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PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR Ingkadijaya, Rahmat; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.42 KB) | DOI: 10.17358/jma.4.2.57-66

Abstract

The purpose of this research are (1) to analyze the roles of familiy members in choosing restaurant, (2) to analyze restaurant attributes perceived as the most important one by each family members, and (3) to make managerial recommendation for marketing restaurants in Puncak area, Bogor Regency. This research used descriptive method and involved 141 respondents. The respondents were members of family who were eating in restaurants along street in Puncak area were result showed that children is roles were as initiator, gatekeeper, dan influencer. The roles of mother  were more flexible because she had roles as initiator, gatekeeper, influencer and decider. Father had only one role but very important that was as decider. Restaurant attributes that became priority were taste of food and beverage, food hygien and sanitation, and the cleanliness of restaurant. Perception of father, mother, and children about those attributes were the same.
FAMILY TOURIST - IS DIFFERENT MOTIVE, DIFFERENT CHOICE OF TOURIST ACTIVITY? Ingkadijaya, Rahmat
E-Journal of Tourism Volume 5 Number 2 (September 2018)
Publisher : Doctoral Program in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v5i2.41704

Abstract

Currently, many families travelling to various tourist destinations. This phenomenon is interesting to be investigated. Existing research results can be utilized by stakeholders to develop their own policies and strategies. However, at this time not much study exists in family travel. This study  examines family?s travel motivations, family?s activities in destination, and the differences of family?s activity choice across categories of travel motivations. Survey method has been employed in this study. The sample was obtained from a residence in Bogor City, West Java and consisted of 300 families chosen by convenience sampling technique. Data were analyzed using descriptive analysis and hypothesis test using chi-square. The findings indicated that there were two dominant family?s travel motivations, personal escape and interpersonal seeking. The family chose natural, cultural, and special tourist activities. Family?s activity choice across categories of travel motivations was the same except rafting. It was most preferred by families who had personal escape motivation.
Pengaruh Bauran Pemasaran terhadap Keputusan Mengunjungi Festival Cap Go Meh di Singkawang Rizkiyah, Putri; Nursiana, Adinoto; Ingkadijaya, Rahmat
Jurnal Pariwisata Vol 5, No 1 (2018): Jurnal Pariwisata
Publisher : LPPM Ars Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.362 KB) | DOI: 10.31311/par.v5i1.2568

Abstract

ABSTRAKFestival Budaya Cap Go Meh yang diselenggarakan di Kota Singkawang merupakan festival budaya tahunan yang diselenggarakan pada hari kelima belas setelah perayaan Tahun Baru Cina (Imlek). Pada tahun 2016 tingkat kunjungan wisatawan menurun dari tahun-tahun sebelumnya yang mengakibatkan tidak tercapainya target yang ditetapkan pemerintah. Penelitian ini bertujuan untuk (1) mengidentifikasi profil atau karakteristik wisatawan domestik maupun mancanegara yang mengunjungi festival budaya Cap Go Meh di kota Singkawang, dan (2) mengetahui sejauhmana pengaruh unsur-unsur bauran promosi terhadap keputusan wisatawan mengunjungi festival budaya tersebut. Metode yang digunakan adalah metode survei, dengan menyebarkan kuesioner kepada 200 responden. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, bauran pemasaran berpengaruh signifikan terhadap keputusan wisatawan mengunjungi Festival Budaya Cap Go Meh di Kota Singkawang, namun secara parsial hanya terdapat satu variabel yang berpengaruh yaitu variabel proses.Kata kunci: Bauran pemasaran, keputusan wisatawan, wisata budaya, festival cap go meh ABSTRACTThe Cap Go Meh Cultural Festival held in Singkawang City is an annual cultural festival held on the fifteenth day after the Chinese New Year celebration (Imlek).  By 2016 the level of tourist arrivals decreased from previous years which resulted in the governments failure to achieve targets. This study aims to (1) identify the profile or characteristics of domestic and foreign tourists who visit the cultural festival Cap Go Meh in Singkawang city, and (2) find out how far the influence of promotion mix elements to the decision of tourists visiting the festival culture. The method used is survey method, by distributing questionnaires to 200 respondents. Data were analyzed by using multiple linear regression. The results showed that simultaneously, the marketing mix significantly influence the decision of tourists visiting Cap Go Meh Cultural Festival in Singkawang city, but partially there is only one influential variable that is process variable.Keywords: Marketing mix, tourist decision, cultural tourism, cap go meh festival 
Effect of E-Word of Mouth through Instagrams on Purchasing Decisions in Twin House Coffee & Kitchen Restaurant, Cipete, Jakarta Selatan Sari, Dhiny Irena; Lemy, Diena Mutiara; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.39

