Megawati Simanjuntak
Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor

Published : 54 Documents
Articles

KARAKTERISTIK SOSIAL DEMOGRAFI DAN FAKTOR PENDORONG PENINGKATAN KINERJA KADER POSYANDU Simanjuntak, Megawati
Jurnal Penyuluhan Vol. 10 No. 1 (2014): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.298 KB) | DOI: 10.25015/penyuluhan.v10i1.9914

Abstract

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers. The aimed of this research were to analyze the level of performance of posyandu cadres, and to analyze the factors that influence performance. Research conducted in Ciherang Village with 30 samples that was selected using random sampling. Most of the cadres including productive age, junior secondary education, medium families size, and has been married to a third have children under five. The average of job length was 9 years old, had attended training related to posyandu, a cadre motivation is the desire to help the community. Average cadre incentives was Rp20,000 per person per month with the support of family and community leaders. The result showed that most of cadre?s performance can be categorized high. The higher the incentives received by the cadres and the more participation of cadres in training at least once influenced significantly for the improving of cadre?s performance.Keywords: cadre, demography, performance, posyandu, social
THE EFFECT OF ATMOSPHERE PERCEPTION, PERCEIVED VALUE, AND HEDONIC VALUE ON CONSUMER LOYALTY THROUGH THE SERVICE QUALITY OF WARUNK UPNORMAL Kusmarini, Resty Anugrah; Sumarwan, Ujang; Simanjuntak, Megawati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 1 (2020): IJBE, Vol. 6 No. 1, January 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.1.53

Abstract

This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty. The study used cross-sectional data obtained from a survey using an online open-close ended questionnaire. The data were collected from 300 respondents following the criteria studied through visits of at least two times to Warunk Upnormal and the use of convenience sampling technique. The data were analyzed using Structural Equation Model (SEM) with the help of Lisrel 8.51 software. SEM was used to assess the relationship between atmospheric perception, perceived values, and hedonic values in measurements. Loyalty was analyzed using Customer Loyalty Index (CLI) to connect the factors that encourage the creation of loyalty. The results of this study indicated that atmospheric perception had a significant effect on service quality but had no effect on consumer loyalty. Value perception had a significant effect on service quality but had no effect onconsumer loyalty. Hedonic value had a significant effect on service quality but had no significant effect on consumer loyalty. Meanwhile, service quality had nosignificant effect on consumer loyalty. Keywords: atmosphere perception, consumer loyalty, hedonic value, perceived value, service quality
KEPUASAN KERJA KADER POSYANDU DI DESA CIHERANG KECAMATAN DRAMAGA Simanjuntak, Megawati; Amanah, Siti; Tjitropranoto, Prabowo; Harijati, Sri
Jurnal Penyuluhan Vol. 9 No. 1 (2013): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.421 KB) | DOI: 10.25015/penyuluhan.v9i1.9857

Abstract

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers.The aimed of this research were to analyze the level of job satisfaction of posyandu cadres, and to analyze the factors that influence job satisfaction.Research conducted in Ciherang village with 30 samples that was selected using random sampling. The result showed that most of cadre?s job satisfaction can be categorized high, despite the visit of mother and toddlers tended to decline. It means that the decline was more due to the factor of the target or the mothers themselves, not the factor of posyandu organizers. The higher the incentives received by the cadres and the more participation of cadres in training influenced significantly for the improving of cadre?s job satisfaction. In term of the strategies to increase the job satisfaction, in general, all the items associated with the work of posyandu cadres should be retained or categorized low priority, in other words there is no necessary to increase the job satisfaction posyandu cadres.Keywords : Posyandu, Job Satisfaction, Cadre
Karakteristik Sosial Demografi dan Faktor Pendorong Peningkatan Kinerja Kader Posyandu Simanjuntak, Megawati
JWEM (Jurnal Wira Ekonomi Mikroskil) Vol 2, No 1 (2012): Volume 2 Nomor 1 Tahun 2012
Publisher : Pusat Penelitian & Pengabdian pada Masyarakat (P3m) STIE Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.787 KB)

