Articles

Found 3 Documents
Search

MEDIATING OF STORE IMAGE ON CUSTOMER TRUST FOR ORGANIC VEGETABLES Alamsyah, Doni Purnama; Trijumansyah, Andry; Hariyanto, Oda I. B.
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 33, No. 1, Year 2017 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v33i1.2121

Abstract

Nowadays, organic vegetables have not yet become the important attention of customer in Indonesia due to the risk of more expensive price. Truly, customer trust is needed in solving some risk's view on product which will burden the customer. Remembering that organic vegetables are only sold in supermarket retail, a review on mediating effect of store image is conducted to improve customer trust on organic vegetables. The objects of this study are costumers of supermarket in West Java province. There are 361 respondents who have been analyzed through Structure Equation Model. The research finding states that store image can mediate the relationship of perceived quality and perceived risk for organic vegetables with an aim  to improve customer trust.
Analisis Kepercayaan dan Kualitas Situs pada Minat Beli Produk E-Commerce Bukalapak Solihat, Ani; Tampubolon, Hana Friska; Rahmayani, Rani; Trijumansyah, Andry
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 1 No 2 (2019): Business Innovation & Entrepreneurship Journal (Agustus)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.981 KB) | DOI: 10.35899/biej.v1i2.55

Abstract

The purpose of this study is to examine the effects of consumer trust and website quality on purchase intention in Bukalapak e-commerce platform. Data were collected through questionnaires distributed online by means of Google Forms. 100 sample respondents were selected purposively. The sample criterion is having an experience of buying products from Bukalapak at least once. The results of data analysis revealed that consumer trust and website quality had significant positive influence on purchase intention both partially and simultaneously.
ANALISIS STORE ATMOSPHERE DAN LOKASI DALAM MENINGKATKAN MINAT BELI KONSUMEN Trijumansyah, Andry; Loda, Maria Yasinta; Solihat, Ani; Rahmayani, Rani; Iskandar, Iis
VALID Jurnal Ilmiah Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB)

Abstract

The increasingly high level of competition results in consumers having a high bargaining position on store atmosphere, location and buying interest of consumers. This study aims to analyze the effect of store atmosphere and location both partially and simultaneously on consumer buying interest in CV LavieYolie Berjaya. The method used in this study is a descriptive verification method. Data sources are obtained through interviews, observations, questionnaires, and literature studies. The sampling method is simple random sampling and determining the number of samples is calculated using the Slovin formula. Data collection techniques using questionnaires after testing the validity and reliability. Data analysis techniques were carried out using classical assumption tests. The results show that Store atmosphere has a positive and significant effect on consumer buying interest, location has a positive and significant effect on consumer buying interest, and Store atmosphere and location simultaneously have a positive and significant effect on consumer buying interest