Endang Sutrisna
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Published : 86 Documents
Articles

PENGARUH INOVASI PRODUK DAN DIVERSIFIKASI PRODUK TERHADAP LOYALITAS PELANGGAN PADA UD. KLINDOCARE DURI Aldiva, M. Taufiq Bupi; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine how much influence product innovation and product diversification have on customer loyalty. The sample in this study was taken as many as 90 respondents who were determined using the Slovin formula. Data collection techniques in this study using interview methods and questionnaires filled by visitors UD. Klindocare. Data obtained using simple regression analysis and multiple regression analysis. The results of this study indicate that product innovation has a significant effect on customer loyalty. Product diversification has a significant effect on customer loyalty. And simultaneously product innovation and product diversification have a significant effect on customer loyalty.Keywords: Product Innovation, Product Diversification, and Customer Loyalty
PENGARUH CITRA PERUSAHAAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA GRAND HAWAII HOTEL PEKANBARU ", Roberto; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Corporate image is a set of beliefs and impressions that consumers have of a company. A good and positive corporate image is a competitive advantage in realizing the company's goals.Relationship Marketing is the process to produce, defend, And advance relationship at strong with a customer and stakeholder another. Loyal customers can grow from the customer’S willingness to buy back because of a commitment to a brand, product or service or company.The researsch was conducted at Grand Hawaii Hotel Pekanbaru located at Gatot Subroto street no. 8 Pekanbaru. The problem in this research is the number of fluctuating room service sales at Grand Hawaii Hotel Pekanbaru, in the last 5 years that did not reach the target. This sample has taken about 100 responden of population which is calculating using slovin formula.The porpuse of this study is to determine hte effect of relationship marketing and corporate image of customer loyalty at Grand Hawaii Hotel Pekanbaru. In this research the mothod used is descriptive and quantitative with SPSS program. The sample of this study was taken as many as 100 responders from the population calculated using the slovin formula. Data obtained from the results of the questionnaire and then tested with statistics through the program SPSS 21.From the results of data analysis that includes the validity test, reliability, simple linear regression and multiple linear regression. Test condusted show that corporate image have a positive and significand impact on cumtomer loyalty, and relationship marketing have a positive and significant impact on customer loyalty at Grand Hawaii Hotel Pekanbaru.Keywords : Corporate Image, Relationship Marketing and Customer Loyalty
PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PENGGUNA JASA UMROH PADA PT. SILVER SILK TOUR & TRAVEL PEKANBARU ", Yusnani; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research conducted at PT.Silver Silk Tour &Travel Pekanbaru where located in Jl. Aharuddin Nasution No.77 Simpang Tiga Pekanbaru. The problem in this study is the failure of the company?s sales target has not been achieved in the last 5 years and the percentage of sales target achievement has fluctuated, this study aims to determine the influence of service quality and price determination on customer satisfaction Umroh service users at PT. Silver Silk tour & travel Pekanbaru. In this study use quantitative descriptive with SPSS program. The population in this study are consumers who used the umrah service which amount to 4217 persons. The sampling technique chosen is slovin Formula with a sample of 100 respondents.Hypothesis testing uses a simple linear analysis method and multiple linear analysis with results showing that service quality and price determination have a positive and significant effect on customer satisfaction at PT. Silver Silk Tour & Travel Pekanbaru With the calculation of the coefficient of determination (R2 ) service quality on customer satisfaction the value of R square is 0,565 or 56,5% and price determination on customer satisfaction the value of R square is 0,339 or 33,9% and coefficient of determination (R2) service quality and price determination on customer satisfaction the value of R Square is 0.584. This shows that the quality of service and pricing gives an influence of 58.4% on customer satisfaction of Umrah service users at PT. Silver Silk Tour & Travel Pekanbaru, while the remaining 41.6% is influenced by other variables that are not examined in this study.Key words: Service quality, price determination, Customer satisfaction
PENGARUH KOMUNIKASI PEMASARAN TERINTEGRASI DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PADAHOTEL GRAND ZURI PEKANBARU Simangunsong, Ruth Anugrah; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at Hotel Grand Zuri Pekanbaru, the purpose of this study was to determine the effect of integrated marketing communication and corporate image to customer loyalty in Hotel Grand Zuri Pekanbaru. integrated marketing communication and corporate image as an independent variable (
