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THE EFFECT OF NASTY AND NON-NASTY MARRIED CELEBRITY ENDORSERS ON THE ATTITUDE, BRAND, AND PURCHASING INTENTION OF THE CONSUMER Lina, Lina
Journal of Indonesian Economy and Business Vol 24, No 2 (2009): May
Publisher : Journal of Indonesian Economy and Business

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Abstract

This research describes how Advertising Response Modelling (ARM) provides a framework to measure advertising performance by integrating several multiple measuresused in copy research. Several studies found that the use of celebrity endorsers is a popular execution device, but it is not without risk. The author reports the study examininghow the case of negative information about an endorser can affect three variables: attitude toward ads, attitude toward brand, and purchasing intention. The aims of this researchwere to measure the influence of negative traits of endorsers on consumers’ attitude toward the product, the brand, and the purchasing intention. Experimental research design was employed in this study. The participants in this research were students who are studying at Master of Economics Science, Gadjah Mada University, Yogyakarta. There were 100 participants out of 113 samples used as participants. Those participants were exposed to a printed advertisement of drinking product “Extra O2” brand. Then, they were also exposed to the case of negative information of the endorsers who have and have no nasty married. After that, the participants were asked to fill in self-administered and structured questionnaire. By using ARM and One-way ANOVA analysis, the research shows that endorsers without divorce problem has influenced positively the audience morethan that of endorser with nasty married. However, there are no significant differences between men and women in responding the advertising with nasty and non-nasty marriedendorsers. Keywords: Advertising Response Modelling (ARM), endorsers with nasty and without nasty married Attitude toward ads, attitude toward brand, and purchasing intention.
PENGARUH PERBEDAAN INDIVIDUAL DAN KARAKTERISTIK SISTEM INFORMASI PADA PENERIMAAN PENGGUNAAN TEKNOLOGI INFORMASI DALAM e-library Lina, Lina
Journal of Indonesian Economy and Business Vol 22, No 4 (2007): October
Publisher : Journal of Indonesian Economy and Business

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Abstract

Using the Technology Acceptance Model (TAM) as a theoretical framework, this studyinvestigates the effect of a set of individual differences (computer self-efficacy andknowledge of search domain) and system characteristics (relevance, terminology, andscreen design) on intention to use digital libraries. The aim of this study is to test thecorrelation between perceived ease-of-use variable and perceived usefulness variable,beliefs (perceived ease-of-use and perceived usefulness) against behavior intention to use.This study also to test the relationship between individual differences (computer selfefficacy and knowledge of search domain) and system characteristics, which consist ofrelevance terminology and screen design against belief variables. The study replicatesTechnology Acceptence Model (TAM) by Hong et al (2002) and implements in e-libraryarea. Based on a sample 100 users of a university’s Gadjah Mada digital library, theresults strongly support the utilization of TAM in predicting users’ intention to adoptdigital libraries, and demonstrate the effects of critical external variables on behaviorintention through perceived ease of use and perceived usefulness. All of the individualdifferences and system characteristics have significant effects on perceived ease of usedigital libraries. In addition, relevance has strongest effect on perceived usefulness ofdigital libraries.Keywords: Individual differences, system characteristics, Technology Acceptance Model (TAM) perceived ease-of-use, perceived usefulness, e-library.
THE EFFECT OF NASTY AND NON-NASTY MARRIED CELEBRITY ENDORSERS ON THE ATTITUDE, BRAND, AND PURCHASING INTENTION OF THE CONSUMER Lina, Lina
Journal of Indonesian Economy and Business Vol 24, No 2 (2009): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.98 KB) | DOI: 10.22146/jieb.6326

