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KOMUNIKASI DALAM CSR PERUSAHAAN: PEMBERDAYAAN MASYARAKAT DAN MEMBANGUN CITRA POSITIF Rasyid, Anuar; Saleh, Amiruddin; Cangara, Hafied; Priatna, Wahyu Budi
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 31, No. 2, Year 2015 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v31i2.1564

Abstract

Community empowerment and positive image are desired of the company?s CSR program. The purpose of this study was to analyze ( 1 ) the implementation of company?s CSR communication PTPN V for community empowerment and building a positive image. ( 2 )  relationship among communication company?s CSR PTPN V with community empowerment and corporate image. Research using quantitative and survey techniques . The population in this study as many as 418 people . The sample in this study as many as 250 people. Sampling in this study conducted proportional sampling . The conclusions of this study is the implementation of CSR communication within the company PTPN V for community empowerment and build a positive image is generally going well. Furthermore, there are very significant (p < 0.01) relationship among communicators, messages, channels with community empowerment and corporate image
ANALISIS KELAYAKAN INVESTASI PERKEBUNAN RAKYAT KELAPA SAWIT DENGAN SISTEM BAGI HASIL DI DESA BUDI ASIH, KECAMATAN PULAU RIMAU, KABUPATEN BANYUASIN, SUMATERA SELATAN Demiyati, Trisna; Priatna, Wahyu Budi
Forum Agribisnis Vol 3, No 1 (2013): FA Vol 3 No 1 Maret 2013
Publisher : Forum Agribisnis

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Abstract

One of the efforts made in optimizing the potential of Indonesia is the expansion of plantation estate by the government and the public, either in the form of country estates (PBN), a large private estates (PBS) and smallholders (PR). Village of Budi Asih, Sub District Banyuasin Pulau Rimau, Sumatera Selatan has the potential of “unused land” for oil palm plantation development. This research purpose to analyze plantation invest by smallholder with sharing system between owner land and investor in Village of Budi Asih, Sub District Banyuasin Pulau Rimau, Sumatera Selatan .Besides taking into account the feasibility analysis of the aspects of non-financial (market aspects, technical, management and legal, economic and social, environmental) and financial aspects, the changes that will happen also to be taken into account to anticipate the financial impact that occurs on exertion cultivation of this commodity in the form of changes in production value (TBS productivities;TBS prices) and variabel cost.
ANALISIS FAKTOR-FAKTOR YANG BERKORELASI DENGAN SIKAP KEWIRAUSAHAAN PETERNAK KELINCI (KASUS: KOPERASI PETERNAK KELINCI KABUPATEN BOGOR, JAWA BARAT) Karim, Busrol; Priatna, Wahyu Budi
Forum Agribisnis Vol 2, No 2 (2012): FA Vol 2 No 2 September 2012
Publisher : Forum Agribisnis

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Abstract

Rabbit agribusiness has high potensi to be developed. This development has to be supported by entrepreneurial behavior of rabbit farmers. The purposes of the research are: 1) to analyze the entrepreneurial level of rabbit farmers, 2) to analyze the correlating factors of entrepreneurial behavior. Respondent selection was conducted by census to all rabbit farmers which were member of KOPNAKCI. Total respondent used was 50 repondents. The method to analyze the entrepreneurial level is summated rating of nine indicators of entrepreneurial attitude. The correlating factors are motivation, education, farming experience, access to inputs, training/counseling and access to information. The correlation is measured by Spearman Rank. The result shows 1) the entrepreneurial level of rabbit farmers is medium, 2) correlating factors for entrepreneurial attitude are training/counseling and access to information.
ANALISIS KELAYAKAN USAHA PEMBIBITAN PETERNAKAN KUDA PACU BUDI MULYA STABLE KOTA PAYAKUMBUH PROVINSI SUMATERA BARAT Malik, Abdul; Priatna, Wahyu Budi
Forum Agribisnis Vol 3, No 2 (2013): FA Vol 3 No 2 September 2013
Publisher : Forum Agribisnis

