Clara, Catharina
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CUSTOMER BRAND RELATIONSHIP: PERAN BRAND LOVE TERHADAP BRAND COMMITMENT DAN POSITIVE WORD OF MOUTH Clara, Catharina
Jurnal Bulletin Vol 17, No 1 (2019): April 2019
Publisher : Jurnal Bulletin

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Abstract

The purpose of this study is to find out how customer brand relationship, wheter strong consumer brand love influences willingness to spread positive word of mouth directly or  through brand commitment. This research is a survey research, conducted in 5 cinema locations in Palembang. The analysis method uses mediated regression analysis. So the results of this study can explain whether brand love influences brand commitment and willingness to spread positive word of mouth.
PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Sarjono, Andreas; Tyra, Maria Josephine; Clara, Catharina; Leovani, Ega; Lina, Lina
Jurnal Abdimas Musi Charitas Vol 1 No 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas Katolik Musi Charitas

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Abstract

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif?s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.