PENGARUH HARGA, PRODUK, PROMOSI, DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. YAKULT INDONESIA PERSADA CABANG PEKANBARU Nainggolan, Julista; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Price is amount of money imposed on product or service. Definite of price extensivelyis amount of value exchanged by consumer for ownershipbenefits or use of a product or service. Product in the form of tangible goods or not including warp, color, price,prestige of company and retailer, company service. Promotion is activities performed to communicate the goodness of the product. Distribution channel is one very important function in marketing for develop and smooth the flow product and service start from producer until to consumer according to the amount needed. Sales volume is the amount of sales result obtained by the company with make a payment to process transfer of goods from one ofbusiness entity or an individual to other part.This research was conducted at PT Yakult Indonesia Persada cabang Pekanbaru. As for the purpose of this research is to know influence of price, product, promotion, and distribution channel on sales volume at PT. Yakult Indonesia Persada cabang Pekanbaru. Price, product, promotion, and distribution channel as the independent variable (X1X2 X3X4) meanwhile sales volume as the dependent variable (Y). Internal problems of this research is sales volume of the otlet PT Yakult Indonesia Persada cabang Pekanbaru who experienced fluctuations and tends to decrease every year, even not reach sales target. Seen from presentation of yakult product sales realization in the last 5 years. Sample of this reseach taken as 94 respondents of the calculated population using Slovin formula. Data obtained from the result of questionnaire then processed to be examined with statistic through SPSS. From the result of study what is done shows that price, product, promotion, and distribution channel influence positive and significant to sales volume at PT. Yakult Indonesia Persada Cabang Pekanbaru.Keywords: Price, Product, Promotion, and Distribution Channel, On Sales
PENGARUH CITRA MEREK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA PADA PT. CAPELLA DINAMIK NUSANTARA DURI Munte, Santrisya; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at PT. Capella Dinamik Nusantara Duri, the purpose of this study was to determine of brand image and after sales service to consumer satisfaction of Honda motorcycles at PT. Capella Dinamik Nusantara Duri. Brand Image and After Sales Service as an independent variable ) while customer satisfaction as dependent variable (Y)The problem in this research is the number of motorcycle sales that experience Fluctuation in PT. Capella Dinamik Nusantara Duri, in the last 5 years did not reach the target. The sample were taken by 100 respodents from quetionnarire and subsequently processed to then tested with statistics through SPSSFrom the results of tests conducted indicate show that the brand image and after-sales service have a positive and significant impact on customer satisfaction at PT. Capella Dinamik Nusantara Duri.Key words : Brand Image, After Sales Service and Consumer Satisfaction
PELAKSANAAN STRATEGI PROMOSI SEPEDA MOTOR MERK HONDA (DEALER SEPEDA MOTOR HONDA MENARA AGUNG PAYAKUMBUH SUMATERA BARAT) Lestari, Agnes; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Menara Agung Payakumbuh a Hondamotorcycledealers who and sincethe end of2007 .Thesedealers not only sell themotorcycle , but alsothere is anofficial Hondaworkshopthat will serve every customerwho evermadea purchaseof motorcycles in theMenara AgungCabang Payakumbuh . To maintain the company afloat app opriate goals and achieve salestargets and business benef it , the Menara Agung Payaku uh implementing promotionalstrategies to achieve these goals . Research conducted at the Honda Dealers Menara AgungPayakumbuh aims to determine the promotion and impleme t ion of strategies that becomeinhibit ing factors and support in the implementat ion o promotional strategies in theMenaraAgung Cabang Payakumbuh . Data obtained in writing sci t if ic papers obtained bydistribut ing quest ionnaires to some consumers Menara A ung Cabang Payakumbuh selectedrespondents . Data analysis technique used is descript ve analysis techniques , whereafter thedata is collected , the data can be classif ied according to the indicators used in this study .Fromthe research that has been done , it is known tha the implementation of promotionalstrategies in theMenara Agung Cabang Payakumbuh can b categorized as "good enough ".It can be seen from the responses given by the respondents in the study . That is why it isrecommended that Menara Agung Cabang Payakumbuh over he Great Dealer implementpromotional strategies with better , and minimize obst cles that become obstacles in theimplementat ionof promotional strategies .Keyword : pemasaran, bauran pemasaran, promosi, strategi promosi.
FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN JASA RENTAL SCAFFOLDING PADA PT. EVCON JAYA NUSANTARA DI PEKANBARU ", Sulistiani; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The research was conducted in PT Evcon Jaya Nusantara Pekanbaru. The setting ofthe problem is factors affecting sales volume of scafolding rental service at PT chevron JayaNusantara in Pekanbaru. The purpose of this research was determine the influence of salesvolume and to know efforts are being made to increase the sales of service.The author uses descriptive quantitative analysis methods, and some theories aboutsales volume of service. Collecting data using questionnairs and interviews, the sample usedwas accidental sampling. Source of data used are primary data or data obtained fromquestioners and interviews. Secondary data is data obtained from company documents’ PTEvcon Jaya Nusantara. The results indicate that the influence of internal factors serviceprovided , the availability of items and tightening in providing receivables is very affect salesvolume of service. On external factors changes in consumer tastes and the emergence of newrivals also affect sales volume of service.Key words: sales volume of service, scaffolding.
