Asep Hermawan
Fakultas Kehutanan Universitas Tanjungpura Jalan Imam Bonjol Pontianak 78124

Published : 9 Documents
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THE RELATIONSHIP OF PERCEIVED JUSTICE, SATISFACTION, REPATRONAGE INTENTIONS AND NEGATIVE WORD OF MOUTH IN SERVICE SETTING Hermawan, Asep
Manajemen Bisnis Kompetensi vol. 1 no. 2 Januari 2007
Publisher : Manajemen Bisnis Kompetensi

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Abstract

PENGARUH PERCEIVED QUALITY TERHADAP KESETIAN MEREK DAN CITRA MEREK Wisnu, Wisnu; Hermawan, Asep
Jurnal Manajemen dan Pemasaran Jasa Vol 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v4i1.485

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The aims of this research is to explore interrelation of perceived quality toward brand loyalty and brand image in hotel industry. The research is based on recommendation of previous studies, the scale constructed to measure perceived quality, brand loyalty and brand image. The present study used sample of selected 100 actual guest of GrandTropic Suites Hotel Jakarta. Multiple Regression is used to test the model.The Findings in this research support the brand loyalty and brand image in hotel industry. The present study contributes to the understanding of customer-based brand loyalty and brand imageby examining the dimensionality of this construct. Further research should attempt to examine and compare brand loyalty and brand image among different hotel categories. The research shows that hotel managers should try to influence perceived quality, brand loyalty and brand image in their organization and design their service delivery process by considering relations between customer based brand loyaltyand brand image.Keywords: Hotel, Perceived Quality, Brand Loyalty, Brand Image.
ANTESEEDEN DAN KONSEKUENSI DARI SEVERITY OF OTHER CUSTOMER FAILURE Budiwati, Nina; Hermawan, Asep
Jurnal Manajemen dan Pemasaran Jasa Vol 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v4i1.487

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The background of this research was to conduct a profound study of impact of other-customer failure The purpose of this paper is to investigate how and why other-customer misbehavior has a negative influence on customer satisfaction with the service firm.The objectives of this research was : (a) the effect of controllability to firm responsibility, (b) the effect of stability to firm responsibility, (c) the effect of firm responsibility to customer satisfaction, (d) the effect of firm responsibility to service recovery expectations, (e) the effect of service recovery expectations to customer satisfaction, (f) the effect of severity of other customer failure to service recovery expectations, (g) the effect of severity of other customer failure to customer satisfaction, (h) the effect of perceived employee effort to customer satisfaction.The design of this research applies a survey toward unit of analysis on hotels services by interview the customers for testing hypothesis. Meanwhile the required data consist of seventh variables which arecontrollability attributions, stability attributions, firm responsibility, service recovery expectation, severity of other customer failure, perceived employee effort and customer satisfaction. The aggregatenumbers of hotels guests being respondent of the study are 200. Data analysis used in this research was consists of Structural Equation Model Analysis by AMOS 6 as software.The result of this research conclude that controllability and stability attributions had an effect to firm responsibility, firm responsibility had an effect to service recovery expectations, severity of othercustomer failure had an effect to service recovery expactations, and perceived employee effort had an effect to customer satisfaction. Meanwhile firm responsibility had an effect to customer satisfaction,service recovery expectations had an effect terhadap customer satisfaction, severity of other customer failure had an effect to customer satisfaction.Keywords: Service recovery expectations, severity of other customer failure, and customer satisfaction
ANTESEDEN DAN KONSEKUENSI DARI PRICE SATISFACTION Dharma, Steven; Hermawan, Asep
Jurnal Manajemen dan Pemasaran Jasa Vol 5 (2012): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v5i1.489

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The purpose of this paper is to explore the antecedents and consequents of price satisfaction. It argues that price satisfaction is composed of several dimensions (price transparency, pricequality ratio, relative price, price confidence, price reliability, and price fairness) and that companies should consider these dimensions when monitoring customer price satisfaction.Based on a theoretical discussion of the price dimensions, a questionnaire is developed that measures customer satisfaction with individual price dimensions. Using structural equation model analysis, the impact of price satisfaction dimensions on overall price satisfaction is measured, using a sample of 100 respondent that also customers from several car workshops.The research was analyzed with Structural Equation Model to analyze the path effect between the variable to answer the hypothesis testing. Before doing the structural equation model, thedata was tested with instrument testing, consist of validity and reliability test. Goodness fit measure was also used to make sure that the structural equation model in good fit condition.The result showed that price satisfaction, price confidence, price quality ratio, price fairness, and price transparency have significant effect toward price satisfaction. The relative price variable didn’t have significant effect toward price satisfaction. For the price satisfaction toward word of mouth, also didn’t give significant result. Based on the measurement of price satisfaction, managers are able to identify the drivers of price satisfaction, their satisfaction and relative importance in different market segments and, consequently they are able to take the right measures to increase customer satisfaction and word of mouth.Keywords : Price satisfaction, word of mouth, car workshop.
Determinan Persalinan oleh Tenaga Kesehatan di Indonesia Hermawan, Asep; Prabandari, Yayi Suryo; Wilopo, Siswanto Agus
Berita Kedokteran Masyarakat (BKM) Vol 32, No 7 (2016)
Publisher : Fakultas Kedokteran Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bkm.12320

