Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Published : 50 Documents
Articles

A STUDY OF THE INNOVATION POWER OF SMES IN SEMARANG Widiyanto, Ibnu
Jurnal Manajemen dan Kewirausahaan Vol 16, No 2 (2014): SEPTEMBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.04 KB) | DOI: 10.9744/jmk.16.2.131-140

Abstract

The objective of this study was to analyze the reasons why a business could sustain its life. The approaches used were industrial based approach and micro business unit approach. The sampling method was purposive sampling combined by convenience sampling technique.The amount of samples were 100. The method of analysis used were nonparametric statistics and regression analysis. The study found that the innovation power of SMEs in Semarang was quite small (around 5%). This finding was expected to benefit  business actors in Indonesia, namely to help increase innovation power so that their businesses could survive and continue to exist.
ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO (STUDI KASUS PADA KONSUMEN DI BANDENG PRESTO SEMARANG) Tambunan, Krystia; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to determine the effect of Brand Image, Perceived Quality and  price to the buying decision. This study is a descriptive type of research, ie research that describes the objects that relate to decisions of a general nature. Samples used in the study of 100 respondents. In this study using accidental sampling means sampling is that sampling is done by giving a questionnaire to be filled to the consumers who make purchasing decisions on the Bandeng Presto. Data analysis methods used in this study is a descriptive statistical analysis and regression analysis. Descriptive statistical analysis is the interpretation of data obtained in this study and the data processing which is executed by giving descriptions and explanations. Regression analysis include validity and reliability, the classical assumption test, multiple regression analysis, determination of test, test of Goodness of Fit via the F test and t test. The results prove that the three independent variables namely brand image, perceived quality, and price has a positive and significant effect on the dependent variable, namely  Bandeng Presto purchase decision. The results of multiple regression test showed That all independent variables (brand image,  perceived quality, and price) a  positive influence on purchase decisions. The greatest positive influence on purchase decisions Bandeng Presto are on a variable-brand image with a coefficient of 0.478, then the variable  perceived quality with a coefficient of 0.207, while the most influential variables are low that price of the value of the variable coefficient of 0.198.
ANTESEDEN MINAT LOYALITAS Karina Putri, Noventia; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the higher rate of growth of SMEs among the students especially in culinary field. The purpose of this study is to analyze the effect of price perception, the attractiveness of the product, and responsiveness of employees on customer satisfaction and the implications for loyalty interest of Takoyaki 48.The population in this research is the consumers of Takoyaki 48 Semarang. The sample is taken from 130 respondents. The result showed that three of the independent variables directly influencing customer satisfaction, but only one of those which had directly influencing to customer loyalty, that was price perception. Consistent with the previous studies, customer satisfaction has positive relation and significantly mediates the effect of independents variables to engage customer loyalty.
STUDI TENTANG LOYALITAS MEREK Bayu Gustiko, Ardian; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is to investigate why consumers repuchase the products of House of Moo Cafe. This research analyzes and provides empirical evidence on whether product quality and the brand image of impact on brand attitude in improving brand loyalty . Sample of this research are house of moo consumers with 250 people by using non probability sampling techniques. Data analysis methods used are quantitative analysis, reability and validity, classic test assumptions, hypothesis test , coefficient determinan, linear regression analysis as well as test sobel. The result showed that product quality and brand image have a positive towards to brand attitude and product quality, brand image and brand attitude have a positive towards to brand loyalty. The result of sobel test showed brand attitude that mediates between being variable product quality and brand loyalty. Brand attitude that mediate between brand image to brand loyalty.
ANALIS IS FAKTOR-FAKTOR YANG ME MPE NGARUHI NIAT MENGKONS UMS I DAGING HALAL(STUDI PADA KONS UME N MUS LIM DI SE MARANG) Safitri, Afriana; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As the increasing of the consumer need of food, especia lly for meat, it is undeniably that the circulation of unhealthy meat is begin to increase, the unhealthy meat itself is meat that not appropriate with the requirments that already allowed toward domestic products or export import product. Furthermore one of the reason that makes this problem increase is the lack of knowledge and ability of consumers to consider the good and right product (meat) properly and safely. This study is aimed to analyze and provide empirical evidence about whether subjective norm and behavioral control influence on religious awareness on halal products and intention to eat halal meat.The population was the moslem peop le of Semarang who ate red meat. The numberof samples are 100 respondents and the sampling method was accidental sampling.This research  used  a  multip le linear regression  method  with  SPSS  for windows software.The result showed that subjective norm and behavioral control have positive andsignificant impacts on relig ious awareness on hala l products. Further relig ious awareness on  halal  products ,  subjective norm  and  behavioral    control have also  positive and significant impacts on intention to eat halal meat. The most dominant v ariable of model 1 is subjective norm, while for model 2, religious awareness on halal products is the highest influence on intention to eat halal meat.
STUDI TENTANG KOMPETENSI WIRAUSAHA, KEMAMPUAN MENGINDERA PASAR DAN KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA PEMASARAN PADA USAHA MIKRO, KECIL DAN MENENGAH DI SEMARANG Pratomo, Mohammad Rizky Teguh; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of this study is the sales decline of Micro and Small Business Enterprise (MSBE) in Semarang, and the controversy of the research findings about the influences of Entrepreneurial Competence, Market Sensing Capability and Competitive Advantage towards Marketing Performance. The number of sample in this study was 385 Micro and Small Business Enterprise (MSBE) in Semarang, with purposive sampling technique. The questionaires was distributed on March 2015. The data collected from the questionnaires was then processed using multiple regression method.The results of this study show that the two of the independent variables have positive influences to the competitive advantage and market performance. Entrepreneurial competence has the biggest influence to competitive advantage and competitive advantage has the biggest influence to market performance. This results support the previous research that entrepreneurial competence and market-sensing capability has a significant positive influence to competitive advantage and competitive advantage has proven to be an intervening variable to market performance. The conclusion of this study shows that entrepreneurial competence and market-sensing capability has positive and significant influences to competitive advantage and an indirect influence to market performance.
ANTECEDENT KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN Hayuningtyas, Widiastuti Hapsari; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The fast growing of information technology has influenced our daily life, such as internet. The number of internet users tend to grow. One of the most popular activities on internet is online purchase. The aim of this research is to analyze the influences of convenience and website security, on Zysku Xena?s customer purchase decision using trust as an intervening variable. Research samples are 181 Zysku Xena?s customers who have purchased on Zysku Xena?s website. The results indicate that convenience and website security have positive influence on trust. Convenience, website security, and trust have positive effect on customer purchase decision. In the first regression result, convenience gives the greatest influence on trust. On the second regression result, convenience also gives the greatest influence on customer purchase decision. Sobel test result indicates that trust become mediating variable between convenience on customer purchase decision, and website security on purchase decision.
PENGARUH DISKUALITAS PELAYANAN TERHADAP NEGATIVE WORD OF MOUTH (WOM) DENGAN KETIDAKPUASAN PASIEN SEBAGAI VARIABEL INTERVENING (STUDI PADA PUSKESMAS NGESREP DI KOTA SEMARANG) Suratman, Donni Renaldy; Widiyanto, Ibnu
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 1 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.667 KB) | DOI: 10.14710/jsmo.v13i1.13412