Hubungan Pemberian Motivasi Terhadap Prestasi Kerja Karyawan pada Hotel Resty Menara Pekanbaru Rifky, Muhammad Yanuar; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1 (2014): WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study raises the issue of the relationship of motivation on employeeperformance in Resty Menara Hotel Pekanbaru. The companies need to motivateemployee performance can be increased, therefore the management companyshould provide different forms of motivation to pay attention to needs ofemployees. This study refers to the ERG theory of Clayton Alderver (1972) whichsays that there are three human needs, namely eksistence, relatedness and grow.Population in this study was a hotel employee Resty Menara Pekanbaru, while thedata collection is used questionnaires, interviews and documentation.measurement technique using a likert scale with answers that were given a scoreof 1-5, while the tools of statistical tests in this study is the correlation coefficient.Calculation based on SPSS version 17 for Windows value of the correlationcoefficient of 0.716 which has a value of 0.716 level means there is a strongrelationship. strong relationship of motivation to employee Resty Menara hotelPekanbaru. By t test can be know that t test by (8,706) > t table (3,431) with Sig.(0,000) < 0,05. With the result of t is greater than t table, this means that the workmotivation variables significantly influence job performance. The conclution ismotivation in view of the need existence, relatedness and needs grow undertakenResty Menara Hotel Pekanbaru be effective and can be good categorized. overallemployee has been carrying out duties in accordance with operational standardsprosedure that have been set by Resty Menara Hotel.Keywords : motivation, performance, human resources
HUBUNGAN GAYA KEPEMIMPINAN SELLING DENGAN KEPUASAN KERJA KARYAWAN BAGIAN FRONTLINER PADA METRO PLAZA PASAR SWALAYAN PEKANBARU Kuncoro, Budi; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2 (2014): WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The aim of this research is to know the leadership style and work satisfaction of frontliner employee at Metro Plaza Pasar Swalayan Pekanbaru.This research takes place in Metro Plaza which located at Harapan Raya street no 201 Pekanbaru. This is qualitative research with case study data; investigate the correlation between selling leadership style and work satisfaction of frontliner employee at Metro Plaza pasar Swalayan Pekanbaru, population of this research is the frontliner employee in the and of year 2012, they are 80 persons. Sample taken is the whole population by using sensus technique. Analyzing the data using correlation rank spearman formula.The finding of the research shows that tenponses of respondent about work satisfaction in category agree, where some frontliner employees feel satisfy with the leadership that applied at Metro Plaza Pasar Swalayan Pekanbaru, responses of the respondent about selling leadership style in category good, for most of employess agree with leadership style applied by the company.The result of correlation between selling leadership style and work satisfaction of frontliner employee using rank spearman formula shows that there are great and positive correlation.Keywords: Leadership, Selling Leadership style, work satisfaction
Co-Authors ", Kostanitapi ", Riesmanto ", Roberto ", Yusnani Abda, Nabilatul Adista Wikana Naibaho, Adista Wikana Adityo, Robby Agnes Lestari Aldiva, M. Taufiq Bupi Alfi Ranita Sinaga, Alfi Ranita Almadea, Rury Andi M Rifiyan Arief Anita Sopia Sari, Anita Sopia Anita Vanty Feronika, Anita Vanty Anuar Pranata, Anuar Ardiyanti, Ayu Mila Aysara, Fadhila Azura, Mardian Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christyanto, Danu Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Ekawanti, Ulfa Emilia, Sepni Fadilah, Hefni Fanani, Anwar Firdaus, Afdillah Girsang, Herinto Hamdani, M. Hayatul Mardiyah, Hayatul Herda Novita Sari Husna, Hafifa Indra Ananda, Indra Jasmi, Ridho Yatul Liviesta, Faradina Lusi Maretti Rita, Lusi Maretti Mahezda Lilis Mahmudah, Riva Atul Martha Ulina Hutagalung Melva Elfrida Sinaga, Melva Elfrida Mitra Elda Silvia, Mitra Elda Muhammad Yanuar Rifky Munte, Santrisya Nainggolan, Julista Novia, Hanna Ester Novri Yanti Nur Albania Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putra, Widodo Putriand, Deby Dinanda Putriani, Dian Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Rita Saputriyani, Rita Saputra, Leri Hardian Saragih, Janromeiya Sari, Sella Kurnia Sembiring, Icha Septiyan, Oji Setiawan, Riadi Sherly Rahayu Siallagan, Indra S.P. Sihombing, Yan Firstdyanti Simangunsong, Ruth Anugrah Simatupang, Rachel Florencia Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " SUTRIA ALIMA, SUTRIA Tini Nurhayati, Tini Tondang, Berty Windi Ulita, Christy Elsa Wahyuni, Anom Dwi Wati, Hasda Windarsono, Nurhajat Wulan Sari, Wulan Yuliana, Illa