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Journal : Jurnal Sains Mahasiswa Pertanian

INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARD INTEREST IN REPURCHASING DAIRY PRODUCT ANLENE Astuti, Widi; Kurniati, Dewi; Maswadi, Maswadi
Jurnal Sains Mahasiswa Pertanian Vol 8, No 2 (2019): April 2019
Publisher : Jurnal Sains Mahasiswa Pertanian

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Abstract

ABSTRACTEarly cases of bone loss or osteoporosis in Indonesian are higher than the world average, because two out of five Indonesians are at risk for this disease, while the world average is only one in three people at risk of developing osteoporosis. So that public awareness needs to be raised about the dangers of osteoporosis. Preventing osteoporosils can be done by drinking Anlene's milk. The purpose of the study was to analyze the effect of brand awareness and perceived quality on the interest in repurchasing Anlene milk products, in 150 respondents selected purposively. Data analysis using Structural Equation Modeling (SEM) with Lisrel software. The results showed that brand awareness has a positive effect on repurchase interest, with the most influential indicators being the peak of the mind. Then the perception of quality has a positive effect on repurchase interest, with the most influential indicators being product characteristics. This can be used by producers to pay more attention to brand awareness through peak thinking and perceived quality through product characteristics so that consumers always re-purchase Anlene milk products.Keywords: brand awareness, perceived quality, interest in repurchasing, Anlene dairy products, Structural Equation Modeling (SEM).
Co-Authors . Aprolita, . Adil Jamali, Adil Adiwijaya, Adiwijaya Agus Haerudin, Agus Agus Prasetya Agustin, Niyar Candra Anggara, Ferian Anief Rufiyanto Aprimal Aprimal, Aprimal Apriyanti, Eny Arsyad Lubis, Arsyad Astrilia Damayanti Azhar Azhar Bambang Suharno Bayu Kurniawan Bratakusuma, D Bratakusuma, Danu Catur Rini Widyastuti, Catur Rini Dewi Kurniati Dewi Purnama Sari Diah Ayu Wulandari, Diah Ayu Djoko Adi Widodo Djuanda, Dagus Resmana Dwi Handayani, Anggelita Dwi Wiji Lestari, Dwi Wiji Eka Ayu Agustina, Himmah Sekar Endang Tri Wahyuni Fajar Nurjaman Gemilar, Gelar Panji Hendrik Setiawan, Hendrik Heni Kusumayani Heny Kusumayanti Herlina, Ulin Herlina, Ulin Himawan Tri Bayu Murti Petrus, Himawan Tri Bayu Murti I Made Bendiyasa Indah Nurul Izzati, Indah Nurul Indra Perdana Iskandar, Y Iskandar, Yusuf Isnugroho, Kusno Isnugroho, Kusno Istihanah Nurul Eskani, Istihanah Nurul Joni Setiawan Kristian, Lian Kristian, Stefanus Lian Kusuma, Alam Budi Kusumawardani, Yustika Kusumawardani, Yustika Kusumawardani, Yustika Lanjar, Lanjar Manurung, Hotden Maswadi Maswadi Mufakhir, Fika Rofiek Mufakhir, Fika Rofiek Mufakir, Fika Rofiek Muhammad Amin Naufal, Shidqi Aqil Nova Susilowati, Nova Novira, Dinda Tri Novita, Sinta Nur Nalindra Putra, Nur Nalindra Nurjanah, Isti Nurjanah, Isti Petrus, Himawan TBM Petrus, Himawan TBM Putra, Federick Dwi R.TD Wisnu Broto Radenrara Dewi Artanti Putri, Radenrara Dewi Artanti Ratna Dewi Kusumaningtyas Ratna Frida Susanti Ria Wulansarie, Ria Riayanti, Fatma Indah RTD Wisnu Broto RTD. Wisnu Broto Septriana, Ayu Setyawan, Cahya Edi shinta virdhian, shinta Shofi, Achmad Sinaga, J M Sinaga, J M Soesaptri Oediyani, Soesaptri Sofi, Achmad Sugeng Santoso Suka, Ediman Ginting Tanujaya, Felisha Hapsari Tanujaya, Felisha Hapsari Tawfiequrahman, Ahmad Tri Yuda, Aulia Pertiwi Triastuti Sulistyaningsih Vidhian, Shinta Wanta, Kevin Cleary Wanta, Kevin Cleary Widhi Maharani Widya Rosita Wijaya, Ardyanto Wiratni Wiratni, Wiratni Yustika Kusumawardani, Yustika Kusumawardani Zulaechah, Luluk Siti Zulaechah, Luluk Siti