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PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING Natalia, Natalia; Putra, Andriansyah Sumanto; Melati, Ina
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

This observation is done to find out how much the experiential marketing, service quality and brand image has influenced the customer value and the effect to the customer loyalty of Kereta Api Argo Bromo Anggrek relation Jakarta-Surabaya. The problem that Kereta Api Argo Bromo is facing is that there is a decreasing of passenger’s volume since the last 5 years and the low income compared to the other executive train in the previous period. Analysis of studies using path analysis where the data was obtained through deployment to 145 customers Argo Bromo Anggrek Train relationships Jakarta - Surabaya with random sampling techniques of probability sampling. The results achieved are experiential marketing, service quality and brand image has a significant effect simultaneously to customer value. experiential marketing, service quality, brand image and customer value has a significant effect on customer loyalty. Partially, service quality does not have a significant effect on customer loyalty.
Servqual dalam Pelayanan Kelas pada Laboratorium Manajemen Sarjono, Haryadi; Natalia, Natalia
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1262

Abstract

This study aims to determine how the quality service class of Laboratory School of Business Management (SoBM), Bina Nusantara University to students majoring in management science to management courses (Quantitative Business Analysis). SoBM has 3 campuses spreading across West Jakarta and Tangerang, which are as much as 2 campuses in West Jakarta and 1 campus in Alam Sutra area (Tangerang). The research was only conducted on campus Alam Sutra (Tangerang) which is relatively new, consisted only 1 class (42 students) that the specialization is entrepreneurship management science courses. This study applied Servqual method which is a measure of customer satisfaction through gap analysis, developed by Parasuraman, Zeithaml, and Berry. Respondents in this study consisted of 42 students who all as population. The results showed that all Servqual dimensions have an unsatisfactory quality. This can be seen from all the negative gaps in dimension tangibles, reliability, responsiveness, assurance and empathy. From all the negative values, reliability dimension(-6.58) has a gap with the highest negative value or the least satisfactory quality.
Impact in Changing Price Fraction to the Stock Trading Indicators in Indonesia Stock Exchange Natalia, Natalia; Mulyono, Mulyono; Kurnianingrum, Dian
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1783

Abstract

The purpose of this study was to determine how the impact of changes the price fraction to the stock trading indicator that is volume, value, and frequency of trading transactions. Data were analyzed using the Mann-Whitney U test. The results show that the volume of stock trading is not affected significantly by the implementation of the tick size, whereas for the value of trade and frequency of trade significantly affected.
Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia, Natalia; Adhikara, Cooky Tri; Agusthina, Shirley
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customers loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media Rita, Rita; Hutomo, Karyana; Natalia, Natalia
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1385

Abstract

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
Antecedents of Organizational Citizenship Behavior Analysis and its Impact Toward Organizational Effectiveness on A Fruit Ice Cream Manufacture Gunawan, Annetta; Natalia, Natalia
The Winners Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i1.669

Abstract

To achieve organizational effectiveness, every company needs not only qualified human resources, but also employees who perform organizational citizenship behavior (OCB), which is influenced by individual internal factor i.e. big five personality and its external factor i.e. job satisfaction and organizational commitment. PT Harapan Surya Lestari also needs employees with high OCB level to maintain the sustainability of the company. The purpose of this research is to analyse the effects of big five personality, job satisfaction, and organizational commitment of the employees to organizational citizenship behavior and its impact toward organizational effectiveness on PT Harapan Surya Lestari (HSL). The method used in the research is Path Analysis. The data is obtained from questionnaire disseminated to all the employees of PT HSL in order to measure the level of big five personality, job satisfaction, and organizational commitment of the employees and organizational effectiveness from the perception of each employee, using likert scale. Results from the data analysis obtained structural equations Y = 0,240 X1 + 0,166 X2 + 0,502 X3 + 0,6671 ε1  where simultaneously big five personality, job satisfaction, and organizational commitment contribute significantly to organizational citizenship behavior of 55,5% and Z = 0,461 X2 + 0,374 Y + 0,6921 ε2  where simultaneously job satisfaction and organizational commitment contribute significantly to organizational effectiveness of 52,1%.
Impact of Work Environment on Employee Productivity in Shipyard Manufacturing Company Setiyanto, Adi Irawan; Natalia, Natalia
Journal of Applied Accounting and Taxation Vol 2 No 1 (2017): Journal of Applied Accounting and Taxation (JAAT)
Publisher : Pusat P2M Polibatam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.1306537

Abstract

This study aims to determine the impact of working environment on employees’ productivity. This study took place in shipyard manufacturing company. Samples in this study of 315 respondents used quantitative approach with questionnaires method by using simple random sampling technique. The analysis technique applied multiple linear regression and the statistic test. The result indicates that either physical or non-physical working environment have positively and significantly impact with a contribution of 63.4% on employees’ productivity.
EFFECT OF CAPITAL STRUCTURE, COMPANY GROWTH AND PROFITABILITY OF CORPORATE VALUES IN COAL MINING SUBSECTOR COMPANIES Natalia, Natalia
International Journal of Public Budgeting, Accounting and Finance Vol 2 No 1 (2019): Journal of public Budgeting, Accounting and Finance
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.338 KB)