Abstract

This research was motivated by a lot of medical patient complaints after visiting toPuskesmas Ngesrep in form of critics and suggestions. It indicates there areunsatisfactory feelings after their visit to Puskesmas Ngesrep that could be because ofdisquality services from the management. This research is aiming to analyze the effect ofdisquality service medic and non-medic toward patient disatisfaction and negative WOM.This research using descriptive and quantitative for data analyze. The samples for thisresearch are 400 patients that visited Puskesmas Nngesrep. Data was collected usingquestionnaires which tested the validity and reliability. The data was analyzed usingmultiple regression.The result of descriptive analysis shown that disquality service medic, disquality servicesnon-medic, patient?s disatisfaction, and negative WOM Puskesmas Ngesrep classified aslow. Statistical tests shown patient?s disatisfaction variable is affecting positively towardnegatif WOM variable (hypothesis 1 is accepted), disquality service medic variable isaffecting positively toward patient?s disatisfaction (hypothesis 2 is accepted), disqualityservices medic variable is affecting positively toward negatif WOM (hypothesis 3 isaccepted), disquality service non-medic is affecting positively toward disatisfactionpatient?s (hypothesis 4 is accepted), and disquality services non-medic variable isaffecting positively toward intention to negative WOM (hypothesis 5 is accepted).Keywords: disquality service medic, disquality service non-medic, patient?sdisatisfaction, negative WOM.
KEPUASAN PELANGGAN DAN MINAT WORD OF MOUTH PENGGUNA MICE HOTEL DI SEMARANG Winda Pinasti, Krisnhoe; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is to investigate factors influencing customer satisfaction of Patra Jasa Semarang Convention Hotel MICE?s users. This satisfaction is likely to increase word of mouth intention. Sample size of this study was 150 respondents. By employing purposive sampling method, the questionaires were distributed to Patra Jasa Semarang Convention Hotel MICE?s users from November 2014 until December 2014. The data then were analyzed by using a multiple regression test. The result showed that three of the independent variables directly influencing customer satisfaction, but only one of those which had directly influencing to word of mouth intention, that was quality of food and baverages variable. Consistent with the previous studies, customer satisfaction has positive relation and significantly mediates the effect of independents variables to engage word of mouth intention.
MINAT WORD OF MOUTH PADA PRODUK PERUMAHAN GRAHA PADMA SEMARANG Tifani, Amelia Gita; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aimed to investigate how physical attractiveness on houses and the beauty of environment affect customer satisfaction and how the satisfaction affects the residents doing word of mouths.The samples of this research were the 320 residents of Perumahan Graha Padma in Kota Semarang using Non Probability Sampling technic. The methods of data analysis used here was quantitative analysis using reliability and validity, classic assumptions test, hypothesis test, determinant coefficients and also multiple linear regression analysis.The results showed that physical attractiveness on houses and the beauty of environment had positive effect on customer satisfactions, while physical attractiveness on houses, the beauty of environment and customer satisfaction had positive effect on word of mouth. From model 1, physical attractiveness gives positive effect on 0,373 while beauty of environment gives positive effect for 0,442 on customer satisfaction. From model 2 physical attractiveness, the beauty of environment and customer satisfaction influenced word of mouth intention around 0,434, 0,286 and 0,214. Thus implies that physical attractiveness gives biggest influence on word of mouth intention.