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PERKEMBANGAN DAN PEMILIHAN PRIORITAS JENIS INDUSTRI HILIR TEH INDONESIA SUPRIHATINI, ROHAYATI
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 4, No. 3 November2004
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

The pusposes of this study are to understand development of tea down-stream industries inIndonesia and to select the priority of those industries type to be developed. ComparativePerforma Index (CPI) analysis and Eickenrode weighting method was applied. The resultsshowed that the development of tea down-stream industries in Indonesia in the 1998-2001period tend to increase. The typical of tea down-stream industries that could be prioritizedconsecutively for their development were as followed: (1) extract tea, (2)packing and bulkblack tea, and (3) ready to drink with tea aroma. Those mentioned industries, therefore,should get good facilities and services from the government in dealing with licensing, fundingand taxation.
APLIKASI QUALITY FUNCTION DEPLOYMENT (QFD) DI INDUSTRI TEH HITAM ORTHODOX INDONESIA Suprihatini, Rohayati
Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Vol 8, No 3 (2005): November 2005
Publisher : Jurnal Pengkajian dan Pengembangan Teknologi Pertanian

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Abstract

Indonesian tea market share decreased from 10.3 percents of world tea export in 1993 to 6.4% in 2003 due tothe quality of Indonesian tea. The purposes of this study were understanding the quality position of Indonesianorthodox black tea, as well as, identifying the main efforts to increase the satisfaction level of Indonesian tea buyers.Quality Function Deployment (QFD) and Eickenrode weighting method were applied to analyze the evidents. Theresults show that quality position of Indonesian tea is less than the quality of Sri Lanka tea. However, two actionsshould be improved to increase the tea quality (beginning from first priority) namely (1) improvement of quality teashoot; and (2) improvement of rolling process.Key words : tea industry, quality, marketing techniques, processing, Indonesia Pangsa pasar teh Indonesia menurun dari 10,3 persen pada tahun 1993 menjadi hanya 6,4 persen dari totalekspor teh dunia pada tahun 2003 karena masalah mutu. Kajian ini bertujuan untuk mengetahui posisi mutu teh hitamorthodox Indonesia dan mendapatkan strategi operasional untuk meningkatkan tingkat kepuasan para pembeli tehIndonesia. Metode analisis data yang digunakan adalah Quality Function Deployment (QFD) dan PembobotanEickenrode. Hasil kajian menunjukkan bahwa posisi kualitas teh Indonesia ternyata masih lebih rendah dibandingkandengan kualitas teh Sri Lanka. Dua upaya yang perlu dilakukan untuk meningkatkan kualitas teh Indonesia mulai dariprioritas utama adalah (1) peningkatkan kualitas pucuk daun teh, dan (2) perbaikan proses penggilingan.Kata kunci : industri teh, kualitas, teknik pemasaran, pengolahan, Indonesia
SELERA PASAR TEH RUSIA TERHADAP TEH HITAM ORTHODOX CURAH SUPRIHATINI, ROHAYATI
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 4, No. 2 Juli 2004
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

A study on tea market preference is required in order to increase market share of Indonesiantea in Russian Federation. Russian Federation market prefers a medium grown tea, whichdominate broken grade (91%). Minimum requirement for all organoleptic attributes(appearance, taste, colour, flavour, and infused leaf) is medium score. Most of tea deffects arenot accepted are only main deffects. Packaging, delivery, and payment method prefer arepaper sack, Free on Board (FOB), and Letter of Credit (L/C), respectively.
Peran Teknologi Terhadap Keunggulan Bersaing, Strategi dan Sistem Peningkatan Penguasaan Teknologi di Industri Teh Indonesia Suprihatini, Rohayati; Maarif, Syamsul
Forum penelitian Agro Ekonomi Vol 17, No 1 (1999): Forum Penelitian Agro Ekonomi
Publisher : Pusat Sosial Ekonomi dan Kebijakan Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/fae.v17n1.1999.49-65

