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PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR Ingkadijaya, Rahmat; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.42 KB) | DOI: 10.17358/jma.4.2.57-66

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The purpose of this research are (1) to analyze the roles of familiy members in choosing restaurant, (2) to analyze restaurant attributes perceived as the most important one by each family members, and (3) to make managerial recommendation for marketing restaurants in Puncak area, Bogor Regency. This research used descriptive method and involved 141 respondents. The respondents were members of family who were eating in restaurants along street in Puncak area were result showed that children is roles were as initiator, gatekeeper, dan influencer. The roles of mother  were more flexible because she had roles as initiator, gatekeeper, influencer and decider. Father had only one role but very important that was as decider. Restaurant attributes that became priority were taste of food and beverage, food hygien and sanitation, and the cleanliness of restaurant. Perception of father, mother, and children about those attributes were the same.
Manajemen Strategi Pengembangan Pertanian Kota (Urban Agriculture) di Kota Tangerang Selatan Maharisi, Sodak; Machfud, .; Maulana, Agus
Jurnal Aplikasi Manajemen Vol 12, No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract: The Development of the agricultural sector in the South Tangerang City faces severe challenges related to the lack of resources, especially land. Urban agriculture has an important role in addressing various problems in which faced by the city. This research aimed to formulate alternative strategies of urban agricultural development in South Tangerang City. The vision and mission are formulated based on content analysis of stakeholder expectations and industry foresight, while the strategy formulation using IE matrix and use the balanced scorecard framework. Expected condition of urban agriculture development is the increased revenue of the city welfare (economic perspective). South Tangerang city government positions in developing urban agriculture located on the cell V. The best strategy is to continue to run a variety of programs and activities that have been imple mented. Strategies that can be implemented by the government are the increased intensityof the program and activities as well as creating new types of services. Keywords: South Tangerang City, sector public, strategic planning, urban agriculture, IE matrix, balanced scorecard
STRATEGI PENGEMBANGAN KEMITRAAN TERNAK AYAM BROILER PT. XYZ Hanum, Latifa; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 8 No. 2 (2011): Vol. 8 No. 2 Oktober 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.743 KB) | DOI: 10.17358/jma.8.2.75-83

Abstract

The objectives of this research are to (1) analyze profit and BEP of plasma farmers (2) analyze internal and external strategic factors that influence development of broiler partnership in PT. XYZ, (3) formulate the alternative strategies of broiler partnership in PT. XYZ, (4) formulate selected priority strategy to develop broiler partnership in PT. XYZ. This research uses descriptive method based on case study on broiler partnership in PT. XYZ. Based on BEP analysis, BEP (production) of plasma farmers is in the range 79,91%-86,58% from chick-in capacity, and BEP (price) is in the range of Rp 11.684 ? Rp 12.191 per chicken on market price. PT. XYZ partnership?s position in IE matric was second quadrant (grow and builds). The results of SWOT analysis are: a) vertical integration strategy through feedmill, breeding and chicken slaughterhouse, b) improving production capacity through capacity building of plasma farmers, c) improvement in bio-security aspects of maintenance, and d) improving the quality of technical staff and improving supervision. The priority strategy from QSPM analysis is improving production capacity through capacity building of plasma farmers. The strategy to improve production capacity can be done by maximize or add their capacity, and add the new plasma farmers.   Keywords: Broiler Partnership, Internal Environment, External Environment, Internal-external, Improvement Priority
RENSTRA BISNIS SPARE PARTS OTOMOTIF BERBAHAN KARET DI CV REGINA EKA PRATIWI Katuruni, Innas Rovino; Daryanto, Arief; Maulana, Agus
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 2 (2015): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.961 KB) | DOI: 10.29244/mikm.10.2.131-142

