Ratlan Pardede
Pusat Pengembangan Radioisotop dan Radiofarmaka, BATAN, Serpong.

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Pengaruh Kepemimpinan, Komitmen Organisasi dan Lingkungan Kerja terhadap Prestasi Kerja melalui Kepuasan Kerja Karyawan Sebagai Variabel Intervening Pada PT. KSK Insurance Indonesia Pardede, Ratlan
Journal of Business and Applied Management Vol 9, No 1 (2016): JOURNAL OF BUSINESS & APPLIED MANAGEMENT
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1062.136 KB) | DOI: 10.30813/jbam.v9i1.898

Abstract

This study aims to determine the influenceof leadership, organizational commitment, working environment towardemployeeperformance through working satisfaction as intervening variable. This research was conducted at PT KSK Insurance Indonesia by using total sample of 180 employees. Structural Equation Modeling (SEM) by AMOS program version 22 used to test the hypothesis. The study concludes : (1)leadership has positive effect but not significant on working satisfaction, (2)commitment has positive and significant effect on working satisfaction, (3)working environment has positive and significant effect on working satisfaction, (4)leadership has positive effect but not significant on employee performance, (5)commitment has positive and significant effect on employeeperformance, (6)working environment has positive and significant effect on workingperformance, (7)working satisfaction has positive and significant effecton employeeperformance;Key Words: Leadership, organizational commitment, working environment, working satisfaction and employee performance.
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN YANG DIMEDIASI KEPUASAN KONSUMEN Pardede, Ratlan; Haryadi, Tarcicius Yudi
Journal of Business and Applied Management Vol 10, No 1 (2017): JOURNAL OF BUSINESS & APPLIED MANAGEMENT
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.148 KB) | DOI: 10.30813/jbam.v10i1.870

Abstract

This study aims to determine the influence of the perception of price and product quality on consumer purchasing decisions which is mediated by satisfaction on Indomaret mini market Rorotan North Jakarta. Indomaret mini market is engaged in the retail sale of goods which needs to pay attention to the behavior of consumers to make decisions.This research is a quantitative survey approach that seeks to know how the influence of the perception of price and product quality on consumer purchasing decisions with customer satisfaction as an intervening variable. Data collection techniques are by using questionaire. The test instrument is used for testing the validity and reliability. As for the technique of data analysis, SEM is used. The study concludes : 1) price perception has a positive and significant effect on customer satisfaction, 2)price perception has not positive and significant effect on consumer purchasing decisions, 3) product quality has a positive and significant effect on customer satisfaction, 4) product quality has not positive and significant effect on consumer purchasing decisions, 5). consumer satisfaction has a positive and significant effect on consumer purchasing decisions, 6). Consumer satisfaction has effect on consumer purchasing decision to mediate price perception and product quality.Keywords: price, product, consumer satisfaction, consumer purchasing