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Abstract

Horses are animals that have many benefits for human life. One merits could get of a horse is sports riding. Horse race is one sports very most favorite by Indonesian people. One organization sports riding is PORDASI. Every year PORDASI make activities of a horse race high. Many projects of horse races are held PORDASI make the request a racehorse qualified to can fulfill a need the race. Budi Mulya Stable is a breeding horses race that have average sales horse six tail annually. In running their business, Budi Mulya Stable horses breeding had several obstacles. So required a feasibility analysis  of business in order to see whether or not worthy of this business conduct. A feasibility analysis effort is done by analyzing at the non financial and financial aspects. Analysis aspect non financial consisting of market aspects, technical, management, law, socioeconomic environment. The aspect of financial analysis by means of analyzing criteria based on investment as NPV, Net B/ C, IRR, DPP and analysis Swiching Value.  The result of an feasibility analysis of this business that farm produce a racehorse budi mulya stable worthy to run.
Pengaruh Perilaku Kewirausahaan terhadap Kinerja Usaha Tani Tembakau Rakyat di Kabupaten Bojonegoro dan Lamongan Ariesa, Felicia Nanda; Nurmalina, Rita; Priatna, Wahyu Budi
Buletin Tanaman Tembakau, Serat & Minyak Industri Vol 6, No 2 (2014): Oktober 2014
Publisher : Balai Penelitian Tanaman Pemanis dan Serat (Balittas)

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Abstract

Penyediaan sumber daya manusia yang kompeten penting dalam usaha tani tembakau. Komoditas tembakau ditekan oleh perubahan kondisi lingkungan global, sehingga diperlukan petani yang mampu beradaptasi. Oleh karena itu, penelitian ini bertujuan untuk: 1) Menentukan faktor-faktor yang mempengaruhi perilaku kewira-usahaan dan kinerja pertanian, 2) Menganalisis pengaruh sifat individu dan faktor lingkungan terhadap peri-laku kewirausahaan, dan 3) Menganalisis pengaruh sifat individu, faktor lingkungan, dan perilaku kewirausa-haan terhadap kinerja tembakau rakyat. Pengaruh variabel bebas terhadap variabel tak bebas (terikat) diukur dengan menggunakan analisis regresi linier berganda. Sifat individu dan faktor lingkungan mempengaruhi perilaku kewirausahaan dengan pengaruh terbesar berasal dari sifat individu. Perilaku kewirausahaan berpe-ngaruh signifikan terhadap kinerja usaha, namun bukan menjadi faktor dominan yang mempengaruhi kinerja pertanian. Lingkungan ekonomi menjadi variabel yang paling berpengaruh terhadap kinerja pertanian. Peri-laku kewirausahaan saja tidak berpengaruh signifikan terhadap kinerja. Dengan demikian, perilaku kewirausa-haan harus dipandang sebagai salah satu faktor yang berperan dalam mendorong kinerja. Provision of competent human resources is important in tobacco farming. Tobacco as commodities pressured by changes in global environmental conditions so that required adaptable farmers. Therefore, this research aimed to: 1) Determine the factors that influence entrepreneurial behavior and performance of the farm; 2) Analyze the influence of personality trait and environmental factors to entrepreneurial behavior; and 3) Analyze the influence of personality trait, environmental factors, and entrepreneurial behavior to the perfor-mance of individual tobacco farming. The effect of independent variables on the measurement dependent variables were analyzed using multiple linear regression analysis. The personality trait and environment fac-tor influence entrepreneurial behavior with the greatest influence comes from the personality trait. Entrepre-neurial behavior has significant effect on the performance of the business, but not a dominant factor affect-ting the performance of the farm. Economic environment to be the most influential variable on the perfor-mance of the farm. Entrepreneurial behavour alone has no significant effect on performance. Thus, entre-preneurial behaviour should be viewed as only one causal factor in a complex model of factors that promote performance.
HUBUNGAN KARAKTERISTIK WIRAUSAHA DENGAN KOMPETENSI KEWIRAUSAHAAN PETERNAK SAPI PERAH DI KABUPATEN BOGOR Muharastri, Yustika; Pambudy, Rachmat; Priatna, Wahyu Budi
Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2015)
Publisher : Jurnal Sosial Ekonomi Pertanian

