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MEMBANGUN BRAND IMAGE MAHASISWA ATAS PRODUK SHAMPO PANTENE MELALUI PEMILIHAN SELEBRITY ENDORSER STUDI KASUS ANGGUN C SASMI SEBAGAI SELEBRITY ENDORSER Juliap B., Rika; Zuhdi, Saefudin; Supariyani, Emmy
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : Insitut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.856 KB) | DOI: 10.37641/jimkes.v1i2.266

Abstract

Celebrity endorser is one of marketing communication. The use of endorser is to lift more famous product?s brand. Generally use an endorser as a celebrity is to invite people to always remember the brand on their mind. So is needed a appropriate selection of celebrity endorser with the product to be brought. It is expected to affect the brand image of a product. The purpose of this study was to determine the effect of celebrity endorser selection of brand image. To find out is to find out how a good selection of celebrity endorser and appropriate so as to produce a positive brand image of a product. Research on the author is in STIE Kesatuan Bogor. By using quantitative descriptive method and causality. The result and discussion showed that Pantene celebrity endorser selectively chose the sight of the commitment of their endorser, her profession is evident in each of their carrier success. The selection process of Anggun C. Sasmi to endorse Pantene is need a quite long. This affects the Pantene?s brand image as a market leader in the position of hair science which gained several awards. Celebrity endorser selection of indicators source credibility, source attractiveness, meaning transfer, and celebrity product congruence. Source credibility of Anggun C. Sasmi was not much influence on brand image of Pantene shampoo. While a celebrity product congruence has a positive influence, dominant, significant. Value of r or the correlation coefficient between the celebrity endorser?s selection of celebrity endorsers (X) with the brand image (Y) of 0,663 means that the relation between these variables is strong. It means that if X then Y up one unit will respond by 66,3%. So, the celebrity endorser?s selection which have a right process will affect the brand image of Pantene shampoo products. Keywords: celebrity endorser, brand image, Shampoo
PENGARUH TATA LETAK TERHADAP KEPUASAN PELANGGAN RITEL Supariyani, Emmy; Marpaung, Bintang Sahala
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : Insitut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.292 KB) | DOI: 10.37641/jimkes.v1i1.251

