MUHAMMAD HUSNI MUBAROK
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ANALISIS STRATEGI SIDO MUNCUL DALAM MENGHASILKAN ENERGI KEHIDUPAN Mubarok, Muhammad Husni
IQTISHADIA Vol 8, No 1 (2015): IQTISHADIA
Publisher : IQTISHADIA

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Abstract

Artikel  ini bertujuan menganalisis strategi  pertumbuhan   Sido Muncul  yang berkelanjutan di pasar kompetitif. Ruang lingkup penelitian ini adalah  strategi perusahaan, persaingan bisnis, dan pemasaran  strategi  internasional. Penelitian  ini menggunakan jenis penelitian deskriptif-kualitatif, yaitu berupaya menggali data seteliti mungkin melalui observasi, wawancara  dan dokumentasi. Hasil   penelitian    menunjukkan  bahwa Sido   Muncul telah bekerja sama dengan  orang-orang di sekitar mereka, termasuk petani,  para pedagang ,  dan orang-orang pengusaha  kecil yang menyiapkan dan menjual jamu. Mereka inilah sumber kekuatan dan motor penggerak laju perkembangan  Sido Muncul.  Hasil penelitian  menunjukkan bahwa Sido  Muncul menggunakan strategi pengeluaran  produk yang  beragam,  mengembangkan usaha industri  farmasi melalui PT Berlico Mulia  Farma. Sido Muncul menguatkan  konsolidasi perusahaannya, meningkatkan kapasitas produksi, memperluas jaringan distribusi dan merambah industri farmasi.  Lingkup kegiatan  perusahaan  Sido Muncul meliputi produksi obat herbal tradisional  dan industri farmasi, perdagangan, transportasi darat, jasa, dan pertanian.Kata Kunci: Strategi, Energi, Pertumbuhan.ANALYSIS OF SIDO MUNCUL’S STRATEGY  OF THE ENERGY OF LIFE.This study aims to analyze the strategy of sustainability of Sido Muncul in competitive market.  The scope of this study includes   corporate   strategy,  business competition, marketing and international strategy. This  research uses descriptive- qualitative approach and data are collected through  observation, interview and documentation. The results show that Sido Muncul have accomplished also owed to the hard work of the people around them, including farmers, street hawkers, and small enterpreneur selling herbs. They are Sido Muncul sources of energy supporting the growth. They are the energy of life and engine to achieve sustainable growth. Sido Muncul uses diversity product strategy by expansing to the pharmaceutical industry through the acquisition of PT Berlico Mulia Farma. Sido Muncul  is also consolidating their organization, doubling their production capacity, expanding network distributions and entering pharmaceutical  industry. The company’s businesses cover traditional herbal medicine, pharmaceutical industry, trade, land transportation, service and agriculture.Keywords: Strategy, Energy, Growth.
Pembelajaran Pengetahuan Kreatif M elalui As et Strategis Dalam Menin gkatkan Keunggulan Kompetitif Mubarok, Muhammad Husni
BISNIS Vol 5, No 1 (2017): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v5i1.2945

Abstract

This paper develops a creativity-based framework of entrepreneurial learning and knowledge management through strategic asset towards competitive advantage. Entrepreneurial learning, knowledge management and creativity are interdependent. The strength of a firm’s strategic asset help shapes its proficiency to develop creative capabilities of turbulent environments through entrepreneurial learning. Enterprises with strong creative capabilities are intensely entrepreneurial, but instead depend on how firms’ capabilities synergistically combine and transform knowledge resources. Furthermore, this paper aims to integrated the concept of strategic asset, entrepreneurial learning, knowledge management and creative thinking and places bounds on feasibility of particular strategies to sustain superior enterprises competitive advantage in complex and volatile external environments.
KOMPLEKSITAS MODEL BISNIS ADAPTIF BERBASIS TEKNOLOGI DIGITAL DAN JARINGAN BISNIS INTERNASIONAL Mubarok, Muhammad Husni
MALIA: Journal of Islamic Banking and Finance Vol 1, No 1 (2017)
Publisher : MALIA: Journal of Islamic Banking and Finance

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Abstract

This paper develops a complexity of adaptive business modelson digital technology and international business network towards a sustainable competitive advantage. Furthermore, this paper aims to integrated the concept of adaptive organizational design with complex business models based on digital technology and and international business network. Adaptive organization design should change consistently with changing technological, ecological, economic, social, digital technology and international business networks.Theoretical basis of the concept of business model and relate it to elements of business model, digital technology and international business network. The complexity of adaptive business models based on digital technology emphasizes the importance of building change, international business networks, developing complex and adaptive organizations for innovation in achieving sustainable competitive advantage. Keywords:complexity,adaptive,technology
ANALISIS SEBELUM DAN SETELAH PERUBAHAN UU NO. 36 TAHUN 2008 TERHADAP PRAKTEK MANAJEMEN LABA PADA INDUSTRI PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA. MUBAROK, MUHAMMAD HUSNI
JURNAL RISET TERAPAN AKUNTANSI Vol 1, No 1 (2017): JRTA
Publisher : JURNAL RISET TERAPAN AKUNTANSI

