Articles

Determinan Viral Marketing pada Top Brand Online Shop di Indonesia Wardhana, Aditya; Pradana, Mahir
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 32, No. 1, Year 2016 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v32i1.1572

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The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.
Determinan Nilai Pelanggan Dan Implikasinya Pada Dependensi Pelanggan Bengkel Suv Premium Wardhana, Aditya
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 31, No. 1, Year 2015 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v31i1.877

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he implementation of ASEAN Economic Community (AEC) for Indonesia making its big market more capitalized and and grow rapidly. The Indonesian automotive industrial market has become ASEAN’s biggest auto market. Automotive products in Indonesia is divided into two is a variant of commercial vehicles and passenger vehicle. Passenger vehicle is divided into three types namely: sedan, multi purpose vehicle (MPV), sport utility vehicle (SUV). The aim of this study is to investigate the determinants of customer value such as service quality and customer relationship management (CRM) and its implications on customer dependence. This research using a method of survey with a number of population 63.015 customers and 400 respondents as customers at premium SUV authorized service station in urban areas in West Java with using slovin formula. Analysis of data using path analysis. The result of this research concluded that the service quality and customer relationship management influenced partially significant on the perceived value of customers of car workshop premium SUV.
Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium Wardhana, Aditya
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.8 KB) | DOI: 10.23969/trikonomika.v12i2.477

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This study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances. In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis. Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, marketing mix strategy and management of customer relationship management either partially or simultaneously.
Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium Wardhana, Aditya
Jurnal Trikonomika Vol 12, No 2 (2013): Edisi Desember 2013
Publisher : Jurnal Trikonomika

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Abstract

Penelitian ini mengkaji bagaimana implementasi strategi pasar dan bauran pemasaran serta manajemen kerelasian pelanggan yang mempengaruhi nilai pelanggan dan implikasinya pada kinerja pemasaran. Implementasi strategi pasar meliputi segmentasi pasar, penargetan dan pemosisian. Strategi bauran pemasaran meliputi produk, harga, distribusi, dan promosi (4 Ps), sementara itu kinerja pemasaran meliputi volume penjualan, keuntungan, dan pangsa pasar. Penelitian ini menggunakan metode survei dengan data penelitian dikumpulkan dari dari 100 kepala dealer resmi mobil SUV premium di Propinsi Jawa Barat dan Banten sebagai responden, dengan analisis data menggunakan analisis jalur. Berdasarkan hasil penelitian, disimpulkan bahwa kinerja pemasaran dealer resmi mobil SUV premium di Propinsi Jawa Barat dan Banten dipengaruhi oleh nilai pelanggan, dan nilai pelanggan dipengaruhi oleh implementasi strategi pasar dan strategi bauran pemasaran serta manajemen kerelasian pelanggan baik secara parsial maupun simultan.
PENGARUH PENJUALAN PERSONAL TERHADAP PENGETAHUAN PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUV PREMIUM DI JAWA BARAT Wardhana, Aditya; Iba, Zainuddin
JURNAL KEBANGSAAN Vol 3, No 5 (2014): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

This research can provide useful information about the importance of personal selling in building customer knowledge against the products offered by the company (product knowledge), which in turn implies an increase in consumer purchasing decisions. Research using multistage area sampling which combined between cluster random sampling and systematic random sampling done on the consumers car dealer shops in the city of Bandung, as many as 400 respondents as samples. This research using survey method with the quantitative approach. While this research type is descriptive research and verificative explanatory research. To test the hypothesis of research statistical methods used path analysis. Test results found a significant relationship between sales personnel with knowledge of the product, other than that of the test results found no significant influence between the personal selling and product knowledge of the consumer buying decisions either partially or simultaneous.Keywords: Personal Selling, Product Knowledge, Consumer Buying Decision
PENGARUH INFLASI, SUKU BUNGA SBI, NILAI TUKAR RUPIAH TERHADAP USD, PROFITABILITAS, DAN PERTUMBUHAN AKTIVA TERHADAP HARGA SAHAM PERUSAHAAN PEMBIAYAAN DI BURSA EFEK INDONESIA Iba, Zainuddin; Wardhana, Aditya
JURNAL KEBANGSAAN Vol 1, No 1 (2012): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