Abstract

Layout of a store  is very influential to customers? convenience in shopping. Store layout is defined as setting the selling and non-selling, path, display shelf, placement of goods and tools connected each other that unite in a structure.This study is done to find out and get a clear picture concerning the effect of grid line layout to customers? satisfaction of foodmart Ekalokasari Bogor. This study  is also to know the average value and the relationship closeness between grid line layout and customers? satisfaction at Foodmart Ekalokasari bogor. The result of this research shows that customers? perception on grid line layout at Foodmart Ekalokasari Bogor nowadays is good; by using average analysis (performance ? importance), it?s gotten the performance average value is 4223. While the importance average value is 4132 where the table of scale range of average analysis is good. Based on the research conducted, it can be known that grid line layout contributes 42,9% to customers? satisfaction at Foodmart Ekalokasari Bogor. Based on the analysis, it can be concluded that grid line layout at Foodmart Ekalokasari Bogor has influence towards cutomers? satisfaction. This can be proved based on the contribution of grid line layout towards customers? satisfaction at Foodmart Ekalokasari Bogor.   Keywords: grid line layout; customers? satisfaction, retailers
Kajian Market Targetting Dalam Strategi Penetapan Pasar Sasaran Terhadap Tingkat Penjualan Pada PT. Surya Pelita Pratama Supariyani, Emmy; Santoso, Suryadi
Jurnal Ilmiah Kesatuan (JIK) Vol 7, No 2 (2005): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Tujuan penelitian adalah untuk mengetahui bagaimana penetapan pasar sasaran adalah memutuskan satu atau lebih segmen yang akan dimasuki oleh perusahaan, dengan strategi ini tujuan perusahaan dapat tercapai dengan baik tentunya melalui pembidikan sasaran yang tepat, dengan kata lain segmen mana yang akan dijadikan pasar sasaran, sehingga perusahaan mempunyai pasar yang jelas dan dapat memudahkan dalam memasarkan produknya. Hasil dari pengumpulan data yang berupa kuesioner tersebut penulisan melakukan analisa SWOT untuk mendapatkan nilai bobot dan rating. Berdasarkan dengan penelitian yang penulis lakukan, maka strategi yang dijalankan perusahaan sudah membuat perusahaan mampu bertahan dalam menjalankan usahanya, ini terlihat dari matriks IFE dan EFE dengan skor 2,623 dan 2,610 dimana skor tersebut menunjukan bahwa didalam matriks internal-eksternal berada pada posisi pertumbuhan/stabilitas yang terletak pada kuadran kelima. Selain melakukan analisa SWOT, penulis juga mengukur hubangan antara strategi penetapan pasar sasaran dengan penjualan terdapat hubungan linear yang cukup, sedangkan persamaan regresi linearnya adalah Y = 2,895 + 0,75 X.
Pelayanan Distribusi Dengan Sistem Difot Studi Kasus pada PT ICI Paints Indonesia Supariyani, Emmy; Rahardjo, Bambang
Jurnal Ilmiah Kesatuan (JIK) Vol 11, No 1 (2009): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Pengawasan mutu produk maupun pelayanan merupakan program atau kegiatan yang tidak dapat dipisahkan dengan dunia industri. PT. ICI Paints Indonesia mengeluarkan kebijakan mutu dan sasaran mutu yaitu, berkomitmen untuk menghasilkan produk-produk dan memberikan pelayanan utama bagi para pelanggan yang menginginkan kualitas terbaik, serta berfokus pada peningkatan kualitas yang berkesinambungan pada bisnis dan pelayanan. Metode Delivery In Full On Time (DIFOT) merupakan pengembangan sistem pengiriman yang baik dengan cara bekerja sama dalam bekerja dengan departemen lain seperti Sales, Customer Service, Planning dan Production. Kemudian disosialisasikan dengan pelanggan untuk kesepakatan dan perjanjian yang digunakan PT ICI Paints Indonesia untuk meningkatkan layanannya pada konsumen. Metode yang digunakan dalam penelitian ini yaitu metode yang bertujuan untuk menggambarkan sifat sesuatu yang telah berlangsung pada saat terjadi penelitian dan memeriksa sebab atau gejala yang terjadi diperusahaan. Hasil penelitian menunjukkan bahwa Sistem DIFOT yang diterapkan oleh perusahaan pada saat ini mengalami kemajuan sehingga kepuasan pelanggan dalam hal penerimaan barang yang dipesan dapat pada saat yang ditentukan dan dalam jumlah yang diinginkan, Hubungan pelayanan dengan sistem DIFOT dengan tingkat kepuasan pelanggan pada PT. ICI Paints Indonesia tidak bisa dipisahkan, karena salah satu pencapaian kepuasan adalah pengiriman yang tepat waktu dan jumlah yang sesuai permintaan, Pengaruh pelayanan terhadap tingkat kepuasan pelanggan dapat dilihat hasilnya yang positif dan cukup kuat
Analisis Kualitas Pelayanan Terhadap Kepuasan Pelanggan : Studi Kasus Pelayanan Internet Banking (Klik BCA) Pada PT. BCA, Tbk. Cabang Merdeka Supariyani, Emmy; Tony, Tony
Jurnal Ilmiah Ranggagading (JIR) Vol 8, No 1 (2008): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