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Abstract

Entrepreneurship has a positive relationship with economic growth in a country since its role in the economic growth which absorbs local resources and creates jobs. Livestock subsector is one of parts of agricultural sector which has good opportunity to be developed because the national market demand of milk product is still high. Bogor Regency is one area in West Java which has dairy cow industry. Nevertheless, dairy farmers in Bogor have not been optimally developed the potential opportunities in dairy farm business through entrepreneurial activities. This study aims to (1) analyse the entrepreneurial characteristics and entrepreneurial competences of dairy farmers, (2) analyse the relationship between entrepreneurial characteristics and entrepreneurial competences. The research objectives were analysed using descriptive qualitative analysis and quantitative analysis with Kendall Tau test. The result shows that the level of entrepreneurial characteristic and entrepreneurial competences of dairy farmers are low. The entrepreneurial characteristics and entrepreneurial competences also has a positive strong adequate relationship. It shows that to increase entrepreneurial competences of dairy farmers, entrepreneurial characteristics are also should bedeveloped. The government role is needed in increasing materials in training for dairy farmers to increase entrepreneurial competences and government policy to set a good milk price is also needed to give a better incentive for dairy farmers. Keywords: entrepreneur characteristic, entrepeneurial competence, dairy farmer
THE EFFECT OF ADOPTION OF INNOVATION ON THE PERFORMANCE OF MICRO AND SMALL ENTREPRISES OF DRIED FISH PROCESSING IN BENGKULU CITY Rizki, January; Suwarsinah, Heni K; Priatna, Wahyu Budi
Jurnal Manajemen & Agribisnis Vol. 16 No. 3 (2019): JMA Vol. 16 No. 3, November 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.16.3.153

Abstract

This research aimed to analyze the influence of the characteristics of innovation, internal and external factors to the adoption of innovation and analyze the influence adoption of innovation on the performance of small micro enterprises (MSEs) processing of dried fish in the city of Bengkulu. The influence of the adoption of innovation and the factors that influence the performance of the analysis was done by using SEM (Structural Equation Model). The results showed that the innovation of dried fish processing in Bengkulu City, which is the use of para-para tool and packaging, has the characteristics of relative advantages, compatibility, complexity, trialability, and good observability. Innovation has a low level of complexity by a simpler way of usage than others. Individual characteristics of dried fish artisans have a significant positive effect on the adoption of innovation. The largest contributing variable that reflects individual characteristics is training. The business characteristic variable does not affect the adoption of innovation because of the increasing characteristics of the business requirements, which demands better innovation from the current ones. The environmental drive variable has no significant effect on the adoption of innovation. Although high competition variables reflect environmental variables, competitors from outside the region have their own market share. Government support variables have a significant positive effect on the adoption of innovation. The adoption of innovation has a significant effect on the performance of dried fish processing MSEs in Bengkulu City, where the para-para indicator has bigger contribution than the packaging and the productivity variable has a bigger effect than the sales in reflecting the performance variable of MSE?s dried fish processing in Bengkulu City. Keywords: characteristics of innovation, adoption of innovation, business performance, SEM, MSE
CONSCIOUSNESS RAISING DAN PARTISIPASI POLITIK SUKU BADUY DI ERA DIGITAL (TINJAUAN AWAL) Moenawar, Mohamad Ghozali; Priatna, Wahyu Budi; Santoso, Hudi
Jurnal KMP (Jurnal Komunikasi Pembangunan) Vol. 17 No. 1 (2019): Februari 2019
Publisher : Institut Pertanian Bogor