This research aims at analyzing the influence of inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth and their impact to financing company’s stock price partially and simultaneously. The inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth as independent variables. Financing company’s stock price as dependent variables. The proposed hypotheses: The inflation rate, sertifikat bank Indonesia (SBI) rate, currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth have significance influences to the financing company’s stock price partially and simultaneously. The result of the research has evidenced that inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, corporate’s profitability and asset growth are significantly related to the financing company’s stock price partially and simultaneously. The research methodology is a survey method by descriptive and verificative research. The data processing uses multiple regression models by SPSS statistical software. Population in this research are registered financing companies listed in Indonesia Stock Exchange (Bursa Efek Indonesia) from 31st March 2004 and still listed until 31st March 2011. The result of coefficient of correlation is 61,2% and it’s a strong relation between independent and dependent variables and 38,8% is the impact of other variables were not researched. Based on simultaneous hypotheses testing using F-test and partial hypotheses testing using t-test, it shows the significant impact between independent and dependent variables. From this result, there is main conclution that the company’s profitability and SBI rate have strong significant impact from the others to the financing company’s stock price.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK BENGKEL RESMI TERHADAP NILAI PELANGGAN SERTA IMPLIKASINYA PADA KEPUASAN PELANGGAN (SUATU SURVEY PADA PELANGGAN BENGKEL RESMI KENDARAAN MPV DI BAWAH 2500 CC DI KOTA BANDUNG) Wardhana, Aditya
JURNAL KEBANGSAAN Vol 2, No 3 (2013): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

This research aims to obtain empirical evidence regarding the influence of the quality of service and the brand image of the customers as well as its implications on customer satisfaction workshop ATPM official vehicle MPV under 2500 cc in Bandung. The results of this research are expected to contribute in the development of management science in particular management of marketing and consumer behavior. For the workshop as well as a type of ATPM official practitioners, expected results of this research can provide useful information about the importance of service quality, brand image, customer value, in an effort to increase customer satisfaction. Research conducted on the official workshop ATPM vehicle MPV under 2500 cc in the city of Bandung by as much as 22 official car dealers workshop from 5 ATPM. A population study of 14.947 respondents and of the population of 375 people respondents as samples. This method uses a quantitative approach with survey methods. While his research is descriptive research tipa and verificative explanatory research with a time horizon to its data in the form of cross-sectional that reflects the image of a State at any given moment. To test the hypothesis of research statistical methods used path analysis (path analysis).The test results found no significant relationship between service quality and brand image official workshop, in addition to that of the test results found no significant influence between the service quality and brand image of good customers and partially simultaneous, also found significant effects between the value customers with customer satisfaction.
USULAN RENCANA PENGUKURAN KINERJA STRATEGI BISNIS DENGAN MENGGUNAKAN KERANGKA THE BALANCED SCORECARD PADA PT PERTAMINA GAS (PERSERO) Wardhana, Aditya
JURNAL KEBANGSAAN Vol 2, No 4 (2013): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

The measurement of business performance are still focusing on financial performance as net profit, cost minimization, maximization of existing outputs and the measurement of assets that are tangible, it will not be able to measure the value of penciptaaan assets are intangible. The purpose of this research is to develop a performance measurement framework that is balanced, coherent, and comprehensive on the company which is engaged in the business of gas such as PT Pertamina Gas (Persero) by using the methods of the balanced score card. The research method used is descriptive analysis with a combination of quantitative and qualitative approaches. Data obtained from observation, interview, questionnaire, and a study of the literature. Data analysis and interpretation results illustrate that management companies have the same perception that to improve overall corporate performance starts from the perspective of learning and growth. Keywords : The Balanced Scorecard
ANALISIS PENGARUH DEBT TO EQUITY RATIO, PROFIT MARGIN ON SALES, TOTAL ASSET TURN-OVER, INSTITUTIONAL OWNERSHIP DAN INSIDER OWNERSHIP TERHADAP RETURN ON EQUITY (Studi Perbandingan pada Perusahaan Non Keuangan yang Masuk LQ 45 dan Perusahaan Non Keuangan yang Tidak Masuk LQ 45 di Bursa Efek Indonesia Periode Tahun 2006-2008) Wardhana, Aditya
JURNAL BISNIS STRATEGI Vol 20, No 2 (2011): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.121 KB) | DOI: 10.14710/jbs.20.2.1-14

