Euis Soliha
Faculty of Economics and Business, Stikubank University Semarang, Indonesia

Published : 83 Documents
Articles

PENGARUH LEADER MEMBER EXCHANGE (LMX) DAN KEPRIBADIAN TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI (STUDI PADA DINAS PERTANIAN DAN PANGAN KABUPATEN REMBANG ) Kasiyadi, Agus; Soliha, Euis
Jurnal Ilmiah Telaah Manajemen Vol 15 No 1 (2018): VOL. 15 NO. 1 2018
Publisher : Jurnal Ilmiah Telaah Manajemen

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This study aims to analyze the influence of leader member exchange (LMX) and personality on the performance of employees with motivation as a mediation variable at the Pertanian dan Pangan Rembang District. In this study the independent variable that affects the performance of employees in the limit only on the variable leader member exchange and personality with motivation as a variable mediation.Population and sample in this research is employee at Dinas Pertanian dan Pangan of Rembang, with total respondent amounted to 130 employees, with sampling using census method. The data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach formula,  multiple regression analyst, and test of determination coefficient significance to prove the hypothesis of the research, and to use the test of test for mediation test.The results of this study show that the ability of the model in explaining correctly influence leader member exchange, personality and motivation of 50.4% of the performance, while the rest of 49.6 in influenced by variables outside the model. From the result of the mediation effect can be known that the motivation variable proved to mediate perfect leader member exchange variable of 0.4179, and full mediate personality to the performance of 0.4715.  Keywords: leader member exchange, personality, motivation, and performance
PENGARUH KUALITAS PRODUK TERHADAP NILAI PELANGGAN DAN KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN APOTEK DELA SEMARANG Munisih, Siti; Soliha, Euis
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Analysis of the influence of product quality research on customer value and customer satisfaction thatimpact on customer loyalty pharmacy Dela Semarang. This study aims to: (1) analyze the effect ofproduct quality on customer value, (2) analyze the effect of product quality to customer satisfaction, (3)analyze the effect of customer value on customer satisfaction, (4) analyze the effect of customer value oncustomer loyalty, and (5) analyze the effect of customer satisfaction on customer loyalty. The datacollection method used in this study questionnaires were 120 respondents who buy drugs in Delapharmacies Semarang more than 2 (two) times. Analysis of the data using statistical analysis with thehelp of IBM SPSS 19 software program. The results showed that (1) the quality of the product positiveand significant impact on customer value, which increases the quality of the products is also increasingcustomer value, (2) the quality of the product positive and significant effect on customer satisfaction,which increases the quality of the products that customer satisfaction is also increases, (3) customervalue positive and significant effect on customer satisfaction, which increases the value of customers alsoincreased customer satisfaction, (4) customer value positive and significant effect on customer loyalty,which increases the value customers will also increase customer loyalty , and (5) customer satisfactionpositive and significant effect on customer loyalty, increase customer satisfaction which then alsoincreases customer loyalty.Keywords: Product Quality, Customer Value, Customer Satisfaction, Customer Loyalty
PENGARUHKUALITAS PRODUK DANPERSEPSI HARGA TERHADAP KEPUTUSANPEMBELIAN KONSUMENSEPEDA MOTORMEREKHONDA (Studi pada MahasiswaPengguna Sepeda MotorHonda Vario di UnisbankSemarang) Kenny Rubiharyanto, 09.05.51.0056; Soliha, Euis
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality and perceived price on purchase decisions Unisbank student Semarang Vario Honda motorcycles. The population in this study is the user Vario Honda motorcycles. The samples in this study were students at the University Stikubank (Unisbank), Jl. Tri Lomba Juang dan Jl. Kendeng V Bendan Ngisor, Semarang, user’s Honda Vario. The samples in this study using a non-probability sampling with the sampling method used was purposive sampling, the sampling technique with a specific purpose. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that : (a) the quality of the products has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycles. (b) perceived price has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycles. Keywords: qualityof product, priceperceptions and purchasedecisions
PENGARUH KREDIBILITAS SUMBER DALAM IKLAN SHAMPOO CLEAR MEN TERHADAP MINAT BELI KONSUMEN Arga Mulya Purwandika, 10.05.51.0017; Soliha, Euis
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This research is research that tested the influence of source credibility i.e. attractiveness, trustworthiness, and expertise in advertising shampoo Clear Men against the buying interest on Stikubank University  of semarang, to see how much the influence of an endorser/source in ads can attract and raise interest in buying consumer. In this study, researchers used a pusposive sampling and sample size of 150 samples of  students Stikubank University. Data from the questionnaire and then tested with validitas, Reliabilitas, Test hypotheses, and multiple regression. The result variable attractiveness, trustworthiness, and expertise influence on consumer buying interest. This study has limitations namely the sampling period is relatively short and just take sample of students Stikubank University. Therefore, further research on the period of time in considering recommend taking samples and wider use of samples and adding variables. Keywords: Atrractiveness, Trustworthiness, Expertise, and Buying Interests
PENGARUH TECHNICAL QUALITY, FUNCTIONAL QUALITY, PERSEPSI HARGA, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (STUDI EMPIRIS KONSUMEN PERUM DAMRI CABANG SEMARANG) Maya Dewi Utami, 10.05.51.0130; Soliha, Euis
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

