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ANALISIS PENDAPATAN DAN PEMASARAN PADI ORGANIK METODE SYSTEM OF RICE INTENSIFICATION (SRI) (Kasus di Desa Sukagalih, Kecamatan Sukaratu, Kabupaten Tasikmalaya) Fitriadi, Farid; Nurmalina, Rita
Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Vol 11, No 1 (2008): Maret 2008
Publisher : Jurnal Pengkajian dan Pengembangan Teknologi Pertanian

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Income and Marketing Analyze for Organic Rice with System of Rice Intensification (SRI) Methode (a Case Study at Sukagalih Village, Sukaratu Sub-district, Tasikmalaya Regency. This research was aimed to analyze income and marketing of rice farming organic in Sukagalih Village, Sukaratu Sub Distric, Tasikmalaya. Qualitative and quantitative analyses were used as analytical methods. Qualitative analysis was done to discuss the structure and marketing chanel. Quantitative analyses were consists of farming profitability and R/C. Results of this research indicated that R/C to total costs of farming using System of Rice Intensification (SRI) method were higer than that of conventional rice farming, and R/C of farming operated by land owners were higer than that of tennant farmers. Result of marketing channels and market structure analyses showed that the marketing channel 4 (farmer, PPTD, PBLD, retailer and consumer) was the one that were more practiced compare to the other channels. Key words: Income analysis, marketing chanel, rice farming organic, SRI method.   Penelitian ini bertujuan untuk menganalisis pendapatan usahatani dan pemasaran padi organik di Desa Sukagalih, Kecamatan Sukaratu, Tasikmalaya. Pengolahan dan analisis data dilakukan secara kualitatif dan kuantitatif Analisis kualitatif dilakukan untuk mengetahui struktur pasar dan saluran pemasaran padi organik metode System of Rice Intensification (SRI). Analisis kuantitatif dilakukan dengan menggunakan analisis pendapatan usahatani dan analisis R/C. Hasil penelitian menunjukkan bahwa analisis R/C atas biaya total pada usahatani padi organik memiliki rasio lebih besar dibandingkan dengan R/C pada usahatani konvensional, dan R/C usahatani padi yang dilaksanakan petani pemilik penggarap lebih besar dibandingkan dengan rasio tersebut bagi petani penyakap. Berdasarkan analisis saluran dan struktur pasar, dapat disimpulkan bahwa saluran IV (Petani, Pedagang Pengumpul Tingkat Daerah, Pedagang Besar Luar Daerah, Pedagang Pengecer dan konsumen) merupakan saluran pemasaran yang paling banyak dilakukan dibandingkan saluran pemasaran yang lainnya. Kata kunci: Analisis pendapatan, saluran pemasaran, usahatani padi organik, metoda SRI.
STRATEGI PENGELOLAAN DAN ANALISIS STATUS KEBERLANJUTAN KETAHANAN PANGAN DI KABUPATEN HALMAHERA TENGAH , Syafruddini; Hadi Sutjahjo, Surjono; Farida Baliwati, Yayuk; Nurmalina, Rita
Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Vol 10, No 1 (2007): Juni 2007
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The aim of the research is to construct the planning of the desirable dietary based on potential area in sustainability food security development frame. This research was done on a survey research basis. The types of data consist of primary and secondary data. The Rapfish method was used for continuing analysis, whereas the Analysis Hierarchy Process (AHP) method was used to decide the strategy for sustainability food security management. The results of this research are: I) the sustainability index or scales value of ecology dimension falls into "good" category, the cultural-society dimension is in -fine" category and the economy dimension is included in "less" category. And (2) Management strategy in an attempt to achieve the sustainability of food security in Central Halmahera is low food price as the first priority, this is then followed by the increases of food production, farming incentive, friendl environmental in agriculture, eradication of poor society, and the improvement of human resource quality Key words: management strategy, food security, sustainability, Central Halmahera.   Penelitian ini bertujuan untuk menyusun perencanaan pangan harapan berbasis potensi wilayah dalam kerangk pembangunan ketahanan pangan berkelanjutan. Penelitian ini merupakan penelitian survey. Jenis data yank digunakan adalah data primer dan data sekunder. Untuk analisis keberlanjutan digunakan metode rapfish selanjutnya untuk menentukan strategi pengelolaan ketahanan pangan digunakan metode Analysis Hierarchy Proces (AHP). Hasil penelitian menunjukkan bahwa: 1) Nilai indeks keberlanjutan dimensi ekologi termasuk kategori baik dimensi sosial-budaya termasuk kategori cukup dan dimensi ekonomi termasuk kategori kurang berkelanjutan pa skala sustainabilitas, 2) Strategi pengelolaan dalam upaya pencapaian ketahanan pangan berkelanjutan di Kabupaten Halmahera Tengah adalah harp pangan murah sebagai prioritas pertama, diikuti peningkatan produksi pangan insentif usahatani, pertanian ramah lingkune,an, pengentasan kemiskinan dan peningkatan kualitas SDM. Key words: strategi manajemen, ketahanan pangan, keberlanjutan, Halmahera Tengah
