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PENERIMAAN DAN PENGGUNAAN SITUS JEJARING SOSIAL TWITTER DI LINGKUNGAN MAHASISWA DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) ( Survey pada mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya pengguna situs jejaring sosial twitter ) Akbar, Wahyu
Jurnal Administrasi Bisnis Vol 6, No 1 (2013): November
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.335 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui penerimaan dan penggunaan situs jejaring social Twitter di lingkungan Mahasiswa S1 Fakultas Ilmu Administrasi Universitas Brawijaya angkatan 2008 sampai angkatan 2012 pengguna situs jejaring sosial twitter. Jenis Penelitian yang digunakan dalam penelitian ini adalah jenis penelitian explanatory (penjelasan).Metode pengumpulan data yang digunakan adalah dengan menyebar kuesioner kepada mahasiswa S1 Fakultas Ilmu Administrasi Universitas Brawijaya Tahun angkatan 2008 sampai 2012 yang menggunakan situs jejaring social Twitter sebanyak 100 responden, dengan teknik pengambilan sampel yaitu Simple Random Sampling. Berdasarkan hasil penelitian meunjukkan bahwa variabel persepsi kemudahan penggunaan mempunyai pengaruh yang signifikan terhadap persepsi kemanfaataan.persepsi kemudahan penggunaan  dan persepsi kemanfaatan mempunyai pengaruh yang signifikan terhadap variabel terhadap sikap penggunaan persepsi kemanfaatan dan sikap penggunaan, mempunyai pengaruh yang signifikan terhadap perilaku untuk tetap menggunakan. minat perilaku untuk menggunakan, terhadap kondisi nyata penggunaan sistem. Kata kunci : Penerimaan dan penggunaan, sistem informasi, Technology Acceptance Model
WAKAF PAKAIAN PERSPEKTIF EKONOMI SYARIAH Akbar, Wahyu
AL-QARDH Vol 1, No 2 (2016): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.413 KB) | DOI: 10.23971/jaq.v1i2.635

Abstract

Clothes as primary necessity is the most needed especially if there is a disaster such as flood, eruption, fire and some other disasters. It is better if the clothes belong to some unlucky people, and it can be through benefaction instrument. So it can create the economy balancing which then be able to make a development of economy equalization, especially the primary needed (daruriyat) it is about clothes needed. It can be as a solution to the overage clothes which had by the rich men and also as a way to consumptive attitude that has been a life style and character of rich men toward clothes trend mode. The main aim of this study was to review the basic problem: (1) What were the economic values which had on the clothes of syariah economy perspectives? (2) How was the clothes benefaction ijtihad of syariah economy perspectives as economy development?This study was a library reseacrh, where specifically it was mentioned as deductive qualitative descriptive design in frame syariah ecoonomy by using histroical approach, conceptual approach, and syariah economy contextual approach, by using deductive qualitative descriptive analysis model, they were data reduction, data display, and verification. Data collected was analyzed by using retropsective method.The results of the study concluded that: (1) the economic values which had on the clothes of syariah economy perspectives were the function value and the benefit of human sustainability guarantee which placed on priority scale of human?s need. It was primary needed (daruriyat) which can guarantee the equilibrium of doing the life activity whether based on muamalah or worship. (2) the clothes benefaction ijtihad  of syariah economy perspectives as economy development were through two models they were consumptives benefaction (using directly without any production process) and productive benefaction (processing the clothes which economical) as a relevant idea to the new paradigm of benefaction in Indonesia and also as solution to consumptive attitude of the community toward the dynamic of clothes trend mode.      
PENGARUH BAURAN PEMASARAN, CELEBRITY ENDORSER DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT Bulan, Tengku Putri Lindung; Rizal, Muhammad; Akbar, Wahyu
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jmi.v10i2.16000

Abstract

AbstractThis study aims to determine the influence of marketing mix, celebrity endorser and lifestyle on purchasing decisions a Honda Beat motorcycle brand at the Faculty of Economics, Samudra University students. The number of samples in this study amounted to 96 respondents. Data analysis method used is multiple linear regression analysis and proof of hypothesis using the analysis of the coefficient of determination, t test and F test. The regression model obtained in this study is Y = 3,677 + 0,116X1 + 0,261X2 + 0,506X3. From the analysis of the coefficient of determination it can be explained that the marketing mix, celebrity endorser and lifestyle influence the decision to purchase a Honda Beat motorcycle brand at the Faculty of Economics, University of Samudra by 46.1%, while the remaining 53.9% is influenced by other variables not examined in the study, this is like product attributes, brand image and so on. From the t test, it is known that the marketing mix has insignificant influence on purchasing decisions, celebrity endorser has a significant influence on purchasing decisions and lifestyle has a significant influence on purchasing decisions. From the results of the F test it is known that the marketing mix, celebrity endorser and lifestyle simultaneously have a significant influence on purchasing decisions a Honda Beat brand motorcycle at the Faculty of Economics, Samudra University students. KeywordsMarketing Mix, Celebrity Endorser, Lifestyle, Purchasing Decisions