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Studi Exploratory atas Faktor Penentu Konsumen Berkunjung di Mall Tatura Palu Sulawesi Tengah Asngadi, Asngadi
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Business competition in this time, has made management of shopping center must know and fulfill consumers expectation quickly. The concept of shopping centre development as one places to fulfill all requirement, has made shopping centre not only become place to go to shopping, but also has become center of family recreation, center of business information, center of technological development information. Consumer behaviour in choosing shopping centre imply not only determined by availability of goods on the super market, but also considered other factors. Based on these reasons, it is important to study factors determine customers visit to shopping centre especially in Tatura Mall, Palu Central Sulawesi. The aim of this is: To know and analyze factors considered by community in Palu to visit in Tatura Mall 2) To determine a dominant factor influencing consumer to visit in Tatura Mall. This research implemented exploratory study by using Principle Component Analysis (PCA) method. Result of this research shows that, there are 5 (five) dimensions why customer visit in Tatura Mall, that are: 1) Fulfill leasure time, consisted of items: to look for new experience in shopping; accompanies child to play a game; fulfill leasure time with family; refreshing and tries new product on the market.2) Comfortable in shopping, consisted of items: low prices; wide parking areas; and shopping. 3) Presstiges, consisted of items: prestigious places, new life style 4) Location: near by home, easy to access 5)Technology: to try several new technology in Tatura Mall, computer fair, sport center, vehicle shows. Of all the factors above, Fulfill leasure time is a dominant factor than others, with Eigenvalue 2,861 and variance explained 15,896.Keywords: exploratory study, leasure time, comfortable , presstigeous, Location, technology.
Pengaruh Sikap Dan Norma Subjektif Konsumen Terhadap Perilaku Berbelanja Pada Supermarket Palu Mitra Utama Di Kota Palu Asngadi, Asngadi
Jurnal Intake : Jurnal Penelitian Ilmu Teknik dan Terapan Vol 5 No 2 (2014): Oktober 2014
Publisher : Fakultas Teknik Universitas Darul Ulum Jombang

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Abstract

This study is aimed (1) to observe the establishment of consumer’s attitude and consumer’s subjective norm to spend their money toward the Palu Mitra Utama Supermarket based on the reasoned action theory, (2) to identify the effect of attitude and subjective norm on the customer’s intention to spend their money at Palu Mitra Utama Supermarket, (3) to identify the effect of attitude and subjective norm of both customers who have a high and low spending intention on their spending behavior at the Palu Mitra Utama Supermarket. This study is conducted in two analysis stages using the conclusive research model based on the reasoned action theory. The first stage is analysing the effect of attitude and subjective norm on the spending intention. The second stage is classifying attitude and subjective norm based on the rate of strength or weakness of the spending intention and their effect on the spending behavior. The variables measurement are includes: (1) attitude variable, which is conducted by comparing the components of customer’s belief with evaluation on the supermarket, (2) subjective norm variable, which is conducted by comparing the component of customer’s normative belief with the component of consumer’s motivation to comply the reference’s opinion.             The result of this study indicate that: (1) consumer’s belief and evaluation on the supermarket shape their positive attitude toward such supermarket; whereas  customer’s normative belief and their motivation to follow the reference’s opinion shape their positive subjective norm toward such supermarket, (2) undoubtedly, consumer’s attitude and subjective norm has a statistically significant effect on the customer’s spending intention, while the customer’s belief and evaluation shape such customer’s positive attitude, (3) the attitude and subjective norm of those customer who has a statistically weak spending intention has no significant effect on the customer’s spending behavior, whereas  the attitude and subjective norm of those customer who has a statistically strong spending intention has a statistically significant effect on the customer’s spending behavior.