketing aspects, and (5) financial aspects. Where as the analysis methods which are used are: (1) financial analysis: a. liquidity ratio, b. leverage ratio, c. activity ratio, d. rentability ratio, and e. coverage ratio; (2) scoring investment by using the method: a. payback period, b. net present value, c. internal rate of return, and d. profitability index. External data which support the development of the enterprise obtained from the result of the research which covered laws, president instruction, regulation from the government institution that is Bank Indonesia and reading materials, for example, literature, report, internet and the result from scholarly paper.  Based on the result of the research showed external factors, for example increasing capacity of people?s purchasing because of price increase of oil  cost had begun to decrease and the market opportunity still opened because the feed requirement is still big. Internal factors showed positive development. They are: (1) Financial analysis which is based on the result of selling data for the last five years, it obtained financial prediction, they are among other: a. liquidity ratio 2,23 times complied with minimal requirement, b. leverage ratio 2,01 times, complied with maximal requirement, c. activity ratio showed positive trend, d. rentability ratio showed positive trend, and e. coverage ratio showed positive trend; (2) Whereas based on the scoring the result obtained, they are: a. payback period 4 years 3 months, b. net present value > 0, meaning the proper project, c. internal rate of return > rate of return meaning proper project, and d. profitability index > 1, meaning feasible project. Whereas based on the sensitivity analysis assuming that the sale decreased 10%; production decreased 10% and the general sale cost and administration increased 2%, turning out that it hasn?t influence the project feasibility sensitivity yet. All this condition will certainly  become positive value for a bank which in conducting its enterprise requires a risk management application so that it will operated more prudential, especially avoiding the payment failure risk from counterparty