Aprillia Elly Kusumastuti
STIE Bank BPD Jateng Semarang.

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PENGARUH PERSEPSI PEMBELI MENGENAI KETIDAKPASTIAN LINGKUNGAN, ALTERNATIF PERSEPSIAN, KUALITAS PERSEPSIAN, DAN KINERJA JASA PADA KEPUASAN DAN LOYALITAS PEMBELI Kusumastuti, Aprillia Elly
PRESTASI Vol 10, No 2 (2012): Desember Prestasi
Publisher : PRESTASI

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Abstract

Penelitian ini bertujuan untuk menguji model struktural yang menggambarkan pengaruh faktor lingkungan pada kepuasaan dan loyalitas pembeli. Menggunakan data survei cross-section organisasi pembeli dalam model persamaan struktural untuk menguji keterkaitan persepsi pembeli mengenai ketidakpastian lingkungan, alternatif persepsian, kualitas persepsian, kinerja jasa, kepuasan, dan loyalitas pembeli terhadap provider. Responden penelitian ini adalah unit bisnis komersial pengguna ISP sebagai fasilitas pendukung bisnis utamanya. Metode pengambilan sampel dilakukan dengan purposive sampling sejumlah 220 responden. Analisis data penelitian yang digunakan adalah model persamaan struktural dengan program aplikasi AMOS. Hasil evaluasi model dengan beberapa kriteria Goodness of Fit Indices menunjukkan hasil yang baik, sehingga dapat dikatakan bahwa hasil penelitian ini mendukung model yang menunjukkan pengaruh antara persepsi pembeli mengenai ketidakpastian lingkungan, alternatif persepsian, kualitas persepsian, kinerja jasa, kepuasan, dan loyalitas pembeli.Kata kunci: perception of environmental uncertainty, perceived alternatives, perceived quality, service performance, satisfaction, and loyalty.
PENGARUH PENGAWASAN, KEPUASAN PADA PIMPINAN DAN KOMITMEN TENAGA PENJUAL PADA KINERJA TENAGA PENJUAL Kusumastuti, Aprillia Elly; Mursid, Ali
AKSES: Jurnal Ekonomi dan Bisnis Vol 9, No 18 (2014)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.817 KB) | DOI: 10.31942/akses.v9i18.1373

Abstract

This studyaimed to testthe structural modelthat describesthe influence ofsupervision, satisfaction towardsleadership, commitment sales person towards sales person performance. Using survey data on the insurance company sales manin structural equation modeling to test the sales person's relationship perception of control, satisfaction towards leadership, commitment salesperson towards sales person performance. Respondents are sales people insurance companyin Semarang. This study used purposive sampling method. The data analysis used in this study is a structural equation model using the AMOS application program. Results of the evaluation models with multiple criteria Goodness of Fit Indices showed good results, so that it can be said that the results of this study support the model that shows the influence of supervision, satisfaction towards leadership, commitment salesperson towards salesperson performance. Keywords: supervision, satisfaction towards leadership, commitment, sales person performance.
Pengaruh Faktor Relatif dan Kontekstual Terhadap Perilaku Pembelian Konsumen dengan Religiusitas Sebagai Variabel Mediasi (Studi Kasus Fashion Busana Muslim di Semarang) Kusumastuti, Aprillia Elly; Kumalasari, Rizqi Ayu
EBBANK Vol 8, No 1 (2017): EBBANK Vol.8 No.1 Juni 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

Lifestyle changes and the progress of time has raised Muslim fashion becomes the trend in the society. However, over the more modern era there has been a shift in the meaning of the use of Muslim dress for Muslim women. This is because the influence of modernization where Muslim clothes is not a primary goal but made a new fashion trend among the community. It was a debate in society whether a Muslim veil because of the demands of their religion or mere fashion trend. This study aimed to test whether the relative and contextual factors influence the behavior of muslim consumers with religiosity as the mediating variable. The population in this study were all Muslim consumers who use the Muslim fashion in the city of Semarang.. The number of samples in this study were 100 respondents with a acidental sampling techniques. This study uses analysis techniques path (path analysis). Based on the results of hypothesis testing is known that the relative and contextual factors influence consumer buying behavior, Relative and contextual factors influence the religiosity. Religiosity influence on consumer buying behavio. and Religiosity is a mediating variable between relative and contextual factors on consumer buying behavior.
Pengaruh Faktor Intrinsik, Faktor Ekstrinsik dan Sikap Konsumen terhadap Minat Menjadi Mitra Laku Pandai (Studi Pada Masyarakat Kota Pekalongan, Semarang, dan Yogyakarta) Septialana, Muchammad Kukuh; Kusumastuti, Aprillia Elly
EBBANK Vol 8, No 2 (2017): EBBANK Vol.8 No.2 Desember 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

