Articles

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH PT BPR HOKI DI KABUPATEN TABANAN Dewi, Ratih Kusuma; Kerti Yasa, Ni Nyoman; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.03.NO.05 TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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The development of BPR especially in Bali province really promising. Industry of BPR takes a very important role in economic sector, especially in supporting micro and medium business development. The tighter competition among those BPR, themselves the service should be done more optimally, so that the company is able to win the competition. The purpose of this study was to determine the effect of service’s quality toward customer satisfaction and loyalty at PT BPR Hoki at Tabanan regency. The number of respondent on this research is defined 150 respondents. Respondents were selected by purposive sampling method. The data processed and analyze by Structural Equation Modeling (SEM) and AMOS software. Statistical analysis showed that service quality, customer satisfaction, and loyalty has a positive and significant relationship.
ANALISIS TINGKAT KEPUASAN KONSUMEN PASAR AGUNG DENPASAR widyanthi, ayu maha; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana Volume 02. No.02. Tahun 2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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ABSTRACT The purpose of this study was to determine: (1) the level of consumer satisfaction grand market, and (2) differences in the level of consumer satisfaction views of social demography. Determination of the sample using a two-stage sampling method of judgment, respondents 200 people, with the 22 indicators measured using a Likert scale. Data were analyzed with descriptive analysis, cross tables and Chi Square test. Results showed not all consumers are satisfied, judging from the number of levels of suitability value less than 100 persen. The big difference in satisfaction based on demographic characteristics. Improved by optimizing the satisfaction indicators have a low percentage of satisfaction levels. Based on demographic characteristics, preferential treatment to consumers, male, age more than 30 years, low levels of education, and work. The difference in behavior is not expected to reduce the behavior of previous behavior towards consumers who are already satisfied. Keywords: traditional market, revitalization of the market, customer satisfaction, socio-demographic characteristics, chi square analysis
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN PERSEPSI KONTROL KEPERILAKUAN, TERHADAP NIAT SISWA SMK DI KOTA DENPASAR UNTUK MENJADI WIRAUSAHA Mirawati, Ni Made; Wardana, I Made; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.07. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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ABSTARCT The purpose of this study is to analyze the effect of entrepreneurs attitudes, subjective norms, and perceived behavior control towards the intention of being entrepreneurs. Respondents in this study were the twelfth grade students of Vocational High School in Denpasar. The sample used were 100 students by utilizing purposive sampling method. The research instruments udes questionnaires and analysis techniques used multiple linear regression analysis. The result showed that the attitude, subjective norms, and perceived behavior control effect positively and significantly towards the intention of being entrepreneurs. It is suggested to the school  to hold seminars by inviting success young entrepreneurs which can be an inspiration to the students in order to enchange students positive attitude towards the profession of entrepreneurial. Parents encouragement is needed to support students intention to be entrepreneurs. In learning process, it should be concrete efforts of the teachers to establish leadership which is one of persons principle to become entrepreneur. For the further research, it is suggested to add the background of parents occupation and cultural background  which can influence the intention of students to be entrepreneur.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL BERBASIS KEARIFAN LOKAL UNTUK MENGENTASKAN KEMISKINAN DI BALI Sukaatmadja, I Putu Gde; Kerti Yasa, Ni Nyoman; Rahyuda, Henny; Widagda, I G. A. Ngr Jaya
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 2 Tahun 2014
Publisher : Universitas Udayana

