IDA AYU LISTIA DEWI
PS Agribisnis Fakultas Pertanian Universitas Udayana Jl. PB. Sudirman Denpasar 80232 Bali

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TITIK IMPAS DAN BAURAN PEMASARAN BUNGA ROSELLA PADA UD BALI GENDIS DI DESA DAWAN KELOD KECAMATAN DAWAN KABUPATEN KLUNGKUNG ARILA, JESSICA; USTRIYANA, I NYOMAN GEDE; LISTIA DEWI, IDA AYU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.3, Juli 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Break Even and Marketing Mix of Rosella Flowers at UD Bali Gendis in The Village Dawan Kelod, District of Dawan, Sub District of Klungkung The research was conducted from early November 2012 until the end of January 2013 with the aim to determine the break-even of business gained and marketing mix applied by UD Bali Gendis. The analysis applied is the analysis of Break Even Point (BEP) to determine how much break even earned, both in the form of rupiah breakeven, breakeven point in units and breakeven point based on the corresponding gains desired by companies. The other analysis is the marketing mix applied to the analysis of the 4P (Product, Price, Place, and Promotion). UD Bali Gendis has production beyond breakeven point obtained in which in the form of rupiah at Rp 20,313,277.73 and produced Rosella flower tea production above the breakeven point unit is equal to 1354.21 units with a unit selling price of Rp 15.000 per box. From the analysis of the marketing mix it was found that the products produced by UD. Bali Gendis including consumable products. Pricing method used is the method of cost plus pricing and distribution channel marketing using direct and indirect distribution. UD Gendis Bali promotion includes personal selling and mouth to mouth method. Keyword : business analysis, marketing mix, rosella, UD Bali Gendis
Faktor-Faktor Pendorong Alihfungsi Lahan Sawah Menjadi Lahan Non-Pertanian (Kasus: Subak Kerdung, Kecamatan Denpasar Selatan) Listia Dewi, Ida Ayu; Sarjana, I Made
JURNAL MANAJEMEN AGRIBISNIS Vol. 3 - No. 2 - Oktober 2015
Publisher : Program Magister Agribisnis Fakultas Pertanian Universitas Udayana

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Land is the source of life for all creatures.  However, now the existence of the land begins shifting.  Land conversion activities are increasingly rife.  Subak, as farmer organizations for wetlands, is becoming more helpless. Economic factors that drive land use change from activities of rice farming is the low income, land owners working in other sectors, the selling price of land in Subak Kerdung, and the presence of non-agricultural business activities in this subak area.  Social factor that push for land conversion activities are adat and religious activities which require large funding sources and the desire to follow the behavior of the surrounding environment.  Institutional factors that push for land conversion activities are also concerned with institutional weaknesses of the subak itself and weak implementation of the governance of urban space.  Combating land conversion that occurs in the subak areas is not much that can be done by administrators of subak that only allow landowners to sell rice fields when destined for agricultural activities and seek smoothness for existing farming activities in the subak areas.
ANALISIS USAHATANI UNIT BISNIS TANAMAN MUSIMAN DI KEBUN PERCOBAAN FAKULTAS PERTANIAN UNIVERSITAS UDAYANA TAHUN 2017 Listia Dewi, Ida Ayu; Rantau, I Ketut
JURNAL MANAJEMEN AGRIBISNIS Vol 6 No 2 (2018): OKTOBER 2018
Publisher : Program Magister Agribisnis Fakultas Pertanian Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2018.v06.i02.p07

Abstract

Urban Agriculture is agricultural activity carried out in urban areas. Urban development is running fast. Many shifting agricultural land causes agricultural land in urban areas to become narrow. Denpasar is one example of an urban area that has narrow agricultural land. The choice of the type of product to be cultivated in a narrow area is very important to generate business profits. The purpose of this study was to compare the most profitable seasonal farming activities for urban farming. This research was conducted at the Faculty of Agriculture's Experimental Garden in Unud. Data used such as production, selling price, and production input costs incurred in each of the plant cultivation in the garden during 2017. Respondents used were deliberately determined namely the chairman and treasurer of the plantation manager and also responsible for production and sales. Data analysis used the Gross Margin approach to see which farming activities were the most profitable. The results showed that during the first planting season conducted in February until June 2017 several farming activities were carried out, namely sweet corn farming, Golden melon, Rokcy Melon, Raw Chili, Tomato, and Round Eggplant. The most profitable business is golden melon farming with gross margin value of Rp 797,700 per 100 m2. In the second planting season carried out in July until November 2017 some farming activities were carried out namely Round Eggplant, Raw Chili, Tomato, Glutinous Corn, Sweet Corn, Golden Melon, and Rokcy Melon. The most profitable business in the second planting season is Melon Golden with a Gross Margin value of 881.117 per 100m2.