Articles

THE EFFECT OF ATMOSPHERE PERCEPTION, PERCEIVED VALUE, AND HEDONIC VALUE ON CONSUMER LOYALTY THROUGH THE SERVICE QUALITY OF WARUNK UPNORMAL Kusmarini, Resty Anugrah; Sumarwan, Ujang; Simanjuntak, Megawati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 1 (2020): IJBE, Vol. 6 No. 1, January 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.1.53

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This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty. The study used cross-sectional data obtained from a survey using an online open-close ended questionnaire. The data were collected from 300 respondents following the criteria studied through visits of at least two times to Warunk Upnormal and the use of convenience sampling technique. The data were analyzed using Structural Equation Model (SEM) with the help of Lisrel 8.51 software. SEM was used to assess the relationship between atmospheric perception, perceived values, and hedonic values in measurements. Loyalty was analyzed using Customer Loyalty Index (CLI) to connect the factors that encourage the creation of loyalty. The results of this study indicated that atmospheric perception had a significant effect on service quality but had no effect on consumer loyalty. Value perception had a significant effect on service quality but had no effect onconsumer loyalty. Hedonic value had a significant effect on service quality but had no significant effect on consumer loyalty. Meanwhile, service quality had nosignificant effect on consumer loyalty. Keywords: atmosphere perception, consumer loyalty, hedonic value, perceived value, service quality
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN ONLINE Boang Manalu, Amru Sahmono; Sumarwan, Ujang; Suroso, Arif Imam
Jurnal Manajemen & Agribisnis Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.209 KB) | DOI: 10.17358/jma.4.2.67-80

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The objectives of this study  are to (1) analyze customer satisfaction with online shopping (2) determine factors influencing customer satisfactions with online shopping; (4) formulate strategies to increase customer satisfaction with online shopping. Data were collected from 150 respondents. The research used Structural Equation Modelling (SEM) and the software LISREL for the data processing. The result of SEM analysis reflected that all variables significantly correlated to each dimension of modified WebQual instrument and significantly influenced online customer satisfaction. There were six dimensions that were measured. They were usefulness, ease of use, entertainment, complementary relationship, customer service, and buyer-seller interaction. Satisfactions were measured through overall satisfaction and recommendation. Secured transaction was the most significant factor influencing  customer satisfaction.
FAKTOR-FAKTOR YANG MEMENGARUHI KINERJA DAN KEPUASAN TENAN DI INKUBATOR BISNIS IPB Kristianingsih, -; Sumarwan, Ujang; Hasbullah, Rokhani
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 1 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.575 KB) | DOI: 10.29244/mikm.12.1.84-92

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Business incubator is an assistance agency for beginner business which is believed to be able to generate professional, independent, and competitive entrepreneurs. This research aims to identify factors influencing the performance of business incubator?s tenants, and evaluate tenants?s satisfaction during their participation in business incubator. This research is conducted in Business Incubator of IPB by interviewing both inwall tenants and outwall tenants. The data obtained are analyzed using, Wilcoxon test with SPSS software, Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Result of this research reveals that performance of inwall and outwall  tenants are shown by the increase of gross profit, profit, number of employee, increase of product variants, number of customer, participation in training, the presence of business assistance, participation in training, the presence of business assistance, expansion of business place, expansion of business place. marketing expansion or number of agent, and the decline of complaints experienced by tenants. According to the calculation result of IPA,CSI, tenant satisfaction level on business incubator is categorized as good. Factor that is considered need to be improved by Business Incubator of IPB is adequate human resources performance improvement, especially for assistance and service toward tenants.
SIKAP AFEKTIF IBU TERHADAP IKAN LAUT NYATA MENINGKATKAN APRESIASI ANAK MENGONSUMSI IKAN LAUT Waysima, Waysima; Sumarwan, Ujang; Khomsan, Ali; Zakaria, Fransiska R
Jurnal Gizi dan Pangan Vol. 5 No. 3 (2010)
Publisher : Food and Nutrition Society of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25182/jgp.2010.5.3.197-204