Abstract

This research describes how Advertising Response Modelling (ARM) provides a framework to measure advertising performance by integrating several multiple measuresused in copy research. Several studies found that the use of celebrity endorsers is a popular execution device, but it is not without risk. The author reports the study examininghow the case of negative information about an endorser can affect three variables: attitude toward ads, attitude toward brand, and purchasing intention. The aims of this researchwere to measure the influence of negative traits of endorsers on consumers? attitude toward the product, the brand, and the purchasing intention. Experimental research design was employed in this study. The participants in this research were students who are studying at Master of Economics Science, Gadjah Mada University, Yogyakarta. There were 100 participants out of 113 samples used as participants. Those participants were exposed to a printed advertisement of drinking product ?Extra O2? brand. Then, they were also exposed to the case of negative information of the endorsers who have and have no nasty married. After that, the participants were asked to fill in self-administered and structured questionnaire. By using ARM and One-way ANOVA analysis, the research shows that endorsers without divorce problem has influenced positively the audience morethan that of endorser with nasty married. However, there are no significant differences between men and women in responding the advertising with nasty and non-nasty marriedendorsers. Keywords: Advertising Response Modelling (ARM), endorsers with nasty and without nasty married Attitude toward ads, attitude toward brand, and purchasing intention.
PENGARUH PERBEDAAN INDIVIDUAL DAN KARAKTERISTIK SISTEM INFORMASI PADA PENERIMAAN PENGGUNAAN TEKNOLOGI INFORMASI DALAM E-LIBRARY Lina, Lina
Journal of Indonesian Economy and Business Vol 22, No 4 (2007): October
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387 KB) | DOI: 10.22146/jieb.6490

Abstract

Using the Technology Acceptance Model (TAM) as a theoretical framework, this studyinvestigates the effect of a set of individual differences (computer self-efficacy andknowledge of search domain) and system characteristics (relevance, terminology, andscreen design) on intention to use digital libraries. The aim of this study is to test thecorrelation between perceived ease-of-use variable and perceived usefulness variable,beliefs (perceived ease-of-use and perceived usefulness) against behavior intention to use.This study also to test the relationship between individual differences (computer selfefficacy and knowledge of search domain) and system characteristics, which consist ofrelevance terminology and screen design against belief variables. The study replicatesTechnology Acceptence Model (TAM) by Hong et al (2002) and implements in e-libraryarea. Based on a sample 100 users of a university?s Gadjah Mada digital library, theresults strongly support the utilization of TAM in predicting users? intention to adoptdigital libraries, and demonstrate the effects of critical external variables on behaviorintention through perceived ease of use and perceived usefulness. All of the individualdifferences and system characteristics have significant effects on perceived ease of usedigital libraries. In addition, relevance has strongest effect on perceived usefulness ofdigital libraries.Keywords: Individual differences, system characteristics, Technology Acceptance Model (TAM) perceived ease-of-use, perceived usefulness, e-library.
PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Sarjono, Andreas; Tyra, Maria Josephine; Clara, Catharina; Leovani, Ega; Lina, Lina
Jurnal Abdimas Musi Charitas Vol 1 No 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas Katolik Musi Charitas

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Abstract

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif’s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.
PERBEDAAN PEMAHAMAN ELEMEN LAPORAN KEUANGAN ANTARA MAHASISWA YANG MENGACU KURIKULUM INTERNASIONAL DAN KURIKULUM NASIONAL LINA, LINA; KUSUMA, BUDI HARTONO
Jurnal Bisnis dan Akuntansi Vol 14 No 2 (2012): Jurnal Bisnis dan Akuntansi
Publisher : Trisakti School of Management

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Abstract

The study examined the differences of understanding financial statements elements among college students with different high school curriculum background. Data were collected by questionnaires distribution to 189 college students at business school of Pelita Harapan University as respondents. One hundred and fifty eight of 189 question-naires were processed using the Kruskal Wallis H test. The results of this study showed that there are no differences of understanding financial statements elements among college students. Different high school curriculum background did not result the differences of understanding financial statements elements.
PENGARUH PARTISIPASI PENYUSUNAN ANGGARAN TERHADAP KINERJA MANAJERIAL: KEPUASAN KERJA DAN JOB RELEVANT INFORMATION SEBAGAI VARIABEL INTERVENING LINA, LINA; STELLA, STELLA
Jurnal Bisnis dan Akuntansi Vol 15 No 1 (2013): Jurnal Bisnis dan Akuntansi
Publisher : Trisakti School of Management