The purpose of this research is to learn of how far satisfaction level perceived by customers to internet banking sevice and the influence of internet banking service to customers satisfaction. The analysis outcome of customers satisfaction to internet banking system service (click BCA) shows that customers have gotten satisfaction from internet banking service by PT BCA Tbk. Regression analysis result of quality influence of internet banking service to customers satisfaction is function-y = 51,598 + 0,423 (x). This result means that if variable point (x) of internet banking service quality = 1, customers satisfaction nowadays = 52,021. This equation functions to predict if variable (x) of service quality increases, customers satisfaction will increase as well. From counting result of correlation coefficient, it can be found out that r = 0,436. It means that there is moderate and significant correlation between the quality of internet banking service and customers satisfaction. The outcome of determinant coefficient shows that the quality of internet banking service has contribution runs at 19,009% in creating customers satisfaction and the rest runs at 83,991% is influenced by other service quality such as m-banking service, BCA ATM, credit facility, BCA cash, export-import facility, foreign currency facility, and guarantee bank. Keywords: Service quality; Customers satisfaction.
Analisis Direct Selling Cost dalam meningkatkan Volume Penjualan Studi Kasus pada CV Cita Nasional Supariyani, Emmy; Nugroho, Muhammad Adi
Jurnal Ilmiah Ranggagading (JIR) Vol 7, No 1 (2007): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Tujuan penelitian adalah untuk mengetahui faktor-faktor dan hambatan apa saja yang mempengaruhi penjualan langsung (direct selling) serta pengaruhnya terhadap biaya penjualan secara langsung dalam meningkatkan volume penjualan. Hasil penelitian menunjukkan bahwa pengaruh hubungan antara biaya penjualan langsung dan volume penjualan perusahaan yang diperoleh CV Cita Nasional dapat disimpulkan bahwa memiliki hubungan yang kuat dan negatif, dengan koefisien korelasi sebesar (r)- 0,375 Keywords: direct selling
Pengaruh Endorser pada Media Iklan Televisi terhadap Citra Produk Studi Kasus pada PT. Produk Tolak Angin Sido Muncul Supariyani, Emmy; Purba, Jan Horas Veriyadi; Rangga, Muhammad
Jurnal Ilmiah Ranggagading (JIR) Vol 6, No 2 (2006): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

The purpose of research is to comprehend the influence of endorser’s in television advertisement toward product image of Jamu Tolak Angin Sido Muncul. The result of research showed that endorser has a positive influence towards product image, significant with level of confidence 95%. The coefficient correlation is 0.638, means positive and strong correlation. The average of eight items of questionnaires for endorser’s performance is 4.49 in five Linker’s scale. That means the performance of endorser is categorized as “very good” Keywords: Endorser; Marketing Strategy
Pengaruh Tingkat Inteligansi (IQ) Dan Motivasi Terhadap Indeks Prestasi Komulatif (IPK) Mahasiswa Pengaruh Tinggi Swasta Di Kota Bogor Supariyani, Emmy; Purba, Jan Horas Veryady
Jurnal Ilmiah Ranggagading (JIR) Vol 3, No 1 (2003): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

The purpose of this research is, (1) to know the influence of intelligence quotient (IQ) to students’ achievement measured by cumulative achievement index. (2) To fathom the influence of motivation towards students’ cumulative achievement index, and(3) to apprehend the influence of IQ and motivation simultaneously against students’ cumulative achievement index. Parameter coefficient of IQ and respective motivation is 0.0267 and 0.0332. It means of students’ IQ at one unit will increase cumulative achievement index at 0.0332. Both are significant at 905 level of confidence (a=0.01). Based on parameter coefficient the two independent variables, that is to say IQ and motivation, could be concluded as well that motivation has more significant influence compare with IQ toward students’ achievement. Thereby this research shows that cumulative achievement index does not merely depend on IQ, but extremely determined by students’ motivation. The implication of this research is to raise students’ motivation and to create conducive climate to prompt students to motivate themselves.
Peranan Personal Selling Dalam Usaha Meningkatkan Penjualan Pada PT “XYZ” Supariyani, Emmy
Jurnal Ilmiah Ranggagading (JIR) Vol 2, No 2 (2002): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Mixture of marketing constitutes one of effective marketing strategies to increase selling. The role of personal selling conducted by PT XYZ could be known based on how far the influence of personal selling to the escalation of selling and how personal selling conducted by firm got effectiveness and achieved determinate targets. In this research it’s an assumption that factors out of promotion activity didn’t shift.