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The relationship of mother?s attitude towards specific food consumption is known to influence children?s attitude and eating behavior. Fish consumption is critical towards children development, such as brain development and overall physical health. The objectives of this research were to elaborate the determinants of children?s appreciation for consuming fish or attitude towards consuming fish. This cross-sectional study was conducted in two different locations in Central Java in a coastal and in a non-coastal area. There are 248 students from the fifth and sixth grades of elementary schools participating as subjects, which is the same as that of their mothers. Observations and interviews were carried out using standardized questionnaires to describe the mother and children relationship that determined children?s appreciation for consuming fish by using path analysis. The results showed that location of residence namely coastal area, family collective eating pattern, mother?s affective attitude towards fish and mother?s higher education significantly improved children appreciation for consuming fish. However, cognitive attitude and conduct to make fish available in family menu did not contribute significantly to children appreciation for consuming fish. It can be concluded that even though mother understands the benefits of fish and makes fish available in family menu, when children unable to feel her preference towards fish, children will not appreciate to consume. Therefore, mother?s preference towards fish needs special considerations, since it positively influence children?s appreciation for consuming fish, which will contribute importantly to children?s well-being.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PILIHAN JENIS MINUMAN PADA SITUASI KONSUMSI HANG-OUT DAN CELEBRATION Alamsyah, Zeffry; Sumarwan, Ujang; Hartoyo, Hartoyo; Yusuf, Eva Z.
Jurnal Manajemen dan Organisasi Vol. 1 No. 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.915 KB) | DOI: 10.29244/jmo.v1i1.14149

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Soft-drink market in Indonesia continuously grows in the last ten years; however the growth is varied among soft-drink categories in different years. This encourages practitioners in soft-drink industry to understand what factors influencing the consumer when they buy soft-drink to consume, as this will be beneficial to formulate an effective marketing strategy. This research elaborates factors that are predicted as influencer for consumer in choosing soft-drink to buy and consume during hang-out and celebration situation. From 26 factors of product attributes, consumer characteristics, social, and environmental, there are 11 factors which significantly influence respondent decision to choose any type of soft-drink. These are: age, education, household expenditure, hang-out frequency, product availability, taste, aroma, product freshness, manufacturer reputation, and peer?s choice of drink.  Bottled water, carbonated soft-drink, and ready to drink tea are the most chosen soft-drink categories by respondent.
MODEL IMPLEMENTASI STRATEGI SEBAGAI DETERMINAN KINERJA PERUSAHAAN Pella, Darmin Ahmad; Sumarwan, Ujang; Daryanto, Arief; Kirbrandoko, Kirbrandoko
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berbagai studi menunjukkan bahwa implementasi strategi jauh lebih penting daripada formulasi strategi.  Namun demikian, masih sedikit penelitian mengenai kerangka implementasi strategi untuk meningkatkan kesuksesan organisasi.  Penelitian ini mengembangkan model implementasi strategi yang berperan meningkatkan kualitas implementasi strategi perusahaan. Studi menganalisis pengaruh kualitas implementasi strategi terhadap kesuksesan implementasi strategi dan kinerja perusahaan. Survei dilaksanakan pada 62 perusahaan Indonesia dari berbagai bidang industri.  Data dianalisis secara statistik dengan Structural Equation Modeling (SEM). Penelitian menemukan pengaruh signifikan tujuh faktor tahapan implementasi dan sembilan faktor kapabilitas pendukung implementasi strategi terhadap kesuksesan implementasi strategi. Selanjutnya kesuksesan implementasi strategi memiliki pengaruh signifikan terhadap kinerja perusahaan.
PERANCANGAN PENGUKURAN KINERJA DI PT SAYURAN SIAP SAJI DENGAN PENDEKATAN BALANCED SCORECARD Tartiani, Yuni Astuti Tri; Sumarwan, Ujang; Sahara, -
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 1 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (937.767 KB) | DOI: 10.29244/mikm.14.1.35-43