Abstract

The objective of this research is to find out and analyse the influence of capital structure, company growth, and profitability partially and simultaneously on the value of the company in coal mining companies listed on the Indonesia Stock Exchange (IDX). The population of this research is 21 coal mining companies listed on the Indonesia Stock Exchange (IDX) with 2013 to 2017. Observation years were selected using the purposive sampling method. Data is processed using panel data regression statistical test methods. The results of this study prove that the capital structure and profitability partially influence the value of the company in coal mining companies listed on the Indonesia Stock Exchange. While the growth of the company does not affect the value of the company in coal mining companies listed on the Indonesia Stock Exchange. The simultaneous capital structure, company growth and profitability simultaneously influence the value of the company in coal mining companies listed on the Indonesia Stock Exchange.
PERBEDAAN EFEKTIVITAS MODEL PEMBELAJARAN KOOPERATIF TIPE STAD DAN NHT DITINJAU DARI HASIL BELAJAR IPA SISWA KELAS 4 SD GUGUS JOKO TINGKIR Natalia, Natalia; Kristin, Firosalia; Anugraheni, Indri
VOX EDUKASI: Jurnal Ilmiah Ilmu Pendidikan Vol 10, No 1 (2019): APRIL
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.164 KB) | DOI: 10.31932/ve.v10i1.332

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas model pembelajaran kooperatif tipe STAD (Student Teams Achievement Divisions) dan NHT (Numbered Heads Together) terhadap hasil belajar IPA kelas 4 SD Gugus Joko Tingkir. Jenis penelitian ini adalah penelitian eksperimen. Penelitian ini menggunakan dua kelas yaitu kelas 4 SD Negeri Tingkir Tengah 01 sebagai kelompok eksperimen yang diberikan perlakuan model pembelajaran STAD dan kelas 4 SD Negeri Tingkir Tengah 02 sebagai kelompok kontrol diberikan perlakuan model pembelajaran NHT. Pengumpulan data dilakukan dengan teknik tes tertulis dengan instrumen soal pretest dan posttest untuk mengukur hasil belajar siswa. Teknik analisis data dengan analisis deskriptif, uji prasyarat parametrik dan statistik inferensial yang menggunakan bantuan aplikasi SPSS for Windows Version 22.0. Hasil analisis data menunjukkan bahwa nilai probabilitas signifikansi 0,040 yang artinya lebih kecil dari 0,05 (0,040 < 0,05).  Nilai rerata kelas eksperimen adalah 86,12 dan nilai rerata kelas kontrol adalah 82,36. Hasil penelitian ini dapat disimpulkan bahwa terdapat perbedaan efektivitas hasil belajar IPA siswa dengan menggunakan model pembelajaran kooperatif tipe STAD (Student Teams Achievement Divisions) dan NHT (Numbered Heads Together) SD Gugus Joko Tingkir.
Aktivitas Komunikasi Social Marketing Organisasi Nirlaba Sebagai Upaya Meningkatkan Kesejahteraan Tuli (Studi Kasus pada GERKATIN Kepemudaan) Natalia, Natalia; Paramita, Sinta; Winduwati, Septia
Prologia Vol 2, No 2 (2018): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v2i2.3724

Abstract

GERKATIN Kepemudaan merupakan organisasi nirlaba yang berdiri untuk menyuarakan persamaan dan kesetaraan orang Tuli dan menjadi wadah bagi orang Tuli untuk dapat berkarya dan mengapresiasikan diri mereka secara luas. Tujuan penelitian ini adalah untuk mengetahui aktivitas komunikasi social marketing yang dilakukan GERKATIN Kepemudaan sebagai upaya untuk meningkatkan kesejahteraan Tuli. Penelitian ini menggunakan konsep social marketing oleh Philip Kotler dengan penerapan 7P (Product, Price, Place, Promotion, Personnel, Presentation, dan Process). Metodologi dalam penelitian ini adalah studi kasus dengan pendekatan kualitatif dan sifat deskriptif. Teknik pengumpulan data dilakukan dengan wawancara mendalam, observasi non-partisipan dan penelusuran data online. Hasil dari penelitian ini adalah aktivitas social marketing GERKATIN Kepemudaan dilakukan dalam berbagai kegiatan seperti kampanye, pelatihan, workshop, dan festival dengan tujuan mengkomunikasikan bahwa Tuli setara dengan Orang Dengar sebagai upaya untuk meningkatkan kesejahteraan Orang Tuli. Empat tahapan dalam manajemen social marketing pun sudah dilakukan oleh GERKATIN Kepemudaan dan implementasi social marketing yang dilakukan GERKATIN Kepemudaan dapat dikatakan sudah berjalan dengan baik.