Iha Haryani Hatta
Fakultas Ekonomi dan Bisnis, Universitas Pancasila, Jl. Raya Lenteng Agung, Srengseh Sawah Jagakarsa, Jakarta Selatan 12640

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ANALISIS PENGARUH INOVASI, PENGAMBILAN RESIKO, OTONOMI, DAN REAKSI PROAKTIF TERHADAP KAPABILITAS PEMASARAN UKM KULINER DAERAH DI JABODETABEK Hatta, Iha Haryani
Jurnal Manajemen Pemasaran Vol 8, No 2 (2014): OKTOBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.495 KB) | DOI: 10.9744/pemasaran.8.2.90-96

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Indonesian traditional culinary businesses must face a competitive environment due to the influx of imported food products and the change of culinary taste of the younger generation. Therefore, it is necessary for small scale culinary businesses to enhance their capacity to be able to compete in the business by taking autonomous, proactive, innovative and risk-taking steps that leads to better Marketing Capability. In this research Entrepreneurship Orientation is observed through seven dimensions namely: product capability, price, place, promotion, people, process and physical evidence. This research involved 200 culinary SMEs in the area of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) that were randomly selected as respondents and this research concluded that there is a positive effect from autonomous, innovative and risk-taking efforts towards the Marketing Capability. Meanwhile proactive effort has a negative effect towards the Marketing Capability of the Culinary SMEs in Jabodetabek. The Marketing Capability is indicated by the promotion capability, human resources capability, process capability, and the capability of the chosen place or venue for the culinary business.
Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran Hatta, Iha Haryani
UB Online Journal -- Development Version -- OJS 2.4.7.1 Vol 13, No 4 (2015)
Publisher : UB Online Journal -- Development Version -- OJS 2.4.7.1

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.289 KB)

Abstract

Abstract: Market Orientation, Entrepreneurship Orientation, Capability and MarketingPerformance. The aims of this study are to know the effect of market orientation and entrepreneurialorientation on the capabilities and marketing performance; and to know the effect ofmarketing capability on the marketing performance. This study uses 200 managers ofspecificcharacteristics of Indonesian restaurants in Jakarta as a simple random sampling. The dataanalysis was used structural equation modeling (SEM) and processed by employing lisrel8.5. This research concludes that although the market orientation and entrepreneurial orientationpositively affect the marketing capability, and marketing capability has a positiveeffect on the marketing performance, but the understanding of market orientation and entrepreneurialorientation does not directly affect marketing performance. Entrepreneurial orientationhas the most dominant influence path towards marketing capabilities and performancemarketing.Keywords: market orientation, entrepreneurship orientation, marketing capability, marketingperformance
Program Pemetaan dan Urgensi Penanganan Masalah Sosial Pada Wilayah Bukan Pesisir di Kabupaten Gresik, Jawa Timur Supriyadi, Edy; Hatta, Iha Haryani
Jurnal Pengabdian Pada Masyarakat Vol 3 No 2 (2018)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.201832.31

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PROGRAM OF MAPPING AND URGENCY OF HANDLING SOCIAL PROBLEMS IN NON-COASTAL AREAS IN GRESIK REGENCY, EAST JAVA. This program aims to determine the geography, demography, psychography, economic, and socio-cultural conditions, as well as the urgency of handling social problems. The study used 100 respondents consisted of 20 respondents for 5 villages. Analysis used Descriptive and SWOT. The results of the study include land altitude between 3-4 meters from sea level, rarely rain, lowland, and hot weather; densely populated with nearly equal female population with men; the community is actively learning and carrying out the religious activities that are followed and the means of worship are good and complete; most of the conditions of the region have not supported the welfare of the population and regional development; village heads have a big influence and high role for society. Each region has the urgency of handling different problems but the main problem to be addressed is inadequate facilities and infrastructure, environment, lack of development of SME.
FEATURE,NILAI, KEPUASAN DAN LOYALITAS PELANGAN Hatta, Iha Haryani
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 1 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty
SME BUSINESS DEVELOPMENT STRATEGY: SWOT AND EFE-EFI ANALYSIS Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.597 KB) | DOI: 10.21776/ub.jam.2018.016.03.19

