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LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA Haryanto, Budhi; Febrianto, Awang; Cahyono, Edi
Jurnal Manajemen dan Kewirausahaan Vol 21, No 1 (2019): MARCH 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.21.1.75-89

Abstract

This study discusses the relationship between lifestyle and individual preferences in choosing local or foreign brands. The sample consisted of 250 people, taken randomly through surveys in several public places in Surakarta - Indonesia, including the department stores, traditional markets, or other public areas, where many people were there and were willing to become research participants. Fur­thermore, the collected data is processed using factor analysis to reduce lifestyle dimensions, and logistic regression analysis is used to explain the relationship between lifestyle dimensions and pre­ferences in choosing a local brand or foreign brand, in this case represented by Wong Solo Grilled Chicken (WSGC) or Kentucky Fried Chicken (KFC).The test results indicate 13 dimensions of lifestyle, and only 5 dimensions are significantly related to brand preference: (1) individuals who have a fashion consciousness lifestyle tend to choose KFC rather than WSGC, (2) individuals with health consciousness lifestyles tend to choose WSGC rather than KFC, (3) individuals with leadership lifestyles tend choosing KFC rather than WSGC, (4) individuals with attentiveness lifestyle tend to choose WSGC rather than KFC, and (5) individuals with extroversion lifestyles tend to choose KFC rather than WSGC. This study also discusses the implications of studies related to the contribution of theory, practitioners, and possibilities for future studies
ANALISIS LOYALITAS TOKO DENGAN PENDEKATAN SECOND ORDER FACTOR DARI STRUCTURAL EQUATION MODEL Haryanto, Budhi; Kawuri, Winanti Retno
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Objective of this study was to explain the shopping behavior. Shopper loyalty as dependent variable that was influenced by hedonic shopping motives and store attributes. In the  model, gender, age, and income as variables that were designed to moderate the relationship of these variables. Sample size was 200 person taken from cusomer loyalty in Solo Grand Mall. Survey was conducted to improve the response rate of the sample. Structural Equation Model was used to examine the structural relation. Second order factor SEM was choosen in order to explain the linkage among of the obseved variable. The result showed that shopper loyalty was significanty influenced by store atributte and hedonic shoping motives. This sudy also indicated that gender, age, and income were found to moderate shopper loyalty forming process. In this study, insignificant results were also discused in order to give theoretically and  practically implication.
PROSES PEMBENTUKAN SIKAP SECARA BERJENJANG: STUDI EMPIRIS DI BIDANG PERLUASAN MEREK Haryanto, Budhi
Journal of Indonesian Economy and Business Vol 23, No 2 (2008): April
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (23.687 KB)

Abstract

This study examines goodness-of-fit model to explain brand extensionphenomenon. Specifically, explaining the influence of brand similarity, belief toward core brand, and motivation to elaborate information on attitude toward brand extension.Laboratory experiment was used to ascertain controlled variables. Participants consist of 598 undergraduate students in business. Hierarchical regression analysis was used to elaborate the linkage among these observed variables. The study shows that complexityof brand extension was linearly influenced by brand similarity, belief toward core brand, and motivation to elaborate information. The finding confirms that the decision toward brand extension was significantly tested. Implications for further research are alsodiscussed.Kata kunci: perluasan merek, sikap, perilaku konsumen, kognitif.
Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty Haryanto, Budhi; T.J, Soemarjati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 2, No 3 (2009): Jurnal Manajemen Teori dan Terapan - Desember 2009
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.814 KB) | DOI: 10.20473/jmtt.v2i3.2385

Abstract

Objective of this study is to examine the influence of relationship marketing, customer trust, customer commitment, image and facility on customer loyalty. Sample size consists of 200 customers that have intention to loyal toward Hotel Pondok Indah Boyolali-Jawa Tengah. This sample was taken by purposive sampling technique. Validity and reliability testing were done to assurance the truth of data quality that was collected from survey. Analysis of variance (ANOVA) was chosen to elaborate the linkage among of these observed variables. The result indicates that customer loyalty significantly influence by trust, commitment, image, and facility. Insignificantly result and implication for further research are also discussed in this study.
PENGARUH TIGA DIMENSI INTANGIBILITY PADA PERCEIVED RISK (STUDI TERHADAP PENGGUNAAN INTERNET) Haryanto, Budhi; ,, Hardiyanto
Media Riset Bisnis & Manajemen Vol 9, No 2 (2009)
Publisher : Fakultas Ekonomi & Bisnis, Universitas Trisakti

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Abstract

This study examines the influence of the three dimension of intangibility : physical, mental, and general intangibility) on perceived risk. In the model, the influences of these variables were moderated by knowledge and involvement.Survey was conducted to collect the data. Sample consists of 170 undergraduate students in business management who was taken by simple random sampling technique. Structural Equation Model (SEM) was used to explain the relations among of these observed variables.The results indicate that the perceived risk was influenced by mental intangibility and generality, moreover knowledge and involvement are variables that were found to moderate the influences of these variables. Implications for further research are also discussed. Keywords: Intangibility, Perceived risk, Knowledge, Involvement
INTERNAL MARKETING MIX PADA KINERJA TENAGA KEPENDIDIKAN UNIVERSITAS SEBELAS MARET Pratiwi, Desi Sanggar; Haryanto, Budhi
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 4, No 1 (2018)
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v4i1.21890