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Tujuan: Penelitian ini bertujuan untuk mengidentifikasi hubungan antara rasio tenaga kesehatan terhadap pelayanan persalinan oleh tenaga kesehatan terlatih.Metode: Penelitian ini menggunakan data Rifaskes tahun 2011 dan Riskesdas tahun 2013 yang mencakup 497 kabupaten/kota di Indonesia. Analisis data menggunakan model linier tergeneralisir.Hasil: Rasio tenaga kesehatan tidak berhubungan dengan persalinan oleh tenaga kesehatan. Ketersediaan bidan sangat penting karena sebagian besar persalinan ibu hamil ditolong oleh bidan. Faktor lain yang mempengaruhi persalinan oleh tenaga kesehatan meliputi status sosial ekonomi, tingkat pendidikan wanita usia subur, dan aksesibilitas terhadap fasilitas pelayanan kesehatan.Kesimpulan: Tenaga kesehatan sangat berperan dalam persalinan yang aman. Perbaikan akses terhadap fasilitas pelayanan kesehatan perlu dilakukan untuk mendukung persalinan.  
RANCANG BANGUN ALAT UKUR PANJANG KAKI DAN PENENTU STOK SEPATU YANG TERSEDIA SECARA DIGITAL MENGGUNAKAN ARDUINO MEGA 2560 BERBASIS WEBSITE Hermawan, Asep; Muid, Abdul; Nirmala, Irma
KLIK- KUMPULAN JURNAL ILMU KOMPUTER Vol 5, No 2 (2018)
Publisher : Lambung Mangkurat University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/klik.v5i2.169

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Shoes have become a necessity and human lifestyle in keeping with the times. The main function of the shoe is to protect the foot from being injured due to environmental conditions. Shoe size is also a factor that influences the safety and comfort of activities so that the right size shoes are needed.For the sake of comfort in doing activities, shoes with the right size are needed to reduce injury. Some foot injuries can be caused due to incorrect selection of shoes so that they have a bad impact on the feet. To answer these problem, digital foot length measuring device will be made in this study using LDR sensor and diodesIn addition, this device can also recommend the right shoe sizes from various shoe brands available on the website page. To connect supporting software and hardware it will be managed by Arduino MEGA. Test results on 40 samples indicate that the system can recommend shoe sizes to users with a high level of suitability. Digital device test results obtained difference between 0cm - 1cm with a tolerance value of 1cm. On manual measurements of user's foot length and shoe size obtained a difference between 0,4cm – 1,5cm with a tolerance value of 1,5cm.Keywords: Shoe Size, LDR Sensor, Arduino MEGA, Website Sepatu sudah menjadi kebutuhan dan gaya hidup manusia dalam mengikuti perkembangan zaman. Fungsi utama sepatu adalah melindungi kaki agar tidak cedera karena kondisi lingkungan. Ukuran sepatu juga menjadi faktor yang mempengaruhi keamanan dan kenyamanan dalam beraktivitas sehingga  dibutuhkan sepatu dengan ukuran yang tepat. Beberapa cedera kaki dapat disebabkan  karena salah dalam pemilihan ukuran sepatu sehingga berdampak buruk bagi kaki. Untuk menjawab permasalahan tersebut, dalam penelitian ini direalisasikan alat ukur panjang telapak kaki secara digital menggunakan sensor LDR dan Dioda. Selain itu alat ini juga dapat merekomendasikan ukuran sepatu yang tepat dari berbagai merek sepatu yang tersedia di halaman website. Untuk menghubungkan perangkat lunak dan perangkat keras pendukung maka akan diatur oleh Arduino MEGA. Hasil pengujian pada 40 sampel menunjukkan bahwa sistem dapat merekomendasikan ukuran sepatu kepada pengguna dengan tingkat kesesuaian yang tinggi. Pengujian alat digital diperoleh selisih antara 0cm – 1cm dengan nilai toleransi sebesar 1cm. Untuk pengukuran manual panjang kaki dan ukuran sepatu pengguna didapatkan selisih antara 0,4cm – 1,5cm dengan nilai toleransi sebesar 1,5cm.Kata kunci : Ukuran Sepatu, Sensor LDR, Arduino MEGA, Website
STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL HERMAWAN, ASEP
Jurnal Bisnis dan Akuntansi Vol 1 No 1 (1999): Jurnal Bisnis dan Akuntansi
Publisher : Trisakti School of Management

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The paper marketing theories underlying standardization or adaptation and also discusses empirical articles about the controversy on these issues and directions for futher research are also proposed.
DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA HERMAWAN, ASEP
Jurnal Bisnis dan Akuntansi Vol 1 No 3 (1999): Jurnal Bisnis dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v1i3.373

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The aim of this paper is to show the relevance of using celebrities as products endoser. It examines the theory and empirical papers underlying the hiring and firing of celebrity endosers. It also explores the implication for managers and future research.
THE ANTECEDENT AND CONSEQUENCES OF CUSTOMER TRUST Sari, Novita Dian; Hermawan, Asep
Business and Entrepreneurial Review Vol 19, No 1 (2019): APRIL 2019
Publisher : Trisakti University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v19i1.5348

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Purpose - The purpose of this research was analyzed the effect of Competence on Customer Trust, was analyzed the effect of Stability on Customer Trust; and was analyzed the effect of Integrity on Customer Trust, was analyzed the effect of Customer Orientation on Customer Trust, was analyzed the effect of Transparancy on Customer Trust, was analyzed the effect of Customer Experience on Customer Trust, was analyzed the effect of Customer Trust on Customer Loyalty. Design/methodology/approach - The methodology of this research were collected from one hundred and seventy private banking consumer?s as respondent. Respondents were asked to answer a questionnaire about competence, stability, integrity, customer orientation, transparency, customer experience, customer trust, customer loyalty. Findings ? Finding and contribution in this research was examined competence and transparency are the most important determinant of customer trust. Originality/Value - Research limitations/ implication in this research was indicated one hundred and seventy private banking consumer?s as respondent in this research. The data were collected from private banking consumer?s with purposive sampling.