Abstract

EnglishMarket share of Indonesian tea in the world tea market decreased from 10,8 percent in 1993 to merely 9,2 percent in 1996. On the other hand, most of export ad tea (96,7%) is still in the bulk form. One of the factors to increase competitiveness and added value of Indonesian tea commodity is technology. Currently, technology is the main factors to gain the national competitiveness. This paper describes the role of technology increasing competitiveness and also explains, some strategies to increase the capability of technology such as bench marking, reengineering, kaizen, Deming cycle, and quality management system ISO 9000, the condition of technology capability in Indonesia tea industry, and the synthesis of technology capability system in Indonesia tea industry. In this system, the dynamic interaction starts from the need of changing, determines changing strategy and implementation process, increases sophisticated technology components and learning process, and increases capability of technology which will accelerate the technology capability in Indonesian tea industry. IndonesianPangsa ekspor teh Indonesia di pasar dunia menurun dari 10,8 persen pada tahun 1993 menjadi hanya 9,2 persen pada tahun 1996. Disamping itu 96,7 persen ekspor masih dalam bentuk bahan mentah (teh curah). Salah satu faktor yang dapat meningkatkan daya saing dan nilai tambah komoditas teh Indonesia adalah teknologi. Saat ini, teknologi memerankan peran yang sangat penting untuk memenangkan kompetisi nasional. Tulisan ini membahas tentang peran teknologi terhadap keunggulan bersaing termasuk komponen dan tingkat kemampuan teknologi dan mekanisme peran teknologi terhadap peningkatan daya saing, beberapa strategi untuk meningkatkan kemampuan teknologi, kondisi kemampuan penguasaan teknologi industri teh di Indonesia, dan hasil pemikiran mengenai alternatif sistem penguasaan teknologi industri teh di Indonesia. Sistem penguasaan teknologi teh di Indonesia merupakan suatu interaksi dinamika mulai dari kebutuhan akan perubahan, penetapan strategi perubahan, proses implementasi, peningkatan kecanggihan komponen-komponen teknologi, proses belajar, dan peningkatan kemampuan teknologi yang menentukan kecepatan peningkatan kemampuan teknologi industri teh Indonesia secara terus  menerus.
HASIL STUDI PENDAHULUAN TENTANG KONTAMINAN ANTHRAQUINONE (9,10-AQ) PADA TEH INDONESIA Suprihatini, Rohayati; -, Shabri; Maulana, Hilman
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 7 No 1 (2019): Maret
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, University of Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (869.137 KB) | DOI: 10.24843/JRMA.2019.v07.i01.p13

Abstract

European markets have implemented the Commission Regulation (EU) Number 1146/2014 of 23 October 2014 of the MRL for Anthraquinone (9,10-AQ) is 0.02 ppm. After this implementation for 9,10-AQ for tea in the European market, there has been a decreased by 33.6% in Indonesian tea exports. This paper will explain the preliminary study results of 9,10-AQ in Indonesian tea that consist of (1) the results of 9.10- AQ content of Indonesian tea samples, (2) 9,10-AQ content on fresh tea shoot and in each stage of tea processing, (3) the content of 9.10-AQ in tea liquor, and (4) results of antioxidant activity analysis of Indonesian tea in free radical scavenging by DPPH analysis (1,1-diphenyl-2-picrylhidrazyl). Samples selection selected from West Java and East Java as center of tea producing province in Indonesia with incidence of high 9,10-AQ levels in tea. The results show that the 9,10-AQ content depend on drying system technologies. The data conclude that 9,10-AQ level increase due to withering process by 0.004 ppm and in drying process it increase higher (0.007 ppm). The data of 9,10-AQ level of tea liquor are all below the MRL, therefore brewed tea is safe for health. Antioxidant activity of Indonesian tea with 9,10-AQ level above the MRL (0.043 ppm) is very strong that very potential to reduce the negative effects of tea contaminants by free radicals scavenging. Keywords: Antraquinone, Maximum Residue Level (MRL), Preliminary Study Results, Indonesian Tea, European Market
PETA SELERA PASAR TEH DUNIA Suprihatini, Rohayati; Marimin, Marimin; Gumbira-Sa’id, E.; Ma’arif, Syamsul
Jurnal Manajemen & Agribisnis Vol. 1 No. 2 (2004): Vol. 1 No. 2 Oktober 2004
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.05 KB) | DOI: 10.17358/jma.1.2.103-112

Abstract

In order to increase Indonesia tea export market share is required product improvement of Indonesian tea supply to serve the market preference in each world tea market region.   Research results showed that world tea market based on preference attibutes namely (1) tea type, (2) tea grade, and (3) organoleptic score apllying hierarchical cluster analysis, between-groups linkage method and Euclidean method can be classified in to five groups of tea markets.  Market Group-1 consist of Poland, Hungary, USA, and Canada; Market Group-2 consist of West Europe Region, Australia, Japan, East Europe in general, Turkey, North America Region, South America Region in general, and India; Market Group-3 consist of Pakistan, Afghanistan, Egypt, Malaysia, and Singapore; Market Group-4 consist of Iran and Middle East Region in general; and Market Group-5 consist of Iraq, Syria, and Russian Region especially Russian Federation.  Market Group-4 are markets typical having the highest preference due to only the best tea is accepted.    On the other hand, Market Group-1 are tea markets having lowest preference, while others Market Groups are in medium preference. 
Portfolio business to self-financing of research institution (Case study: Research Institute for Tea and Cinchona) Bestari, Srihadiyati Ayu; Firdaus, M; Suprihatini, Rohayati; Andati, Trias
Jurnal Penelitian Teh dan Kina Vol 19, No 1 (2016)
Publisher : Research Institute for Tea and Cinchona

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.476 KB) | DOI: 10.22302/pptk.jur.jptk.v19i1.99

