Articles

PENGARUH ETHNOSENTRISME TERHADAP SIKAP, PREFERENSI DAN PERILAKU PEMBELIAN BUAH LOKAL DAN IMPOR Anggasari, Popy; Yuliati, Lilik Noor; Retnaningsih, Retnaningsih
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (947.065 KB) | DOI: 10.17358/jma.10.2.128-136

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ABSTRACTThe purpose of this research were to 1) analyze the effect of ethnocentrism towards income and educational level; 2) analyze the effect of ethnocentrism on consumers' attitudes; 3) analyze the effect of ethnocentrism on purchasing behavior; 4) analyze the effect of ethnocentrism on consumers? preferences; and 5) formulate marketing strategies of local fruits. The study used a survey approach with descriptive study design and cross sectional study. Data were collected through questionnaires with non probability sampling technique using convenience sampling technique. Consumer ethnocentrism was measured by the consumer ethnocentrism scale. Data were analyzed using structural equation modeling. The results of this study showed that 49,33% of respondents had medium ethnocentrism level. Ethnocentrism has a positive and significant relationship to preferences and buying behavior. Strategy recommendations were made based on the research findings. The fruits need to be segmented by the grade; higher price should be given to the fruit with good quality and attractive appearance, while fruits with lower quality should be given appropriate price.Keywords:  ethnocentrism, attitude, preference, purchasing behavior, fruits, structural equation modeling (SEM)ABSTRAKTujuan daripenelitian ini adalah 1) menganalisis pengaruh hubungan ethnosentrisme terhadap pendapatan dan tingkat pendidikan, 2) menganalisis pengaruh etnosentrisme untuk sikap konsumen, 3) menganalisis pengaruh etnosentrisme untuk perilaku pembelian, 4) menganalisis pengaruh etnosentrisme untuk konsumen preferensi, dan 5) merumuskan strategi pemasaran buah-buahan lokal. Penelitian menggunakan pendekatan survei dengan desain penelitian deskriptif dan cross sectional study. Pengumpulan data dilakukan melalui pengisian kuesioner dengan teknik nonprobability sampling technique menggunakan metode convenience sampling. Etnosentrisme konsumen diukur dengan consumer ethnocentrism scale. Data dianalisis dengan  menggunakan structural equation modeling. Hasil penelitian ini menunjukkan bahwa responden 49,33% memiliki tingkat ethnocentricm menengah. Etnosentrisme memiliki hubungan positif dan signifikan terhadapsikap, preferensi, dan perilaku pembelian. Rekomendasi strategi dibuat berdasarkan temuan pada hasil penelitian, yaitu perlu dilakukan pembagian grade buah-buahan, buah yang memiliki kualitas yang bagus dan tampilan yang menarik dihargai mahal dan buah yamg memiliki kualitas kurang bagus diberi harga yang sesuai. Kata kunci: etnosentrisme, preferensi, perilaku pembelian, buah-buahan, structural equation modeling (SEM)
STRATEGI PEMASARAN LELE SANGKURIANG ORGANIK SURYA KENCANA FARM KOTA BOGOR Rabilla, Raissa Rahmaditya; Satria, Arif; Yuliati, Lilik Noor
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.884 KB) | DOI: 10.29244/mikm.13.2.137-142

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Catfish is one of the most widely cultivated freshwater fish. Bogor is a district and a city that has considerable potential for Catfish farming. This is because the consumption of Catfish is pretty much absorbed by the DKI Jakarta and Bogor city become penyedianya. In 2016 alone, the level of consumption of Catfish in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) is very high. The needs of Jabodetabek community will Catfish reaches 120 tons per day. As quoted from an article, from the amount of these needs, Bogor can only produce Catfish as much as 30 tons per day. This of course becomes an opportunity and a prospect for Catfish farming. This study aims to identify the condition of internal environment and external environment in Surya Kencana Farm. Formulate alternative marketing strategies for Surya Kencana Farm. Determining priority marketing strategy for Surya Kencana Farm. This study uses SWOT analysis to determine alternative choice of marketing strategy for Surya Kencana Farm. Then proceed with QSPM to determine the best strategy that Surya Kencana Farm can do. The results of the analysis with the SWOT and QSPM matrices, obtained alternative strategies that can be implemented, namely utilizing IT progress, such as websites and the internet to inform Lele Sangkuriang product quality, and informing about organic Sangkuriang Catfish produced by SKF is a priority strategy that can be done by SKF.
MANAGING REWARDS TO ENHANCE CUSTOMER VALUE: EMPIRICAL STUDY OF FREQUENT FLYER PROGRAM Kristiani, Enny; Sumarwan, Ujang; Yuliati, Lilik Noor; Saefuddin, Asep
Jurnal Manajemen Teknologi Vol 13, No 1 (2014)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14445.91 KB) | DOI: 10.12695/jmt.2014.13.1.1

