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Herwindy Maria Tedjaatmadja
English Department, Petra Christian University, Surabaya, Indonesia

Published : 18 Documents
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ADDRESS TERMS USED BY ONLINE SHOP SELLERS TO THEIR FEMALE TEENAGE CUSTOMERS AND YOUNG MOTHER CUSTOMERS IN FACEBOOK Anggrawan, Deviani S.; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 1, No 1 (2013)
Publisher : K@ta Kita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study is about address terms used by online shop sellers to female teenage and young mother customers as well as their similarities and differences in Facebook. It is supported by theories of address terms by Crystal (2009), Kuntjara (2012), Wardhaugh (2006), and Holmes (2001). She observed eight online shops, four for female teenagers and four for young mothers, ten comments from each shop. The finding reveals three types of address terms were used to female teenagers and five types of address terms were used to young mothers. The similarities are all address terms are female type address terms; formal name did not occur; and several same address terms types occurred in both types of shops. The differences are kinship terms variation in online shops for female teenagers and young mothers; intimate name and other types occurred in online shops for young mothers; and the frequency of each type.
REQUEST STRATEGIES USED BY FIVE STREET DANCE GROUPS LEADERS TO MALE AND FEMALE MEMBERS IN THE MEETING Prayogo, F. S.; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 1, No 1 (2013)
Publisher : K@ta Kita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study entitled “Request Strategies Used by Five Street Dance Group Leaders to Their Male and Female Members in the Meetings” was conducted to know the influence of gender toward the request made by the leaders in the street dance groups’ meetings. The writer observed five young male leaders of five different street dance groups in making request to the male and female members in the meeting. The writer used the theory from Trosborg (1995) to classify the request uttered by the leaders. He found that the leaders mostly used the same request strategy, which is direct strategy to both male and female members in the meetings. The result also showed that the leaders used more indirect strategies, such as mild hints to the female than the male members probably because the leaders tried to be more polite to the female members.
A COMPANY PROFILE: A WAY TO PROMOTE THE NEW ENGLISH FOR BUSINESS COMMUNICATION PROGRAM OF PETRA CHRISTIAN UNIVERSITY Gautama, Jane; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 3, No 8 (2015)
Publisher : K@ta Kita

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Abstract

This Business Communication Final Project (BCFP) is made for English for Business Communication (EBC), a new program of the English Department in Petra Christian University. The background of the study is that only few people know about what EBC is because of EBC’s study focus misunderstanding. Thus, EBC needs a company profile booklet, which functions as not only a resume, but also a marketing tool for EBC, to promote its unique strengths as a new program and attract more potential customers, especially high school students and their parents. The company profile booklet outlines EBC history (“EBC-ED”), general overview (“What is EBC?”), product and service description, successes and milestones (“Why EBC?”), alumni and student testimonials (“What Do Our Alumni and Students Say?), and contact information (“How to Reach Us?”). It is expected that this company profile can benefit EBC in its future growth and development.
The Interactional Styles Used by Male and Female Chairpersons in Petra Christian University Student Executive Board Meetings Cinantya, Anila; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 2, No 3 (2014)
Publisher : K@ta Kita

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Abstract

This study examines the interactional styles related to the role of chairperson used by two female and two male chairpersons in the SEB-PCU meetings. There are three main theories used: interactional styles, gender, and chairpersons and their roles in a meeting. The method used is qualitative approach focusing on the process and the data. The findings reveal that both feminine and masculine interactional styles were used by the chairpersons. The masculine interactional styles were employed to play the roles of chairpersons. The use of interactional styles between female and male chairpersons differs in its ratio although the same linguistic clue was used for the same device. Here, conciliatory feature was not produced by the male chairpersons whereas referentially oriented feature was produced frequently by chairpersons. Overall, it proves that females use more feminine interactional styles while males use more masculine interactional styles. Thus, gender and power play an important role in meeting.
THE IMPLEMENTATION OF COMMUNICATIVE LANGUAGE TEACHING APPROACH IN A SECONDARY SCHOOL IN SURABAYA Shinta, Ina Christina; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 2, No 3 (2014)
Publisher : K@ta Kita

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Abstract

This study is a qualitative study aimed to know the principles of CLT implemented and problems faced by a teacher in an English conversation class of eighth grades in S Secondary School. The data was taken through observation and interview. It was analyzed using Larsen-Freeman’ (2000) and Brown’s (2001) theories and supported by Li (1998) as cited in Ozsevik (2010). The findings revealed that out of sixteen principles, five principles were unachievable, namely using discourse language, being a facilitator, setting social context, having communicative interaction, and producing different utterances. Moreover, the main problem in implementing CLT comes from students’ side, such as students’ low English proficiency, passive style of learning, resistance to participate in communicative classroom activities, and lack of motivation for developing communicative competence. It can be concluded that CLT is a suitable approach in promoting communicative competence for learners as long as the teacher and the students are prepared.
CODES USED BY TWO PAIRS OF IDENTICAL TWINS Gunawan, Wida F.; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 2, No 3 (2014)
Publisher : K@ta Kita