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SME Business Development Strategy: SWOT and EFE-EFI Analysis. The purpose of this research is to determine the profile, condition, and model of Small and Medium Enterprises (SME) business development strategy. The study used 40 respondents selected in a multi stage. Research location in Gresik Regency East Java determined four villages by purposive as the sample unit. Each unit was randomly taken ten perpetrators of SMEs processing marine fish as respondents. Data were analyzed by SWOT and EFE-EFI analysis. The results explained that most SMEs are young and well educated. Most SMEs are not yet legal entities. The level of ability of SMEs in managing the business and the level of achievement of marketing performance is good. The model of SME’s business development strategy is S-O. Hope that SME’s are more optimizing their strengths to take advantage of opportunities that are as optimal as possible.
Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia
Shirkah: Journal of Economics and Business Vol 3, No 1 (2018)
Publisher : Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.733 KB) | DOI: 10.22515/shirkah.v3i1.204

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Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
PENGARUH PENGAWASAN KOMITE AUDIT, AUDIT INTERNAL, AUDIT EKSTERNAL TERHADAP KESEHATAN KEUANGAN PERUSAHAAN DAN DAMPAKNYA TERHADAP PROFITABILITAS Merawati, Endang Etty; Hatta, Iha Haryani
Jurnal Akuntansi Vol 18, No 3 (2014): September 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.559 KB) | DOI: 10.24912/ja.v18i3.269

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Insurance and reinsurance companies are required, to maintain a soundfinancial standing and comply with the provisions on the companies equity as stipulated by the government. To achieve such equity, the companies must retain their profitability. Under a supervision system supported by the audit committee, internal auditor and external auditor, it is expected that the insurance companies shall be able to fulfill their obligation in complying with all the prevailing regulations. If these companies fail to do so, the companies shall be subject to the supervision by the government. This study was conducted on insurance and reinsurance companies listed in the Indonesian Stock Exchange in 2012 (11 companies). Thirty eight high officials of the top management of the companies were interviewed as respondents. By applying the SPSS program the results showed that there are significant relations among the audit committee, the internal and external auditor in supervising the operations of the insurance companies. There is a positive correlation between the audit committee and the internal auditor; and there is a positive correlation between the audit committee and the external auditor whereas there is also a positive correlation between the internal auditor and the external auditor. Simultaneous influence of the audit committee, the internal audit and the external audit shows a positive effect on the financial soundness. However, external audit has only partial influence on the financial soundness. The simultaneous influence of audit committee, audit internal, audit external and financial soundness shows a significant effect on the profitability. The partial influence on each independent variabel (mentioned above) has a significant effect on the profitability.
PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM 10 BANK TERKEMUKA DI INDONESIA Satria, Indra; Hatta, Iha Haryani
Jurnal Akuntansi Vol 19, No 2 (2015): May 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.127 KB) | DOI: 10.24912/ja.v19i2.93

