Didit Darmawan
Kandidat Doktor Ilmu Ekonomi di Universitas 17 Agustus 1945 Surabaya

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PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NIAT PEMBELIAN ULANG PRODUK SEPEDA MOTOR Budiyanto, Budiyanto; Darmawan, Didit
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9, No 3 (2005)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2005.v9.i3.415

Abstract

The objective of this research is to examine the effect of the marketing mix strategy on repeat purchase. Based on litelature review, it was hypothesized that marketing mix strategy has a significant effect on repeat purchase. Using questionnaire, this research have collected data from 100 partisipants inSurabaya. Regression linear analysis was used to test hypothesis. The results show that two elements of marketing mix; product and price, have significant effect on repeat purchase.   
KUALITAS PRODUK, KESADARAN MEREK DAN HARGA SERTA PENGARUHNYA TERHADAP KEPUASAN PELANGGAN Darmawan, Didit
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.186 KB) | DOI: 10.14710/jab.v8i2.25267

Abstract

The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer satisfaction in Dewi Kahyangan restaurant in Jombang City. The three independent variables involved in this study are product quality, brand awareness and price. One dependent variable is customer satisfaction. The research method used was qualitative. The sampling technique used wasnon-probability sampling. The population in this research all custumes who had eaten at the Dewi Kahyangan restaurant in Jombang City, with 100 respondents of sample size.The technique for taking samples is used non probability sampling techniques with accidental sampling method. The analytical tool used was multiple linearregression with SPSS 24.0 for windows. The results showed that product quality, brand awareness and price had a significant partial and simultaneous effect on customer satisfaction.
Pengaruh Kesan Kualitas Layanan, Harga, dan Kepuasan Mahasiswa PTS terhadap Minat Mereferensikan Kampusnya Djati, S. Pantja; Darmawan, Didit
Jurnal Widya Manajemen & Akuntansi Vol 4, No 2 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3244.032 KB)

Abstract

Organization have to take advantage of every opportunity in order to develop better relationships with customers, specially in competitive environments. The favorable impact of perceived service quality is generally explained by satisfaction and word of mouth behavior. This study will be focused on the effect of perceived service quality to customer satisfaction and intension to reference. Price variable would have the same role as perceived service quality variable. Universities offered those essensial things.
PENGARUH CITRA MEREK DAN CITRA PENGECER TERHADAP RESPON MEREK DAN RESPON PENGECER MELALUI KEPUASAN MEREK DAN KEPUASAN PENGECER Darmawan, Didit; Djati, Pantja
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9, No 1 (2005)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2005.v9.i1.293

Abstract

This research tries to compare brand image electronic products and store image to brand responses and store responses through brand satisfaction and customer store- satisfaction. The dominating existence of brand image and store image where customers buy the product.The result of this research shows that brand satisfaction influence brand responses than customer store-satisfaction. The contribution of this research for managers is that positive store image and customer store- satisfaction doesn’t mean that customer will not switch to other store but brand image and customer satisfaction to brand potentially hold the brand switching intention.
PENGARUH KINERJA KARYAWAN TERHADAP KEPUASAN, KEPERCAYAAN, DAN KESETIAAN PELANGGAN Djati, S. Pantja; Darmawan, Didit
Jurnal Manajemen dan Kewirausahaan Vol 7, No 1 (2005): MARCH 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.308 KB) | DOI: 10.9744/jmk.7.1.pp. 48-59

Abstract

The reason for customers that may be more loyal to a service's brand is the recognition of their need by the service producers or sellers. Therefore, a customers may show greater brand loyalty in order to cultivate a satisfying relationship with the seller. The research will identify perceived service quality, consumer satisfaction, and trust that affect consumer loyalty. Researcher used structural equation model with the AMOS 4.01 program to calculate the effect of each variable. A model will be developed to describe these relationships. Abstract in Bahasa Indonesia : Alasan yang memungkinkan mengapa pelanggan menjadi lebih loyal terhadap merek pada jasa adalah pengenalan kebutuhan pelanggan sehingga mereka memperoleh kepuasan optimal dari penjual. Oleh karena itu, pelanggan mempertunjukkan kesetiaan merek yang lebih besar dan memperkuat hubungan memuaskan dengan penjual. Penelitian ini akan mengidentifikasi persepsi kualitas layanan, kepuasan dan kepercayaan pelanggan yang berpengaruh terhadap kesetiaan pelanggan. Penulis menggunakan struktural equation model dengan bantuan program AMOS 4.01 untuk menghitung besarnya pengaruh masing-masing variabel. Model yang terbentuk menggambarkan masing-masing hubungan. Kata kunci: persepsi kualitas layanan, kepuasan pelanggan, kepercayaan, kesetiaan
THE EFFECT OF COMPETENCE, INDEPENDENCE AND WORKLOAD ON AUDIT QUALITY Darmawan, Didit; Sinambela, Ella Anastaysa; Mauliyah, Nur Ika
JARES (Journal of Academic Research and Sciences) Vol 1 No 2 (2016): September 2016
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.879 KB) | DOI: 10.30957/jares.v1i2.414