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Automotive industry is one of the rapidly-growing industry in Indonesia. According to statistical data, sold vehicles per annum are growing more. The increasing demand of vehicles can be able to influence the demand of spare parts. One of the operating company that produces made of rubber-spare parts is CV Regina Eka Pratiwi. The growth of automotive environment in Indonesia doesn?t support the growth of company organization of CV Regina. It is shown by the company performance that can be said as unsatisfactory. This research aimed at analyzing the business condition of CV Regina Eka Pratiwi, formulating the business strategic of CV Regina Eka Pratiwi, recommending the strategic policy and action plan on the strategic business of CV Regina Eka Pratiwi. This research was conducted at CV Regina Eka Pratiwi on April and May 2015. The sample on this research used purposive sampling on the managerial board that is supposed to understand the company condition using support of questionnaire and descriptive-qualitative approach. The step and method used namely to analyze the main cause of company problem, to do Internal Factor evaluation (IFE) and External Factor Evaluation (EFE) analysis, Internal External (IE) matrix and Strengths, Weakneses, opportunities, dan Threats (SWOT) analysis, to formulate priority strategy of the company through Quantitative Strategic Planning Matrix (QSPM) method, and to evaluate the company strategies. By the analysis output, it is obtained that the company still has many weaknesses. The high opportunity causes the company still able to operate with the existing power. The obtained score in IFE is greater than the strength, the opportunity score in EFE is greater than the threat. Obtained strategy is defense and attack characteristic and the strategy on IE matrix that is harvest and divest strategy. QSPM is used to gain priority strategy that will firstly appplied bu CV Regina
PENERAPAN KURIKULUM 2013 DENGAN MODEL DISCOVERY-INQUIRY BERBASIS BUKU GURU IPS TERPADU EDISI REVISI 2014 UNTUK MENINGKATKAN HASIL BELAJAR SISWA KELAS VII MTsN MODEL BANDA ACEH Maulana, Agus; Kamaruddin, Thamrin; Taher, Alamsyah
Jurnal Ilmiah Mahasiswa Pendidikan Geografi Vol 2, No 1 (2017): Februari 2017
Publisher : Jurnal Ilmiah Mahasiswa Pendidikan Geografi

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Salah satu model pembelajaran yang dapat menciptakan  suasana belajar aktif  adalah model pembelajaran discovery-inquiry. Model ini merupakan salah satu dari tiga model yang disarankan dalam buku guru IPS Terpadu edisi revisi 2014 keluaran Kemendikbud dalam mengimplementasikan kurikulum 2013. Pada saat pembelajaran siswa akan dieksplorasi kemampuannya dalam memecahkan masalah yang dipelajari, mulai dari mengamati video pembelajaran yang ditampilkan, mengidentifikasi masalah, mengumpulkan data, mengolah data dan mempresentasikan hasil belajar. Penelitian ini bertujuan untuk mengetahui peningkatan hasil belajar siswa, aktivitas guru dan siswa, keterampilan guru dalam mengelola pembelajaran, dan respon siswa ketika pembelajaran menggunakan model discovery-inquiry. Subjek penelitian adalah siswa kelas VII-4 MTsN Model Banda Aceh yang berjumlah 36 orang. Analisis data menggunakan statistik deskriptif persentase. Hasil penelitian menunjukkan bahwa persentase ketuntasan secara individual meningkat dari 70% (siklus I) menjadi 91% (siklus III). Aktivitas guru dan siswa telah mencerminkan keterlaksanaan model discovery-inquiry. Pada siklus I, terdapat 4 dari 11 aktivitas guru dan siswa yang masih belum sesuai. Kemudian pada siklus II, terdapat 2 dari 10 aktivitas yang masih belum sesuai. Lalu pada siklus III, hanya terdapat 1 aktivitas dari 12 aktivitas yang belum sesuai. Keterampilan guru dalam mengelola pembelajaran mengalami peningkatan dari 2,66 kategori baik (siklus I), 2,98 kategori baik (Siklus II) dan meningkat menjadi 3,29 kategori baik (Siklus III). Respon siswa terhadap model pembelajaran discovery-inquiry dapat dikatakan baik, yaitu 94 persen dari 36 siswa mengatakan bahwa dengan belajar menggunakan model discovery-inquiry dapat meningkatkan pemahaman mereka terhadap materi IPS Terpadu yang dipelajari
TINGKAT KEPUASAN TERHADAP KUALITAS PELAYANAN PEMELIHARAAN DATA PENDAFTARAN TANAH DI KANTOR PERTANAHAN KABUPATEN BOGOR Despriyatmoko, Gawil; Syarief, Rizal; Maulana, Agus
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 2, No 2 (2016): JABM Vol. 2 No. 2, Mei 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.2.172