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The aim of this research is to formulate development strategy of traditional market based on local wisdom to alleviate poverty. This study was taken in Bali Province. The sample determined by nonproportionate random sampling. The samples were 18 heads of traditional market in Bali. The data processed by SWOT analysis with Internal External Matrix (IE Matrix). The result shows that the opportunities consists of income percapita, inflation growth, traditional market revitalisation policy, stabilisation, social awareness, communityappreciation, communiy taste changes, and adoption of information technology, the threats were the existenceof modern market and population growth. The future strengths are product diversify, local productdifferentiation, product quality, merchandise layout, price flexibility, and strategy location. Whereas, theweaknesses are parking area availabilitry, transaction process, promotion, cooperation with tourism industry,market cleanliness, public facilitity availability, and consumer services. Based on the SWOT analysis, businessposition of traditional market are in cell-1 which is further become the basis for development strategy, i.e.“Growth and Maintenance Strategy”
PENGARUH APLIKASI TAM DAN KEPERCAYAAN TERHADAP MINAT MAHASISWA MEMBELI ULANG MENGGUNAKAN E-COMMERCE DALAM PEMBELIAN PRODUK PAKAIAN DAN AKSESORIS Nangi, Iman Yosafat; Sukaatmadja, I Putu Gde
E-Jurnal Manajemen Vol 4 No 7 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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This study aimed to determine the effect tam applications and trust in the interest of students using e-commerce in the purchase of clothing and accessories at the Faculty of Economics and Business, University of Udayana. The data analysis technique used is the method of analysis of Multiple Linear Regression (Multiple Linear Regression). The results of this study indicate that the usefulness, ease of use, and trust simultaneously positive and significant effect on the interest in using e-commerce in the regular program students of the Faculty of Economics and Business, University of Udayana. Based on the research of e-commerce services managers to pay attention to e-commerce transactions to be more accelerated in order to deal more effectively. Managers also must maintain the grammar, the reputation of the website, as well as check feature in the transaction so that more people use the services of e-commerce.
PERAN GREEN TRUST DAN GREEN SATISFACTION MEMEDIASI HUBUNGAN GREEN IMAGE DENGAN GREEN LOYALTY Astuti, Ni Luh Gde Sari Dewi; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.03.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (825.594 KB) | DOI: 10.24843/EEB.2018.v07.i03.p07

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Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the role of green trust and green satisfaction in mediating green image relationship with green loyalty. The population in this study are the guests who have been staying at Hotel Bali Tropic Resort & Spa (minimum 2 times stay in the period of 2013-2017) with sample size of 100 respondents. This research uses analysis technique PLS (Partial Least Square). This study found that green image has a positive relationship with green trust, green satisfaction, and green loyalty. Green trust and green satisfaction have a positive relationship with green loyalty. Green trust and green satisfaction are able to mediate partially and have a positive relationship with green loyalty.
PERAN KECINTAAN MEREK DALAM MEMBANGUN HUBUNGAN DENGAN PELANGGAN (Studi pada Pengguna iPhone di Denpasar) Wirawan, I Dewa Gede Kresna; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.06.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.906 KB) | DOI: 10.24843/EEB.2018.v07.i06.p09

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The purpose of this study is to examine the role of brand love with a causal approach and factors that build consumer brand relationships (brand identification, brand trust and brand commitment) that impact on word-of-mouth and willingness to pay premium prices on iPhone users. Testing hypothesis research using Partial Least Square method with a sample of 100 people who are domiciled in Denpasar. Determination of sample with nonprobability sampling method, that is purposive sampling, with respondent criterion that use smartphone iPhone for last 2 years. The findings in this study indicate that brand identification has a positive and significant impact on brand love and brand commitment. Brand trust has a positive and significant impact on brand love and brand commitment. Brand love has a positive and significant impact on brand commitment, word-of-mouth, and willingness to pay at a premium price. Brand commitment has a positive and significant effect on word-of-mouth and on willingness to pay at a premium price. This study has implications that it is important for management to increase brand awareness of the iPhone so that users can easily recognize the brand through product form, product durability, and sophistication. This will impact on a positive assessment of the iPhone and increase the user's emotional so users see the iPhone is the best brand.
PENGARUH KUALITAS MAKANAN, KUALITAS LAYANAN, DAN LINGKUNGAN FISIK RESTORAN TERHADAP KEPUASAN SERTA NIAT BERPERILAKU anjarsari, gita ekowati; Sri Suprapti, Ni Wayan; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.05.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.349 KB) | DOI: 10.24843/EEB.2018.v07.i05.p05

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The purpose of this study is to explain the effects of food quality, service quality, and physical environment on customer satisfaction and behavioral intention. The sample used are 150 respondents using purposive sampling who have minimal education of senior high school or equal and have been in Nanny’s Pavillon at least twice in the last six months. Data Analyzed using Structural Equation Model (SEM). The results of this study indicate the construct of food quality, service quality, and physical environment has positive and significant effects on customer satisfaction and behavioral intention. The implications on this research show that the customer of Nanny’s Pavillon chooses the food quality such as the catchy food display, variety of the menu, delicious food, also the temperature of the dish as appropriate. The advices for Nanny’s Pavillon managements are to pay more attention to the service,Therefore, the satisfaction of Nanny’s Pavillon customer can be increase so then will effects on behavioral intention in the future.
PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN MAHENDRA KUSUMA, AA. GEDE; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.07.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.671 KB) | DOI: 10.24843/EEB.2018.v07.i07.p03

