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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi,

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMBELI KERIPIK MEREK MA ICIH DI LINGKUNGAN MAHASISWA UNIVERSITAS BSI BANDUNG Bagianto, Agus; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 1 No 1 (2017): Januari-April 2017
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.vol1.iss1.pp53-70

Abstract

Lahirnya keripik singkong merek ma icih dengan inovasi dan strategi pemasaran yang unik membuat keripik ma icih menjadi tren dikalangan masyarakat pada umumnya dan kalangan mahasiswa pada khususnya, dan menjadi pemicu lahirnya produk-produk serupa bahkan meniru produk merek ma icih. Maka kegiatan pemasaran yang baik dan tepat yang akan memegang peranan penting dalam menunjang kelangsungan usaha dan perkembangan perusahaan.             Perilaku konsumen merupakan salah satu dasar dalam menerapkan strategi pemasaran untuk mencapai tujuan kepuasan bagi konsumen, sehingga diharapkan dapat membawa kepada peningkatan penjualan yang berakibat langsung pada peningkatan pasar.             Tujuan dari penelitian ini adalah untuk mengetahui penerapan strategi pemasaran keripik merek ma icih terhadap perilaku konsumen mahasiswa Universitas BSI Bandung Fakultas Ekonomi kelas sore melalui penerapan (kualitas, harga, distribusi dan promosi) dalam mempertahankan dan meningkatkan pasar.             Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif dengan menggunakan analisis regresi berganda (Multiple regresional analisis) dengan uji F dan uji T.             Berdasarkan hasil penelitian dan pembahasan yang dilakukan maka dapat ditarik kesimpulan bahwa variabel kualitas, harga, distribusi dan promosi berpengaruh secara simultan terhadap perilaku konsumen dalam membeli keripik merek ma icih, dan secara parsial atau masing-masing variabel berpengaruh signifikan terhadap perilaku konsumen dalam membeli keripik merek ma icih.
PENGARUH KEPEMIMPINAN DAN MOTIVASI ANAK ASUH TERHADAP KESEJAHTERAAN SOSIAL ANAK ASUH DI PANTI ASUHAN KURNIA ASIH BANDUNG Bagianto, Agus; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 2 No 1 (2018): Januari=April 2018
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/jimea.vol1.iss1.pp10-29

Abstract

The research was done at Kurnia Asih Orphanage in Bandung. The cases was formulated as follow : are there the influence of leadership to ward the social welfare of the foster child and are there the influence of motivation of the foster child to ward the social welfare of  the foster child, then  are there the influence of leadership and the motivation of a  foster child as simultanously to ward the social welfare of a  foster child at Kurnia Asih Orphanage. The research  methode used descriptive analysis and the application to operate has been used by SPSS.16 with the 50 population as respondent for all  children who live in Kurnia Asih Orphanage. The data analysis technique has been used the cross tabulation statistic analysis to be seen from gender and the age of children and means one-way anova to be seen from levels of education and the status of the child. Then used the correlation analysis technique to know about correlationship degree among the research variabel and path analysis technique. The research of result that the leadership, motivation of the  foster child and sosial welfare of the foster child variable is the best category. There are the influential a significant positive the leadership (X1) toward the social welfare of a  foster child (Y) at Kurnia Asih Orphanage, has got 0,391 or 39,1%. There are the the influential a significant positive the motivation of a  foster child (X2) toward the social welfare of a  foster child (Y) at Kurnia Asih Orphanage, has got 0,413 or 41,3%. there  are the influence of leadership (X1) and the motivation of a  foster child (X2) as simultanously to ward the social welfare of a  foster child (Y) at Kurnia Asih Orphanage, has got 0,545 or 54,5%. The Conclusion from this research is proved the influential a significant positive between the leadership (X1) and the motivation of the foster child (X2) toward social welfare of the foster child (Y) at Kurnia Asih Orphanage.
PENGARUH MODERNISASI SISTEM ADMINISTRASI PERPAJAKAN DAN PENYULUHAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK BADAN Qodariyah, Indri Nur Alfi; Suryadi, Dedi; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 2 No 3 (2018): September-Desember 2018
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.vol2.iss3.pp84-108