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Abstract. The goal of relational program is to retain customers who are profitable to the organization. Reward point is a form of customer loyalty widely used by many industries including airline industry. Airline loyalty program, notorious as Frequent Flyer Program (FFP), is the most sophisticated marketing strategic used by airline industries nowadays. However most airlines have very little understanding of their FFP members yet have a little knowledge about their most valuable customers. Most airlines have inaccurately determined the customer values by only considering business worth of nominal profit generated by FFP members. The value of customers beyond purchasing behavior - called relational worth - has not been commonly captured yet. This non-financial value is predicted as a driver in retaining customers, hence becomes one of crucial factors in preserving the profitability of the organization. For this reason, this paper aims to examine the customer non-financial valuations of FFP members to the airline. The hypotheses are empirically tested with a sample of FFP members of respected airline conducted through online survey (n=475). The data were statistically analyzed using structural equation modeling (SEM). Results indicate that perceived rewards generate higher value of relational worth through indirect relationship by intervening variable of relationship quality than that of generated by a direct relationship.Keywords:Frequent Flyer Program,Customer Relationship Management (CRM), Loyalty Reward Program, Relationship Quality, Relational worth Abstrak. Program loyalitas dilakukan oleh perusahaan dengan tujuan untuk mempertahankan pelanggan yang menguntungkan. Program ini biasanya ditawarkan dengan memberikan insentif (hadiah) kepada pelanggan, seperti pada program Frequent Flyer (FFP) di bisnis penerbangan. Pada umumnya maskapai penerbangan masih belum dapat mengidentifikasi dengan benar pelanggan-pelanggan yang berharga. Pelanggan yang bernilai tinggi masih ditentukan hanya berdasarkan nilai ekonomis (berapa banyak uang yang dibelanjakan pelanggan terhadap maskapai) dan belum mempertimbangkan nilai-nilai sosial pelanggan yang diberikan kepada maskapai. Nilai sosial ini merupakan salah satu penentu keuntungan perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh hadiah yang diberikan kepada pelanggan melalui program loyalitas terhadap nilai relasional yang dihasilkan. Hipotesa diuji dengan menggunakan sampel yang terdiri dari 475 anggota FFP yang diperoleh dengan melalui survey online. Data dianalisis secara statistik dengan Stuctural Equation  Modelling (SEM). Hasil penelitian menunjukkan pengaruh signifikan insentif yang diberikan melalui FFP terhadap nilai sosial pelanggan. Hadiah yang menyebabkan timbulnya perasaan komitmen dan kepuasan pada pelanggan akan menghasilkan nilai sosial yang lebih tinggi.Kata kunci : Frequent Flyer Program, Manajemen Relasional Konsumen, Program Loyalitas, Kualitas Hubungan, Nilai Relasional 
PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HUNIAN GREEN PRODUCT Wardhani, Widya; Sumarwan, Ujang; Yuliati, Lilik Noor
Jurnal Manajemen dan Organisasi Vol. 6 No. 1 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.46 KB) | DOI: 10.29244/jmo.v6i1.12183

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Tujuan dari penelitian ini adalah: 1) Mengidentifikasi faktor-faktor yang mempengaruhi persepsi konsumen terhadap keputusan pembelian green product hunian; 2) Mengidentifikasi faktor-faktor yang mempengaruhi preferensi konsumen keputusan pembelian green product hunian; 3) Menganalisis pengaruh persepsi konsumen dan preferensi keputusan pembelian green product hunian. Data yang diperoleh dari 151 responden dibagi menjadi dua kelompok yaitu kelompok penghuni dan kelompok non penghuni. Dalam penelitian ini, dikembangkan model dengan 30 indikator (27 indikator eksogen, 3 indikator endogen). Data dianalisis dengan Analisis Partial Least Square menggunakan program SmartPLS. Kesimpulan dari penelitian ini adalah variabel produk, fasilitas, citra pengembang, metode pembayaran dan lingkungan memiliki pengaruh yang signifikan terhadap keputusan pembelian green product hunian, sementara variabel harga, promosi, dan faktor sosial tidak berpengaruh secara signifikan.Kata kunci :           keputusan pembelian, partial least square, persepsi konsumen, preferensi konsumen, produk ramah lingkungan
The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach Kristiani, Enny; Sumarwan, Ujang; Yuliati, Lilik Noor; Saefuddin, Asep
Gadjah Mada International Journal of Business Vol 16, No 2 (2014): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.681 KB)

