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Journal : Jurnal Manajemen dan Organisasi

ANALISIS EFEKTIVITAS IKLAN TELEVISI DAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ES KRIM WALL’S MAGNUM BERDASARKAN KARAKTERISTIK GENDER (STUDI KASUS MAHASISWA PROGRAM STRATA-1 IPB) Astriyani, Indri; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.496 KB) | DOI: 10.29244/jmo.v2i3.14215

Abstract

Magnum Manufacturers need to consider the differences between women and men in decision-making purchase of Magnum ice cream. On this basis, the purpose of this study was to (1) Magnum television advertising effectiveness analysis in communicating the advertising message by gender in student-Tier 1, Bogor Agricultural University, (2) analyze the factors that influence the purchase of real students by gender in the purchase Wall's Magnum ice cream by student stratum-1 Institut Pertanian Bogor. Analysis of the data used are Consumer Decision Model (CDM) and Canonical Correlation Analysis with the help of MINITAB 14, SPSS for Windows version 16.0 , Ms Excel and STATISTICA 8.Results of canonical correlation analysis based on respondents generally produced three factors that most influence the purchase of real to buy Magnum ice cream, namely factors friend (0666), knowledge of attributes (0519), trust (0515), and advertising (0.56).The results of the analysis of students based on canonical correlation produced three factors that influence the purchase of real to buy cream of Magnum of ice, i.e., factor of student (0.816), confidence (0.736), and personality (0.725). In students, the most influential factor is the factor of sales people and advertisements.
ANALISIS EFEKTIVITAS SOCIAL MEDIA DAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ES KRIM WALL’S MAGNUM BERDASARKAN KARAKTERISTIK PENGELUARAN (STUDI KASUS MAHASISWA PROGRAM STRATA 1 IPB) Pujasari, Syifa Ratna; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 2 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.175 KB) | DOI: 10.29244/jmo.v2i2.14201

Abstract

The objectives of this study are (1) to find the effectiveness of social media used by Wall's Magnum ice cream based on the characteristics of the expenditure and (2) to analyze the factors that influence consumer purchasing decisions of Wall's Magnum ice cream based on characteristics of the expenditure. The research framework is using the Consumer Decision Model which analyze by regression analysis and consumer purchasing decisions model which analyze by descriptive analysis. The correlations between both models were analyzed by Canonical Correlation using of MINITAB 14, SPSS 16.00, Ms Excel and STATISTICA 8. The path analysis by CDM model for respondent with ? Rp 800,000 expenditure and for respondent with > Rp 800.000 were showing effectiveness of information about Wall's Magnum sent through social media. However, the path analysis showed that CDM model for respondent with ? Rp 800,000 expenditure is more effective rather than the CDM model and for respondent with > Rp 800.000. The results of canonical correlation analysis showed the most influencing factors on purchase decisions for respondent with the expense ? Rp 800,000 are brand and place of purchase, mean while the most influencing factors for respondent with the expenditure> Rp 800,000 are previous experience and packaging.
ANALISIS PENGENDALIAN MUTU JAMBU KRISTAL DENGAN METODE SIX SIGMA DI ADC IPB-ICDF TAIWAN, BOGOR Pratidina, Raisha; Syamsun, Muhammad; Wijaya, Nur Hadi
Jurnal Manajemen dan Organisasi Vol. 6 No. 1 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.362 KB) | DOI: 10.29244/jmo.v6i1.12180

Abstract

Manajemen mutu merupakan salah satu kunci sukses perusahaan untuk memenangkan pasar dan mencapai tujuaannya. Begitu juga yang harus dilakukan oleh Agribussiness Development Center (ADC) Institut Pertanian Bogor (IPB)-Taiwan International Cooperative Development Fund (ADC IPB-ICDF Taiwan). Produk unggulan dari perusahaan adalah jambu Kristal yaitu buah dengan biji yang sedikit, rasa manis dan renyah. Tahun 2012, perusahaan hanya mampu memenuhi sebesar 31% permintaan pasar atas jambu Kristal grade A, serta grade B+, B dan C mencapai 69%. Metode analisis yang digunakan adalah Analisis Defect per Opportunity (DPO), Analisis Defect per million Opportunity (DPMO), Diagram alir proses (Process Flow Diagram), Diagram pareto (Pareto Chart), Peta kendali, Diagram Sebab Akibat (Fishbone Diagram), Failure Mode and Effect Analysis (FMEA) dan Metode Six Sigma. Berdasarkan hasil analisis, terdapat enam Critical To Quality (CTQ) antara lain pembibitan, kondisi lingkungan, pemupukan, perawatan, panen dan pasca panen. Hasil perhitungan kapabilitas sigma selama tahun 2012 masih berada kisaran 2-sigma. Hal ini menunjukkan masih banyak defect dan kapabilitas sigma berada di bawah target (3,4 DPMO). Dengan demikian, untuk saat ini ADC IPB-ICDF Taiwan, Bogor masih belum realistis untuk mengaplikasikan six sigma dikarenakan produk agribisnis yang rentan dan dipengaruhi oleh berbagai faktor alam yang sulit untuk dikendalikan.Kata kunci : jambu Kristal, pengendalian mutu, six sigma
RANCANGAN SISTEM PENGUKURAN KINERJA BERBASIS HUMAN RESOURCE SCORECARD PADA UNIVERSITAS MUHAMMADIYAH LUWUK Abbas, Nurhaeda; Sukmawati, Anggraini; Syamsun, Muhammad
Jurnal Manajemen dan Organisasi Vol. 10 No. 1 (2019): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (994.752 KB) | DOI: 10.29244/jmo.v10i1.28861

Abstract

Today the performance measurement of Muhammadiyah Luwuk uUniversity?s performance has not formulated yet based on University?s vision and mission. It will affect the strategic steps needed and performance improvement efforts in the future.  Human resource scorecard is the right system to be applied in Muhammadiyah Luwuk University. The purpose of this study is to designed a performance measurement system at Muhammadiyah Luwuk University using the Human Resource Scorecard with four perspectives: stakeholder, academic management and kemuhammadiyaan, operational and innovation, as well as and learning. Data was analyzed by analytical hierarchy process method. This research was conducted by distributing questionnaires, focus group discussions and in-depth interview with stakeholders at Muhammadiyah Luwuk University. The results showed that there were 14 strategic objectives and 33 key performance indicators to be achieved by the priority objectives, which are: empowerment and development of faculty, increased administrative process quality, improved sound budget performance and, improvement of the relationship with stakeholders.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN OLAHAN HALAL PADA KONSUMEN Nurhasah, Saniatun; Munandar, Jono M; Syamsun, Muhammad
Jurnal Manajemen dan Organisasi Vol. 8 No. 3 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.583 KB) | DOI: 10.29244/jmo.v8i3.22473

Abstract

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.