p-Index From 2015 - 2020
5.786
P-Index
Articles

Found 1 Documents
Search
Journal : Jurnal AGRISEP

STRATEGI PENGEMBANGAN PEMASARAN INDUSTRI RUMAH TANGGA RAFLESIA DI DESA SUMBER AGUNG KECAMATAN ARMA JAYA KABUPATEN BENGKULU UTARA lestari, Dwi; Sukiyono, Ketut; Badrudin, Redy
JURNAL AGRISEP Vol 14, No 2 (2015): AGRISEP
Publisher : Prodi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of marketing home industry Raflesia for main products. The alternative have been used in selected the main products home industry Raflesia are Nila Crispy, Instan Jahe and Terong Crispy. Meanwhile the alternative have been used in selected development marketing strategy for the main products home industry Raflesia are 4P (product, price, distribution and promotion). To find the priority main products and marketing development strategy for the main product home industry Raflesia used Analytical Hierarchy Process (AHP) method. Based on the research, showed that the priority alternative products in a selected the main products home industry Raflesia are Instan Jahe, Nila Crispy  and Terong Crispy  with the weight 0.43, 0.35, 0.22 respectively. Furthermore, the priority alternative strategy in the selected of marketing development strategy for instant Jahe product of home industry Raflesia are strategy of promotion, product, distribution and price with the weight 0.32, 0.28, 0.23, 0.17 respectively.  Keywords: Main products, marketing development strategic, AHP
Co-Authors ., Murwati Abdillah, Moch. Fery Adi Widarma, Adi Agung Yulianto Albertus Djoko Lesmono, Albertus Djoko Anggara, Bayu Putra Anik Nuryati, Anik Arta Farmawati Asih Rohmani, Asih Atmini Dhoruri Bambang Susilo Burhan Barid, Burhan Dian Kresnadipayana, Dian Donny Fransiskus Manalu, Donny Fransiskus E. L. Widiastuti, E. L. Edy Purnomo Eka Siswanto Syamsul, Eka Siswanto Elin Yulinah Sukandar Eminugroho Ratna Sari Endah Retnowati, Endah Eva Marliana, Eva Fitriana Yuli S, Fitriana Gusmelia Testiana, Gusmelia Haryanti, Titik Umaiyah Heliani, Leni Sophia Hisyam, Giffari Ibnu Hisyam, Giffari Ibnu I Wayan Suardana Ikhsan, Fahrudi Ahwan Isnaini, Een Lujainatul Isnaini, Fatimah Noor Istiqomah, Nusaibah Al Jumnahdi, Muhammad Karina, Yunia Dwi Kartikaningdyah, Ely Kartikasari, Ratih Indah Ketut Sukiyono Khoiroh, Aisyah Widatul Khomariyah, Nur Lailatul Komang Januartha Putra Pinatih Krahayon, Metri Utami Kurnianto, Fahmi Arif Lily Arsanti Lestari Marianne Marianne Marlina, Eva Maryani Maryani Mila Karmila Mohammad Muktiali Muniroh Munawar Musthofa Musthofa N. Nurcahyani, N. Neng Fisheri Kurniati Novidariyanti, Evira Nugroho, Krishna Fitranto Nurdin Nurdin Nurdin, Elan Artono Nurrohmat Widjajanti, Nurrohmat Parseno Parseno Pratama, Cecep Pratiwi, Inti Nur Tirta Putri Kusumawati Priyono Redy Badrudin, Redy Rini Yulianingsih Riza Agustiani, Riza Rminugroho Ratna Sari Rosnani Nasution Rozaq, Dimas Abdur Rudi Kartika, Rudi Safitri, Hana Ika Sahid Sahid Sanyoto, Nugroho Tri Sanyoto, Nugroho Tri Sari, Rizki Iman Setyaningtyas, Eunice Widyanti Siallagan, Dorsinta Siti Heldyana, Siti Siti Nuryani, Siti Sri Haryani Sudarmin Sudarmin Sugiyono Sugiyono Surakhman, Surakhman Surakhman, Surakhman Susanto, G. N. Triyanto, Lilik Turtiantoro . Ulinnuha, Hilmiyati Utami, Arum Cahyaning Wahida, Iqni’a Fajril Wiryatun Lestariana, Wiryatun Yulaikhah Yulaikhah