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In order to support bureaucratic reform program in the field of land services, the National Land Registry Agency issued regulations on service standards and decisions about Sapta Land Code. This study aims to analyze the levels of interest and performance of the officials of Land Registry Office in Bogor Regency and to analyze the level of satisfaction of the community on the service of the maintenance of land registry data by the Office. The analytical tool used to determine the satisfaction of the community was the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that there is a gap between the petition of certification and completion of the certificate. The analysis results of IPA based on the dimensions of service quality maintenance of land registry data showed that overall the community is satisfied with the service quality of the Land Registry Office of Bogor Regency. This is demonstrated by the discrepancies between the performance average score of 3,54 and the interest average score of 3,49. Thus, the average score of a positive gap of 0,05 was obtained, and CSI value obtained was 71,14%. Based on the measurement of scale range using the Simamora formula, the CSI analytical results showed that the community is satisfied with the maintenance service of land records in the Land Registry Office of Bogor Regency.Keywords: satisfaction, service quality, maintenance of land registry data, IPA, CSI
PERMASALAHAN DAN REKOMENDASI DALAM PEMBENTUKAN BADAN PENYELESAIAN SENGKETA KONSUMEN KABUPATEN BEKASI PROVINSI JAWA BARAT Nopiana, Medi; Maulana, Agus
BUANA ILMU Vol 1 No 2 (2017): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v1i2.132

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ABSTRAK Penelitian ini bertujuan mengidentifikasi berbagai permasalahan yang diduga akan dihadapi dalam pembentukan dan pengoperasian Badan Penyelesaian Sengketa Konsumen (BPSK) Kabupaten Bekasi. Selanjutnya, penelitian ini bertujuan menyusun rekomendasi dalam pembentukan BPSK di Kabupaten Bekasi. Metode analisis menggunakan analisis deskriptif kualitatif. Sedangkan metode pengumpulan data menggunakan studi pustaka dan wawancara mendalam. Hasil penelitian menunjukkan, permasalahan yang diduga akan dihadapi, yaitu menyangkut aspek anggaran, aspek kepersonaliaan, dan aspek hubungan dengan institusi hukum yang lain. Untuk itu, rekomendasi yang disampaikan antara lain mengenai anggaran yang perlu disiapkan, serta struktur dan komposisi anggota BPSK. Kata kunci: Perlindungan Konsumen, BPSK, Kabupaten Bekasi
STRATEGI PENGEMBANGAN USAHA SAPI POTONG (STUDI KASUS CV MITRA TANI FARM) Aisyah, Shally Alpriany; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.798 KB) | DOI: 10.17358/jma.10.2.109-116