Tingkat Kepentingan Serta Kinerja Atribut Produk Dan Pelayanan Di Rumah Makan Bebek Gendut, Bubulak, Kota Bogor Mahendraswari, Rekha; Nurmalina, Rita
Jurnal Aplikasi Manajemen Vol 11, No 3 (2013)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract: RM Bebek Gendut is a special traditional restaurant that serves duck cookery. The intention of this research are to describe about characteristics of customer, to analyse the process of customer desicion making, and also to analyse the importance and performance of product and service atrribute. In majority, customers in RM Bebek Gendut are coming from Bogor City, women, about 21 to 30 years old, haven’t married yet, their final formal education are at senior high school, work as college student, and their own monthly earning are about Rp 1.000.000 to Rp 1.999.999. Based on the result of Customer Satisfaction Index (CSI) calculation, the customer satisfaction index is 75,05% which categorized as satisfied. Based on the result of Importance and Performance Analysis (IPA), there is an attribute that have to be focused and repaired that is waitress hospitality and courtesy.  keywords: customer characteristics, customer satisfaction, duck, RM Bebek Gendut
Analisis Kinerja dan Daya Saing Perdagangan Biji Kakao dan Produk Kakao Olahan Indonesia di Pasar Internasional Hasibuan, Abdul Muis; Nurmalina, Rita; Wahyudi, Agus
Jurnal Tanaman Industri dan Penyegar Vol 3, No 1 (2012): Buletin Riset Tanaman Rempah Dan Aneka Tanaman Industri
Publisher : Pusat Penelitian dan Pengembangan Perkebunan

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Kakao merupakan komoditas yang sangat penting bagi Indonesia sebagai salah satu negara eksportir utama kakao  dalam perdagangan internasional. Pasar kakao dunia masih memiliki potensi sangat tinggi, yang ditunjukkan oleh peningkatan konsumsi sehingga Indonesia diharapkan mampu meraih peluang pasar yang ada. Penelitian ini bertujuan menganalisis kinerja dan daya saing perdagangan biji kakao dan produk-produk kakao olahan Indonesia di pasar internasional. Data yang digunakan dalam penelitian ini adalah data sekunder. Untuk mengukur daya saing produk kakao Indonesia menggunakan Revealed Comparative Advantage (RCA), Indeks Spesialisasi Perdagangan (ISP), Export Product Dynamics (EPD), dan Constant Market Share Analysis (CMSA). Hasil analisis menunjukkan bahwa Indonesia mengalami surplus dalam perdagangan kakao, yang ditunjukkan oleh tren yang meningkat dalam beberapa tahun terakhir. Indonesia juga memiliki keunggulan komparatif sebagai eksportir biji kakao dan kakao olahan di pasar internasional. Hasil analisis EPD dan CMSA, terdapat sedikit perbedaan. Analisis EPD hampir semua produk kakao memiliki daya saing, sedangkan analisis CMSA menunjukkan produk-produk kakao yang memiliki daya saing adalah produk-produk kakao olahan. Untuk itu, dalam upaya meningkatkan daya saing produk kakao, baik dalam bentuk biji maupun produk olahan, diperlukan upaya peningkatan kualitas biji kakao dan pengembangan industri hilir. Analysis of performance and competitiveness of Indonesian cocoa and its intermediate products in the international marketABTRACT Cocoa is an important commodity for Indonesia, known as the third largest producing countries after Ivory Coast and Ghana. In the world market, the cocoa likely possesses high potency indicated by its consumption increasing steadily from year to year. It therefore enables Indonesia to play an important role and reach the chance. This study aims to analysis the performance and competitiveness of Indonesian cocoa bean and its intermediate products in the international market. Data used in this study were secondary on which competitive measures such as Revealed Comparative Advantage (RCA), Trade Specialization Index (TSI), Export Product Dynamics (EPD), and Constant Market Share Analysis (CMSA) were approached. Results showed that the country has surplus in trade performance of cocoa bean indicated by its positive trend recently.  As the main exporting country, Indonesian cocoa has comparative advantage, both in form of cocoa bean and its intermediate products. Based on EPD analysis, almost all cocoa products have competitive advantage. While that of CMS analysis, the intermediate products have a higher competitive advantage than the cocoa bean. To improve competitiveness of the products, it needs to develop downstream industry, and some efforts to improve cocoa bean quality.
