Hari Subagyo
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PENGEMBANGAN PASAR TENUN SERAT PT RETOTA SAKTI KABUPATEN PEKALONGAN, JAWA TENGAH Subagyo, Hari; Bintoro, Mochamad Hasjim; Hutagaol, Parulian
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.294 KB) | DOI: 10.29244/mikm.9.1.54-66

Abstract

Potential weaving industry nationally as one of the SMEs so far have not unearthed the maximum due to the development of production management systems. Therefor,  PT Retota Sakti has prompted company management to enhance the creative abilities tenunnya always accompanied by the application of more precise marketing strategies that correspond with the development of competition situation that occurred in the weaving industry. The purpose of this study was (1) Identify and evaluate the position of Marketing PT Retota Way by internal and external factors, and (2) Develop appropriate marketing strategies in developing future business. Analyzed in a descriptive study to emphasize the aspect of marketing, covering demand products to meet market needs; offer, which gives an overview about the availability of products in the process of cultivation and the balance of factors between demand and supply prices. To examine the marketing strategies carried out by quantitative SWOT analysis. The results of factor identification strategy, there are five key factors of internal strengths and weaknesses of four key factors. While the external environment there are five key factors of opportunities and threats of five factors. IFE values ??2.842 and 2.530 EFE value, and also the combination of these two values ??in the matrix IE indicates that the marketing strategy lies in the quadrant of five, namely the growth and stability, where the strategies that can run the market penetration, product development and market. QSP matrix analysis results obtained with the most attractive strategy to be implemented is to increase production capacity.
Metode Index Card Match Meningkatkan Prestasi Belajar PKn Subagyo, Hari
Jurnal Pendidikan : Riset dan Konseptual Vol 2 No 2 (2018): Volume 2, Nomor 2, April 2018
Publisher : Lembaga Penelitian dan Pengabdian Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/riset_konseptual.v2i2.36

Abstract

Observasi awal pada pembelajaran PKn kelas IV SDN 1 Kedungsigit terdapat permasalahan, guru menyampaikan materi dengan metode ceramah, siswa bersikap pasif dalam proses pembelajaran, pembelajaran terkesan teoritis, dan guru belum mampu memanfaatkan model pembelajaran secara optimal. Penelitian Tindakan Kelas (PTK) dilaksanakan dalam 2 siklus yang tiap siklusnya terdiri dari 4 tahap yaitu perencanaan, pelaksanaan, pengamatan, dan refleksi. Instrumen yang digunakan adalah lembar tes individu, lembar kerja kelompok, pedoman observasi, catatan lapangan, dan dokumentasi, sedangkan analisis data yang digunakan adalah analisis deskriptif kualitatif. Penelitian menunjukkan bahwa metode index card match pada pembelajaran PKn telah berhasil meningkatkan Prestasi Belajar siswa. Ini dibuktikan dengan nilai rata-rata pada keadaan awal sebanyak sebesar 56,00 meningkat menjadi 66,00 pada siklus I dan pada akhir siklus II meningkat menjadi 74,00 dengan tingkat ketuntasan belajar dari 1 siswa atau 10% menjadi 6 siswa atau 60% dan meningkat menjadi 10 siswa atau100% pada siklus kedua. Berdasarkan hasil penelitian, disimpulkan bahwa metode index card match dalam pembelajaran PKn tema globalisasi dapat dilaksanakan dengan baik dan dapat meningkatkan prestasi belajar siswa.