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Journal : Jurnal Manajemen dan Agribisnis

PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR Ingkadijaya, Rahmat; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.42 KB) | DOI: 10.17358/jma.4.2.57-66

Abstract

The purpose of this research are (1) to analyze the roles of familiy members in choosing restaurant, (2) to analyze restaurant attributes perceived as the most important one by each family members, and (3) to make managerial recommendation for marketing restaurants in Puncak area, Bogor Regency. This research used descriptive method and involved 141 respondents. The respondents were members of family who were eating in restaurants along street in Puncak area were result showed that children is roles were as initiator, gatekeeper, dan influencer. The roles of mother  were more flexible because she had roles as initiator, gatekeeper, influencer and decider. Father had only one role but very important that was as decider. Restaurant attributes that became priority were taste of food and beverage, food hygien and sanitation, and the cleanliness of restaurant. Perception of father, mother, and children about those attributes were the same.
STRATEGI PENGEMBANGAN KEMITRAAN TERNAK AYAM BROILER PT. XYZ Hanum, Latifa; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 8 No. 2 (2011): Vol. 8 No. 2 Oktober 2011
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.743 KB) | DOI: 10.17358/jma.8.2.75-83

Abstract

The objectives of this research are to (1) analyze profit and BEP of plasma farmers (2) analyze internal and external strategic factors that influence development of broiler partnership in PT. XYZ, (3) formulate the alternative strategies of broiler partnership in PT. XYZ, (4) formulate selected priority strategy to develop broiler partnership in PT. XYZ. This research uses descriptive method based on case study on broiler partnership in PT. XYZ. Based on BEP analysis, BEP (production) of plasma farmers is in the range 79,91%-86,58% from chick-in capacity, and BEP (price) is in the range of Rp 11.684 ? Rp 12.191 per chicken on market price. PT. XYZ partnership?s position in IE matric was second quadrant (grow and builds). The results of SWOT analysis are: a) vertical integration strategy through feedmill, breeding and chicken slaughterhouse, b) improving production capacity through capacity building of plasma farmers, c) improvement in bio-security aspects of maintenance, and d) improving the quality of technical staff and improving supervision. The priority strategy from QSPM analysis is improving production capacity through capacity building of plasma farmers. The strategy to improve production capacity can be done by maximize or add their capacity, and add the new plasma farmers.   Keywords: Broiler Partnership, Internal Environment, External Environment, Internal-external, Improvement Priority
STRATEGI PENGEMBANGAN USAHA SAPI POTONG (STUDI KASUS CV MITRA TANI FARM) Aisyah, Shally Alpriany; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.798 KB) | DOI: 10.17358/jma.10.2.109-116

