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Journal : Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen

Analisis Positioning Dan Brand Awareness Terhadap Keputusan Pembelian Handphone Blackberry Pada Mahasiswa Fakultas Ekonomi Ugm Zuraida, Lukia; Novitasari, Dwi
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 1 No 2 (2014): Jurnal Riset Manajemen Juli 2014
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.042 KB) | DOI: 10.32477/jrm.v1i2.25

Abstract

This research analyzed positioning and brand awareness on decision to purchase Blackberry handphone. The research done in 2013 using 100 students of economic faculties, UGM. The analytical method used was multiple regression. The results showed that a significant differences between positioning with purchasing decisions as indicated by the significance value below 0.005 and brand awareness with purchasing decisions have significance value below 0.000. This suggests that the higher positioning and brand awareness will be increased purchasing decisions.
Pengaruh Kepemimpinan Transformasional, Komitmen Organisasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan (Studi pada Puskesmas Kalibawang, Kabupaten Kulon Progo) Novitasari, Dwi; Fidiastuti, Fidiastuti
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 5 No 1 (2018): Jurnal Riset Manajemen Januari 2018
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.67 KB) | DOI: 10.32477/jrm.v5i1.282

Abstract

The purpose of this study is to examine the effect of transformational leadership, organizational commitment, and job satisfaction on employee performance at Puskesmas Kalibawang, Kulon Progo. This research is a causal associative with quantitative approach. The data obtained by primary data using questionnaire method. Hypothesis testing in this reasearch are multiple linear regression analysis, F-test and T-test used to examined research model and determine the effect of independent variables to the dependent variable. The results showed a positive and significant effect of transformational leadership, organizationalcommitment, and job satisfaction on employee performance (sig. 0,000 < 0.05). T-test showed no effect of transformational leadership on employee performance (sig. 0,844 > 0,05). Organizational commitment has positive and significant effect on employee performance (sig. 0,011 < 0,05) and job satisfaction also havepositive and significant effect to employee performance (sig. 0,032 < 0,05).
Pengaruh Orientasi Kewirausahaan Dan Kompetensi Wirausaha Terhadap Daya Saing Novitasari, Dwi; Zuraida, Lukia
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 2 No 2 (2015): Jurnal Riset Manajemen Juli 2015
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.204 KB) | DOI: 10.32477/jrm.v2i2.167

Abstract

Small and Medium Enterprises (SMEs) cannot be separated from entrepreneur and entrepreneurial terms. Many factors influence of SMEs development, both internally and externally. This study tends to observe from internal side, where a factor of entrepreneurship orientation and entrepreneurial competence has had an important role. Dimensions of entrepreneurship orientation are: need for achievement, internal locus of control, self reliance and extroversion. Entrepreneurship orientation is basis that should be owned by every entrepreneur to run their business and the other hand created the competitiveness of SMEs. The need for adequate competence in running a business is considered an urgent thing started, because by having sufficient competence expected of entrepreneurs able to compete both locally and globally. Dimensions competencies are: task/skill, task management skills, contingency management skills, job role environment skills, and transfer skills. By growing and advancement of the business activities of SMEs is an interesting topic to be researched, each of effort is required to have a distinctive competitiveness and unique. To determine competitiveness dimensions includes: valuable resource, rare, difficult to imitate and non-substitutable. The results showed that the entrepreneurship orientation (with a significance value of 0.005) and entrepreneurial competencies (with a significance value of 0.000) have an influence on competitiveness. By knowing the extent of the influence of entrepreneurial orientation and entrepreneurial competence on the competitiveness of SMEs in DIY, it is expected to help the government, private sector and academicians in facilitating and supporting the development of SMEs in DIY.Keywords: Entrepreneurship Orientation, Entrepreneurial Competence, Competitiveness, SMEs.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMITMEN ORGANISASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN Novitasari, Dwi; Fidiastuti, Fidiastuti
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 5 No 1 (2018): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v5i1.37

Abstract

The purpose of this study is to examine the effect of transformational leadership, organizational commitment, and job satisfaction on employee performance at Puskesmas Kalibawang, Kulon Progo. This research is a causal associative with quantitative approach. The data obtained by primary data using questionnaire method. Hypothesis testing in this reasearch are multiple linear regression analysis, F-test and T-test used to examined research model and determine the effect of independent variables to the dependent variable. The results showed a positive and significant effect of transformational leadership, organizational commitment, and job satisfaction on employee performance (sig. 0,000 < 0.05). T-test showed no effect of transformational leadership on employee performance (sig. 0,844 > 0,05). Organizational commitment has positive and significant effect on employee performance (sig. 0,011 < 0,05) and job satisfaction also have positive and significant effect to employee performance (sig. 0,032 < 0,05).
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KOMPETENSI WIRAUSAHA TERHADAP DAYA SAING Novitasari, Dwi; Zuraida, Lukia
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 2 No 2 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small and Medium Enterprises (SMEs) cannot be separated from entrepreneur and entrepreneurial terms. Many factors influence of SMEs development, both internally and externally. This study tends to observe from internal side, where a factor of entrepreneurship orientation and entrepreneurial competence has had an important role. Dimensions of entrepreneurship orientation are: need for achievement, internal locus of control, self reliance and extroversion. Entrepreneurship orientation is basis that should be owned by every entrepreneur to run their business and the other hand created the competitiveness of SMEs. The need for adequate competence in running a business is considered an urgent thing started, because by having sufficient competence expected of entrepreneurs able to compete both locally and globally. Dimensions competencies are: task/skill, task management skills, contingency management skills, job role environment skills, and transfer skills. By growing and advancement of the business activities of SMEs is an interesting topic to be researched, each of effort is required to have a distinctive competitiveness and unique. To determine competitiveness dimensions includes: valuable resource, rare, difficult to imitate and non-substitutable. The results showed that the entrepreneurship orientation (with a significance value of 0.005) and entrepreneurial competencies (with a significance value of 0.000) have an influence on competitiveness. By knowing the extent of the influence of entrepreneurial orientation and entrepreneurial competence on the competitiveness of SMEs in DIY, it is expected to help the government, private sector and academicians in facilitating and supporting the development of SMEs in DIY.
ANALISIS POSITIONING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY PADA MAHASISWA FAKULTAS EKONOMI UGM Zuraida, Lukia; Novitasari, Dwi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 1 No 2 (2014): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzed positioning and brand awareness on decision to purchase Blackberry handphone. The research done in 2013 using 100 students of economic faculties, UGM. The analytical method used was multiple regression. The results showed that a significant differences between positioning with purchasing decisions as indicated by the significance value below 0.005 and brand awareness with purchasing decisions have significance value below 0.000. This suggests that the higher positioning and brand awareness will be increased purchasing decisions.