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Abstract

Penelitian ini ingin memperoleh bukti empiris apakah terdapat perbedaan praktek manajemen laba pada IndustriPerbankan sebelum dan setelah perubahan UU PPh No. 36 Tahun 2008, baik pada kelompok Industri PerbankanBUMN maupun kelompok Industri Perbankan? ?Non BUMN selama periode pengamatan tahun 2006 sd. 2011. Obyek penelitian ini adalah perusahaan Perbankan yang terdaftar pada Bursa Efek Indonesia baik yang terkategori BUMN maupun Non BUMN. Untuk melihat pengaruh perubahan UU PPh terhadap indikasi manajemen laba, diukur dengan menggunakan Discretionary Accrual (DA) menggunakan Model Jones yang dimodifikasi. Peneliti menggunakan metode analisis statistic uji Paired Sample t-tes. Peneliti menemukan bahwa perubahan UU PPh melalui perubahan UU Pajak tidak berpengaruh terhadap praktek manajemen laba. Tidak ditemukan bukti yang mengarah pada upaya penurunan laba, hal ini dapat dilihat dari Nilai DA sebelum dan setelah perubahan UU PPh relative sama yakni mendekati nol atau manajemen menggunakan praktek perataan laba baik sebelum maupun setelah perubahan UU PPh. Bukti ini juga dipertegas dari uji hipotesis menyatakan bahwa tidak terdapat perbedaan signifikan praktek Manajemen Laba sebelum maupun setelah perubahan UU PPh.
STRATEGI PERTUMBUHAN BERKELANJUTAN INDOFOOD DI PASAR KOMPETITIF Mubarok, Muhammad Husni
BISNIS Vol 2, No 2 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i2.5270

Abstract

This study aims to analyze the strategy of continuous growth for sustainability PT. Indofood Sukses Makmur, Tbk in competitive market. The scope of this study include corporate strategy, business competition, competitive advantage, business portfolio, marketing and international strategy. The results showed that Indofood using a strategy of diversified product portfolio, which capitalizes on a resilient business model with five complementary strategic business groups, namely: consumer branded products, bogasari, agribusiness, distribution, cultivation & processed vegetables. Consumer products group has six divisions namely: noodles, dairy, snack foods, food seasonings, nutrition & special foods, and beverages division. While the agribusiness group has a plantations and edible oils and fats division. Competitive strategy business using more products to offer through innovation. International strategy of using licenses and joint ventures.
STRATEGI PERTUMBUHAN UNILEVER INDONESIA DALAM MEWUJUDKAN NILAI BERKELANJUTAN Mubarok, Muhammad Husni
BISNIS Vol 2, No 1 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i1.5252

Abstract

This study aims to determine the strategy that used by Unilever Indonesia in realizing sustainable value so as to make Unilever Indonesia won the Capital Market Award for Best Listed Company. The results obtained showed that the strategy used by the company is refocused on the core business- the categories and products that drive profitability. In addition, the company also creates unbeatable value for their customers by tailoring quality and price of products to match their needs and preferences which consists of 26 brands in home and personal line-up and 14 brands in foods and refreshment. Sustainable value obtained through profitable volume growth, cost leverage, efficiency, innovation and marketing investment. For Unilever Indonesia, sustainability is central to their growth model. Indonesia is facing numerous social and environmental challenges, notably poverty, health, nutrition, resource sustainability, waste management and climate change. Profitable volume growth is driven by investment in innovation and brands to deliver products which 2 billion consumers use every day.
ANALISIS STRATEGI SIDO MUNCUL DALAM MENGHASILKAN ENERGI KEHIDUPAN Mubarok, Muhammad Husni
IQTISHADIA Vol 8, No 1 (2015): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v8i1.1084

Abstract

Artikel  ini bertujuan menganalisis strategi  pertumbuhan   Sido Muncul  yang berkelanjutan di pasar kompetitif. Ruang lingkup penelitian ini adalah  strategi perusahaan, persaingan bisnis, dan pemasaran  strategi  internasional. Penelitian  ini menggunakan jenis penelitian deskriptif-kualitatif, yaitu berupaya menggali data seteliti mungkin melalui observasi, wawancara  dan dokumentasi. Hasil   penelitian    menunjukkan  bahwa Sido   Muncul telah bekerja sama dengan  orang-orang di sekitar mereka, termasuk petani,  para pedagang ,  dan orang-orang pengusaha  kecil yang menyiapkan dan menjual jamu. Mereka inilah sumber kekuatan dan motor penggerak laju perkembangan  Sido Muncul.  Hasil penelitian  menunjukkan bahwa Sido  Muncul menggunakan strategi pengeluaran  produk yang  beragam,  mengembangkan usaha industri  farmasi melalui PT Berlico Mulia  Farma. Sido Muncul menguatkan  konsolidasi perusahaannya, meningkatkan kapasitas produksi, memperluas jaringan distribusi dan merambah industri farmasi.  Lingkup kegiatan  perusahaan  Sido Muncul meliputi produksi obat herbal tradisional  dan industri farmasi, perdagangan, transportasi darat, jasa, dan pertanian.Kata Kunci: Strategi, Energi, Pertumbuhan.ANALYSIS OF SIDO MUNCUL?S STRATEGY  OF THE ENERGY OF LIFE.This study aims to analyze the strategy of sustainability of Sido Muncul in competitive market.  The scope of this study includes   corporate   strategy,  business competition, marketing and international strategy. This  research uses descriptive- qualitative approach and data are collected through  observation, interview and documentation. The results show that Sido Muncul have accomplished also owed to the hard work of the people around them, including farmers, street hawkers, and small enterpreneur selling herbs. They are Sido Muncul sources of energy supporting the growth. They are the energy of life and engine to achieve sustainable growth. Sido Muncul uses diversity product strategy by expansing to the pharmaceutical industry through the acquisition of PT Berlico Mulia Farma. Sido Muncul  is also consolidating their organization, doubling their production capacity, expanding network distributions and entering pharmaceutical  industry. The company?s businesses cover traditional herbal medicine, pharmaceutical industry, trade, land transportation, service and agriculture.Keywords: Strategy, Energy, Growth.