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Penelitian ini bertujuan untuk mengetahui dampak rasio keuangan terhadap harga saham sepuluh bank terkemuka di Indonesia. Penelitian ini menggunakan metode purposive sampling untuk sepuluh bank yang go public di Bursa Efek Indonesia periode 2013-2014 dengan kriteria berikut : (1) memiliki aset dengan jumlah terbesar pada tahun 2013-2014 (2) memiliki informasi rasio keuangan pada tahun 2013-2014 (3) tidak terjadi pemecahan saham pada tahun 2013-2014 (4) hasil pengolahan data statistiknya memenuhi uji asumsi klasik. Berdasarkan kriteria itu, maka jumlah bank yang terpilih adalah Bank Central Asia Tbk, Bank Negara Indonesia (Persero) Tbk, Bank Mandiri (Persero) Tbk, Bank Danamon Indonesia Tbk, Bank Rakyat Indonesia (Persero) Tbk, Bank Permata Tbk, Bank Pan Indonesia Tbk, Bank CIMB Niaga Tbk, Bank Tabungan Negara (Persero) Tbk dan Bank International Indonesia Tbk. Variabel tidak bebas dalam penelitian ini adalah harga saham, sementara variabel terikat adalah Loan to Deposit Ratio (LDR), Non Performing Loans (NPL), Capital Adequacy Ratio (CAR) and Return on Equity (ROE). Data dianalisis dengan menggunakan analisa regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel bebas (LDR, NPL, CAR, and ROE) secara simultan berpengaruh signifikan terhadap harga saham. Secara parsial, LDR, CAR dan ROE berpengaruh signifikan terhadap harga saham. Sementara, NPL tidak berpengaruh terhadap harga saham.This research is to determine the impact of financial ratios on the stock price of ten leading banks in Indonesia. This research using a purposive sampling method for the ten banks that listed on the Indonesian Stock Exchange in the years 2013-2014 with the following criteria : (1) has assets with the largest number in the years 2013-2014 (2) has information about financial ratios in the years 2013-2014 (3) a stock split does not occur in the years 2013-2014 (4) the results of the processing of statistical data meets classical assumption. Based on the criteria, the then banks selected are Bank Central Asia Tbk, Bank Negara Indonesia (Persero) Tbk, Bank Mandiri (Persero) Tbk, Bank Danamon Indonesia Tbk, Bank Rakyat Indonesia (Persero) Tbk, Bank Permata Tbk, Bank Pan Indonesia Tbk, Bank CIMB Niaga Tbk, Bank Negara Indonesia (Persero) Tbk and Bank International Indonesia Tbk. The dependent variable in this research is the stock price, while the dependent variable are Loan to Deposit Ratio (LDR), Non Performing Loans (NPL), Capital Adequacy Ratio (CAR) and Return on Equity (ROE). Data were analyzed using multiple linear regression analysis. The results showed that the independent variables (LDR, NPL, CAR, and ROE) simultaneously significant effect on the stock price. Partially, LDR, CAR and ROE have a significant effect on the stock price. Meanwhile, NPL has no effect on the stock price.
BUDAYA ORGANISASI, INSENTIF, KEPUASAN KERJA, DAN KINERJA KARYAWAN PADA PT AVRIST ASSURANCE Hatta, Iha Haryani; Rachbini, Widarto
Jurnal Manajemen Vol 19, No 1 (2015): February 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.713 KB) | DOI: 10.24912/jm.v19i1.106

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Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi dan insentif terhadap kepuasan kerja dan kinerja karyawan. Penelitian dilakukan di PT Avrist Assurance, dengan menggunakan 211 karyawan sebagai responden.Teknik pengambilan sampel dalam penelitian ini dilakukan secara acak sederhana. Analisis dilakukan dengan Structural Equation Model (SEM) menggunakan Lisrel 8.5. Hasil penelitian menemukan adanya pengaruh yang signifikan antarabudaya organisasi dan insentif terhadap kepuasan kerja dan kinerja karyawan, serta pengaruh yang signifikan antarakepuasan kerja terhadap kinerja karyawan. Pengaruh total budaya organisasi terhadap kepuasan kerja dan kinerja karyawan lebih dominan daripada pengaruh total insentif terhadap kepuasan kerja dankinerja karyawan.The purpose of this study was to determine the effect of organizational culture and incentive on job satisfaction and employees? performance. The study was conducted in PT Avrist Assurance, using 211 employees as respondents. The sampling technique in this research is simple random. The analysis was performed with Structural Equation Model (SEM) using Lisrel 8.5. The study found that organizational culture and incentives significantly affect job satisfaction and employees? performance. Moreover, job satisfaction significantly affect employees? performance. The total effect of organizational culture on Job Satisfaction and employee performance is more dominant than the total effect of incentives on Job Satisfaction and employee performance.