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Social media is widely used for restaurant entrepreneurs to market their business due to its ease and low cost. One of such media is Instagram. This research is to determine the effect of Electronic Word of Mouth through Instagram in terms of Intensity dimensions, Valence of Opinion and Content and to find out whether E-Word of Mouth through Instagram has a joint influence on Purchasing Decisions at Twin House Coffee & Kitchen Restaurant, Cipete, South Jakarta. Quantitative research with a descriptive approach is employed. The population covers the customers of the restaurant for 6 months, as many as 20,255. Slovin formula is used to determine the sample size of 100 respondents. Non-probability sampling technique is carried out by convenience sampling technique. The results indicate that partially electronic word of mouth, namely the intensity dimension has a positive and significant influence on purchasing decisions, the valence variable of opinion does not have a positive and significant effect on purchasing decision variables. Content variables have a positive effect on purchasing decision variables. Simultaneously Intensity (X1), Valence Opinion (X2), and Content (X3) variables have a significant effect jointly on the purchasing decision variable (Y) at Twin house Coffee & Kitchen, Cipete Restaurant in South Jakarta.
Analysis of Tourist Travel Pattern for Youth Travel Segment in Ambon Island Simasima, Tassya Yuliani; Ariani, Vitria; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.5

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This study aimed to identify The Youth Travel Characteristic, The Youth Travel Pattern and The Model of Youth Travel Pattern Development in Ambon island. This study used  descriptive methods approach. Mean and frequencies are for analyzing respondents? characteristics. Travel Pattern was analyzed by using GIS software.  SWOT analysis was used to develop the Travel Pattern Model.  The respondents were 100 youth travels at the age between 15 years - 30 years who visited Ambon City.  The research sampling technique was convenience sampling. The questionnaires were distributed between June 2017 ? July 2017.  This study found that youth travelers who visited Ambon Island was dominated by young local tourists, under 26 years old, well educated, searched for  cultural and social values. The main information sources during the trip were from friends or internet and they tend to plan their travel independently or with their family and friends rather then using travel agencies. The main trip driver is outdoor with leisure activities on the beach. This study also found out that security was the most influencing factor in determining travel itinerary of youth traveler. During the trip in Ambon Island, youth traveler was formed five travel pattern. The most travel pattern was formed by youth traveler was a single point. The study developed four youth travel pattern models to incrase the number of youth traveler visiting Ambon Island
The Influence of Availability of Muslim Friendly Facilities towards Indonesian Muslim Tourist Revisit Intention to Japan Hariani, Dina; Rahmanita, Myrza; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): TRJ Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.13

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As the market of halal tourism destinations has increasingly become more competitive, the revisit intention topic has progressively become prominent to emphasize on. This research is designed to find out how much influence of the availability of Muslim-friendly facilities to Indonesian Muslim tourist to revisit intention to Japan. The methodology of this research is quantitative descriptive research in which questionnaire is the major tool in collected the primary data for analysis. The total sample of 100 Indonesian Muslim tourist is obtained for the analysis. The simple and multiple regression analysis are adopted to examine the key factors which significantly predict the revisit intention. The results of this research indicates that Muslim-friendly facilities likes halal hotel, halal restaurant, and prayer room are positively related to the revisit intention. The biggest need of Indonesian Muslim tourist is the availabity of halal restaurants. Regarding the situation of Muslim friendly facilities in Japan, Indonesian Muslim still finds it difficult to locate the facilities despite its availability.
The Influence of Visualization of Food Appearance and Food Quality Towards Customer Satisfaction in Tutup Panci Bistro, Bumi Serpong Damai, South Tangerang Putra, Aditya Nova; Wulan, Saptarining; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.42