DAMRI is one of the state-owned company engaged in the business of land transportation services. DAMRI an alternative to the problem of road transport. The main problem as a land transport agency services that many of its competitors. Therefore, Perum DAMRI Semarang required to always maintain consumer confidence by improving service quality in order to increase consumer satisfaction. Problems on Damri Corporation is a decrease in the level of customer satisfaction with services in Perum DAMRI new branch as evidenced by the increasing number of customer complaints and decreased customer. Based on the results prasurvey, most of the passengers were not satisfied with the bus service Damri. Factors thought to influence the customers dissatisfaction is a physical evidence, price perception and image of the company. The purpose of this study was to analyze the influence of the physical evidence, price perception and corporate image on customer satisfaction transport services Damri Corporation. The population in this study is the customers who use the services of the DAMRI new branch. The sample used in this study were 89 customers Perum DAMRI new branch who have used the service bus DAMRI more than two times. Sampling was done by purposive sampling method. The data used are primary data through questionnaires. The analysis technique used is multiple linear regression analysis. According to analysis done can be seen that the technical quality, functional quality,, price perception and image positive effect on customer satisfaction transport services Damri Corporation. F test results also suggested that the regression model the technical quality, functional quality, price perception and corporate image on customer satisfaction otherwise good. From the analysis koefien determination, technical quality, functional quality, perception of price and image of the company is able to influence customer satisfaction Damri Corporation transport services by 79%.Keywords: technical quality, functional quality, price perception, corporate image, customer satisfaction.
THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS Soliha, Euis; Zulfa, Naila
Journal of Indonesian Economy and Business Vol 24, No 1 (2009): January
Publisher : Journal of Indonesian Economy and Business

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Abstract

This research aims to examine the difference in consumer risk perception between celebrity and expert endorser in advertisement. We proposed two hypothesis, H1: There is a difference in consumer risk perception between an expert endorser and celebrityendorser in college advertisement. H2: There is a difference in consumer risk perception between an expert endorser and a celebrity endorser in college advertisement, which is moderated by the consumer product knowledge.Experimental design was employed in this study with Statistical Experimental-Completely Randomized Design. This was conducted on three groups to test H1 and six groups to test H2. To test H1, the participant of each group was given full color print ads using celebrity endorser, expert endorser and nonendorser in advertisement. We gofurther splitting each group with high and low consumer product knowledge to test H2.The participants of this research are 200 students of SMA 7 Semarang. We use One Way Anova to test H1 and two ways Anova to test H2. Our findings showed that there is a difference in consumer risk perception between an expert endorser and celebrity endorser in college advertisement. We also found that there is no differencein consumer risk perception between an expert endorser and a celebrity endorser in college’s advertisement, which is moderated by the consumer product knowledge. We also found that there is difference in consumer’s perceived performance risk, consumer’sperceived financial risk and consumer’s social risk between an expert and celebrity endorser in College advertisement. On the other hand, we found there is no difference in consumer perceived psychological risk between an expert and celebrity endorser in College advertisement.Keywords: celebrity endorser, expert endorser, consumer risk perception, consumer product knowledge.
CITRA DAN PERSEPSI HARGA DALAM MEMPENGARUHI KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN BUSSINES CENTRE SMK NEGERI 2 SEMARANG) Handayani, Wilujeng; Soliha, Euis
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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This study aimed to examine the effect of image and price perception on customer satisfaction, the effect of image, priceperception and of customer satisfaction on customer loyalty. This study do to customer of Business Centre SMK Negeri 2Semarang. By using purposive sampling, obtained to 100 respondents, who make a purchase at least two (2) times a year, asa specific target. The results of this study show that image and price perception, are positive and significant take effect oncustomer satisfaction. Image are not positive and significant take effect on customer loyalty and price perception are positiveand significant take effect on customer loyalty. And than customer satisfaction positive and significant take effect oncustomer loyalty Business Centre SMK Negeri 2 Semarang.Keywords: Image, Price Perception, Customer Satisfaction and Customer Loyalty.
CITRA DAN PERSEPSI HARGA DALAM MEMPENGARUHI KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN BUSSINES CENTRE SMK NEGERI 2 SEMARANG) Handayani, Wilujeng; Soliha, Euis
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