Pengaruh Pencapaian Kebijakan Penerapan Bea Ekspor dan Gernas Kakao terhadap Kinerja Industri Hilir dan Penerimaan Petani Kakao (Suatu Pendekatan Dinamika Sistem) Hasibuan, Abdul Muis; Nurmalina, Rita; Wahyudi, Agus
Jurnal Tanaman Industri dan Penyegar Vol 3, No 2 (2012): Buletin Riset Tanaman Rempah Dan Aneka Tanaman Industri
Publisher : Pusat Penelitian dan Pengembangan Perkebunan

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Indonesia merupakan salah satu produsen biji kakao terbesar di dunia, namun produksi kakao olahan masih sangat rendah dan industri hilir tidak berkembang. Penelitian ini bertujuan menganalisis pengaruh pencapaian kebijakan gernas dan penerapan bea ekspor kakao terhadap kinerja industri hilir dan penerimaan petani kakao. Data yang digunakan dalam penelitian ini adalah data sekunder dan dianalisis dengan pendekatan dinamika sistem. Hasil analisis menunjukkan bahwa pada kondisi aktual kemampuan industri pengolahan kakao dalam menyerap produksi kakao selama periode analisis (2008-2025) mengalami tren yang menurun. Demikian juga dengan pangsa volume dan nilai ekspor produk kakao olahan serta penerimaan petani. Kebijakan gernas kakao dan penetapan bea ekspor kakao secara simultan mampu meningkatkan kemampuan industri pengolahan dalam menyerap produksi biji kakao domestik. Kebijakan tersebut juga mampu meningkatkan pangsa volume dan nilai ekspor kakao olahan. Namun, kebijakan tersebut hanya mampu mengangkat penerimaan petani yang mengikuti program gernas kakao, sedangkan petani yang tidak mengikuti program gernas memiliki tingkat penerimaan yang lebih rendah dibandingkan kondisi aktual. Dengan demikian kebijakan gernas kakao dan bea ekspor lebih cenderung berdampak positif terhadap industri pengolahan, namun berdampak negatif kepada petani yang tidak terlibat dalam program gernas kakao.  The Impact of Export Tax Policy and Cocoa “Gernas” Program Achievement to Cocoa Downstream Industry Performance and Farmers’ Revenue (A System Dynamic Approach)ABSTRACT Indonesia is one of main producing countries of cocoa in the world. Most products yielded is however in form of processed cocoa due to the cocoa processing industries are not developed well. The objectives of this study was to analyze the impact of “Gernas” (National action) and export tax policy on cocoa downstream industry performance and farmers revenue. This study used secondary data and system dynamic approach. The analysis showed that the actual conditions of the cocoa processing industrys ability to absorb production of cocoa bean during period of 2008-2025 has been in declining trend, as well as share of processed cocoa export and farmers revenue. Applying of gernas and export tax policy scenario simultaniously was able to increase the ability of processing industry to absorb domestic production of cocoa beans and the share of processed cocoa export. However, the policies are only able to raise the revenue of farmers who join the “Gernas” policy, while the farmers who do not follow the program, have lower revenue than the actual conditions. As a whole, the policies tend to give positive impact for processing industry of coca bean, but not for those farmers who do not follow the programs
ANALISIS PENDAPATAN USAHATANI PADI DAN SISTEM PEMASARAN BERAS DI KABUPATEN KARAWANG, PROVINSI JAWA BARAT Ariyono, Ardie; Nurmalina, rita; Harmini, Harmini
Forum Agribisnis Vol 3, No 1 (2013): FA Vol 3 No 1 Maret 2013
Publisher : Forum Agribisnis

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The objectives of this research were to analyses the rice farming income and the rice marketing system in Karawang district. Primary data were collected in this research involved  34 paddy farmers in Karawang and 12 rice traders and secondary data that is relevant to the research were collected.  The analysis of rice farming was conducted for the first growing season of 2011. Most of rice farmers are the selfowner with an area of ​​between 1 to 5 acres. The selling price of unhusked rice crop received by farmers ranged between Rp 2.200,00 to Rp 3.800,00 with an average of Rp 2.720,54. Value of R / C ratio is 1.50 based on total cost. The actors in rice marketing are paddy farmers, local rice mill, sub-district’s and Cipinang’s market wholesaler and retailer.   The biggest margin obtained by the local rice mill.  The biggest farmer’s share found at the market flows from farmer à sub-district wholesaler à Karawang retailer.  The biggest benefit cost ratio of marketing found at market flow from farmers à local rice mill à Cipinang wholesaler à Jabodetabek’s retailer.  The market structure at farmer level is nearly perfect, however at the other level (rice mill, wholesaler and retailer) the market structure is oligopoly and oligopsony.  The selling price of grain has a significant impact on farmers income, so the role of the Government is expected to overcome this, such as by optimizing the role of the “Lumbung Desa Modern” (LDM), which is the existence still not optimal yet.
