Articles

PENGARUH KUALITAS PELAYANAN INTI DAN KUALITAS PELAYANAN PERIFERAL MELALUI KEPUASAN KONSUMEN PADA MINAT MEREFERENSIKAN (STUDI PADA BUS TRANSJAKARTA KORIDOR I) Firmansyah, Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research problem is the number of complaints in Transjakarta passengers on service quality does not go get a solution, although the busway has been operating for 12 years. Proven still found some bus and bus facilities are uncomfortable as well as facilities such as the strip is not sterile and damaged separator, which impact on decreasing the number of Transjakarta bus passengers in 2012 and 2014. This phenomenon is a manifestation of lack of user satisfaction Transjakarta during which felt that quality of services provided Transjakarta management has not been able to meet public expectations.This study aims to 1) examine empirically and analyze the quality of core services to customer satisfaction; 2) empirically examine and analyze the impact of service quality peripherals to customer satisfaction; and 3) examine empirically and analyze the effect of customer satisfaction on interest reference. The population in this study are all service users Transjakarta bus corridor 1 that a minimum of once using Transjakarta bus corridor I 10 times. The sample used as many as 300 people, who divided the morning 100 passengers, 100 passengers during the day and 100  passenger afternoon.The results using SPSS shows; 1) the quality of core services direct positive impact on consumer satisfaction Transjakarta users of transport services (Y1). It provides direction that the H1 can be accepted; 2) the quality of core services direct positive effect on the interests of consumers referencing Transjakarta users of transport services. It provides direction that H2 is acceptable; 3) quality of service peripheral direct positive impact on consumer satisfaction Transjakarta users of transport services. It provides direction that the H3 is acceptable; 4) quality of service peripherals (X2) has positive effect directly against the interests of consumers referencing Transjakarta users of transport services. It provides direction that H4 is acceptable; 5) customer satisfaction has positive influence on consumer reference interest Transjakarta users of transport services. It provides direction that H5 is acceptable; 6) the quality of core services referenced positive influence on consumer interest Transjakarta users of transport services through customer satisfaction. It provides direction that H6 is unacceptable, so the variable customer satisfaction serves as an intervening variable; 7) quality of service peripheral positive effect on consumer reference interest Transjakarta users of transport services through customer satisfaction. It provides direction that H7 can be received, so that variable customer satisfaction serves as an intervening variable.
ANALISIS PENGARUH HARGA KOMPETITIF,FASILITAS DAN KETERSEDIAAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KONSUMEN SALON MOBIL AUTOWAX SEMARANG Yuliardi, Farid Meraz; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect of competitive pricing to the customer's satisfaction on products and services salon car autowax semarang, to analyze the effect of the facility to the customer's satisfaction on products and services salon car autowax semarang, to analyze the impact of service quality to customer satisfaction on the products and services of the salon car autowax semarang.The samples used were 100 respondents who are consumers in the salon car autowax semarang. Tool data collection using questionnaires. The analysis technique used regression analysis to test the validity and reliability.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN CHICKEN NUGGET FIESTA DI KOTA SEMARANG) Wirawan, Edwin Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Community life in the urban dynamic makes people choose foods that are practical. Manufacturers chicken nuggets Fiesta is one of the manufacturers of ready cooked meals of chicken nuggets. In a period of three years back chicken nuggets Fiesta compete with other similar products and led to a decline in sales. This study aimed to analyze the effect of product quality, perceived price, promotion and brand image on purchasing decisions chicken nuggets Fiesta in Semarang.The samples used in this study of 100 people who have ever made a purchase products Fiesta chicken nuggets in Semarang. Questionnaire distributed in April 2016 to May 2016. The data were then processed using multiple regression analysis.The results showed that the product quality, perceived price, promotion and brand image has a positive influence on purchase decisions. Variable most influential product quality and perception variables affect the price of the smallest. T test results showed that each of the independent variables have a significant influence on purchasing decisions. This equation model has a F value of 24.726 with a significance level of 0.000. The results of the analysis of determination coefficient of 48.9%, indicating that the variable quality of the product, the perception of price, promotion and brand image just explain the influence on purchasing decisions by 48.9%. While the remaining 51.1% is explained by other variables that are not described in this study.
ANALISIS PENGARUH DIFERENSIASI PRODUK, CITRA MEREK, PREFERENSI MEREK TERHADAP KEPUTUSAN PEMBELIAN Nurzaini, Yusuf; Khasanah, Imroatul
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is based on the phenomenon of the emergence of various new brands, especially for motorcycle matic category. Currently the market share of motorcycles matic controlled by yamaha mio. This indicates the increasingly tight competition in world sales of motorcycles in seizing the market. This study aims to examine the effect of product differentiation variables, brand image and brand preference on motor Matic Yamaha mio purchasing decision in Semarang city.The number of samples of 100 respondents was taken by purposive sampling technique. Data analysis method used is multiple regression analysis, where the analysis include: validity test, reliability  test,  classic  assay  test,  linear  regression  test  bergannda,  t  test,  F  test,  test  of determination.The result of multiple regression analysis showed that all independent variables of product differentiation (0,273), brand image (0,330) and brand preference (0,284) have positive and significant relation to dependent variable that is purchasing decision.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN MIE NGES-NGES BANYUMANIK SEMARANG) Deasy Paramitha, Mariska; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was made based on a decrease in sales of Mie nges-nges in the period 2013 to 2014. The decline in sales can be formulated how consumers behave in a purchase decision amid the many culinary options in the area of Banyumanik Semarang. This study aimed to examine the effect of product quality, price, and location towards the purchase decisions of the product of Mie nges-nges.This research used accidental sampling with sample of 100 people from the consumer population of Mie nges-nges. The analytical method that had been used is multiple linear regression. The results of the study found that the following regression equation:Y = 0321 0352 X1 + X2 + X3 0349This result indicates that all the independent variables tested are positive and significant impact on customer satisfaction through the F test and t test. The most influential variable is the variable price 0.352 and the variable that has the smallest influence is the product quality 0.321.
ANALISIS PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN, DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN (STUDI PADA SUBASUKA PARADISE RESTAURANT DI KUPANG) Theressa Lisye Purek, Maria; Khasanah, Imroatul
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze cause of sales decline in Subasuka Paradise Restaurant and find solutions to customer complaints. This study is to analyze the impact of service quality, customer value, and experiential marketing over repurchase decision through customer satisfaction in Subasuka Paradise Restaurant Kupang.The research was conducted to Subasuka Paradise Restaurant?s customers who did transaction with Subasuka Paradise Restaurant for more than twice. The total of sample used in this research is 120 respondents with questionnaire as the collecting data method and non probability sampling as sampling method used with purposive sampling technique. The research used Structucal Equation Modelling as analyze technique which is estimated with SEM AMOS 22.0 program.The result stated that customer value have the strongest and the most significant effect on customer satisfaction, followed by expreriential marketing, while servi didn?t have a direct and indirect impact over repurchase decision through customer satisfaction. While service quality has the weakest effect and doesn?t significantly affect the customer satisfaction to affect repurchase decision. Customer satisfaction factor is the main factor which is able to influence the buyer to do repurchase, so that the higher one customer?s satisfaction rate the higher the decision to do repurchase to the product and service
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA TAMAN JOGLO CAFE SEMARANG) Nurcahyo, Brian Hesmu; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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This research was conducted as a decline in sales at Taman Joglo Cafe for several months, so we have to know what factors that influence the purchase decision . This study aims to determine the effect of price perception, service quality, location, and word of mouth on purchase decision on Taman Joglo Café Semarang and which ones have the most impact.The research data was collected from 100 consumers Taman Joglo Café Semarang. Sampling in this study using non-probability sampling technique . The analysis used in this study is multiple regression analysis . Before multiple regression analysis also do validity and reliability testing and classical assumption testing.And after that also do the hypothesis testing and coefficient of determination. The results of the study found that the following regression equation: Y = 0,745  + 0,363  + 0,217 + 0,116 .Regression analysis showed variable of price perception, service quality, location, and word of mouth have a positive influence to the purchase decision. The most influential variable was price perception, followed by service quality, location and word of mouth. The analysis result using t test showed that price perception, service quality, location, and word of mouth individually have a significant influence on purchasing decisions. This equation model had F value of 67.784 with a significance level of 0.000. The analysis result using coefficient of determination was discovering about 73,0% variable of purchasing decision can be summarized by the variant of variable price perception, service quality, location, and word of mouth, whilst 27.0% summarized by other variable which unexplained in this research.
ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG) Khasanah, Imroatul
JURNAL STUDI MANAJEMEN ORGANISASI Vol 12, No 1 (2015)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.324 KB) | DOI: 10.14710/jsmo.v12i1.13419