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PT Sayuran Siap Saji is one of the fresh cut vegetable supplier companies that are developing. In maintaining existence as a result of increasingly fierce business competition, PT X needs to continue to improve its performance. The objectives of the research were to built performance measurement at PT Sayuran Siap Saji using Balanced Scorecard (BSC). BSC is a management tool in measuring performance comprehensively. This research used descriptive techniques through case studies. Determination of resource persons is done by purposive sampling method, namely five experts from the management of PT Sayuran Siap Saji. The data was collected through in-depth interview techniques, structured interviews using questionnaires and literature study. There were four perspectives that became variables in this research, which were financial perspective, customer perspective, internal business process perspective and growth and learning perspective. Analytic Hierarchy Process (AHP) was used to determined the perspective priority and strategic objectives of Balanced Scorecard. The result showed that in the customer perspective, four strategic objectives were identified and five strategic objectives for each of financial perspectives, internal business process perspectives and learning and growth perspectives were identified. In the customer perspective, enhancement of satisfaction and trust from customers shows the highest contribution, meanwhile in the financial perspective, fulfill the requirements to the supplier shows the highest contribution. In the growth and learning perspective, enhancement of the capabilities and the development of the human resources  shows the highest contribution, and in the internal business process perspective, product and production process in accordance with the standards shows the highest contribution to the companies performance. This means that the four strategic objectives of each perspective that have the highest contribution are the basis for determining targets and better strategic initiatives for companies in maintaining and improving their performance
IMPLEMENTING HEALTH SAFETY ENVIRONMENT (HSE) PROCESS MANAGEMENT TO IMPROVE HSE PERFORMANCE, COMPETITIVE ADVANTAGE AND FINANCIAL PERFORMANCE Purwanto, Agustinus Hariadi DJoko; Suharjo, Budi; Sumarwan, Ujang; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2014.13.1.5

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Abstract. Performance of health safety environmental (HSE) has been tightly demanded by stakeholders (customer, government, public, NGO, employee) and become essential factors of organizationâ??s competitive advantages. High HSE performance leads to improving customer satisfaction, legitimacy and reputation from which better financial performance can be gained. In order to do that, companies must implemement HSE process management. The research aims to investigate effects of the four constructs, namely process management, HSE performance, organizationâ??s competitive advantage and financial performance. The study uses descriptive and quantitative statistical methods involving 119 companies of which SEM is used to see linkages between factors. The testing results show that the process management gives significant positive effect to HSE performance after which it simulataneously affect significant and positively to competitive advantage but it has no significant relationship with financial performance. However, competitive advantage affect positively to financial performance. In conclusion, HSE process management improves HSE performance, which subsequently increases Competitive advantage but it does not affect financial performance. The increase of financial performance is given by competitive advantage.Key words: HSE, Performance, Competitive Advantages, Financial Performance, SEM Abstrak. Kinerja lingkungan dan keselamatan dan kesehatan kerja (LK3) telah dituntut dengan ketat oleh para pemangku kepentingan (pelanggan, pemerintah, masyarakat, LSM, karyawan) dan menjadi faktor-faktor esensial bagi keunggulan kompetitif organisasi. Untuk itu, perusahaan harus menerapkan manajemen proses LK3. Kinerja LK3 tinggi memberikan kepuasan pelanggan, legitimasi dan reputasi sehingga kinerja finansial dapat diperoleh. Penelitian ini bertujuan untuk mengamati pengaruh-pengaruh empat konstruk, yaitu Manajemen proses LK3, Kinerja LK3, Keunggulan kompetitif dan Kinerja finansial. Penelitian menggunakan metode analisa deskriptif dan kuantitatif yang meliputi 119 perusahaan dimana SEM diterapkan untuk melihat hubungan-hubungan antar faktor secara simultan. Hasil penelitian menunjukkan bahwa Manajemen proses LK3 memberikan pengaruh positif terhadap Kinerja LK3 yang selanjutnya secara simultan memberikan pengaruh positif terhadap Keunggulan kompetitif dan tidak memiliki pengaruh signifikan terhadap Kinerja finansial. Tetapi, Keunggulan kompetitif memberikan pengaruh positif terhadap Kinerja financial. Kesimpulan yang diambil adalah penerapan manajemen proses LK3 meningkatkan Kinerja LK3 yang selanjutnya meningkatkan Keunggulan kompetitif tetapi tidak mempengaruhi Kinerja finansial. Peningkatan kinerja finansial diberikan oleh keunggulan kompetitif.Kata kunci: LK3, Kinerja, Keunggulan Kompetitif, Kinerja Finansial, SEM 
MANAGING REWARDS TO ENHANCE CUSTOMER VALUE: EMPIRICAL STUDY OF FREQUENT FLYER PROGRAM Kristiani, Enny; Sumarwan, Ujang; Yuliati, Lilik Noor; Saefuddin, Asep
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2014.13.1.1

