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Journal : Jurnal Bisnis Teori

Analisa Strategi Pemasaran Ekspor Cv Amartha Indotama Dalam Memasuki Pasar Global Fitriyani, Fitriyani; PA, Retno Widowati; Wibowo, Sutrisno
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

In this thesis, the authors examined about the export marketing strategy analysis CV Amartha Indotama in entering global markets. The purpose of this research is to study the export marketing strategies that have been implemented, identify external factors and internal factors within the company, as well as  formulate  export marketing alternative strategy  for the company in the future. The object of this research is an export company CV Amartha Indotama, while the subject of research is the entire staff of employees of the company, amounting to 12 people. Data were collected using method are observation, interviews, and questionnaires. Technical analysis of the data in this study using SWOT analysis, IFAS, EFAS, and internal-external matrix. Based on Internal External matrix, a position the company is in cell 1 is growt which concentrates on vertical integration, and alternative strategies that can be given is backward integration (take over the function of the supplier), and forward integration (taking over the function distrubutor).
Co-Authors Abd Basir Laupe Ade Mubarok, Ade Ali Akbar Rismayadi, Ali Akbar Alimin Alimin, Alimin Amin, Fatimah Hidayahni Ananda, Afifah Khairani Ardi, Unggul Suryo Ari Sofia, Ari Aris Munandar Arza, Putri Aulia Asep Herman, Asep Asti Herliana, Asti Christin Susilowati D.P. Ramendra, D.P. Dawood, Taufq Carnegie Delpiah Wahyuningsih, Delpiah Dewi, Risti Kurnia Didi Jaya Santri, Didi Jaya Djangi, Muhammad Jasri Dwiza Riana Eddy Noviana Fahrudin Hanafi, Fahrudin Fakhruddin Fakhruddin Farahdiba, Syarifah Fauziah, Yulianti Ferayanti, Ferayanti Fhira Nhita, Fhira Fitriyani, Ratna Fridayanti, Aditya Hafid, Ira Abriyani Hakeem, Awanda Rais Herpratiwi Herpratiwi Ibrahim, Arsyik Indriastuty, Nina Irmalis, Amsal JAMANUDDIN`, JAMANUDDIN Juhadi Juhadi La Rudi Lanteng Bustami, Lanteng Lia Dwi Prafitri M.Athuf Thaha, M.Athuf Maimunah Maimunah Maksum, Maradewi Marhadi, Muh. Ali Marisa Marisa Marudut, Edi Mayya Nurbayanti Shobary, Mayya Nurbayanti Melati Suci Mayasari, Melati Suci Moh Siri, Moh Mohamad Syarif Sumantri Muhammad Shodiq, Muhammad Nainggolan, Pinondang Nisa', Mauidlotun Nuniek Nizmah Fajriyah Nunung Nurwati Nur Aidar PA, Retno Widowati Pradana, Harrizki Arie Prihartono, Nurhayati A Purba, Rosanna R.M. Suryadi Tjekyan Rahayu, Listyowati Puji Rahmadewi, Dinda Putri Rahmah, Dhiya Fahdila Rahmi Susanti Rangga Sanjaya, Rangga Ratna Djuwita Ratnawati Purwitaningtyas, Ratnawati Resmini, Wayan Rini Alfia, Rini Risqi Dewi Aisyah, Risqi Dewi Riswanti Rini Rizki Hanriko Rizki Tri Prasetio, Rizki Tri Rizki, Cut Zakia Rizki, Cut Zakia Rofiaty Rofiaty Rosalina Kumalawati Rosmawanti, Nidia Roup, Mu'min Sa'adah, Nabitatus Sahadi Humaedi Sakban, Abdul Sakinah Haryati Sakur, Sakur Sapha, Diana Setiawan, Muhammad Azdar Sidharta Adyatma Sigit Bayhu Iryanthony, Sigit Bayhu Siregar, Liper Siregar, M. Ridha Siregar, Muhammad Ilhamsyah Siregar, Muhammad Ilhamsyah Sudjinan, Sudjinan Sugiman Sugiman Sumiyarsih, Sumiyarsih Suparni Suparni Supena, Asep Swandana, I.W. Syarif Hidayatulloh Titin Suhartini, Titin Toni Arifin, Toni Wahyu Hidayat WAHYU, DIDIN RASYIDIN Wibowo, Sutrisno Wicaksono, Andrian Prasetya Woro Riyadina Yanuarti, Elly Yayu Sri Rahayu, Yayu Sri Yeffi Masnarivan, Yeffi Yudhiono, Noor Fuadillah Yudi Ramdhani, Yudi Yulia Farida Y, Yulia Yuliant Sibaroni, Yuliant Yuranda, Yuranda Yuyi Andrika, Yuyi Zailun, Zailun Zulkifli Zulkifli