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Journal : Metacommunication: Journal of Communication Studies

PEMBENTUKAN BRAND PT ANGKASA PURA RETAIL SEBAGAI PERUSAHAAN TRAVEL RETAIL DI INDONESIA Putri, Jessica Wandita; Hafiar, Hanny; Subekti, Priyo
Metacommunication: Journal of Communication Studies Vol 3, No 1 (2018): Maret
Publisher : Metacommunication: Journal of Communication Studies

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Abstract

ABSTRACT                 PT. Angkasa Pura Retail is a subsidiary from Angkasa Pura I(State Owned Enterprise) and a new retail company in Indonesias Airport who runs in the field of sales (duty free, duty paid, food and beverages) and markets (graphic design, media placement, event activation . But, people still assume that PT. Angkasa Pura Retail is a company that runs in the field of aviation. Therefore, PT. Angkasa Pura Retail do some ways that can establish brand. The aim of this study is to understand the process of developing brand in PT. Angkasa Pura Retail. The method used is descriptive with qualitative data. Data collection and research conducted in observation, structured interview, and library research. The result of this study shows that public relations division of PT. Angkasa Pura Retail in developing brand started from brand identity, brand meaning, brand response and brand relationship. Brand identity, brand response and brand relationship phases are not yet optimized. From this study, feedback suggested is that the company should put the logo of PT. Angkasa Pura Retail on their own products, so their products will have a strong identity.Keywords:  The Establishment of Brand, Brand Resonance Model, Travel Retail  ABSTRAK  PT. Angkasa Pura Retail merupakan anak perusahaan dari Angkasa Pura I (Persero) dan perusahaan retail baru di Bandara Indonesia yang bergerak di bidang usaha penjualan (duty free, duty paid, food and beverage) dan dibidang pemasaran (desain grafis, media placement, event activation). Namun, masih banyak masyarakat yang menganggap bahwa PT. Angkasa Pura Retail adalah perusahaan yang bergerak di bidang penerbangan. Oleh karena itu, PT. Angkasa Pura Retail melakukan sejumlah cara yang dapat membentuk brand. Penelitian ini bertujuan untuk mengetahui proses pembentukan brand di PT. Angkasa Pura Retail. Metode yang digunakan adalah deskriptif dengan data kualitatif. Pengumpulan data penelitian dilakukan dengan cara observasi, wawancara mendalam dan studi kepustakaan. Hasil penelitian menunjukan bahwa Divisi Public Relations PT. Angkasa Pura Retail dalam membentuk brand mulai dari tahapan brand identity, brand meaning, brand response, brand relationship. Kesimpulan dari penelitian ini pada tahap brand identity, brand response, dan brand relationship upaya yang di lakukan oleh PT. Angkasa Pura Retail masih belum optimal. Dari hasil penelitian ini, saran yang diberikan adalah PT. Angkasa Pura Retail sebaiknya perusahaan menempatkan logo perusahaan pada produk yang dimilikinya agar identitas akan produk tersebut menjadi kuat.Kata Kunci: Pembentukan Brand, Brand Resonance Model, Travel Retail.
MANAJEMEN AKTIVITAS MEDIA SOSIAL AKUN INSTAGRAM @INDONESIABAIK.ID [Manajemen Aktivitas Media Sosial Akun Instagram @indonesiabaik.id] Hajati, Rizky Pratama; Perbawasari, Susie; Hafiar, Hanny
Metacommunication: Journal of Communication Studies Vol 3, No 2 (2018): September
Publisher : Metacommunication: Journal of Communication Studies