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Nowadays, Visualization of food appearance has become an important factor in influencing customer satisfaction which is creating an unforgettable experience when people visit to the restaurant. The aspect of visualizing the appearance of food must also be balanced by good food quality in the restaurant. The purpose of this study was to identify the effect of visualization of food appearance and food quality in achieving customer satisfaction in Tutup Panci Bistro. In this study, visualization of food appearance has five important factors that support in achieving customer satisfaction, which are; component of the material used, color selection, food texture, shape and size, and layout. Therefore, in previous study, quality of food has three important factors, which are: the taste of food, the variety of menus, and the nutritional content of food. The methodology used in this study was quantitative and qualitative, whereas, quantitative data collection was obtained through questionnaires to 100 guests at Tutup Panci Bistro. Meanwhile, qualitative data is obtained through interviews with food influencers / reviewers. Based on the results obtained, appearance and quality of food have a significant positivity influence towards customer satisfaction at Tutup Panci Bistro.
Strategies to Develop Sawahlunto Old City in West Sumatera as Tourism Destination Salam, Febby; Ingkadijaya, Rahmat; Hermantoro, Hengky
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.45

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Tourism development in an area is able to give an impact on various dimensions of local people life. One of the impacts of tourism development is on the economic dimension. It happened to Sawahlunto, a city in West Sumatera famous for its coal mines, which slowly developed into a tourist city. The purpose of this study was to find out the Strength & Weakness, Opportunity & Threat and to formulate the development strategy of Kota Tua as a tourism destination in Sawahlunto, West Sumatra. The research method is descriptive method using SWOT analysis. The results showed that the development strategy of the Old City area of Sawahlunto used a lot of SWOT analysis, namely by increasing and optimizing natural resources through good processing, improving road access, and improving the tourism sector of Old City Sawahlunto. Another strategy is improving human resources through counseling and training, socialization of science and technology. The tourism potential of Sawahlunto old town on the 4A tourism component (Attraction, Accessibility, Amenities and Ancillary) shows that this area has the potential of historical tourist attraction. The historical heritage of World War II in Sawahlunto is the main tourism potential that is stored. With historical tourism potential, foreign tourists are the target of tourists who are expected to visit Sawahlunto. In order for a historical tourism potential strategy to be implemented, it is necessary to meet the minimum criteria of the tourism component. To meet the service standards of all 4A tourism components, it is necessary to improve the management of 4A tourism components including Attraction, Accessibility, Ancillary, and Amenity.
Strategy Analysis of Ponggok Rural Tourism Development into Integrated Tourism Area Satriawati, Zahrotun; Ingkadijaya, Rahmat; Sulartiningrum, Sri
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.44

Abstract

The development of tourism can help the welfare of the rural population through developing a tourist village concept. The potential of the village can be used as a tourist attraction. Klaten Regency has a very abundant potential of springs that located in Ponggok village which is mostly used by local residents for irrigating rice fields, agriculture, and fish cultivation. However, the existing springs in the Ponggok village are now used as tourist destinations that spread across several locations, such as Umbul Ponggok, Umbul Sigedang, Umbul Besuki, Waduk Galau/Banyu Mili. This study uses qualitative and quantitative descriptive analysis and the data obtained through questionnaires distributed and completed by respondents as many as 135 respondents. SWOT analysis is employed to investigate internal and external factors to analyze Ponggok Tourism Village development strategy towards integrated tourism area.
The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka Azulmi, Desy; Nursiana, Adinoto; Ingkadijaya, Rahmat
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.38

Abstract

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest?s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.