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All Journal Jurnal Akuntansi Indonesia Katalogis Jurnal Sains Mahasiswa Pertanian Jurnal Pendidikan dan Pembelajaran Sinergi FT DIMAS Majalah Geografi Indonesia BISNIS: Jurnal Bisnis dan Manajemen Islam EQUILIBRIUM Sinergi Jurnal Penelitian Ekonomi dan Bisnis Prosiding Semnastek RIWAYAH Journal of Islamic Economics Lariba JURNAL AKUISISI Al Tarbiyah : Jurnal Pendidikan Islam JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Sriwijaya Law Review Indonesian Journal on Software Engineering (IJSE) Jurnal RAK (Riset Akuntansi Keuangan) Agregat: Jurnal Ekonomi dan Bisnis Fokus Ekonomi : Jurnal Ilmiah Ekonomi Jurnal Analisis Bisnis Ekonomi Journal of Social and Political Science JEMAP: Jurnal Ekonomi Manajemen, Akuntansi dan Perpajakan Jurnal Dinamika Sosial Budaya Economics and Business Solutions Journal Jurnal Riset Ekonomi dan Bisnis MEKANIKA: Jurnal Teknik Mesin EQUILIBRIA PENDIDIKAN : Jurnal Ilmiah Pendidikan Ekonomi Proceedings of the International Conference on Applied Science and Health Pustabiblia: Journal of Library and Information Science Wiga : Jurnal Penelitian Ilmu Ekonomi ASSETS : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak JURNAL PENELITIAN International Journal of Islamic Business and Economics (IJIBEC) EVOLUSI : Jurnal Sains dan Manajemen Jurnal Sains dan Teknologi Reaksi Community Empowerment Automotive Experiences Proceedings of Annual Conference for Muslim Scholars SOLUSI Journal of Economic and Business Walisongo Law Review (Walrev)

Found 1 Documents
Journal : BISNIS: Jurnal Bisnis dan Manajemen Islam

Pengaruh Iklan Islami Terhadap Minat Beli Calon Konsumen Matahari Dept. Store di Jawa Tengah Saifudin, Saifudin
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.5724


The purpose of this research is to find out the influence of Islamic advertising (Islamic advertising messages, Islamic story illustrations and Muslim advertising stars) Mahatahari Dept. Store against the buying interest of prospective Mahatahari Dept. Store in Central Java. This research was conducted in Central Java Province with a sample size taken as many as 120 respondents with a purposive sampling method. Data was collected by distributing questionnaires using the Likert scale to measure 13 indicators. The analysis technique used is multiple linear regression analysis. The results of the study found that Islamic advertising messages, illustrations of Islamic stories and Muslim advertising stars had a positive and significant effect on consumers' buying interest. Based on the calculation of the coefficient of determination, it can be explained that the simultaneous influence of Islamic advertising message variables, illustrations of Islamic stories and Muslim advertising stars on consumer buying interest. While the partial results of the illustrative variable of Islamic stories and Muslim advertising stars have a positive and significant effect on consumer buying interest, but Islamic advertising message variables have no effect on buying interest.