Abstract

ABSTRACTThe purpose of this study were to 1) analyze the internal and external environmental conditions of CV Mitra Tani Farm, 2) identify and define strategies that affect the cattle breeding business development at CV Mitra Tani Farm, and 3) set the strategic priorities in the development of cattle breeding business in CV Mitra Tani Farm. Analysis strategies model (David, 2009) used were the analysis of the internal and external environment, strategy formulation and strategic priorities. At the stage of strategy formulation, SWOT 4 Quadrants were used. The results showed that the difference between the weighted scores of opportunities and threats as well as strengths and weaknesses is located in first quadrant of the SWOT 4 quadrant matrix. The first quadrant (growth quadrant) has eight strategies, but only three can be applied appropriately. The results of the value of interest using quantitative strategic planning matrix strategy used is the market expansion strategy, then the strategy of product development, and concentric diversification strategy. Therefore, in carrying out market expansion strategy, CV Mitra Tani Farm needs to do breakthrough campaign. In product development strategy, preferably CV Mitra Tani Farm makes processed beef products which are unique and still rare in the market today.Keywords: strategy, business beef cattle, CV Mitra Tani Farm, SWOT 4K, QSPMABSTRAKTujuan penelitian ini yaitu 1) menganalisis kondisi lingkungan internal dan eksternal CV Mitra Tani Farm, 2) mengidentifikasi dan menetapkan strategi yang memengaruhi dalam pengembangan bisnis sapi potong di CV Mitra Tani Farm, dan 3) menetapkan prioritas strategi dalam pengembangan usaha peternakan sapi potong di CV Mitra Tani Farm. Model analisis strategi (David, 2009) yang digunakan yaitu analisis lingkungan internal dan eksternal, perumusan strategi dan prioritas strategi. Pada tahap perumusan strategi digunakan SWOT 4 Kuadran. Hasil penelitian menunjukkan bahwa selisih skor terbobot antara peluang dan ancaman serta kekuatan dan kelemahan, diketahui CV Mitra Tani Farm berada pada kuadran satu matriks SWOT 4 Kuadran. Kuadran pertama (kuadran pertumbuhan) memiliki delapan strategi, namun hanya tiga yang dapat diterapkan secara tepat. Hasil nilai ketertarikan menggunakan quantitatif strategic planning matrix strategi yang digunakan yaitu strategi perluasan pasar, kemudian strategi pengembangan produk, strategi diversifikasi konsentrik. Oleh karena itu, dalam menjalankan strategi perluasan pasar, CV Mitra Tani Farm  perlu melakukan trobosan promosi. Dalam strategi pengembangan produk, sebaiknya CV Mitra Tani Farm  membuat produk olahan daging sapi yang unik dan masih jarang di pasar saat ini. Kata kunci: strategi, usaha sapi potong, CV Mitra Tani Farm, SWOT 4K, QSPM
STRATEGI PEMASARAN PRODUK SUSU NUTRISI ENTERAL KLINIKAL Sri Setiyanti, Ety; Maulana, Agus; Fahmi, Idqan
Jurnal Manajemen & Agribisnis Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (958.492 KB) | DOI: 10.17358/jma.6.2.109-123

Abstract

Tujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhikonsumsi susu nutrisi enteral klinikal pada orang dewasa, Menganalisapengetahuan dan persepsi para dokter/ahli gizi terhadap susu nutrisi enteralklinikal dan merumuskan strategi yang dapat diterapkan dalam memasarkan produk.Thesis ini juga menguji bagaimana pengaruh para pakar dalam mempengaruhi orangdewasa dalam mengkonsumsi susu nutrisi enteral klinikal. Penelitian inidilakukan di lima rumah sakit di Jakarta selama bulanFebruari 2009. Total sampel 111 responden orang dewasa dan 61 pakar (dokter danahli gizi). Data dianalisa menggunakan model logit. Hasil yang didapatkanmengindikasikan bahwa faktor yang mempengaruhi responden untuk mengkonsumsiproduk susu nutrisi enteral klinikal adalah pengaruh dokter/ahli gizi, latarbelakang pendidikan, pengeluaran bulanan dan faktor ketersediaan produk. Merekalebih memilih membeli produk dalam kemasan soft pack atau dus daripada kemasankaleng dan sebagian besar adalah usia 36-55 tahun. Faktor yang mendorong pakarmenyarankan produk tersebut adalah harga, kelengkapan kandungan gizi, masakadaluarsa yang panjang, ketersediaan produk dan kejelasan informasi nilai gizidan lainnya di kemasannya. Saat ini target strategi pemasaran mengutamakanpromosi melalui pendekatan kepada tenaga medis profesional oleh staf delegasimedis dari perusahaan. Target utama adalah dokter dan ahli gizi karena merekamempunyai kekuatan dalam mempengaruhi pasiennya. Strategi kedua adalahmemperkuat penyediaan produk di pasar dan sistim pendistribusian yangbaik. 
STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH Setyadi, Ign. Anung; Hartoyo, Hartoyo; Maulana, Agus; Muntasib, E.K.S Harini
Jurnal Manajemen & Agribisnis Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.97 KB) | DOI: 10.17358/jma.9.1.1-12

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This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks
STRATEGI PENINGKATAN PRODUKSI AGROINDUSTRI PEMBENIHAN LELE DI BOGOR Kunandi, Kunandi; Arkeman, Yandra; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 10 No. 1 (2013): Vol. 10 No. 1, Maret 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.525 KB) | DOI: 10.17358/jma.10.1.1-10