Abstract

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers. The aims of this research were to analyze the level of performance of posyandu cadres, and to analyze the factors that influence performance. Research conducted in Ciherang village with 30 samples that was selected using random sampling. Most of the cadres including productive age, junior secondary education, medium families size, and has been married to a third have children under five. The average of job length was 9 years old, had attended training related to posyandu, a cadres motivation is the desire to help the community. Average cadres incentives was Rp20,000 per person per month with the support of family and community leaders. The result showed that most of cadres’ performance can be categorized high. The higher the incentives and the more participation of cadres in training at least once influenced significantly for the improving of cadres’ performance. Keywords : Posyandu, Social Demography, Performance, Cadres
SOSIAL EKONOMI DAN INDEKS MASSA TUBUH (IMT) PRIA DEWASA DALAM KAITANNYA DENGAN FAKTOR RISIKO PENYAKIT JANTUNG KORONER DI PERDESAAN DAN PERKOTAAN BOGOR-JAWA BARAT Marliyati, Sri Anna; Simanjuntak, Megawati; Kencana, Deni Surya
Jurnal Gizi dan Pangan Vol. 5 No. 1 (2010)
Publisher : Food and Nutrition Society of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.569 KB) | DOI: 10.25182/jgp.2010.5.1.15-25

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The objectives of this research was to study social economy and body mass index of men andit?s correlation with risk factor of coronary heart disease in rural and urban of Bogor, West Java. The amount of samples were 100 adult men aged 25-39 of years. Samples were devided into two categories of expense which as < Rp 500.000/capita/month (low income) and ³ Rp 500.000/cap/month,- (high income). Results of this study showed that using independent t-test there was a significant difference between low income and high income samples in rural area in the case of family size, education level, income per capita, total expenditure, nutritional knowledge score and HDL cholesterol level. In urban area, we found significance difference in the case of family size, education level, income per capita, total expenditure, total cholesterol level, LDL and HDL cholesterol level between low income and high income samples. Spearman rank correlation test in rural area showed significance correlation between education level, income per capita, total expenditure, and nutritional knowledge score with HDL cholesterol level. Income per capita and total expenditure correlated significantly with total cholesterol level and BMI correlated significantly with level of triglyceride. Meanwhile, in urban area we found significant correlation between education level, total expenditure, nutritional knowledge score, and BMI with total cholesterol level. Education level and nutritional knowledge score correlated significantly with LDL cholesterol level, and BMI correlated significantly with level of triglyceride.
THE EFFECT OF REPUTATION ON ONLINE REPURCHASE INTENTION OF FRUITS/VEGETABLES IN INDONESIA WITH EMOTIONAL AND PERCEIVED RISK AS ANTECEDENT: BASED ON THE STIMULUS-ORGANISM-RESPONSE MODEL Fikri, Amir; Nurmalina, Rita; Najib, Mukhamad; Simanjuntak, Megawati
Jurnal Manajemen & Agribisnis Vol. 16 No. 2 (2019): JMA Vol. 16 No. 2, July 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.683 KB) | DOI: 10.17358/jma.16.2.111