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ABSTRACTThe purpose of this study were to 1) analyze the internal and external environmental conditions of CV Mitra Tani Farm, 2) identify and define strategies that affect the cattle breeding business development at CV Mitra Tani Farm, and 3) set the strategic priorities in the development of cattle breeding business in CV Mitra Tani Farm. Analysis strategies model (David, 2009) used were the analysis of the internal and external environment, strategy formulation and strategic priorities. At the stage of strategy formulation, SWOT 4 Quadrants were used. The results showed that the difference between the weighted scores of opportunities and threats as well as strengths and weaknesses is located in first quadrant of the SWOT 4 quadrant matrix. The first quadrant (growth quadrant) has eight strategies, but only three can be applied appropriately. The results of the value of interest using quantitative strategic planning matrix strategy used is the market expansion strategy, then the strategy of product development, and concentric diversification strategy. Therefore, in carrying out market expansion strategy, CV Mitra Tani Farm needs to do breakthrough campaign. In product development strategy, preferably CV Mitra Tani Farm makes processed beef products which are unique and still rare in the market today.Keywords: strategy, business beef cattle, CV Mitra Tani Farm, SWOT 4K, QSPMABSTRAKTujuan penelitian ini yaitu 1) menganalisis kondisi lingkungan internal dan eksternal CV Mitra Tani Farm, 2) mengidentifikasi dan menetapkan strategi yang memengaruhi dalam pengembangan bisnis sapi potong di CV Mitra Tani Farm, dan 3) menetapkan prioritas strategi dalam pengembangan usaha peternakan sapi potong di CV Mitra Tani Farm. Model analisis strategi (David, 2009) yang digunakan yaitu analisis lingkungan internal dan eksternal, perumusan strategi dan prioritas strategi. Pada tahap perumusan strategi digunakan SWOT 4 Kuadran. Hasil penelitian menunjukkan bahwa selisih skor terbobot antara peluang dan ancaman serta kekuatan dan kelemahan, diketahui CV Mitra Tani Farm berada pada kuadran satu matriks SWOT 4 Kuadran. Kuadran pertama (kuadran pertumbuhan) memiliki delapan strategi, namun hanya tiga yang dapat diterapkan secara tepat. Hasil nilai ketertarikan menggunakan quantitatif strategic planning matrix strategi yang digunakan yaitu strategi perluasan pasar, kemudian strategi pengembangan produk, strategi diversifikasi konsentrik. Oleh karena itu, dalam menjalankan strategi perluasan pasar, CV Mitra Tani Farm  perlu melakukan trobosan promosi. Dalam strategi pengembangan produk, sebaiknya CV Mitra Tani Farm  membuat produk olahan daging sapi yang unik dan masih jarang di pasar saat ini. Kata kunci: strategi, usaha sapi potong, CV Mitra Tani Farm, SWOT 4K, QSPM
STRATEGI PEMASARAN PRODUK SUSU NUTRISI ENTERAL KLINIKAL Sri Setiyanti, Ety; Maulana, Agus; Fahmi, Idqan
Jurnal Manajemen & Agribisnis Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (958.492 KB) | DOI: 10.17358/jma.6.2.109-123

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Tujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhikonsumsi susu nutrisi enteral klinikal pada orang dewasa, Menganalisapengetahuan dan persepsi para dokter/ahli gizi terhadap susu nutrisi enteralklinikal dan merumuskan strategi yang dapat diterapkan dalam memasarkan produk.Thesis ini juga menguji bagaimana pengaruh para pakar dalam mempengaruhi orangdewasa dalam mengkonsumsi susu nutrisi enteral klinikal. Penelitian inidilakukan di lima rumah sakit di Jakarta selama bulanFebruari 2009. Total sampel 111 responden orang dewasa dan 61 pakar (dokter danahli gizi). Data dianalisa menggunakan model logit. Hasil yang didapatkanmengindikasikan bahwa faktor yang mempengaruhi responden untuk mengkonsumsiproduk susu nutrisi enteral klinikal adalah pengaruh dokter/ahli gizi, latarbelakang pendidikan, pengeluaran bulanan dan faktor ketersediaan produk. Merekalebih memilih membeli produk dalam kemasan soft pack atau dus daripada kemasankaleng dan sebagian besar adalah usia 36-55 tahun. Faktor yang mendorong pakarmenyarankan produk tersebut adalah harga, kelengkapan kandungan gizi, masakadaluarsa yang panjang, ketersediaan produk dan kejelasan informasi nilai gizidan lainnya di kemasannya. Saat ini target strategi pemasaran mengutamakanpromosi melalui pendekatan kepada tenaga medis profesional oleh staf delegasimedis dari perusahaan. Target utama adalah dokter dan ahli gizi karena merekamempunyai kekuatan dalam mempengaruhi pasiennya. Strategi kedua adalahmemperkuat penyediaan produk di pasar dan sistim pendistribusian yangbaik. 
STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH Setyadi, Ign. Anung; Hartoyo, Hartoyo; Maulana, Agus; Muntasib, E.K.S Harini
Jurnal Manajemen & Agribisnis Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.97 KB) | DOI: 10.17358/jma.9.1.1-12

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This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks