R. Dikky Indrawan
Unknown Affiliation

Published : 5 Documents
Articles

Found 5 Documents
Search

Analisis Efektivitas Iklan Televisi dan Faktor yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Gender (Studi Kasus Mahasiswa Program Strata-1 IPB) Astriyani, Indri; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.496 KB) | DOI: 10.29244/jmo.v2i3.14215

Abstract

Magnum Manufacturers need to consider the differences between women and men in decision-making purchase of Magnum ice cream. On this basis, the purpose of this study was to (1) Magnum television advertising effectiveness analysis in communicating the advertising message by gender in student-Tier 1, Bogor Agricultural University, (2) analyze the factors that influence the purchase of real students by gender in the purchase Wall's Magnum ice cream by student stratum-1 Institut Pertanian Bogor. Analysis of the data used are Consumer Decision Model (CDM) and Canonical Correlation Analysis with the help of MINITAB 14, SPSS for Windows version 16.0 , Ms Excel and STATISTICA 8.Results of canonical correlation analysis based on respondents generally produced three factors that most influence the purchase of real to buy Magnum ice cream, namely factors friend (0666), knowledge of attributes (0519), trust (0515), and advertising (0.56).The results of the analysis of students based on canonical correlation produced three factors that influence the purchase of real to buy cream of Magnum of ice, i.e., factor of student (0.816), confidence (0.736), and personality (0.725). In students, the most influential factor is the factor of sales people and advertisements.
Analisis Efektivitas Social Media Dan Faktor Yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Pengeluaran (Studi Kasus Mahasiswa Program Strata 1 Ipb) Pujasari, Syifa Ratna; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 2 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.175 KB) | DOI: 10.29244/jmo.v2i2.14201

Abstract

The objectives of this study are (1) to find the effectiveness of social media used by Wall's Magnum ice cream based on the characteristics of the expenditure and (2) to analyze the factors that influence consumer purchasing decisions of Wall's Magnum ice cream based on characteristics of the expenditure. The research framework is using the Consumer Decision Model which analyze by regression analysis and consumer purchasing decisions model which analyze by descriptive analysis. The correlations between both models were analyzed by Canonical Correlation using of MINITAB 14, SPSS 16.00, Ms Excel and STATISTICA 8. The path analysis by CDM model for respondent with ≤ Rp 800,000 expenditure and for respondent with > Rp 800.000 were showing effectiveness of information about Wall's Magnum sent through social media. However, the path analysis showed that CDM model for respondent with ≤ Rp 800,000 expenditure is more effective rather than the CDM model and for respondent with > Rp 800.000. The results of canonical correlation analysis showed the most influencing factors on purchase decisions for respondent with the expense ≤ Rp 800,000 are brand and place of purchase, mean while the most influencing factors for respondent with the expenditure> Rp 800,000 are previous experience and packaging.
Analisis Peluang Penyertaan Modal Pemerintah Daerah Kota XYZ pada PT Bank Jawa Barat dan Banten (Bank BJB) Palupi, Dian Yudo; Dewi, Farida Ratna; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 1 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.014 KB) | DOI: 10.29244/jmo.v2i1.14196

Abstract

Economic growth and public welfare are the reason of regional autonomy regulation policy (UU No 22 year 1999). The policy allows regional economic resources managed by regional government to achieve its goal. One of the regional government strategies is investment strategy, which in this case investing in banking industry. The purposes of the study are 1) to identify the investment regulation on regional government 2) to identify the Bank BJB business and investment environment 3) to identify the comparison of investment feasibility on Bank BJB versus other banks 4) to identify the position of Stock Share A series owned by XYZ at Bank BJB. The data collection methods are using structured interview, in depth interview, field survey and literature study. The analysis tools are using institutional analysis, SWOT analysis and financial analysis. Institutional analysis showed XYZ regional government investment management is limited to regulation as follow 1) long term capital (stock share) investment limited only at BUMD (e.g. Bank BJB) 2) short term investment e.g. saving and deposit is limited only at healthy and feasible bank, and government bond which has small risk exposure. The financial analysis also showed the increasing performance of BJB Earning per Share (EPS) and Return on Equity (ROE) from 2006 until 2010. The SWOT analysis support other analysis that BJB Bank position in financial industry is suitable for long term and short term investment for XYZ regional government. Base on explanation above, the conclusions are the autonomy regulation limited XYZ regional government to invest as shareholders in A series (stock share) or B series (stock share) at BJB Bank only, and for short term investment is limited only at healthy and feasible bank, and government bond which has small risk exposure.
Analisis Diskriminan sebagai Alat Manajemen Risiko Pembiayaan pada Lembaga Keuangan Mikro Syariah, KBMT Wihdatul Ummah Putri, Sheila Santika; Irwanto, Abdul Kohar; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 5 No. 1 (2014): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.769 KB) | DOI: 10.29244/jmo.v5i1.12130

Abstract

Sebagai lembaga keuangan mikro syariah, yang kegiatannya melakukan pembiayaan, tidak dapat dipisahkan dari pembiayaan risiko. Risiko pembiayaan dinilai oleh rasio Non Performing Financing (NPF). Trend NPF di Koperasi Baitul Maal wa Tamwil (BMT)-Wihdatul Ummah cenderung menurun, namun menunjukkan perbaikan dalam peramalan 3 tahun berikutnya. Diperlukan evaluasi dalam menilai kelayakan debitur untuk risiko pembiayaan yang dapat dikendalikan. Mengevaluasi kelayakan debitur memperoleh faktor-faktor yang mempengaruhi sistem penilaian tingkat risiko pembiayaan melalui analisis diskriminan. Faktor-faktor ini adalah pendekatan variabel karakter dan persyaratan dari BMT.Keywords: lembaga keuangan mikro syariah, pembiayaan, risiko pembiayaan, analisis diskriminan
MULTI-SECTOR PARTNERSHIPS FOR SUSTAINABLE BUSINESS DEVELOPMENT: LESSONS LEARNED FROM ROUND TABLE INDONESIA Mudde, Huub; Indrawan, R. Dikky; Fahmi, Idqan
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.839 KB) | DOI: 10.17358/jma.9.2.7-18

Abstract

Over a period of three years, Bogor Agricultural University/Institut Pertanian Bogor (IPB) and Maastricht School of Management (MsM) have been executing the multi-annual project Round Table Indonesia, www.roundtableindonesia.net. This project aimed at contributing to the improvement of a sustainable business and investment climate in the Indonesian agricultural sector, by strengthening the knowledge capacity, formulating concrete investment opportunities, and facilitating partnerships. As a result, IPB and MsM have developed courses on sustainable business development and facilitated business projects in poultry, mangosteen, palm oil, shrimps, and tourism. All projects are based on in-depth value chain analyses and roundtable meetings with key stakeholders of government, private sector, academia, and civil society. Linking education and applied research with business development will lead to a stronger and more sustainable Indonesian agricultural sector, being of crucial importance for the Indonesian development as a whole.Keywords: Round Table Indonesia, Sustainable Business Development, Value Chain, Agricultural Sector, IPB, MSM