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MEASURING BUSINESS PROCESS MATURITY LEVEL ON CRM - CUSTOMER CARE, USING FRAMEWORK ETOM AND IT-IL, BASED ON STAFF PERCEPTION AT PT. X Saragih, Lihardo Ranjaliba; Suprayitno, Gendut; Dahlan, Dahmir
INKOM Journal Vol 8, No 2 (2014)
Publisher : Pusat Penelitian Informatika - LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/j.inkom.399

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Nowadays a Telecom Company doing a business model transformation through managed services. This term as form of outsourcing managed services for telecom companies are very attached to the cutting-edge technology that is capital intensive, therefore it needs a different outsourcing approach in order to remind the competitiveness, not just a simple outsourcing employee in generally. This approach changes the employees outsourcing paradigm in the global telecommunications industry.Company realizes that managed service are complicated to be defined, even more complicate when its executed, thus necessary to have a good business processes maturity level measurement. This study is conducted to examine the business processes maturity level that build managed services leads business model rearrangement in companies.Researchers use eTOM and IT-IL framework for business unit?s maturity level measurement at ?Customer Relationship Management (CRM) - Customer Care?, which will implement outsourcing through managed service. The study results is the factors/aspects identification that related to the potential outsourced managed services, restructuring advice of manage service Governance according to the existing business processes maturity level, in the end able to provide appropriate policy recommendations as well.
Analisis Perumusan Strategi Keunggulan Kompetitif Bisnis Pakan Ternak melalui Pendekatan Resource Based View (Studi Kasus PT Mabar Feed Indonesia) Widiasto, Riza Purbo; Hermawan, Aji; Suprayitno, Gendut
Jurnal Aplikasi Manajemen Vol 12, No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.903 KB)

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Abstract: The aims of this study are identifying and assessing the company resources and the capabilities of the company in which potential to produce a sustainable competitive advantage through resources based view analysis. Besides, it produces the alternative strategies in order to exploiting the resources and capabilities to create a competitive advantage for the company. This research is using qualitative case study method in order to explore and capture the phenomenon on the unit of analysis. The result shows that the company has 22 types of resources and 24 types of capabilities on the value chain activities of companies that have potential as a competitive advantage. The analysis uses the VRIO framework and it gives the results that the company only has a few resources and capabilities that can produces a temporary competitive advantage. Companies can achieve a sustainable competitive advantage by creating the formulation strategy through utilizing and exploiting the resources and capabilities of the companies. Keywords: resources based view, value chain, VRIO framework, formulation strategy
FAKTOR-FAKTOR YANG MEMENGARUHI DAYA SAING INDUSTRI UNGGAS AYAM KAMPUNG (STUDI KASUS PT DWI DAN RACHMAT FARM, BOGOR) Aedah, Siti; Djoefrie, MH Bintoro; Suprayitno, Gendut
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.299 KB) | DOI: 10.29244/mikm.11.2.173-182

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The poultry industry in Indonesia often experience ups and downs the last few years. The volatility of broiler effort to shocks opportunities to develop local businesses like poultry chicken that is currently growing in popularity compared with other poultry meat. Chicken poultry industry is highly prospective, given the need for animal protein derived from poultry meat is increasing and is supported by the rapid development of the culinary industry today. The purpose of this study to identify the factors affecting the competitiveness of the poultry industry chicken. Descriptive research method, processed and analyzed using the Porter Diamond Model. The results showed the factors that influence competitiveness the poultry industry kampong chicken which has the highest attribute values, namely: human resources, the number of buyers and buyer growth rate, breeding, industrial replacement products, roadmap and business plan development of chicken, a conducive business climate. Attributes of the lowest infrastructure, capital resources, integration of industry suppliers and facilitation of exports.
PENENTUAN PRODUK UNGGULAN USAHA MIKRO KECIL MENENGAH SEKTOR INDUSTRI AGRO DI KABUPATEN BOGOR Fasyah, Driska Nurizizah; Daryanto, Heny K; Suprayitno, Gendut
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.197 KB) | DOI: 10.29244/mikm.11.2.103-110

