RTR, Ayu Puspitalena
Unknown Affiliation

Published : 2 Documents
Articles

Found 2 Documents
Search

Role of Nutrition and Health Claims on Growing Up Milk Product as Purchasing Decision Determination RTR, Ayu Puspitalena; Palupi, Nurheni Sri; Giriwono, Puspo Edi
Jurnal Mutu Pangan (Indonesian Journal of Food Quality) Vol 2, No 2 (2015)
Publisher : Jurnal Mutu Pangan (Indonesian Journal of Food Quality)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. . This moment,it has not been known the role of nutrition and health claims as purchasing decision determination. Objective of the research is to study the role of nutrition and health claims on the labels of growing up milk as purchasing decision and to analyze corellation of respondent's characteristics which have influence. Study was conducted by survey, data were analyzed descriptively and statistically. Label of growing up milk for children 1-3 years old read by 70% respondent and 30% occasionally, and 23% of respondents do not read nutrition and health claims. Nutritional and health claims have a role as a determinant of purchasing decisions for consumers of 24%. As for the 76% purchase decision is influenced by other factors such as suitable with a child, nutrient content, good taste or price. The role of nutritional and health claims as a determinant of purchase decisions are influenced by factors of education, family expenses per month and expenditure for milk per month. As for the other factors that include age, occupation, number of children, place of purchase, and frequency of purchases did not affect the role of nutrition and health claims as a determinant of purchase. Keywords: Label, growing up milk, nutrition and health claims, purchasing decisions Abstrak. Saat ini belum diketahui peranan klaim gizi dan kesehatan sebagai penentu keputusan pembelian. Penelitian bertujuan mengkaji peranan klaim gizi dan kesehatan pada label produk susu pertumbuhan terhadap keputusan pembelian dan menganalisis hubungan karakteristik responden yang berpengaruh. Penelitian dilakukan dengan metode survei, data dianalisis secara deskriptif dan statistik. Sebanyak 70% responden membaca label produk susu pertumbuhan untuk anak usia 1-3 tahun dan 30% kadang-kadang, serta 23% responden tidak membaca klaim gizi dan kesehatan. Klaim gizi dan kesehatan mempunyai peranan sebagai penentu keputusan pembelian bagi konsumen yaitu sebesar 24%. Sebesar 76% keputusan pembelian dipengaruhi oleh faktor lainnya seperti cocok dengan anak, kandungan gizi, rasa yang enak ataupun harganya. Peranan klaim gizi dan kesehatan sebagai penentu keputusan pembelian dipengaruhi oleh faktor pendidikan, pengeluaran keluarga per bulan dan pengeluaran untuk susu per bulan. Faktor lain yang meliputi usia, pekerjaan, jumlah anak, lokasi pembelian, dan frekuensi pembelian tidak mempengaruhi terhadap peran klaim gizi dan kesehatan sebagai penentu pembelian. Kata kunci: Label, susu pertumbuhan, klaim gizi dan kesehatan, keputusan pembelian Aplikasi Praktis: Klaim gizi dan kesehatan pada label susu pertumbuhan untuk anak usia 1-3 tahun berperan sebagai penentu keputusan pembelian. Namun demikian belum semua responden membaca label serta klaim gizi dan kesehatan karena kurang dapat dipahami. Hasil ini dapat digunakan sebagai bahan pertimbangan bagi badan regulasi untuk mengatur klaim gizi dan kesehatan dalam bahasa yang lebih dapat dimengerti oleh masyarakat. Bagi produsen bermanfaat untuk dapat menentukan klaim gizi dan kesehatan yang tepat pada label sehingga berperan efektif sebagai pertimbangan dalam memilih produk. http://jurnalmutupangan.com/index.php?link=view&id=JMP-02-17-037
Peranan Klaim Gizi dan Kesehatan pada Susu Pertumbuhan sebagai Penentu Keputusan Pembelian RTR, Ayu Puspitalena; Palupi, Nurheni Sri; Giriwono, Puspo Edi
Jurnal Mutu Pangan : Indonesian Journal of Food Quality Vol 2, No 2 (2015): Jurnal Mutu Pangan
Publisher : Jurnal Mutu Pangan : Indonesian Journal of Food Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This moment, it has not been known the role of nutrition and health claims as purchasing decision determination. Objective of the research is to study the role of nutrition and health claims on the labels of growing up milk as purchasing decision and to analyze corellation of respondent's characteristics which have influence. Study was conducted by survey, data were analyzed descriptively and statistically. Label of growing up milk for children 1-3 years old read by 70% respondent and 30% occasionally, and 23% of respondents do not read nutrition and health claims. Nutritional and health claims have a role as a determinant of purchasing decisions for consumers of 24%. As for the 76% purchase decision is influenced by other factors such as suitable with a child, nutrient content, good taste or price. The role of nutritional and health claims as a determinant of purchase decisions are influenced by factors of education, family expenses per month and expenditure for milk per month. As for the other factors that include age, occupation, number of children, place of purchase, and frequency of purchases did not affect the role of nutrition and health claims as a determinant of purchase.