EFISIENSI TEKNIS USAHATANI JAGUNG MANIS DI DESA GUNUNG MALANG KECAMATAN TENJOLAYA KABUPATEN BOGOR: PENDEKATAN DATA ENVELOPMENT ANALYSIS Amandasari, Melissa; Nurmalina, Rita; Rifin, Amzul
Forum Agribisnis Vol 4, No 2 (2014): FA Vol 4 No 2 September 2014
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Efficiency can be used as a measurement for decision making. Technical efficiency is one of them. The objectives of the research are (1) to analyze farming techniques and input usage, (2) to measure the technical efficiency and (3) to identify factors affecting technical efficiency of maize farm in Gunung Malang, Tenjolaya, Bogor Regency. Data Envelopment Analysis (DEA) approach and Tobit Regression are used to analyze. The result shows that farmers in Gunung Malang are inefficient in the use of production inputs. Farmers need to decrease manure usage, TSP fertilizer, and outside labor for technical efficiency. Factors that are affecting the technical efficiency are formal education level, number of household member and farmer association membership.
MANAJEMEN RANTAI PASOK PADA RANTAI PASOK BERJARING BERAS ORGANIK Sari, Prisca Nurmala; Nurmalina, Rita
Forum Agribisnis Vol 3, No 2 (2013): FA Vol 3 No 2 September 2013
Publisher : Forum Agribisnis

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For winning the competition, every entrepreneurs have to compete on supply chain. Tani Sejahtera Farm (TSF) is a distributor which cooperates with farmers in distributing organic rice in its supply chain. TSF had problems in coordinating product, financial, and information flows along its supply chain. This research aimed to analyze the condition of organic rice supply chain and its performance. The amount of samples were 14 samples which were all members of organic rice supply chain. FSCN (Food Supply Chain Networking) Framework was used for analyzing the condition of organic rice supply chain. Asset management efficiency approach was used for analyzing its performance. Organic rice supply chain had a network form. From the six elements, the condition of organic rice supply chain had not been good, especially in supply chain management, business processes and its overall performance. Supply chain management had not been implemented well in this supply chain. Its transaction system made TSF difficult to turn its capital back. From its business process, the financial and information flow had not been fluent. Its cash asset management performance had not been well also because it was too long for TSF in collecting its capital.
PENDAPATAN DAN EFISIENSI TEKNIS USAHATANI UBI JALAR DI JAWA BARAT : PENDEKATAN STOCHASTIC FRONTIER Khotimah, Husnul; Nurmalina, Rita
Forum Agribisnis Vol 2, No 2 (2012): FA Vol 2 No 2 September 2012
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Sweet potato is one of carbohydrat source to support the diversification food program. However, its productivity is still low and decreasing. It is caused by inefficiency in cultivation technique. The purposes of this research are to analyze farming revenue and to analyze factors affecting business and technical efficiency of sweet potato farming. Sampling method was conducted by proportional random sampling and the number of sample used was 30 people. The methods are revenue cost ration (R/C), break event point (BEP) and frontier production function estimated by MLE with Cobb-Douglas production function. The result shows cash revenue to cost ratio of 1.69 and total revenue to cost ratio of 1.23 which confirm the notion of efficient and lucrative. Price BEP is 772.60 rupiahs per kg and unit BEP is 15291.80 kg per hectare. The farming price and production are more than BEP which show profitability. Frontier production function shows all variables are significant and positive except N fertilizer. The results show farming efficiency index of 0.52 to 0.99 averaged on 0.75. One third respondents have efficiency index below 0.70. The results shows positive and significant correlation of farming experience, side job and land ownership to technical efficiency. Farmer’ age, education, revenue of non-farming activities and farming training/counseling have negative and non significant correlation.
ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN PRIMA FRESH MART (Pendekatan Service Quality) Utomo, Dini Amrilla; Nurmalina, Rita
Forum Agribisnis Vol 1, No 2 (2011): FA Vol 1 No 2 September 2011
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Prima Fresh Mart (PFM) is one of retails in the form of specialty store in Indonesia, which provides a wide variety of chicken product. This study about analyze the relation between atributes and PFM’s service quality and the relation between service quality with PFM’s customer satisfaction and loyalty; and formulate the managerial implication to impove the PFM’s customer satisfaction and loyalty. This study utilized Structural Equation Model (SEM) analysis to evaluate how significant and strong the relation between the existing  variables. The result shows that tangible dimension is the most important variable that has the largest impact on customer satisfaction and loyality.PFM store’s atmosfer (X15) is the most important atribut to have the attention since it has the highest loading factor in tangible dimension. This means, X15 has the largest impact on customer satisfaction and loyalty. Products variance (X12) has the lowest loading factor since customer feels the products variance that PFM offers do not have much variance as other store offers. This caused X12 has the lowest impact on the customer satisfaction and loyality. On the other side, reliability dimension has the lowest loading factor which means the dimension needs to improve the atribut performance in order to increase the customer satisfaction.
Co-Authors . Burhanuddin . Hermanto, . ., Hartoyo Abdul Muis Hasibuan Agrivinie Rainy Firohmatillah, Agrivinie Rainy Agus Maulana Agus Wahyudi Amanda, Tasya Amzul Rifin Anggi Meiri Anna Fariyanti Anniro, Najmi Annisa, Ivony Ardie Ariyono Arief Daryanto Arif Imam Suroso Astutik, Maghfiroh Andriani Bahasoan, Husen Bambang Juanda Benedictus Permadi, Benedictus Budi Setiawan Budi Suharjo Bunasor Sanim Burhanuddin Burhanuddin Cahyaningsih, Eny Clara Yolandika Dedi Budiman Hakim Dedi Budiman Hakim Dedy Aguspriandono Suprapto, Dedy Aguspriandono Dian Hafizah, Dian Dini Amrilla Utomo Duwi Yunitasari Dwi Apriyani, Dwi Dwi Nurul Amalia, Dwi Nurul Eka Miftakhul Jannah, Eka Miftakhul Endi Rekarti, Endi Eva Yolynda Aviny Fajar Firmana, Fajar Farah Nabila, Windias Farid Fitriadi Felicia Nanda Ariesa Fikri, Amir Fitrahdini Fitrahdini Gendut Suprayitno Harianto Harianto Harmini Harmini Hartoyo Hartoyo HERMANTO SIREGAR Husnul Khotimah Idqan Fahmi Intan K Putri, Eka JUNI HESTINA Karambut, Fermico Karmilah, Evi Kartika Puspitasari Adiningsih, Kartika Puspitasari Kirbrandoko Kirbrandoko Lasmini, Fuji Lestari, Retna D Lestari, Retna Dewi Lukman M Baga, Lukman M Lukman Mohammad Baga Mashari, Samsul MD. Djamaludin Megawati Simanjuntak Melissa Amandasari Muhammad Fauzanul Hakim Abdurrahim Mukhamad Najib Mustaqimah, Aisatul Nursamsi, Nursamsi Popong Nurhayati Prisca Nurmala Sari Putri, Rizka Karlina Qhoirunisa, Astri Sabrina Rachmat Agustian, Rachmat Rachmi, Dini Maulida Rahmasari, Liisa Firhani Rainy F, Agrivinie Ratna Winandi Asmarantaka Rekha Mahendraswari Roy Sembel RR. Kathrin Irviana Sarifa Marwa, Sarifa Sefitiana Wulan Sari Sendjaja, Tuhpawana Priatna Setiadi Djohar Setiadi Setiadi Sibuea, Faiz Ahmad Sri Handayani Sugiarman Sugiarman, Sugiarman Suharno Suharno Surjono Hadi Sutjahjo Syafruddini Triana Gita Dewi Trimawan, Cipta Yan Ujang Sumarwan Wahyu Budi Priatna Wijaksani, Titik Triary Winahyu, Nastiti Yayuk Farida Baliwati Yosini Deliana Yuanita, Irma Yuli Harwani, Yuli Yuwono, Minto