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Abstract. The goal of relational program is to retain customers who are profitable to the organization. Reward point is a form of customer loyalty widely used by many industries including airline industry. Airline loyalty program, notorious as Frequent Flyer Program (FFP), is the most sophisticated marketing strategic used by airline industries nowadays. However most airlines have very little understanding of their FFP members yet have a little knowledge about their most valuable customers. Most airlines have inaccurately determined the customer values by only considering business worth of nominal profit generated by FFP members. The value of customers beyond purchasing behavior - called relational worth - has not been commonly captured yet. This non-financial value is predicted as a driver in retaining customers, hence becomes one of crucial factors in preserving the profitability of the organization. For this reason, this paper aims to examine the customer non-financial valuations of FFP members to the airline. The hypotheses are empirically tested with a sample of FFP members of respected airline conducted through online survey (n=475). The data were statistically analyzed using structural equation modeling (SEM). Results indicate that perceived rewards generate higher value of relational worth through indirect relationship by intervening variable of relationship quality than that of generated by a direct relationship.Keywords:Frequent Flyer Program,Customer Relationship Management (CRM), Loyalty Reward Program, Relationship Quality, Relational worth Abstrak. Program loyalitas dilakukan oleh perusahaan dengan tujuan untuk mempertahankan pelanggan yang menguntungkan. Program ini biasanya ditawarkan dengan memberikan insentif (hadiah) kepada pelanggan, seperti pada program Frequent Flyer (FFP) di bisnis penerbangan. Pada umumnya maskapai penerbangan masih belum dapat mengidentifikasi dengan benar pelanggan-pelanggan yang berharga. Pelanggan yang bernilai tinggi masih ditentukan hanya berdasarkan nilai ekonomis (berapa banyak uang yang dibelanjakan pelanggan terhadap maskapai) dan belum mempertimbangkan nilai-nilai sosial pelanggan yang diberikan kepada maskapai. Nilai sosial ini merupakan salah satu penentu keuntungan perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh hadiah yang diberikan kepada pelanggan melalui program loyalitas terhadap nilai relasional yang dihasilkan. Hipotesa diuji dengan menggunakan sampel yang terdiri dari 475 anggota FFP yang diperoleh dengan melalui survey online. Data dianalisis secara statistik dengan Stuctural Equation  Modelling (SEM). Hasil penelitian menunjukkan pengaruh signifikan insentif yang diberikan melalui FFP terhadap nilai sosial pelanggan. Hadiah yang menyebabkan timbulnya perasaan komitmen dan kepuasan pada pelanggan akan menghasilkan nilai sosial yang lebih tinggi.Kata kunci : Frequent Flyer Program, Manajemen Relasional Konsumen, Program Loyalitas, Kualitas Hubungan, Nilai Relasional 
THE EFFECT OF PROMOTION COST AND DISTRIBUTION COST ON COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS INDUSTRIES Wardani, Sinta; Sumarwan, Ujang; Ahmad Maulana, Tb. Nur
Journal of Economics, Business, and Accountancy | Ventura Vol 16, No 3 (2013): Desember 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.223