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Research on the customer value to an organization has been widely explored, yet most studies only determined on the financial value based on the customer’s purchasing behavior. The value of customers beyond their purchasing behavior –defined as the relational worth - has not been commonly captured yet. This non-financial value is one of the drivers in retaining customers, hence it becomes a crucial factor in preserving the profitability of the organization. For this reason, this paper aims to examine the customer non-financial valuations of a loyalty reward program. The scope of the study covered a reward program involving consumer exertions in the context of a Frequent Flyer Program (FFP) offered by an airline in Indonesia. The hypotheses are empirically tested with a sample of FFP members conducted through an online survey (n=475). The data were statistically analyzed using structural equation modeling (SEM) as a first order construct. Results indicate that the perceived social rewards lead to an affective and normative commitment as well as consumers’ satisfaction, while the economic reward did not have an effect on developing affective bonds with members for long-term relationships. The relational benefit offered through the FFP creates affectively and normatively committed members who produce relational behaviors, in terms of WOM, immunity, openness and acquiescence of the members to the airline. Furthermore, the FFP members produced social behaviors toward the airline when they felt satisfied with their relational exchanges.          
PARENTING STYLE, FEEDING PATTERNS, AND ADOLESCENT EATING BEHAVIOR IN SOUTH KALIMANTAN BETWEEN MALE AND FEMALE ADOLESCENTS Fitri, Nurfitriliani; Hastuti, Dwi; Yuliati, Lilik Noor
Journal of Family Sciences Vol. 4 No. 2 (2019): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.4.2.130-142

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Parenting style and parenting eating patterns are a way of controlling teenagers eating behavior. This study aims 1) to analyze gender differences in adolescent characteristics, family characteristics, feeding patterns, and eating behavior; 2) to analyze the effect of adolescent characteristics, family characteristics, and feeding patterns on adolescent eating behavior. This study used a cross-sectional study design with survey methods. The sample of this study was 160 adolescents (61 boys and 99 girls who were in grade 10 of high school). The results of the T-test showed that there were no significant gender differences in adolescent characteristics and family characteristics. There were significant differences in authoritarian parenting style, feeding patterns and eating behavior between boys and girls. The results of the regression analysis showed that eating behavior was influenced by age and feeding patterns.
The Influence of Values and Attitude toward Healthy Food Selection at Student of Bogor Agricultural University Syah, Aidha; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol 2, No 2 (2017): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.2.57-65

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The food selection is a process that consumers do every day before consuming any food. The food which is selected for consumption will have an effect for our health. This study aimed to analyze the influence of values and attitudes toward healthy food choices. Design research was using cross sectional study with a survey method using a self-report questionnaire and involving 288 students of PPKU IPB selected by cluster random sampling technique. Data were analyzed using SPSS for descriptive, different test of an independent t-test, correlation analysis and multiple regression analysis. The results showed that there are significant differences in values and attitudes between men and women and meanwhile there was no significant difference in the selection of healthy foods between men and women. Values and attitudes of students have a positive relationship to the choice of healthy foods. The results also showed that the attitude had a positive and significant effect on the choice of healthy foods, otherwise values had no significant effect on the choice of healthy foods.
STUDY ON FACTORS RELATED TO EATING HABITS AND NUTRITIONAL STATUS OF THE ELDERLY AT THE RURAL AND URBAN AREA Herlina, Lina; Wirakusumah, Emma S; Yuliati, Lilik Noor
Media Gizi dan Keluarga Vol. 25 No. 1 (2001): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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The study show result that the average educational level, the average expenses of consumption, the average level of the eating habits, the average body mass index in both area are clearly different. The average level of nutrition knowledge and health of the elderly in the rural areas proved differently with those in the urban. The average of teeth amount of the elderly in the rural is not clearly different with those in the urban. Almost all the average level of consumption of the nutrient elements (Energi, Protein, Vit.A, Vit.C, Ca, Fe) in both area, none of them reach 100,00 % of the Recommended Dietary Allowances, except for the level of consumption of Phosphor and Vit.B1 (urban). of the elderly people in both area categorized into good nutrition status, and both clearly different. The eating habits do not affect the nutrition status of the elderly people. The factors that affects towards the eating habit of the elderly people are knowledge and health.
THE USE OF TARO FLOUR (COLOCASIA ESCULENTA (L.) SCHOTT) AS INGREDIENT SUBSTITUTION OF WHEAT FLOUR IN MAKING COOKIES Therik, Fuadini; Marliyati, Sri Anna; Yuliati, Lilik Noor
Media Gizi dan Keluarga Vol. 25 No. 1 (2001): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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The objective of this research are to know the best level substitution of wheat flour by taro flour in making cookies, to know the nutrient contain of cookies and consumer acceptability of cookies had substitution by taro flour. Substitution of taro flour were 0%, 10%, 20% and 30%. The result of this research showed that taro flour contained moisture 5,72%, ash 2,24%, fat 2,01%, protein 3,90%, carbohydrate 91,70%, crude fibre 2,70% and calorie 400,91 Kal. The cookies contained moisture 2,93-3,38%, ash 1,53-1,83%, fat 35,37-39,87%, protein 6,35-7,28%, crude fibre 0,66-1,15%, carbohydrate 51,44-55,92% and calorie 570,81-593,24 Kal. The panellist like the cookies produced and the best level substitution is 20%.
IMPROVEMENT OF HEALTHY LIFE BEHAVIOR IN RURAL FAMILIES Saad, Nino Yayah; Adiyyah, .; Karsin, Emmy; Yuliati, Lilik Noor
Media Gizi dan Keluarga Vol. 24 No. 2 (2000): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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Abstract

