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Journal : MediaTor: Jurnal Komunikasi

PENGADAAN MEDIA LITERASI MELALUI CERITA BERGAMBAR DALAM MEMPERKENALKAN DUNIA DISABILITAS KEPADA ANAK USIA DINI hafiar, hanny; Dewi, Retasari; Puspitasari, Lilis
MediaTor (Jurnal Komunikasi) Vol 10, No 2 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i2.2747

Abstract

Media literasi yang mengangkat isu disabilitas, masih relatif terbatas, terutama di Indonesia. Padahal pengenalan tentang dunia disabilitas merupakan langkah strategis untuk mengurangi stereotip dan diskriminasi kepada kelompok marjinal ini. Oleh karena itu, perlu kiranya dilakukan upaya penyampaian informasi mengenai disabilitas untuk menanamkan nilai kesetaraan kepada anak sejak usia dini melalui cerita bergambar. Penelitian ini menggunakan konsep proses PR yang dijadikan patokan untuk melakukan kegiatan komunikasi strategis melalui pembuatan media literasi yang efektif. Adapun metode yang digunakan adalah metode deskriptif. Sedangkan hasil yang diperoleh antara lain adalah gambaran teknis mengenai tahapan fact finding, Planning, communicating dan evaluation. Adapun rekomendasi yang dapat diberikan adalah perlunya keterlibatan organisasi disabilitas untuk menjaga agar isi dan gambar dalam cerita bergambar anak tidak menyentuh sisi sensitif kaum disabilitas. Selain itu diperlukan pula upaya review dari psikologi anak dalam meningkatkan efektivitas penyampaian informasi yang efektif dan sesuai dengan perkembangan usia anak dalam menyerap informasi dalam sebuah media literasi.
GELIAT KOMIK INDONESIA Hafiar, Hanny; Kurniadi, Oji
MediaTor (Jurnal Komunikasi) Vol 9, No 2 (2008): Dari ?Starbucks? hingga Pembebasan Biaya Kesehatan Dasar
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i2.1121

Abstract

The expectation to send the victory of Indo
PROSES EMPLOYER BRANDING PT. MERCEDES-BENZ INDONESIA UNTUK MENINGKATKAN EKSISTENSI PERUSAHAAN Ryana, Tasya Vicky; Hafiar, Hanny; Lukman, Syauqy
MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v12i2.4921

Abstract

 Image is a public perception that?s caused by marketing communication of the organization. One of the largest automotive company in the world, Mercedes-Benz is still aware of the importance of building image with branding. Through Indonesia Most Admired Companies (IMACO) Award by the Warta Ekonomi Intelligence Unit (WEIU), companies in Indonesia compete to be superior companies compared to competitors. PT. Mercedes-Benz Indonesia, which is known to have good product knowledge among the public, is considered to have low company?s knowledge because it has not been ranked in the IMACO Award. The urgency to differentiate company with other companies as the employer encourages companies to carry out the employer branding strategy. Therefore, the author is interested in conducting further research on employer branding processes carried out by PT. Mercedes-Benz Indonesia to reach the title of the Most Admired Company. This research is a descriptive study with a qualitative data. The results of this study reveal that; 1) the formation of the employer value proposition begins with the expectations and objectives of the company that are applied in accordance with the values   and corporate culture, 2) the external marketing evp is carried out by involving the general public and prospective candidates to build good image in their minds. 3) the internal marketing evp is run with employee development and engagement programs to improve their quality and capabilities.
Co-Authors Aat Ruchiat Nugraha, Aat Ruchiat Afriesta, Arien Agustiyani, Mellia Aisyah, Novrisa Nu Akbar, Thoriq Nul Amalia, Sherly Anisa L.K., Anisa Annisa Rahmawati Annisa Yutha Anwar Sani, Anwar Ari Agung Prastowo, Ari Agung Aries Buana, Aries Ashari, Muhammad Syahwal Barezki, Fisti Eliana Barlian, Tria Dara Bella, arkita Vierza Budiana, Heru Riyanto Budiana, Heru Riyanto Budiana, Heru Riyanto Budiana, Heru Riyanto C. Priyatna, Centurion Centurion Chandratama Priyatna, Centurion Chandratama Chendy Priyatna, Centurion Dadang Sugiana Dasrun Hidayat Desilvani, Dwi Detta Rahmawan, Detta Diah Fatma Sjoraida Diana Hardiny, Diana Effendy, Tiara Putri Efrin Umma Nassaluka, Efrin Umma Engkus Kuswarno Erdinaya, Lukita Komala Esther, Allegra Gabriella Evi Novianti Fajar Syuderajat, Fajar Fatma S, Diah Feliza Zubair Firda Firdaus Abdi, Firda Firdaus Fitria, Amida Windari FX Ari Agung P FX. Ari Agung Prastowo, FX. Ari Agung Gumelar, Gilang Hajati, Rizky Pratama Hakim, Aji Zul Hanna Herfina, Hanna Hartono, Nugroho Ajie Heru Ryanto Budiana Iriana Bakti Jenny Ratna Suminar Jimi N Mahameruaji, Jimi N Jimi Narotama Mahameruaji, Jimi Narotama Khairunnisa, Silka Khalish, Isni Raihan Kokom Komariah Komang Gde Adikresna D, Komang Gde Levana, Azka Putri Levina, Giani Lidya, Cindy Lilis Puspitasari Lukiati Komala MAHAMERUAJI, JIMI N. Mariezka, Filza Intan Marvian, Ananda Maudia, Fasya Nindi Aristi Nur Ihsan, Mega Farras i Nurcahya, Hilma Rizky Nuryah Asri Sjafirah, Nuryah Asri Oji Kurniadi Pakaradena, Andika Prastowo, FX Ari Agung Pratama, Abisha Akmal Priyatna, Centurion C Priyatna, Centurion C Priyatna, Centurion C. Priyo Subekti Putri Aprilia Putri, Jessica Wandita Putri, Rahmi Wellina Rahmayanty, Nindya Rahmi, Fathiya Nur Rahmi, Fathiya Nur ramadhan, muhammad Al fata Rangga Saptya Mohamad Permana, Rangga Saptya Mohamad Retasari Dewi, Retasari Ridwan Setiawan Daradjat, dkk, Ridwan Setiawan Ruchiat, Aat Rully Khairul Anwar, Rully Khairul Rusmulyadi, Rusmulyadi Rusmulyadi, Rusmulyadi Ryana, Tasya Vicky Safitri, Alfiolita Widya Safitri, Baiq Vira Samosir, Deborah Sondang Napita Sarah Nurtyasrini, Sarah Seftia Rahmaning Tyas, Seftia Rahmaning siti Karlinah Sjuchro, Dian Wardiana Sri Seti Indriani, Sri Seti Susanne Dida Susie Perbawasari Syauqy Lukman Trie Damayanti UP, Syefira Ichsan Wahyu Pratama, Rizqi Wiryany, Detya Yanti Setianti Yonita, Lingga Yurita, Ayu Puspa Yusra, Wildan Yustikasari, Yustikasari