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Puspita, Natania
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PROMOTING RHEMA TOURS AND TRAVEL’S HOLYLAND TOURS USING A MARKETING BOOKLET Puspita, Natania; Ibrahim, Jusuf I
Kata Kita Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.383 KB) | DOI: 10.9744/katakita.5.1.116-121

Abstract

Rhema Tours and Travel is a travel agency located in Jalan Jemursari 234A that specializes in Christian pilgrimage trips. It offers tours to Israel, Jordan, Egypt, and Europe. There were only a few people who know about Rhema Tours and Travel. This is probably due to ineffective promotional tools. Rhema Tours and Travel had brochures and company profiles to promote their Holy-land tours. However, those promotional tools are not very effective since they did not highlight the uniqueness of Rhema?s Holy Land Tours. Therefore, I made a marketing booklet to serve as an effective promotional tool that can promote Rhema?s Holy Land tours to customers by highlighting its uniqueness.