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Based on data from the Association of Indonesian Motorcycle Industry (AISI) in 2016, Honda is a company that dominate the scooter market in Indonesia from year to year. This study aims to determine the role of reasonableness of price and corporate image to the trust and loyalty of consumers scooter Honda. Testing of research hypothesis using Structural Equation Modeling (SEM) analysis technique using AMOS 21 support, using IBM SPSS Statistics 22 for validity and reliability test. Samples of 100 respondents, taken using Purposive Sampling technique, with the criteria of respondents using Honda scooter continuously, at least for 1 last year, and live in Denpasar. The result shows that price fairness has positive significant effect to consumer trust. The image of the company has a significant positive effect on consumer's trust, price fairness has no significant effect on consumer loyalty, corporate image has a significant positive effect on consumer loyalty, and consumer trust has positive effect not significant to loyalty consumer.
ANALISIS PENGARUH STORE ATMOSPHERE DAN SALES PROMOTION TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING BEHAVIOR Ariani Darmayasa, Intan Agustina; Sukaatmadja, I Putu Gde
E-Jurnal Manajemen Vol 6 No 11 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Impulse buying behavior is shopping behavior that consumer do without planning first. The purpose of this study was to determined the impact of store atmosphere and sales promotion to emotional shoping and impulse buying behavior. Purposive sampling technique is used for this study resulting in a sample of 108 people which is Indomaret consumers in the city of Denpasar. The impact of each variables to emotional shopping and impulse buying behavior are using SEM (Structural Equation Modeling) analysis technique with AMOS 18.00 progra. The result of this study are store atmosphere and sales promotion each of them has a positive impact and significant to emotional shopping and impulse buying. This study is also shows that emotional shopping has a positive and significant impact to impulse buying behavior.
Co-Authors Abdullah Jawas Adianti Adianti Adnyani, Desak Ayu Made Eva Suari anjarsari, gita ekowati Ariani Darmayasa, Intan Agustina Asashi, Tesa Astuti, Ni Luh Gde Sari Dewi ayu maha widyanthi Ayu Stia Rini Baskara, I Made Arya Darmaningrum, Putu Cindy Clarista Djayadiningrat, Adinda Fauziyyah Eka Putra, I Komang Trisna Eliasari, Putu Ratih Arta Felicia Anggraini, Felicia Giantari, I G.A Ketut Giantari, I Gst. Ayu Kt. Gunawan, Gusti Ngurah Gusti Ayu Theoria Dei, Gusti Ayu Henny Rahyuda Herdian Armandhani I G. A. Ngr Jaya Widagda, I G. A. Ngr Jaya I Gusti Ayu Ketut Giantari I Made Wardana I Nyoman Sudiarta I Putu Agus Purnama Adi Putra Iman Yosafat Nangi, Iman Yosafat Juana, I Made Predanggapati Kadek Silvia Ermayanti, Kadek Silvia Ketut Rahyuda, Ketut Made Dhena Yunita Sari, Made Dhena Made Wardana Mahayanti Fitriandari, Mahayanti MAHENDRA KUSUMA, AA. GEDE Mangolo, Mikhael Credo Samuel Nafshya Ananda Putri, Made Ngakan Putu Surya Adi Dharma, Ngakan Putu Ni Ketut Dian Suryandari, Ni Ketut Dian Ni Made Mirawati, Ni Made Ni Nyoman Kerti Yasa Ni Nyoman Kerti Yasa Ni Wayan Sri Ariyani Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Nym Dayuh Rimbawan Perdana, I Wayan Fajar Okta pinaria, ni wayan chintia Pujaastawa, Ida Bagus Gde Pujiyati, Holil Purbawisesa, Niky Putri, Luh Gede Dian anggara Putu Tara Ayu Paramita Putri Putu Yudi Setiawan, Putu Ratih Kusuma Dewi Regina Giovanna Winatha RUTH AMRYYANTI Siti Hajar Sondakh, Robby Suarmaja, I.B Koman Suryaningsih, Luh Pande Wayan Ardani Wirawan, I Dewa Gede Kresna