Abstract

Case of business portfolio for self financing of  Indonesia Research Institute for Tea and Cinchona is very interesting to study. In general, the research institute of tea in tea producing countries in the world receive finan­cing from the funds cess or levy or Government Budget. In PPTK, is a very rare case because the status of PPTK is a corporate. The unit of research and development as a cost center to produce innovations to increase the compe­titiveness of national commodity tea as well as Cinchona, should be financed from the portfolio business unit. Therefore, portfolio business strategies are needed in order to play optimally the role of  PPTK accordance with its mandate. The method used to determine the position of corporate is SWOT analysis especially  method to the value of  IFE and EFE. Furthermore, to determine the position and strategize potfolio business units use Boston Consulting Group (BCG) matrix. The results showed that the value of its IFE and EFE (-0.14; 0.11) is in quadrant II that  position of stability/ratio­nalization, which led to the Selective Main­tenance Strategy. BCG matrix of the mapping results, the majority of the business portfolio in PPTK be in the Quetion Mark. One business unit shoul be divested is Stevia estate due to its position of the Dog business group. Meanwhile, the business unit of  Cash Cow group are unit of garden and black tea factory and tea experiment garden of Simalungun. In order to better self financing of PPTK, several business units in the group of Question Mark with specific strategies should be push to move into the star groups, namely (1) unit of superior plant material production of tea and cinchona; (2) unit of garden and green tea factory; (3) laboratory services and expertise; and (4) unit of production of white tea and tea packaging.
Suppply chain analysis of Indonesia tea Suprihatini, Rohayati
Jurnal Penelitian Teh dan Kina Vol 18, No 2 (2015)
Publisher : Research Institute for Tea and Cinchona

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.326 KB) | DOI: 10.22302/pptk.jur.jptk.v18i2.72

Abstract

Indonesian tea market share tend to decrease due to the weakness of competitive advantage of Indonesian tea. The weakness of Indonesian tea competitiveness should be cla-rified by supply chain. Primary data collected from survey as well as expert meeting. Analysis method applied in this research is supply chain analysis. Research results showed that in term of Indonesia tea production of 165.070 tons in 2006, tea volume to be processed to down-stream products for domestic consumption is around 62.776 tons. The rest is for export pur-poses consists of bulk black tea export (92.763 tons) as well as bulk green tea export (9.531 tons). This condition relatively stable up to 2013 due to Indonesia tea import volume around 20,000 ton disburse to domestic con-sumption (55%) as well as re-export purposes (45%). The most of smallholder tea production (63%) come to jasmine tea processors located in Central Java. Farm gate price of green leaf is around 15,8% of consumer price of jasmine tea. Total margin of supply chain from tea farmers to jasmine tea consumers is around Rp22.100,00/kg of made tea consists of Rp13.121,00/kg made tea (50% of total margin) as cost margin and Rp8.979,00/kg made tea (34,1%) as profit margin. To remedy supply chain of smallholder tea should remedy factors affecting supply chain. Priority factors should be improved i.e. (1) quality of tea in each chain, (2) availability as well as assistancy to credit access, and (3) conducive of trade policies.
Aplication of techno-marketing programme package of Indonesian orthodox black tea to analyze the Russian Federation market Suprihatini, Rohayati
Jurnal Penelitian Teh dan Kina Vol 16, No 2 (2013)
Publisher : Research Institute for Tea and Cinchona

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.711 KB) | DOI: 10.22302/pptk.jur.jptk.v16i2.92

Abstract

In order to increase market share as well as competitiveness of Indonesian orthodox black tea in Russian Federation as the biggest Indonesian tea export destination, a research to analyze Russian Federation market applying tea techno-marketing programme package especially to finding suggestions in improving process production has been conducted. This programme consist of Data Base Management System, Knowledge Base Management System, Model Base Management System, and Dialogue Management System. Four data analysis techniques were applied namely (1) market trend, (2) comparative performa index (CPI), (3) constant market share (CMS), and (4) quality function deployment (QFD). The results showed that the Russian Federation market prefer the medium grown tea which is dominated by broken grade (91%). Minimum sensory test score for appearance of made tea, taste, aroma, and colour of liquor as well as infused leaf to be accepted in Russian Federation market were medium. To comply with a request of Russian Federation market, main production process aspects had to be improved, were the quality of tea shoots, had to be 65% minimum, and the rolling programme in factory to result in 90% of broken grades.
Upaya Meningkatkan Bagian Pasar Karet Alam Indonesia di Jepang Situmorang, Jefferson; Suprihatini, Rohayati
Forum penelitian Agro Ekonomi Vol 7, No 1 (1989): Forum Penelitian Agro Ekonomi
Publisher : Pusat Sosial Ekonomi dan Kebijakan Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/fae.v7n1.1989.24-34

Abstract

IndonesianAkhir-akhir ini industri ban di USA sedang mengalami goncangan akibat masuknya ban-ban impor. Oleh karena itu diperlukan usaha mendiversifikasikan pasar karet alam Indonesia disamping tetap mempertahankan posisinya di USA. Salahsatu negara yang memiliki potensi pasar karet alam yang cukup cerah adalah Jepang. Dengan mempertimbangkan keinginan konsumsen Jepang dan daya saing dari pemasok-pemasok lainnya terutama Thailand, diciptakan suatu strategi pemasaran untuk meningkatkan bagian pasar karet alam Indonesia di Jepang yang mencakup strategi produksi, strategi harga, strategi promosi dan pelayanan.