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As the trend of online business shopping began to develop it is necessary to have a number of factors anticipated, among others, fresh vegetables/fruit online repurchase intention. The aim of this study is to explain the determinant which influences repurchase intention of customer who buys fruits and vegetables by using e-commerce in Indonesia. Stimulus-Organism-Response Model are used as the basic concepts in this study. The sample collection methods in this study is convenience sampling from 331 respondents who met the criteria. Collected data is analysed using Structural Equation Model (SEM) Lisrel 8.8 and SPSS 24.0 program for all variables. The result of the findings show that there is a significant influence between emotion and risk perceived towards online repurchase intention, and perceived risk give a negative impact to online repurchase intention and emotion. The reputation of e-retailers has no significant effect on perceived risk. Perceived risk has a significant influence on emotion and online repurchase intentions.This study found that emotion significantly influences willingness to online repurchase intention toward fresh vegetables/fruits in Indonesian?s e-shopper. This study will be useful to vegetables and fruits e-retailers as well as future researchers.Keywords: online repurchase intention, e-commerce, stimulus-organism-response model, reputation, emotion, perceived risk
FAKTOR DETERMINAN PREFERENSI DAN PERILAKU KONSUMSI TEH HITAM DAN HIJAU Nugraha, Aditya; Sumarwan, Ujang; Simanjuntak, Megawati
Jurnal Manajemen & Agribisnis Vol. 14 No. 3 (2017): JMA Vol. 14 No. 3, November 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1082.838 KB) | DOI: 10.17358/jma.14.3.198

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The objectives of this study were: 1) to analyze the preference, attitude, and consumer behavior toward black and green tea; 2) to analyze the beverage choice factor and its impact on consumer preference on black and green tea; 3) to analyze the impact of consumer attitudes on consumer preference of black and green tea; and 4) to analyze the impact of consumer preference on black and green tea consumption behavior. This research employed a descriptive approach. The data were gathered using online survey method toward 131 respondents with a requirement of consuming black tea and green tea within the last three months. The data were analyzed with the Partial Least Square analysis using SmartPLS program and Fishbein Multi-Attribute. The result of this study showed that the primary benefit felt by the respondents was that the tea was quenching thirsty and serving freshness. The beverage choice factor had a significant effect on consumer preference while the attitude had no effects on consumer preference. In addition, the consumer preference had a significant effect on purchasing behavior of the green and black tea. The product development which should be performed includes taste and flavor innovation that can offer a benefit of quenching thirsty and serving freshness.Keywords: attitude, beverage choice factor, preference, purchasing behavior, tea
THE EFFECT OF MARKETING MIX ON “KPR XTRA BEBAS” DECISION MAKING IN BANK X REGIONAL I Arthur, Kevin Michael; Asmara, Alla; Simanjuntak, Megawati
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.
ANALYSIS ON INTENTION OF PURCHASING ORGANIC FOODS BY THE UNDERGRADUATE STUDENTS OF IPB USING THE THEORY OF PLANNED BEHAVIOR APPROACH Setiawati, Heppy; Hartoyo, Hartoyo; Simanjuntak, Megawati
Jurnal Manajemen & Agribisnis Vol. 15 No. 2 (2018): JMA Vol. 15 No. 2, July 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.279 KB) | DOI: 10.17358/jma.15.2.198

Abstract

This study aims to identify factors that can increase the intention of buying organic foods and its implications in the design of organic food marketing strategy. The main model adopts Theory of Planned Behavior. Six variables were used in this study, namely, health awareness, environmental awareness, attitudes toward organic foods, subjective norms, perceptions of behavior control and organic food purchase intentions. The data to test the research model were collected from 140 respondents and were analyzed using statistical structural equation modeling method. The results of the study indicate that health awareness, environmental awareness, attitudes on organic foods, subjective norms and behavior control perceptions significantly influence the intention of buying organic foods. Furthermore, health awareness and environmental awareness have no significant effects on organic food purchase intention. The results of this study then become the basis in designing strategies to build a positive attitude on organic foods, subjective norms, and perceptions of consumer behavior control of organic foods that is by promoting organic foods through online or on certain events, creating new innovations so that the foods look attractive, and broadening market reach for organic food products to be more easily available.Keywords: purchase intention, organic food, SEM-LISREL, marketing strategic, Theory of Planned Behavior
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Nugroho, Anton; Najib, Mukhamad; Simanjuntak, Megawati
Journal of Consumer Sciences Vol 3, No 1 (2018): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.