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Structure of business in Bogor District dominated by 99.84% Small and Medium Enterprises (SMEs). The SMEs have a wide variety of products. Agro industry sector is the potential sector for increasing value added to agricultural products. The purposes of this study was to determine the main product of SMEs agro industry sector. The criterias were set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The study was conducted by using in-depth interview, fill out questionnaire with experts and secondary data. The tools used to analyze the main product is Analytical Hierarchy Process (AHP) and Exponential Comparative Method (MPE). The result show that the most potential product to be main product of SMEs agro industry sector in Bogor District is nutmeg juice. Implications of this study are; (1) establish nutmeg juice as a main product of small medium agro-industry in medium-term development plan of Bogor Distric; (2) the government need to develop the market availability with intensive marketing and partners cooperation, increase quality and productivity of the plantation through cultivation techniques training to increase efficiency, improve the labour skills by providing training
SISTEM IMPLEMENTASI RENCANA AKSI KEBIJAKAN PENGEMBANGAN INDUSTRI HILIR KELAPA SAWIT DI INDONESIA Robbani, Syekh Farhan; Fahmi, Idqan; Suprayitno, Gendut
Jurnal Manajemen & Agribisnis Vol. 12 No. 2 (2015): Vol.12 No. 2, Juli 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1337.967 KB) | DOI: 10.17358/jma.12.2.137

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Palm oil industry is one of the important industries in Indonesia, but the development only focuses on upstream industry. The government establishes downstream palm oil industry is once of the priorities development industry and will be mainstay industry in future by issues Regulation of Minister Industry No 13/2010 to support it. The aims of this study are to analyze the action plan?s implementation of downstream palm oil industry?s policy and the priority of action plan?s policy implementation based on Regulation of Minister Industry No. 13/2010. This study uses literature review, in-depth interview and questionnaire method to gather opinions from the experts and practitioners, and then analyzed using Analytical Network Process (ANP). The results of this study show that the implementing of action plan the policy of downstream palm oil industry should use priority in improving infrastructure and investment process. Especially availability public facilities such as highway, electricity generator, treatment water installation and support in pro-investment policy. The most important stakeholder is a role of central government be at the facilitators for developing downstream palm oil industry, especially on policy and support system The main recommendation of action plan implementation is improving support system on building public infrastructure process and investment like land clearance policy, investment tax policy, funding scheme and cooperation on development between state-owned corporation and private corporation.Keywords: Analytical Network Process (ANP), downstream palm oil, implementation policy  analysisABSTRAKIndustri kelapa sawit merupakan industri penting di Indonesia, namun pengembangannya masih berfokus kepada industri hulu. Pemerintah menetapkan industri hilir kelapa sawit sebagai salah satu industri prioritas yang akan dikembangkan dan menjadi industri andalan masa depan dengan menerbitkan Peraturan Menteri Perindustrian No 13 tahun 2010 untuk mendukung tujuan tersebut. Tujuan penelitian ini adalah untuk menganalisa implementasi rencana aksi kebijakan pengembangan industri hilir kelapa sawit dan memilih prioritas rencana aksi yang diutamakan dalam Permenperin no 13 Tahun 2010. Metode penelitian ini menggunakan penelitian terdahulu, wawancara mendalam dan kuisioner dari ahli atau praktsi, selanjutnya dianalisis menggunakan analisis proses jaringan (ANP). Hasil penelitian menunjukan implementasi rencana aksi kebijakan pengembangan industri hilir kelapa sawit perlu memprioritaskan perbaikan proses infrastruktur dan investasi. khususnya ketersediaan fasilitas umum meliputi jalan raya, pembangkit listrik dan pengelolaan air bersih serta mendukung kebijakan pro-investasi. Peran terpenting pemangku kepentingan adalah peran pemerintah pusat yang menjadi fasilitator bagi pengembangan industri, khususnya terkait kebijakan dan sistem pendukungnya.  Rekomendasi utama pengembangan industri hilir kelapa sawit adalah memperbaiki sistem pendukung dalam proses pembangunan infrastruktur dan investasi seperti kebijakan pembebasan lahan, kebijakan pajak investasi, skema pembiayaan dan kerjasama pembangunan antara BUMN dan swasta. Kata kunci: analisis proses jaringan (ANP), industri hilir kelapa sawit, analisis implementasi kebijakan
MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI Harwani, Yuli; Suharjo, Budi; Nurmalina, Rita; Suprayitno, Gendut
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.348 KB) | DOI: 10.22441/mix.2018.v8i2.001