Abstract

One indicator of quality actions in management and company is the assessment of financial reports through audit actions. In every audit action is always expected to give qualified results based on the conclusions and opinions objectively. The auditor becomes the prominant determinant of how the results of an audit action can be answerable. The competency, independency and workload become a causal variable of an auditor behavior’s perspective on audit quality. The purpose of this study is analyzing and determining the effect of partial and simultaneous competency, independency, and workload on audit quality and knowing which independent variables which have a significant effect on audit quality. The study involved 66 respondents. Then the collected data is analyzed by multiple regression and using SPSS which has been tested by validity, reliability test, and classical assumption test. The results of this study proves that there is a positive and significant influence partially and simutaneously from a competency variable, independency and workload on audit quality. The independency becomes a dominant variable which influence audit quality.  Keywords: audit quality; competency; independency; workload. Received: 10 August, 2017; Accepter: 10 September, 2017
THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY Darmawan, Didit
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.209 KB) | DOI: 10.35457/translitera.v7i02.590

Abstract

The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand. This study aims to analyze and discuss the effect of brand experience on brand trust and brand loyalty. The research method used is a survey. The population in this study were consumers of Zwitsal products as a product for babies but used among adults. Respondents were set at 100 people. The sampling method used in this study is a non probability sampling method. The technique used is convenience sampling where respondents are based on anyone who by chance is seen as fulfilling the requirements as a data source. The analytical tool used is linear regression with the help of SPSS 24.0 for Windows software. The results show that brand experience has a significant positive effect on brand trust, and brand experience has a significant positive effect on brand loyalty
THE EFFECT OF CORPORATE IMAGE ON BRAND AWARENESS AND BRANG ATTITUDE Darmawan, Didit
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 8 No 01 (2019): Maret 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.32 KB) | DOI: 10.35457/translitera.v8i01.595

Abstract

Various advancements and dynamics in the business world led to rapid developments in various industries. Corporate image is the main provision to survive in industrial competition. With the existence of a good corporate image, it is expected to increase brand awareness and brand attitude of the products circulating in the market. This study will examine the effect of corporate image on brand awareness and brand attitude. This study involved 100 respondents using an analytical tool in the form of simple linear regression with proof through t test. The results of the study show that the corporate's image significantly influences brand awareness and brand attitude.
The Effects Of Endorser Credibility, Attitude Toward To ADS, And Brand Attitude On Purchase Intention Darmawan, Didit; Mardikaningsih, Rahayu; Hariani, Mila
RELASI : JURNAL EKONOMI Vol 15 No 2 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i2.311

Abstract

Development of motorcycle industry in Indonesian was represent by four producer? from Japan, such Honda, Suzuki, Yamaha, and Kawasaki. Each brand was known by society, but how would people perceived it. How celebrity endorsements affect consumer purchase decisions is studied extensively by marketing and social psychology researchers. This research will measure endorser credibility of one of motorcycle brand. This research also conducts to discuss the impact of endorser credibility on attitude toward to ad and also the impact of attitude toward to ad and brand attitude on consumers? purchase intention. Researcher used path analysis with the AMOS program to calculate the effect of each variable to consumers? purchase intention. It?s suggested that brand attitude would greater impact on consumers? purchase intention compare to rather than attitude toward to ad. A model will be developed to describe these relationships.
UPAYA MEMPERKUAT CITRA RAMAYANA DEPARTEMENT STORE MELALUI PROMOSI PENJUALAN DAN PERIKLANAN Darmawan, Didit; Mardikaningsih, Rahayu; Arifin, Samsul; Hariani, Mila
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 12 No 1 (2019): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.508 KB) | DOI: 10.35457/akuntabilitas.v12i1.761

Abstract

Citra perusahaan yang baik dapat dibentuk melalui komunikasi pemasaran yang tepat pada sasaran. Komunikasi pemasaran terdiri dari beberapa elemen seperti iklan dan promosi penjualan. Dengan promosi penjualan yang menarik yang berbeda dari pesaing serta didukung oleh iklan yang kreatif dan unik yang menggunakan tema yang berbeda untuk menarik minat orang untuk mencoba apa yang ditawarkan perusahaan. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh promosi penjualan dan iklan terhadap citra perusahaan Ramayana Departement Store. Teknik pengambilan sampel menggunakan metode probability sampling dengan teknik sampel random sampling. Populasi di penelitian ini adalah masyarakat di Kota Surabaya, dengan jumlah sampel 100 responden. Alat analisis yang digunakan adalah regresi linier berganda dengan bantuan SPSS 24.0. Hasil penelitian menunjukkan bahwa promosi penjualan dan iklan memiliki pengaruh secara signifikan dan positif terhadap citra perusahaan