This study aimed to examine the effect of image and price perception on customer satisfaction, the effect of image, priceperception and of customer satisfaction on customer loyalty. This study do to customer of Business Centre SMK Negeri 2Semarang. By using purposive sampling, obtained to 100 respondents, who make a purchase at least two (2) times a year, asa specific target. The results of this study show that image and price perception, are positive and significant take effect oncustomer satisfaction. Image are not positive and significant take effect on customer loyalty and price perception are positiveand significant take effect on customer loyalty. And than customer satisfaction positive and significant take effect oncustomer loyalty Business Centre SMK Negeri 2 Semarang.Keywords: Image, Price Perception, Customer Satisfaction and Customer Loyalty
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUASAN PELANGGAN DISTRO MODESTO SAMPANGAN M Faisal Safrianto, 11.05.51.0051; Soliha, Euis
Students Journal of Economic and Management Vol 4, No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students Journal of Economic and Management

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Abstract

This study examined two independent variables, namely the quality of products, and the perception that prices could affect the value and customer satisfaction. The purpose of this study was to analyze the influence of the two independent variables on the value and customer satisfaction distributions Modesto Sampangan Semarang This study was conducted by questionnaire to 100 customers Modesto Sampangan Semarang distributions obtained by using purposive sampling method, where researchers have criteria or specific objectives of the sample to be studied. The sample in this study is that consumers who have bought clothes in Modesto distributions Sampangan Semarang Testing in this study using validity (KMO) product moment and loading factors, reliability testing with Alpha Croanbrach, multiple linear regression analysis, t test to test and prove the research hypothesis. The results of this study stated that the quality of the product and price perception positive and significant impact on customer value and customer value and significant positive effect on customer satisfaction, whereas for product quality and price perception has no effect and no significant effect on customer satisfaction Keywords: Variable Quality Product, Price Perception, Customer Value, Customer Satisfaction
Pengaruh Konten Ekonomi, Konten Sumber Daya Dan Konten Sosial Terhadap Loyalitas Melalui Komitmen Relasional (Studi pada Masyarakat Pengguna Tenaga Listrik Mikro Hidro di Kabupaten Pekalongan) Wulandari, Anita Dyah; Tjahjaningsih, Endang; Maskur, Ali; Soliha, Euis
Jurnal Dinamika Manajemen (Journal of Management Dynamics) Proceeding Madic 2015
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v0i0.4762

Abstract

Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Ali Maskur Alimuddin Rizal Rivai Amik Mariana, 15.05.51.0101 Anita Dyah Wulandari, Anita Dyah Arini, Ratih Dwi Ayu Cahyani Putri, 15.05.51.0255 Bambang Heri Purwanto Cavalera, Niel Dhesta Damayanti, Lenny Dwi Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Endang Tjahjaningsih Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fatmawati, Nurul Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan, H. Sophiyanto Haryunanto, Antonius Bertiyudho Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Kasiyadi, Agus Kurnia Maharani, Kurnia Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Naila Zulfa Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Prima Kartika Sari, Prima Kartika Pudji Utomo R.A Marlien Rina Widiastuti, 14.05.51.0015 Rochmani ., Rochmani Rochmani Rochmani Rusminingsih Rusminingsih, Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Shinta Ratnawati, 12.5202.0206 Siti Munisih, Siti Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 SUMADI SUMADI Sunarto Sunarto Suzy Widyasari Syamsidar, Rizky Teguh Iman Sayekti, Teguh Iman Ujianto Purwanto, Ujianto Wahyu Nugroho Wilujeng Handayani, Wilujeng Yudita Zafariana Ariani, 14.05.51.0166