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Penelitian ini dilakukan untuk menguji pengaruh variabel debt to equity ratio (DER) profit margin on sales (PMS), Total Asset Turnover (TATO), Istitutional Ownership (INSTO), Insider Ownership (INSO) dan Dummy, terhadap Return on Equity (ROE) pada perusahaan non keuangan yang listed di BEI periode 2006-2008.Teknik sampling yang digunakan adalah purposive sampling dengan kriteria: (1) perusahaan yang selalu menyajikan laporan keuangan per Desember 2006-2008, dan (2) perusahaan yang sahamnya ikut dimiliki manajemen per Desember 2006-2008. Data diperoleh berdasarkan publikasi Indonesian Capital Market Directory (ICMD 2009). Diperoleh jumlah sampel sebanyak 86 perusahaan dari 272 perusahaan yang terdaftar di BEI. Teknik analisis yang digunakan adalah regresi berganda dengan persamaan  kuadrat terkecil dan uji hipotesis menggunakan t-statistik untuk menguji koefisien regresi parsial serta f- statistik untuk menguji keberartian pengaruh secara bersama-sama dengan level of significance  5%. Selain itu juga dilakukan uji asumsi klasik yang meliputi uji normalitas,  uji multikolinieritas,  uji heteroskedastisitas dan uji autokorelasi. Sedangkan untuk menguji perbedaan pengaruh debt to equity ratio (DER) profit margin on sales (PMS), Total Asset Turnover (TATO), Istitutional  Ownership  (INSTO), Insider Ownership  (INSO) and Dummy terhadap ROE pada perusahaan non keuangan LQ 45 dan perusahaan non keuangan yang tidak masuk LQ 45 di BEI digunakan variabel dummy.Selama periode pengamatan menunjukkan bahwa data penelitian berdistribusi normal. Berdasarkan hasil penelitian tidak ditemukan ditemukan adanya penyimpangan asumsi klasik, hal ini menunjukkan bahwa data yang tersedia telah memenuhi syarat untuk menggunakan model persamaan regresi linier berganda. Dari hasil analisis menunjukkan bahwa hanya data DER, PMS, dan TATO secara parsial signifikan terhadap ROE di BEI periode 2006-2008 pada level of significance kurang dari 5%, sedangkan  institutional ownership dan insider ownership tidak signifikan terhadap ROE dengan level of significance lebih besar dari 5%.
Pengaruh Kualitas Layanan Mobile Banking (M-Banking) Terhadap Kepuasan Nasabah di Indonesia [Effect of Mobile Banking (M-Banking) Service Quality on Customer Satisfaction in Indonesia] Wardhana, Aditya
DeReMa (Development Research of Management): Jurnal Manajemen Vol 10, No 2 (2015): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v10i2.164

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The research aim was to assess the influence of the service quality of mobile banking (m-banking) against customer satisfaction at the greatest banks in Indonesia. Elements of the quality of mobile banking services (m-banking) were speed, security, accuracy, and trust. The population of this study was bank customers from eight of the greatest bank in Indonesia -- Bank Mandiri, Bank BRI, Bank BCA, Bank BNI, Bank CIMB Niaga, Bank Danamon, Bank Permata, and Bank Panin -- who used mobile banking which totaled 19.9 million customers with the size of the sample being 400 respondents. The sampling method used nonprobability sampling by incidental sampling. The results by using a structural equation modeling (SEM) found significant influences between service quality of mobile banking (m-banking) partially and simultaneously to customer satisfaction.