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Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.
PERANCANGAN STRATEGI PENGUATAN IMPLEMENTASI KEBIJAKAN REHABILITASI HUTAN DAN LAHAN STUDI KASUS DI DESA BANGUNJAYA, KECAMATAN CIGUDEG, KABUPATEN BOGOR, JAWA BARAT Rachman, Raditya Machdi; Satria, Arif; Suprayitno, Gendut
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 2, No 2 (2016): JABM Vol. 2 No. 2, Mei 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.2.196

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This study was conducted to measure the implementation gap of forest and land rehabilitation (RHL) policy against its objectives, namely maintaining life support systems, and designing strategies to strengthen its subsequent implementation. This study took a case study on the implementation of RHL at Bangunjaya Village, Cigudeg District of Bogor. The assessment used three parameters based on Permenhut No P.39/Menhu-II/2010 including regional, institutional, and technological parameters as well as community participation. Each parameter was weighed by the ranking method based on interviews with the experts. The strategy design was conducted using the Analytic Network Process (ANP). The research results showed that the level of successful implementation in Bangunjaya RHL is 66.3%, categorized as "medium level". The lowest result is in the technological conformity parameter i.e. 11.57%. The design strategy is focused on increasing the success of the conformity of the technology and increase of community participation. The results of the weighting using ANP strategic priority, the priority strategy for the following RHL policy implementation to reach its target is the strengthening of the capacity in conducting activities and involving the community with a weight of 34.8%. The strengthening of the capacity includes streamlining the RHL paradigm RHL by not only growing but also enriching knowledge of overall forest utilization and technical optimization of land use.Keywords: strategic planning, policy implementation, forest and rehabilitation, Analytic Network Process (ANP)
STRATEGI PENGEMBANGAN ASURANSI TERNAK SAPI An-nisa, Nina Sari; Syarief, Rizal; Suprayitno, Gendut
Jurnal Manajemen & Agribisnis Vol. 12 No. 1 (2015): Vol. 12 No. 1, Maret 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (784.168 KB) | DOI: 10.17358/jma.12.1.27