The development of the banking industry is not accompanied by equitable access to services to the community as a whole. Community access to banking services is still low, especially for people living far from urban areas. The emergence of Laku Pandai considered able to overcome these problems. Laku Pandai serves financial transactions for people in rural areas. But in reality, the realization of the achievement of agent or Laku Pandai is still far from being targeted. This study aims to analyze the influence of intrinsic factor variables, extrinsic factor variables and consumer attitudes on the interest of being agents with research objects of the people of Pekalongan City, Semarang, and Yogyakarya. The results of multiple regression analysis of perceived quality, perceived value, perceived price, familiarization and perceived economic situation significantly influence the interest of being an agent. While the perceived risk, store image, advertising and trust does not affect the interest of becoming an agent.
Pengaruh Pengawasan, Kepuasan pada Pimpinan, dan Komitmen Tenaga Penjual pada Kinerja Tenaga Penjual Kusumastuti, Aprillia Elly; Mursid, Ali
EBBANK Vol 6, No 1 (2015): EBBANK Vol.6 No.1 Juli 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

Penelitian ini bertujuan untuk menguji model struktural yang menggambarkan pengaruh pengawasan, kepuasaan pada pimpinan, komitmen tenaga penjual pada kinerja tenaga penjual. Menggunakan data survei pada tenaga penjual perusahaan asuransi dalam model persamaan struktural untuk menguji keterkaitan persepsi tenaga penjual mengenai pengawasan, kepuasaan pada pimpinan, komitmen tenaga penjual pada kinerja tenaga penjual. Responden penelitian ini adalah tenaga penjual perusahaan asuransi di Semarang. Metode pengambilan sampel dilakukan dengan purposive sampling. Analisis data penelitian yang digunakan adalah model persamaan struktural dengan program aplikasi AMOS. Hasil evaluasi model dengan beberapa kriteria Goodness of Fit Indices menunjukkan hasil yang baik, sehingga dapat dikatakan bahwa hasil penelitian ini mendukung model yang menunjukkan pengaruh pengawasan, kepuasaan pada pimpinan, komitmen tenaga penjual pada kinerja tenaga penjual.This study aimed to test the structural model that describes the influence of supervision, satisfaction towards leadership, commitment salesperson towards salesperson performance. Using survey data on the insurance company salesman in structural equation modeling to test the salesperson's relationship perception of control, satisfaction towards leadership, commitment salesperson towards salesperson performance. Respondents are salespeople insurance company in Semarang. This study used purposive sampling method. The data analysis used in this study is a structural equation model using the AMOS application program. Results of the evaluation models with multiple criteria Goodness of Fit Indices showed good results, so that it can be said that the results of this study support the model that shows the influence of supervision, satisfaction towards leadership, commitment salesperson towards salesperson performance.
PERAN PEREMPUAN DALAM MENGURANGI KEMISKINAN Kusumastuti, Aprillia Elly
ECONBANK: Journal of Economics and Banking Vol 1 No 1 (2019): Edisi April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.515 KB) | DOI: 10.35829/econbank.v1i1.5

Abstract

This study aims to analyze the phenomenon of the emancipation of women's roles, credit and poverty. A total of 100 members of the women's savings and loan group and recipients of economic aid funds were taken as samples with purposive sampling. Multiple linear regression analysis has been used to analyze the data in this study. The results showed that the Productive Economic Business loans have not effect to reduce Poverty, while loans from the Women's Savings and Loans group have effect to reduce Poverty. Incomplete information is the cause of not yet optimal loans. Therefore, the community must continue to do business management training to obtain loans that can be managed properly which will improve the progress of the business being carried out. In addition, it is necessary for women or mothers to need information about women's savings and loans activities intended for those who need business capital not for consumptive activities.
KESADARAN PRODUK RAMAH LINGKUNGAN SEBAGAI MEDIASI: KEPEDULIAN LINGKUNGAN DAN EFEKTIVITAS SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN Farhanah, Arina; Kusumastuti, Aprillia Elly
ECONBANK: Journal of Economics and Banking Vol 2 No 1 (2020): Edisi April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v2i1.80

Abstract

Issues are spread about environmental conditions to develop and many become the topic of discussion. One prevention that can be done is to use green products. this study aims to explain environmental concern and social media influence on purchase decisions by mediating green product awareness. The population in this study is the people of Semarang City. The number of samples used was 100 respondents who had bought Lock & Lock products at least once. The sampling technique used is nonprobability sampling with a purposive sampling method. Data were collected using a questionnaire. The analysis technique used is the path analyst and Sobel test. The results of the analysis show that environmental concern and social media cannot directly influence purchasing decisions, but rather must be mediated through green product