The general objective of the research was to study healthy life behavior of rural families and to determine its influential factors. Meanwhile the specific objectives were (1) to identify healthy life behavior of rural families, (2) to determine factors affecting the behavior, and (3) to formulate effort to improve the family healthy life behavior. The research was conducted in the sub-districts of Leuwiliang and Cibungbulang, Bogor, from February to December 1999. The population of the study was families at which the father and the mother present. It was 305 families involved in the study which consisted of 194 families from Leuwiliang Sub-district and 111 families from Cibungbulang Sub-district. Collected data consist of primary and secondary data. The researchers analyzed data descriptively and employed statistical method of multiple regression analysis. The study indicates that most respondents are categorized to have good knowledge (62,1%) and good attitude (97,4%) toward nutrition and health. Meanwhile, in term of practices of healthy life, 92,8 percent of respondents are classified as having moderate category. The score of knowledge tends to be influenced by the number of obtained information, wife educational attainment, and score of attitude and practice toward health and nutrition. The attitude toward nutrition and health is affected by the level of knowledge, and the practice of healthy life is influenced by the educational attainment and the knowledge toward health and nutrition. Based on the findings, the study suggests to develop extension programs about self-cleanliness, the required need of food and nutrition, particularly for pregnant mothers, home sanitation, and proper age of supplementary feeding. The programs are basically to increase the knowledge and awareness of the parents about healthy life behavior. In addition to that, it is necessary to conduct assistance programs in tile (cement) flooring, family toilet making, air ventilation renovating, and healthy-clean water supplying.Keywords: healthy life behavior, nutrition knowledge an attitude
Co-Authors . Adiyyah Anggi Mayang Sari Arif Imam Suroso Arif Satria Aris Solikhah, Aris Asep Rustiawan Asep Saefuddin Azizah, Yasmin Bagus Sartono Budi Suharjo Bunasor Sanim Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dini Aprilia Dwi Hastuti Emma S Wirakusumah Emmy Karsin Enny Kristiani Fitri, Nurfitriliani Fuadini Therik Gultom, Winarni Saftarya Timedina Hari Wijayanto Hartoyo Hartoyo Hendarsyah, Rachman Herien Puspitawati Hilda Fauziah, Hilda Hotmauli Adina Riska, Hotmauli Adina Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro, Hurriyyatun Inna Kurnia Hidayat Irmayani Nurasrina Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Kinanti Prabandari, Kinanti Kristiani, Enny Laili, Mahsiani Mina Lina Herlina Megawati Simanjuntak Mia Fitriyah Setianingrum, Mia Fitriyah Moh. Djemdjem Djamaludin Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Nino Yayah Saad Northa Idaman Oktriyanto Oktriyanto, Oktriyanto Popy Anggasari Rabilla, Raissa Rahmaditya Rahmaita Rahmaita, Rahmaita Rahman, Fandi Yanuar Rahmanu, Riza Rani Maulanasari Rantetoding, Rangga Jayanti Retnaningsih Retnaningsih Rika Hardani, Rika Rini Andriyani Rizky Perdana Putra, Rizky Perdana Roza, Yeni Dilla Sarma, Ma'mun Seliana, Neni Setiadi Djohar Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Suwarsinah, Heny K Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Tin Herawati Ujang Sumarwan Wardhani, Widya Wibowo, Arie Satryo Yuza Anzola Zikri, Zikri