Jony Oktavian Haryanto
Satya Wacana Christian University

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DETERMINANTS OF THE CHILDREN INTENTION TO CONSUME FAST FOOD PRODUCTS Bambang Wiharto; Jony Oktavian Haryanto
MAKARA of Social Sciences and Humanities Series Vol 13, No 1 (2009): Juli
Publisher : Directorate of Research and Public Service, Universitas Indonesia

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Children are unique and also potential market because they usually do not spend their own money but they have a hugepurchasing power through their parents. They are potential market, because from the number of kids in the market andtheir spending are big and promising. There are three types of kids market: first, children as the primary markets;second, children as the influencer market which emphasizing on the influence of children assert on family purchases.Third, because the children will grow up, then we can consider children as the future market. Based on the abovedescriptions, the authors intent to identify the determinants of children intention to consume such as productcharacteristics, reference group, retail environment and promotion, and create a questionnaire for the children anddevelop hypothesis using these study findings. The data obtained from the field using survey method was used to test allthe hypotheses empirically. Based on the research findings, we came to conclusion that the promotion has a greater andimportant effect in developing intention of children's consumption. These initial findings will be used intentionally inanother study which is try to find out the relationship between children intention to consume and their commitment tofuture market as they grown up and second objective of this study is to develop an initial and appropriate questionnairefor the children which we realize is different from questionnaire for the adult people. keywords: children market, children intention to consume, children questionnaire
PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP INTENSI PEMBELIAN Magyar Slamet Permana; Jony Oktavian Haryanto
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

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At present, the development of technology becomes intense among notebook manufacturers. They compete to create advantages in product markets. When people buy a product, consumers do not just look at the advantages it offers, but they also see its brand. Country of origin, brand image, and perceived quality influence people to make decision to buy a product. This study aims to determine the effect of country of origin, brand image, perceived quality on the purchase intentions of the Lenovo notebook. The study involved 150 respondents and the data was tested using structural equation modeling with Lisrel 8.7 software. The result findings showed that country of origin affect brand image, perceived quality and purchase intentions. In addition, this study showed that brand image has an effect on perseived quality. In the future, PT. Lenovo Indonesia as a subsidiary of Lenovo Group Limited needs to build a force to strengthen the Lenovo brand in marketing its product in the Indonesian market.