Abstract

This study examines the influence of Internal Marketing Mix that includes Top Management Support Mix, Bussines Support Mix and Cross Coordination on employee performance. The sample of this research is about 200 education staff of Sebelas Maret University. This research uses analysis method in the form of Path Analysis with SPSS analysis tool 22. The result of research analysis shows that Top Management Support Mix, Bussines Support Mix influence to the performance of education personnel. While Cross Functional Coordination as a component of Internal Marketing Mix does not affect the performance of educational personnel. This research provides advice to university leaders to improve top management support and support on the service process so that the performance of education personnel. As well as suggestions for future similar research to expand the scope of the research to be not limited only to educational personnel in one university.
PROSES PEMBENTUKAN SIKAP SECARA BERJENJANG: STUDI EMPIRIS DI BIDANG PERLUASAN MEREK Haryanto, Budhi
Journal of Indonesian Economy and Business Vol 23, No 2 (2008): April
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.157 KB) | DOI: 10.22146/jieb.6346

Abstract

This study examines goodness-of-fit model to explain brand extension phenomenon. Specifically, explaining the influence of brand similarity, belief toward core brand, and motivation to elaborate information on attitude toward brand extension. Laboratory experiment was used to ascertain controlled variables. Participants consist of 598 undergraduate students in business. Hierarchical regression analysis was used to elaborate the linkage among these observed variables. The study shows that complexity of brand extension was linearly influenced by brand similarity, belief toward core brand, and motivation to elaborate information. The finding confirms that the decision toward brand extension was significantly tested. Implications for further research are also discussed.
BAGAIMANA LOYALITAS TERHADAP HEWLETT PACKARD DI INDONESIA DIBENTUK? Hastomo, Mursid Dwi; Haryanto, Budhi
Jurnal Bisnis dan Manajemen Vol 18, No 1 (2018)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v18i1.21448

Abstract

This research aims to examine the relationship between product quality, service quality, price and customer satisfaction on customer loyalty. In addition, this research also aims to examine the effect of customer satisfaction as the mediating variable on the customer loyalty establishment process. Survey method selected to collected data. The population used was the customers who intend to be loyal to Hewlett Packard Indonesia branch. The sample was taken using convenience sampling, consisting of 200 respondents. The result of examination using Structural Equation Model (SEM) indicated that there was a positive significant between product quality on customer satisfaction, service quality on customer satisfaction, price on customer satisfaction and customer satisfaction on customer loyalty. The limitation and implication of this research also be discussed to give an understanding to practical aspect, theory and further study.
How the Loyalty of Expedition Business Can Be Formed Through Trust and Satisfaction Wakhidah, Esti Nur; Haryanto, Budhi
Sebelas Maret Business Review Sebelas Maret Business Review 2 (2017) : 1
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.11678

Abstract

The purpose of this study is to examine the role of satisfaction and trust in mediating the relationship between service quality and brand image, and customer's intention to be loyal. The data is collected using survey and conducted by distributing questionnaire through a website. Website is selected as a media to distribute th research instrument because today marketplace shows a shift from offline to online platform. This study selected 200 people who have the intention to loyal with Jalur Nugraha Ekakurir (JNE) service as samples. Structural Equation Model (SEM) is statistical method chosen to elaborate the relationship among the variables. The result of this research indicates that service quality and brand image have positive and significant effect on satisfaction and trust. In addition, this research also find the mediation effect of satisfaction and trust in shaping customer loyalty. This study also discusses the implications from theoretical, practical, and future research, point of view. Keywords: Service Quality, Brand Image, Customer Satisfaction, Customer Trust, Customer Loyalty
The Influence of Sex Appeal on Consumers Attitude toward the Ads Moderated by Product Factors Nusantara, Aji Cahya; Haryanto, Budhi
Jurnal Dinamika Manajemen Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15938

Abstract

This study wants to examine the relationship between sex appeal and attitude towards the ads, and more than, this study also wants to examine the role of product factors in moderating the relationship of this two variables. Experimental design is done to control the relation among the variables observed in this study. The participants consist of 100 males’ undergraduate students of Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta-Indonesia, who are divided into 4 groups. Generalized Auto Regression Conditional Hetero-regressive (GARCH) is statistical method chosen to analysis the data. The results showed that sex appeal is an effective stimulus affects the individual positive attitude toward an advertisement. As well as product factor is another stimulus, which effectively influence positive attitudes toward advertising. But in this study also found that the product factor is not moderate the relationship between sex appeal and positive attitude toward advertising. In addition to this study also discusses the implications of both theoretical and practical, as well as the limitations of the study.