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Livestock is one of the agricultural Subsectors, which has a strategic role in economic matters in Indonesia. However, livestock faces a lot of risks, which often cause loss for the livestock business agents, especially the breeders. This research aimed to analyze a development strategy on livestock insurance pilot project. The development of the strategy is important for a company in achieving its objectives. This research also aimed to analyze external and internal factors affecting the cattle insurance pilot project implementation and to analyze the company position so that the objectives of the company on cattle insurance pilot project implementation could be determined. Furthermore, this research aimed to design a strategy on the implementation of livestock insurance pilot project, and a case study was used as the research method. The result showed that there were some external and internal factors affecting the development of livestock insurance such as brand image and company performance. The position of the company in the development of livestock insurance is to hold and maintain its position by using the strategic recommendations i.e. market penetration and product development strategy. There are 8 alternative strategies for the development of cow insurance obtained based on the strategy analysis, and there is one suitable alternative strategy obtained by SWOT analysis. The priority strategy obtained in this research by QSPM analysis is given to companies as a recommendation to establish cooperation between companies and the ministry of agriculture to socialize the implementation of livestock insurance and good breeding practice. Keyword: development strategy, cow insurance, pilot project, PT Asuransi Jasa Indonesia, QSPMABSTRAKPeternakan merupakan salah satu subsektor pertanian yang mempunyai peran strategis dalam perekonomian di Indonesia. Namun dalam pelaksanaannya subsektor peternakan menghadapi berbagai risiko yang tidak jarang memberikan kerugian bagi pelaku subsektor peternakan khususnya peternak. Penelitian ini bertujuan menganalisis faktor lingkungan yang berpengaruh pada pelaksanaan pilot project asuransi ternak sapi pada PT Asuransi Jasa Indonesia (Persero). Penelitian ini juga dilakukan untuk mengetahui posisi perusahaan dalam pelaksanaan pilot project, sehingga dapat ditentukan tujuan perusahaan dan selanjutnya akan ditentukan strategi yang sesuai untuk diimplementasikan oleh PT Asuransi Jasa Indonesia sebagai pelaksana pilot project asuransi ternak sapi. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Hasil yang diperoleh dari penelitian ini yaitu diketahui beberapa faktor lingkungan yang paling berpengaruh pada pelaksanaan pilot project asuransi ternak sapi diantaranya adalah kinerja dan brand image perusahaan serta adanya payung hukum berupa UU No 19 tahun 2013. Posisi perusahaan dalam pelaksanaan pilot project ini adalah dalam posisi pertahankan dan pelihara dengan rekomendasi strategi yaitu strategi penetrasi pasar dan strategi pengembangan produk. Pada penelitian ditentukan delapan alternatif strategi yang diperoleh dengan alat analisis SWOT dan ditentukan satu prioritas strategi yang diperoleh dengan alat analisis QSPM sebagai rekomendasi kepada perusahaan yaitu perusahaan melakukan kerjasama dengan Kementerian Pertanian untuk sosialisasi asuransi ternak sapi dan penerapan good breeding practice.Kata kunci:  strategi pengembangan, asuransi ternak sapi, pilot project, PT Asuransi Jasa Indonesia, QSPM
PERUMUSAN STRATEGI OPERASI-PRODUKSI KOSMETIK (STUDI KASUS PT ANI) Dwiyanti, Rizda; Hubeis, Musa; Suprayitno, Gendut
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 1 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.895 KB) | DOI: 10.29244/mikm.12.1.35-47

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Policy ASEAN Economic Community (AEC) lead to competition in the cosmetics industry is increasing. Performance operation-production must be increased in order to produces cosmetic quality standards of ASEAN. Research conducted in medium-scale cosmetic companies PT ANI, with the aim of determining the mission and objectives, business strategy, operating strategy based on priority performance goals operation-production function and formulate strategy and policy for operation-production resource and process development. Research methods with descriptive qualitative and and analysis tools used are SWOT analysis, SFAS matrix, Porter Generic Strategy, TOWS matrix,   operations strategy matrix and the AHP for weighting internal/eksternal strategic factors and prioritize operation-production strategy determination. Based on the results of this study concluded that PT ANI mission is produce facial and personal care cosmetics using natural active ingredients that are safe and good quality, to capture domestic and overseas niece market. The company's business strategy is competitive strategy of differentiation focus and serve the manufacture of face and personal care cosmetics with variants and volume according to customer requirements.  The development of resources and operation-production  processes priority is to meet the five performance objectives, namely quality (0,454), reliability (0,270), flexibility (0,147), speed (0,082) and cost (0,048). On the other hand operation-production strategic priority to meet the performance targets is a process technology (0,425), supply chain network (0,235), capacity (0,206), the development and organization (0,133).
ASSIGNMENT MODEL-BASED AND INTEGRATED PROCESS IMPROVEMENT (MIPI) TO INTEGRATE WASTE MANAGEMENT SYSTEM IN TPST BANTARGEBANG-BEKASI, WEST JAVA- INDONESIA Kusumah, Lien Herliani; Bachri, Didik Syaiful; Suprayitno, Gendut
Operations Excellence: Journal of Applied Industrial Engineering Vol 7, No 3, November 2015: Operations Excellence
Publisher : Magister Teknik Industri, Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The waste management in Bantargebang has been planned for 15 yearsand should be improved in order to meet the needs of the stakeholders. The studyis done to find the right method to be used for integrating the waste managementin Bantargebang site. The method is a review of previous studies related toimprovement in waste management and business processes. The result suggeststhat the mapping of the process needs to be done on the waste managementsystem and using the Model-Based Integrated Process Improvement (MIPI) whichdeveloped by Adesola et al. (2006) to improve the process.Keywords: waste management, business process mapping, process, Model-Basedand Integrated Process Improvement (MIPI)