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Abstract

Development communication can play a role in the development of isolated rural communities from the metropolis world. The Baduy people that lives at the foot of the Kendeng Mountains in Kanekes Village, Leuwidamar District, Lebak-Rangkasbitung Regency, Banten, still maintains its customs and culture in the digital era. On the other hand, through the concept of critical awareness from Paulo Freire, the Baduy people is very likely to change towards a more dynamic condition. This study uses a qualitative method with an analytical descriptive approach, through interview techniques and library research. The results of the study indicate that consciousness raising as a process of development communication and community empowerment can be used as a tool to measure political participation in the Baduy people. Their significant involvement in the 2014 General Elections and 2017 Regional Elections (Pilkada) is proof of the Baduy people's compliance with government regulations. Even though in certain situations customary structures have the power to prohibit their people from participating in elections or regional elections.
PERSEPSI PEMBACA TENTANG BERITA PEMBANGUNAN DI SURAT KABAR RADAR BOGOR (THE READERS’ PERCEPTION ON THE DEVELOPMENT NEWS IN RADAR BOGOR NEWSPAPER) Arianti, Gusmia; Saleh, Amiruddin; Priatna, Wahyu Budi
Jurnal KMP (Jurnal Komunikasi Pembangunan) Vol. 13 No. 1 (2015): Februari 2015
Publisher : Institut Pertanian Bogor

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Abstract

 ABSTRACT The existence of newspaper becomes one of the elements that can change the society's role in development, especially in agriculture and rural areas. Radar Bogor is a local newspaper that becomes the reference of information sources forthe community of Bogor. The purposes of the study were to analyze the characteristics of the readers, factors of the characteristics of the readers that have a relationship with the readers? perception and influence of the readers? perception on the elements of the development news in Radar Bogor Newspaper toward their behavioral changes. The sample selection method used in the study was Multiple Stage Sampling. The samples included 99 readers. The data analysis was carried out using the descriptive correlational analysis and SEM. The readers? perception on the elements of development news has an influence on the changes of the readers? behavior. Differences of influence on cognitive and affective changes occur because of the way readers obtain the newspaper. Changes in cognitive aspect based on the readers? perception on the elements of the development news in Radar Bogor Newspaper are relatively stronger than their affective changes.  Keywords: development news, newspapers, perception, readers? behaviors, the elements of the development news
ANALISIS SIKAP, KONSISTENSI DAN KEPUASAN PADA TEH KOTAK ULTRAJAYA: AN EXPERIMENTAL MARKETING RESEARCH ON IPB AGRIBUSINESS MASTER OF SCIENCE STUDENTS Rahmasari, Liisa Firhani; Nurmalina, Rita; Priatna, Wahyu Budi
Forum Agribisnis Vol 7, No 1 (2017): FA VOL 7 NO 1 MARET 2017
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB

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Abstract

Customer satisfaction is the most important factors that affect the development market of RTD-ready to drink tea industry. Recently, consumer facing several product of ready to drink tea in the middle of tea industry competition, and Teh Kotak Ultrajaya was the pioneer of ready to drink tea in a box. The primary goal of this research is to analyze customer’s attitude of the brand meaning and consistency, secondary goal is to analyze the customer satisfaction toward Teh Kotak Ultrajaya as one of the ready to drink tea product. The research conducted in two countries, Indonesia and Thailand used qualitative and quantitative methods. Fishbein analysis was conducted to measure consumer’s attitude. Customer satisfaction analyzed using the customer satisfaction index (CSI) and importance and performance analysis (IPA). The finding shows that brand meaning and concistency of tea product represented by the unique taste of the tea, satisfaction feeling after consumed it, comfortable with Indonesian brand, and positive experience while in abroad. The result also shows that customers like Teh Kotak Ultrajaya in Thailand better than in Indonesia based on Fishbein score 15,13 in Thailand and 13,80 in Indonesia. Customer satisfaction index (CSI) was also increased from 78,67 percent to 81,67 percent, from satisfied into very satisfied, and there are no atributes in main priority performance to be improved based on IPA yet still has to maintain all of the good atributes on it.