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Abstract

The effect of participative budgeting on managerial performance has been en interesting topic of research for many years. The objective of this research is to give an empirical evidence about the intervening effect of job satisfaction and job relevant information on the relationship between participative budgeting and managerial performance. Data were collected via questionnaires completed by managers drawn from a variety of functional areas in manufaturing companies. This study use the structural equation modelling. The result reveals that participative budgeting has positive influence to managerial performance, job satisfaction, and job relevant information. Job satisfaction has positive influence to managerial performance. Job relevant information has positive influence to job satisfaction but the other side has no influence to managerial performance. The result also shows that job satisfaction and job relevant information do not have intervening effect on the relationship between participative budgeting and managerial performance
FAKTOR - FAKTOR YANG MEMPENGARUHI KEBIJAKAN HUTANG PERUSAHAAN MANUFAKTUR STEVEN, STEVEN; LINA, LINA
Jurnal Bisnis dan Akuntansi Vol 13 No 3 (2011): Jurnal Bisnis dan Akuntansi
Publisher : Trisakti School of Management

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Abstract

The purposes of this study are to obtain empirical evidence and test the factors that affect the debt policy  among listed companies in Indonesian Stock Exchanges. The factors are dividend policy, investment, firm growth, asset structure, size, profitability, and managerial ownerships. This study was carried out on the companies that are listed as manufacturing company in period of 2006 - 2009 at Indonesian Stock Exchange. Multiple regressions analysis is used to test the hypothesis and purposive sampling meth od used to take the samples. The conclusions of this research are dividend policy, asset structure, and profitability affect the company’s debt policy. While investments, firm growth, size, managerial ownerships have no effect to the firm’s debt policy.
VARIABEL-VARIABEL YANG MEMPENGARUHI PRAKTIK PERATAAN LABA PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Chelsy, Chelsy; Lina, Lina
Jurnal Manajemen Maranatha Vol 12 No 2 (2013)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.873 KB) | DOI: 10.28932/jmm.v12i2.786

Abstract

The purpose of this study is to analyze and get empirical evidence aboutvariables affecting income smoothing practices of listed manufacturing companiesin Indonesian Stock Exchange. The variables being examined were firm size, risk,profitability, operating leverage, net profit margin and public ownership structure.The study was using 28 manufacturing companies listed in Indonesian StockExchange, with a period between 2008-2010. This research used purposivesampling method in gathering samples. Logistic regression is used as the statisticaltest method. Index Eckel is used to determine the income smoothing practice. Theresult of this research firm size, operating leverage, and public ownership structurehave influence to income smoothing whereas risk, profitability, and net profitmargin did not affect income smoothing.
PENGARUH KEPUASAN KARYAWAN TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (SURVAI PADA PERGURUAN TINGGI SWASTA DI WILAYAH JAKARTA BARAT) Kusuma, Budi Hartono; Lina, Lina
Jurnal Manajemen Maranatha Vol 17 No 2 (2018)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.908 KB) | DOI: 10.28932/jmm.v17i2.798

Abstract

The aim of this study is to provide empirical evidence of the positive influence of employee satisfaction on employee performance. Employee commitment as intervening variable also wants to be proven through this research. The data used is primary data. Data were obtained through questionnaires distributed to respondents. The respondents were chosen by using purposive sampling method based on certain criteria. The criteria set are as follows: full-time lecturer or homebase lecturer at private universities in West Jakarta area. Hypothesis test uses regression analysis and path analysis. The results showed that employee satisfaction has a positive influence on employee performance. Employee commitment as intervening variable can not be proven through this research. Keywords: Employee Commitment; Employee Performance; Employee Satisfaction.