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Abstract

ABSTRACT                 Indonesiabaik.id is a site managed by Ministry of Communication and Informatics and create a team named indonesiabaik.id. The IndonesiaBaik.id team focuses on news which can target the age of 20-34 years. In conducting its activities IndonesiaBaik.id team uses several social media one of them Instagram. However, his lack of engagement becomes an obstacle in managing Instagram social media. This study aims to find out how the management of social media Instagram @ indonesiabaik.id through the stage of disseminate (share), optimize (optimize), manage (manage), and engage (engage). This research uses desscriptive method. Technique of collecting data of in-depth interview, observation and literature study. In this study it was concluded that in the management of Instagram @ indonesiabaik.id account at the share stage ran to Inpres no. 9 of 2015 Ministry of Communications in absorbing public aspirations. But @ indonesiabaik.id not yet optimal in building public trust. At the optimization stage of monitoring conducted to find out what is in the public by talking about @ indonesiabaik.id done by manual that is mention check and hashtag. In the manage phase, indonesiabaik.id has done some things such as doing monitoring media, responding to quick comments and interacting in the real time. But in this stage @ indonesiabaik.id not using social media tools mention The last stage is engage, in this stage @ indoneisbaik.id not have influencer, then indonesiabaik.id also to reach its audiences using quiz. Grabbed his audience too admin Instagram account actively reply to his own comments to make his comments active. Keywords:  Social media, Instagram, Government, team @indonesiabaik.  
Co-Authors Aat Ruchiat Nugraha, Aat Ruchiat Afriesta, Arien Agustiyani, Mellia Aisyah, Novrisa Nu Akbar, Thoriq Nul Amalia, Sherly Anisa L.K., Anisa Annisa Rahmawati Annisa Yutha Anwar Sani, Anwar Ari Agung Prastowo, Ari Agung Aries Buana, Aries Ashari, Muhammad Syahwal Barezki, Fisti Eliana Barlian, Tria Dara Bella, arkita Vierza Budiana, Heru Riyanto Budiana, Heru Riyanto Budiana, Heru Riyanto Budiana, Heru Riyanto C. Priyatna, Centurion Centurion Chandratama Priyatna, Centurion Chandratama Chendy Priyatna, Centurion Dadang Sugiana Dasrun Hidayat Desilvani, Dwi Detta Rahmawan, Detta Diah Fatma Sjoraida Diana Hardiny, Diana Effendy, Tiara Putri Efrin Umma Nassaluka, Efrin Umma Engkus Kuswarno Erdinaya, Lukita Komala Esther, Allegra Gabriella Evi Novianti Fajar Syuderajat, Fajar Fatma S, Diah Feliza Zubair Firda Firdaus Abdi, Firda Firdaus Fitria, Amida Windari FX Ari Agung P FX. Ari Agung Prastowo, FX. Ari Agung Gumelar, Gilang Hajati, Rizky Pratama Hakim, Aji Zul Hanna Herfina, Hanna Hartono, Nugroho Ajie Heru Ryanto Budiana Iriana Bakti Jenny Ratna Suminar Jimi N Mahameruaji, Jimi N Jimi Narotama Mahameruaji, Jimi Narotama Khairunnisa, Silka Khalish, Isni Raihan Kokom Komariah Komang Gde Adikresna D, Komang Gde Levana, Azka Putri Levina, Giani Lidya, Cindy Lilis Puspitasari Lukiati Komala MAHAMERUAJI, JIMI N. Mariezka, Filza Intan Marvian, Ananda Maudia, Fasya Nindi Aristi Nur Ihsan, Mega Farras i Nurcahya, Hilma Rizky Nuryah Asri Sjafirah, Nuryah Asri Oji Kurniadi Pakaradena, Andika Prastowo, FX Ari Agung Pratama, Abisha Akmal Priyatna, Centurion C Priyatna, Centurion C Priyatna, Centurion C. Priyo Subekti Putri Aprilia Putri, Jessica Wandita Putri, Rahmi Wellina Rahmayanty, Nindya Rahmi, Fathiya Nur Rahmi, Fathiya Nur ramadhan, muhammad Al fata Rangga Saptya Mohamad Permana, Rangga Saptya Mohamad Retasari Dewi, Retasari Ridwan Setiawan Daradjat, dkk, Ridwan Setiawan Ruchiat, Aat Rully Khairul Anwar, Rully Khairul Rusmulyadi, Rusmulyadi Rusmulyadi, Rusmulyadi Ryana, Tasya Vicky Safitri, Alfiolita Widya Safitri, Baiq Vira Samosir, Deborah Sondang Napita Sarah Nurtyasrini, Sarah Seftia Rahmaning Tyas, Seftia Rahmaning siti Karlinah Sjuchro, Dian Wardiana Sri Seti Indriani, Sri Seti Susanne Dida Susie Perbawasari Syauqy Lukman Trie Damayanti UP, Syefira Ichsan Wahyu Pratama, Rizqi Wiryany, Detya Yanti Setianti Yonita, Lingga Yurita, Ayu Puspa Yusra, Wildan Yustikasari, Yustikasari