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Abstract

This study is about the codes used by two pairs of identical twins to their co-twin in their daily conversation. It is supported by Wardaugh’s (2006) and Stromswold’s theories (2004) of codes and language development. The data was gathered from the utterances produced in the given role plays. The findings reveal that seven types of codes were used by these pairs of twins. The similarities are all of them did not use secret language and both pairs mostly used Indonesian codes. The differences are the frequency of each code used and in general, Pair 2 is more formal than Pair 1. In conclusion, having Javanese parents does not always mean using Javanese codes when communicating with others and although they are twins, they do not always use similar codes. These differences might happen because of the differences in religion and travel experiences
IMPROVING THE COMPANY PROFILE OF PT. GOLDFINDO INTIKAYU PRATAMA: A WAY TO MAKE IT MORE INTERESTING Tjiang, Cecilia Cathleen; Tedjaatmadja, Herwindy Maria
Kata Kita Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.887 KB) | DOI: 10.9744/katakita.4.2.60-65

Abstract

PT. Goldfindo Intikayu Pratama is a company which manufactures many kinds of furniture of good quality such as beds, tables, chairs, wardrobes, and etc. The company mainly sells its products to distributors of furniture products in the USA. The problem that the company is facing is that its sales have been decreasing lately. This is due to some reasons, one of which is the promotion tool that the company uses. So far, the company has been using its company profile to promote its products. The problem is that the company profile is neither up to date nor interesting in terms of content and design. Some of the information is also irrelevant to the customers. For these reasons, the company needs to modify or change its company profile. The company needs to have a company profile that is much more impressive and interesting so that its potential customers will be interested and buy the company?s products. To realize this, the pictures of the furniture products displayed in the new company profile should be those which the company is currently producing, and which are in trend today or more demanded by most potential customers. In addition, the sentences in the new company profile are supposed to be communicative, simple, and impressive. With the new company profile, it is expected that more customers will be interested and buy the products of PT. Goldfindo Intikayu Pratama. As a result, the company will increase its sales and earn more profit from selling its furniture product
A MARKETING BOOKLET FOR MUARA TOURS: A WAY TO PROMOTE ITS STUDY-TOUR PACKAGES Cornelius, Maria Adeline; Tedjaatmadja, Herwindy Maria
Kata Kita Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.211 KB) | DOI: 10.9744/katakita.4.2.27-31

Abstract

When the writer did her internship at Muara Tours, the writer found that this company had two big problems which affected their business. Muara Tours had failed to advertise study tour packages because Muara Tours does not retain tools that explain the study tour packages. Because of that, the writer comes up with the best solution and the most proper promotional tool which is a marketing booklet. Having a marketing booklet will bring two advantages. First, it assists Muara Tours to advertise study tour packages effectively for the customers. Second, a marketing booklet can use this marketing booklet as a guide for the staff to explain the products. In making this marketing booklet, the writer also considers the potential customers, all aspect in this marketing booklet were simple and attractive. The writer believes that this marketing booklet will assist Muara Tour to lead cooperation between Muara Tour and the customers.
PERSUASIVE STRATEGIES USED BY INSURANCE AGENTS IN PROSPECTING CUSTOMERS BASED ON THE CUSTOMERS’ AGE FACTOR Wijaya, Olivia Olga; Tedjaatmadja, Herwindy Maria
Kata Kita Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.172 KB) | DOI: 10.9744/katakita.5.1.15-20

Abstract

This study aimed to find out the persuasive strategies used by X insurance agents in prospecting the customers and reveal the differences and similarities between persuasive strategies used by insurance agents in prospecting same-age customers and older customers. Through this study, the writer tried to relate the persuasive strategies used by insurance agents to the customers? age factor. The writer chose three insurance agents who worked in X Insurance company and classified the customers into two categories based on their ages; firstly, customers who are in the same-age group as the agents; secondly, customers who are in different-age (older) group from the agents. In the findings, it turned out that in prospecting both customers? categories, the insurance agents used both persuasive strategies proposed by Beebe & Beebe (2012); however some methods of persuasion strategies were not used at all. This study concluded that the age of the customers does not really affect the way insurance agents prospect their customers.
REQUEST STRATEGIES USED BY FIVE STREET DANCE GROUPS LEADERS TO MALE AND FEMALE MEMBERS IN THE MEETING Prayogo, F. S.; Tedjaatmadja, Herwindy Maria
Kata Kita Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.321 KB) | DOI: 10.9744/katakita.1.1.258-264

Abstract

This study entitled ?Request Strategies Used by Five Street Dance Group Leaders to Their Male and Female Members in the Meetings? was conducted to know the influence of gender toward the request made by the leaders in the street dance groups? meetings. The writer observed five young male leaders of five different street dance groups in making request to the male and female members in the meeting. The writer used the theory from Trosborg (1995) to classify the request uttered by the leaders. He found that the leaders mostly used the same request strategy, which is direct strategy to both male and female members in the meetings. The result also showed that the leaders used more indirect strategies, such as mild hints to the female than the male members probably because the leaders tried to be more polite to the female members.