Badri Munir Sukoco
Department of Management, Airlangga University

Published : 4 Documents
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Pencapaian Kinerja Melalui Responsifitas Pada Pesaing Dengan Moderasi Tensi Persaingan Dan Kelonggaran Sumberdaya Anshori, Muslich; Sukoco, Badri Munir; Napitupulu, Mikhael Mangihot
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 5, No 1 (2012): Jurnal Manajemen Teori dan Terapan - April 2012
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.229 KB) | DOI: 10.20473/jmtt.v5i1.2448

Abstract

Telecommunication industry in Indonesia is growing rapidly in the last two decades. Prepaid services remain dominant (above 90%), in which 95% are distributed electronically. The condition attracts many players to participate in the business and eventually increasing the competitive tension among them. Based on market orientation perspective, we investigate whether responsiveness toward competitors deliver higher performance for electronic server company? Moreover, this study address under which conditions that the relationship is strengthened or weakened? By distributing questionnaires among all electronic server companies in Surabaya, we reported that responsiveness toward competitors positively contribute to companies’ performance. The relationship strengthened when the slack resources was low than high, while there was no moderating effect of competitive tension. Managerial and academic implications are further discussed. 
Pengaruh Pengalaman Dan Keterikatan Emosional Pada Merk Terhadap Loyalitas Konsumen Sukoco, Badri Munir; Hartawan, Reza Aditya
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 4, No 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011
Publisher : Departemen Manajemen, Fakultas Ekonomi & Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.353 KB) | DOI: 10.20473/jmtt.v4i3.2421

Abstract

Having consumers who repeatedly purchase the brand is marketers’ desire. This study develops arguments that repeated purchase determined by the experience of customers with the brand as well as how strong their emotional attachment toward the brand. This study further argues that the effects of consumers’ brand experience and emotional attachment to brand are stronger when they are highly involved with the products. Onehundred eighty respondents participated in this study on 6 different famous brands. The results reveal that the effect of brand experience on repurchase intention is mediated by emotional attachment to brand. When consumers highly involve to the product, the effect of brand experience on repurchase intention becomes stronger. Managerial and academic implications are also presented.
DOES INTERNET HARMS MUSIC SALES? A CONSTRUCTIVE PERSPECTIVE Sukoco, Badri Munir
Jurnal Ekonomi dan Bisnis Airlangga (J E B A) | Journal of Economics and Business Airlangga Vol 22, No 1 (2012): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.749 KB) | DOI: 10.20473/jeba.V22I12012.4327

Abstract

The main issue brought by this study is whether internet as medium and their users as actors behind the fall ofmusic industrys revenue during these years - many people stand on this point of view - or could be the facilitatorof music purchasing. This study used data panel from 16 countries ranging from 1999 to 2004 to prove whetherinternet and their users harm the revenue of music industry, and employs four dummy variables, includingpiracy rates, economic development, market size, and individualism/collectivism. The results indicated thatinternet through their users in the USA does not harm as much as industry claimed before, only 2.1 percent.Furthermore, the panel data results indicate that level of piracy rates released by IFPI in 2001 partiallysupported, and surprisingly, the internet positively significant influences on the music sales for countrys withpiracy level in the range of 25 to 50 percent. Moreover, the internet users interact with economic developmentand individualism/collectivism, and it has shown that internet users have positively significant impacts on themusic sales. However, market size does not support the model developed in this study. The managerialimplications, limitations of the study and directions for further research are also presented.Keywords: internet, piracy, music sales, piracy rates, economic development, market size,individualism/collectivism.
Pengaruh Identitas Sosial Dan Co-Creation Terhadap Niat Berperilaku Anggota Komunitas Online VW: Efek Moderasi Nostalgia Sukoco, Badri Munir; Teko TP, Untung
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol 6, No 2 (2013)
Publisher : Department of Management, Faculty Economics & Business, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.39 KB) | DOI: 10.20473/jmtt.v6i2.2668

Abstract

Developing relationships with customers through brand community is the recent tool for marketers for customer relationship management (CRM) program. The existence of a community, especially virtual, depends on the members’ participation as well as their recommendation to others. Previous studies indicate that members’ participation and recommendation depends on how deep is their identification toward the community. This article argues that social identification itself is not enough, unless the members engage in co-creation activities by exchanging knowledge with other members (co-consumption) and producers (co-production). Further, this article further argues that the effect of social identity on members’ co-creation and behavioral intentions will be moderated by their nostalgia proneness. We conducted survey among Volkswagen Indonesia CyberCommunity (VICC) members as one of the legendary brand in Indonesia. The results indicate that direct effect of social identity on members’ behavioral intentions is greater than indirect effect through co-creation. The moderating effect of nostalgia proneness is significant on the relationship between social identity and behavioral intentions, in which the effect is larger when members’ identification is low. Managerial and academic implications are further discussed in this paper.