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The purposes of this study are (1) to analyze the effect of the promotion cost and distribution cost on company’s sales partially and simultaneously (2) to formulate managerial implications related to the results of this study. Data was collected from 29 companies which separated into 18 foreign direct investments companies and 11 domestic investment’s companies. Secondary data was gathered through consolidated financial statements’ companies which listed on IDX for the 2007-2012 years ended. Data panel analysis fixed effect model was used to estimate the effects of promotion cost and distribution cost. Based on the FEM analysis, all independent variables of foreign direct investment and domestic investment companies has significant effect on their sales. The results of this study suggestedfor managerial implications to increase the efficiency of promotion cost and distribution cost.
Co-Authors - Kirbrandoko, - . Kirbrandoko ., Hartoyo A Amrullah Achmad Fachrodji Achmad Fahrudin Adi, Fajar ADITYA NUGRAHA Agus Maulana Aji Hermawan Alamsyah, Zeffry Ali Khomsan Amru Sahmono Boang Manalu Amzul Rifin Andi Oktoriyana, Andi Apupianti, Isma Nurhikmah Arief Daryanto Arif Imam Suroso Arya H. Dharmawan Asep Saefuddin Atika Hermanda, Atika Atilah, Siti Bagus Putu Yudhia Kurniawan Budi Suharjo Budi Susila, Budi Bunasor Sanim Bustanul Arifin Chrysanthini, Bebby Darjono, Agus Heru Diah Arum Savitri Dodik Ridho Nurrochma, Dodik Ridho Dwi Anindita E. Eko Ananto Endang Suhendang Enny Kristiani Eny Palupi, Eny Erdiasa Nursaman Etriya Etriya Euis Sunarti Eva Z. Yusuf Fajri, Lisha Luthfiana Fathiyah Fathiyah Fitrahdini Fitrahdini Fransiska R Zakaria Gustia Nur Aria Mahardikawati Hanisa Rahmina Fitriyana Hari Wijayanto Harianto Harianto Hartoyo Hartoyo Hasan, Judianto Hasim Ashari Heny K Daryanto Herien Puspitawati Herry Purnomo Idqan Fahmi Ignatius Suksmadi Ikeu Tanziha Imam Teguh Saptono Inna Kurnia Hidayat Ira Agustina, Ira Irni Rahmayani Johan Istiqlaliyah Muflikhati Kirbrandoko Kirbrandoko Kristiani, Enny Kristianingsih, - Kusmarini, Resty Anugrah Lestari, Vici Lucyta Lilik Noor Yuliati MD Djamaludin Megalia, - Megawati Simanjuntak Moh. Djemdjem Djamaludin Muchlis Ahmady Mughoffar, Muslih Muh. Darmin Ahmad Pella Mukhammad Najib, Mukhammad Mutammam Mutammam, Mutammam Netti Tinaprilla Noor, Lilik Noviandi, Aldi Nurjaman Nurjaman, Nurjaman Panca Wiputra, Panca Pella, Darmin Ahmad Purnomohadi, Eri Purwanto, Agustinus Hariadi DJoko R. Rudy Irawan Rachmat Agustian, Rachmat Rahmah, Khairunnisa Reni Heviandri Reni Sanjaya, Reni Retnaningsih Retnaningsih Reza, Fakhri Riandarini, Reni Heviandri Rita Nurmalina Rokhani Hasbullah Roza, Yeni Dilla S. Berto Fready Siahaan, S. Berto Fready Sahara, - Sajuthi, Tiara Putri Samudro, Andreas Sandryas Alief Kurniasanti Sarifa Marwa, Sarifa Setiadi Djohar Sinta Wardani Slamet Riyadi Soesilo Hadimartono, Soesilo Sri Bawono Sri Utami Kuntjoro Subhan, . Syamsul Maarif Tartiani, Yuni Astuti Tri Tb. Nur Ahmad Maulana Tinaprilla, Netty Tinaprillia, Netti WAHONO, JOHANNES W Wahyudian Wahyudian Wardhani, Widya Wasito Wasito Waysima Waysima WIJANARKO, BAMBANG DWI Yudha, Yudy Prakasa Yurita Yurita Yusuf, Eva Z Yusuf, Eva Z Zifwen Zifwen