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ABSTRACTThe study aimed to 1) identify internal and external factors that influence the strategy to increase the production of  catfish hatchery agro-industry,  2) identify and determine the factors, actors, goals and the alternative strategy to increase the production capacity of catfish hatchery agro-industry, 3) determine strategy priority in increasing the production capacity and operational sustainability of catfish hatchery agro-industry.  Methods of analytical hierarchy process and focus group discussions were used in the data analysis. The result showed that capital and main actors are the main factors that determine the production increase of catfish hatchery agro industry in Bogor. The main purpose of the increase in hatchery production of catfish in Bogor agro-industry is to create more job opportunities and the main strategy for catfish hatchery production is the human resources training.Keywords: AHP, agroindustry catfish, catfish hatchery, focus  group discussions/FGDABSTRAKTujuan dari  penelitian ini adalah 1) mengidentifikasi  faktor-faktor internal dan  eksternal yang memengaruhi strategi peningkatan kapasitas produksi agroindustri pembenihan lele di Bogor, 2) mengidentifikasi dan menetapkan elemen-elemen, seperti  faktor/kriteria, aktor, tujuan, dan alternatif strategi yang memengaruhi dalam peningkatan kapasitas produksi usaha pembenihan lele, dan 3) merumuskan prioritas strategi bisnis dalam peningkatan kapasitas produksi agroindustri pembenihan lele dan kelangsungan operasionalnya. Metode analisis data menggunakan analytical hierarchy process dan focus group discussions. Hasil penelitian menunjukkan bahwa faktor yang menentukan peningkatan produksi agroindustri pembenihan lele di Bogor adalah modal dan pelaku utama dalam pembenihan peternak lele. Tujuan utama dari peningkatan pembenihan agroindustri produksi lele di Bogor adalah menciptakan lapangan kerja. Sementara itu, strategi utama untuk memproduksi pembenihan ikan lele yaitu dengan pelatihan terhadap sumber daya manusia.Kata kunci: AHP, agroindustri lele, pembenihan lele, focus  group discussions/FGD
FORMULASI STRATEGI PENINGKATAN PRODUKSI DOMBA CV MITRA TANI FARM, CIAMPEA, BOGOR Sholehana, Amalia; Syarief, Rizal; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 9 No. 2 (2012): Vol. 9 No. 2, Juli 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.67 KB) | DOI: 10.17358/jma.9.2.77-85

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ABSTRACTThis research was conducted to formulate to increase the sheep production at CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. The research was conducted using descriptive analysis by analyzing the problem experienced by CV. MitraTani Farm. Primary data and secondary data were gathered at this research. The research was also conducted using several analytical methods such as value chain mapping, internal factor evaluation (IFE) and external factor evaluation (EFE) matrix, SWOT and quantitative strategic planning matrix (QSPM). Based on the value chain analysis, the current production of sheep at CV MT farm is highly depending on the supply from its partners and internal farmers. According to the IFE and EFE results, the differences of each weighted values were respectively 2,120 and 0,686 so the position of the company in the SWOT matrix was situated at Quadrant I. Therefore the company needs to use a growth strategy. The QSPM sequenced the strategy priority as follow (1) increasing the number of lambs, (2) developing the management, (3) strengthening the capital and ownership, (4) improving the quality through technology. The result of the gross profit margin calculation, if the sheep?s selling is increased up to 1000 sheep per month then the possible annual profit that can be earned by CV MT farm is 40,34% of the total production.Keywords: MT Farm, sheep production, strategies, SWOT, QSPM, gross profit marginABSTRAKPenelitian ini dilakukan untuk memformulasikan strategi peningkatan produksi domba di CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. Pendekatan penelitian yang diterapkan adalah analisis deskriptif yang dilakukan dengan mempelajari permasalahan dari objek yang diteliti. Data yang dikumpulkan dalam penelitian ini adalah data primer dan data sekunder. Penelitian dilakukan menggunakan alat analisis berupa pemetaan rantai nilai,  matriks IFE (Internal Factor Evaluation) dan EFE (External Factor Evaluation), SWOT, dan QSPM (Quantitative Strategic Planning Matrix). Hasil analisis rantai nilai diketahui bahwa produksi domba di CV MT farm saat ini sangat tergantung dari pasokan mitra dan petani internal. Hasil IFE dan EFE diperoleh selisih nilai tertimbang masing-masing sebesar 2,120 dan 0,686 maka diperoleh posisi perusahaan dalam matrik SWOT berada pada kuadran I. Oleh karena itu, perusahaan disarankan untuk menggunakan strategi pertumbuhan. Urutan prioritas strategi berdasarkan QSPM adalah (1) meningkatkan jumlah bakalan, (2) pengembangan manajemen, (3) memperkuat modal dan kepemilikan, (4) meningkatkan kualitas melalui teknologi. Hasil perhitungan gross profit margin diketahui keuntungan yang diperoleh CV MT farm setiap tahunnya jika meningkatkan penjualan domba mencapai 1000 ekor/bulan adalah sebesar 40,34% dari total produksi. Kata kunci: MT Farm, produksi domba, strategi, SWOT, QSPM, gross profit margin
KEY SUCCESS VALUES IN RELATIONSHIP MARKETING OF AGRICULTURE PRODUCTS Ahmady, Muchlis; Sumarwan, Ujang; Suharjo, Budi; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.36 KB) | DOI: 10.17358/jma.9.1.59-67