Abstract

This research study aimed to determine the influence of customer value, experientialmarketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. Asample of this study is 100 customers. The technique used in sampling is purposivesampling. The results of this study showed that customer value, experiential marketing,trust toward customer satisfaction have been effect on positive and significant .Customervalue represent most dominant factor in influencing customer satisfaction.Keywords : customer value, experiential marketing, trust, customer satisfaction.
ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN SEPEDA MOTOR MATIC MEREK YAMAHA MIO DI KOTA SEMARANG) Yoepitasari, Annisa Heny; Khasanah, Imroatul
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 1 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.672 KB) | DOI: 10.14710/jsmo.v15i1.21246

Abstract

The purpose of this research is to analyze the impact of product quality, promotion, and product design over buying decision through brand image in matic motorcycle yamaha mio brand in Semarang city. This research was conducted on consumers in the city of Semarang where the respondents had purchased Yamaha Mio brand motorcycle more than 1 time of purchase. The total of sample used in this research is 100 respondents with questionnaire as the collecting data method and non probability sampling as sampling method used with purposive sampling technique. The research used Structucal Equation Modelling as analyze technique which is estimated with SEM AMOS 21.0 program. The results of this study state that brand image has the most powerful and significant influence on purchasing decisions, followed by product quality, promotion and then product design which also has a strong and significant influence on brand image. Brand image factor is an important element that can influence buyer to make a purchase decision. So that the higher the level of brand image, the higher the decision to make purchases on these products and services.
ANALISIS PENGARUH PREFERENSI MEREK, PERSEPSI KUALITAS, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MATIK DI SEMARANG Khasanah, Imroatul
JURNAL STUDI MANAJEMEN ORGANISASI Vol 12, No 2 (2015)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.958 KB) | DOI: 10.14710/jsmo.v12i2.13153

Abstract

This research study aimed to determine the influence of brand preference,perceivedquality, Perceived Value toward purchasing decisions. This research is motivatedincreasingly tight competition level of automatic motor cycle. A sample of this study is100 consumens. The technique used in sampling is an accidental sampling. The results ofthis study is a manufacture company or business actors which is able to offer the benefitthrough increased brand preference by providing added value services to business andconsumers, will eventually be able to influence its consumer behaviour in purchasingdecisions.Key words: brand preference , perceived quality, Perceived Value , purchase decisions.