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In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values connecting between actors to guarantee the continuity of business and how the model linkage or relationship marketing that happens, is the main goal in this paper. The results showed, commitment and trust are the dominant two aspects that underlie the emergence of co-operation as well as the assurance of financial benefit. Another interesting fact revealed by this study is the relationship marketing that occurs not just based on the transactional aspects alone, but there is also a social aspect that binds relationships. This aspect even leads to another fundamental goal, namely the existence of convenience between the parties cooperate. Although both of these goals cannot always be achieved simultaneously due to the strata of different decision-making power, but in reality they complement the ongoing collaboration.Keywords: Commitment, Trust, Transactional and Social Marketing, Leisure
STRATEGI KONVERSI ENERGI DI PT. LION METAL WORKS TBK. Sudradjad, Daud; MS, Mahfud; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol. 6 No. 1 (2009): Vol. 6 No. 1 Maret 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1907.885 KB) | DOI: 10.17358/jma.6.1.24-56

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PT Lion Metal Works is a company producing office equipment, racking system, building material, security and fireproof safe, and cold forming. The production activity has high dependence on the usage of diesel, which influences the quality of the product and the cost of total business. The price fluctuation is one of the reasons for the company to convert the usage of diesel to some energy alternatives. Gas is the best alternative to replace diesel due to some advantages such as price, installation cost, distribution issue, calorie level, and environmental issue. There are some resistances from internal organization emerge in the implementation of the conversion. The alternatives strategy has been explored to reduce the resistances considering the goal of the organization, the actors (department in the company), and the type of resistance using analytical hierarchy process method. The priority strategy is establishing a new division for handling the conversion program and installing the gas facility gradually.
STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI Premordia, Inda; Maulana, Agus; Dewi, Febriantina
Jurnal Manajemen & Agribisnis Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.441 KB) | DOI: 10.17358/jma.5.2.98-111

Abstract

The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses;  (2) whether usage imagery intensifies this relationship; and (3) what strategies are best to designer label ads communication effectiveness on fashion magazine. 40 female consumers of fashion magazine and designer label were recruited to participate voluntarily in the study. Methodologically, participants were required to answers a series of questions after being exposed a stimuli of pictures. Influence variables evaluated in the model included: Imagery responses (Quantity, Vividness, Ease); Emotion as mediator; Advertising liking; Purchase intention; and Individual Characteristics. Consist of two study, study 1 of this thesis served as a pre-test to build the experimental material. Whereas, study 2 served as an experimental study that addresses the current focus of this thesis. Analyzed with series of Manova, results indicated that when presented independently of usage imagery, embodied user imagery can enhance consumer?s hedonic impressions and affect purchase intention. Usage imagery however failed to prove any influences. When presented together, such combinations of brand imagery as embodied user imagery and usage imagery as well as static user imagery and usage imagery didn?t bring the consumer to greater hedonic impressions and purchase intention. The findings could be used to predict purchase intention of designer label?s product. Retailers and marketers of designer labels or interested researchers could use the model based on consumer attitude and behavioral intentions.