Abstract

Penelitian ini dilakukan untuk melihat pengaruh modernisasi sistem administrasi perpajakan dan penyuluhan perpajakan terhadap kepatuhan wajib pajak badan di Kantor Pelayanan Pajak (KPP) Pratama X di Jawa Barat. Manfaat penelitian ini untuk menambah pengetahuan bagi penulis, memberi masukan dan bahan evaluasi bagi Kantor Pelayanan Pajak (KPP) Pratama X di Jawa Barat atas modernisasi sistem administrasi perpajakan, dan manfaat bagi akademisi menjadi bahan untuk memperkaya wawasan mengenai modernisasi sistem administrasi perpajakan dan penyuluhan perpajakan terhadap kepatuhan wajib pajak badan. Metode penelitian yang digunakan adalah metode penelitian deskriptif dan verifikatif, dan teknik pengumpulan data dengan cara penyebaran kuesioner. Pengolahan data dilakukan dengan metode statistik nonparametrik dengan menggunakan analisis regresi berganda. Berdasarkan hasil penelitian dapat disimpulkan bahwa modernisasi sistem administrasi perpajakan dan penyuluhan perpajakan berpengaruh secara simultan terhadap kepatuhan wajib pajak badan di Kantor Pelayanan Pajak (KPP) Pratama X di Jawa Barat.
PENGARUH PEMERIKSAAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DAN DAMPAKNYA TERHADAP EFEKTIVITAS PENERIMAAN PAJAK PENGHASILAN BADAN RW, Neng Siti; Bagianto, Agus; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 2 No 2 (2018): Mei-Agustus 2018
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/jimea.vol2.iss2.pp115-143

Abstract

Human resources are a supporting factor for companies to survive in competition. Compensation plays an important role in improving employee performance, one of the main reasons a person works is to make ends meet. Someone will work maximally to get the compensation in accordance with expectations. The compensation policy in addition to rewarding employees for the work performed by employees is also one way to retain potential employees. Based on the variables studied, the research method used in this research is descriptive and associative method. Descriptive research is a study conducted to determine the value of independent variables and does not make the comparison of variables with other variables Descriptive research here aims to obtain a picture of direct compensation, indirect compensation and employee performance at PT Pranata Jaya Abadi. While the method of associative research is research that aims to determine the influence or also the relationship between two variables or more. The results of this study show a multiple linear regression equation as follows: Y = 0.414 + 0.997X1 + 0.866X2, which can be interpreted as that the variables X1 and X2 are zero (0), then the variable Y will be worth 0.414 units; if the direct compensation (X1) increases by one unit and the other variable is constant, then the Y variable will increase by 0.997 units, and if the indirect compensation (X2) increases by one unit and the other variable is constant, then the Y variable will increase by 0.866 units. The conclusion of this study obtained the value of determination coefficient of 82.7% or the value of 0.827 which indicates the meaning that direct compensation (X1) and indirect compensation (X2) gives simultaneous effect of 82.7% on employee performance (Y ). While the rest of 17.3% influenced by other factors that ignored the author. The value of Adjusted R2 0.820 or the value of 82.0% indicating the meaning that, if there are other independent variables to be included, direct and indirect compensation variables, remain to have an effect of 82.0%. Against employee performance.
PENGARUH MODERNISASI SISTEM ADMINISTRASI DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI PADA KPP PRATAMA BANDUNG X Zuhdi, Muhammad Imam; Suryadi, Dedi; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 3 No 1 (2019): Januari - April 2019
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to see how much influence the modernization of the administration system and tax sanctions on individual taxpayer compliance. The benefits of this research are to increase knowledge for researchers, provide input and information to the Bandung X Pratama Tax Service Office about the modernization of the tax administration system, taxation sanctions, and taxpayer compliance, especially private individuals. And the benefits for academics are a reference in conducting further research. The research method used is multiple linear regression methods, and data collection techniques by distributing questionnaires to the tax service section section employees and employees of the tax supervision and consulting section. The results of the regression coefficient prove that the modernization of the administrative system affects the compliance of individual taxpayers and tax sanctions affect the compliance of individual taxpayers. As well as the Modernization of the Administration System and Tax Sanctions together affect the Compliance of Individual Taxpayers at KPP Pratama Bandung X.
PENGARUH PERENCANAAN PAJAK DAN UKURAN PERUSAHAAN TERHADAP MANAJEMEN LABA Lestari, Dea Safitri Ayu; Kurnia, Ia; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 2 No 3 (2018): September-Desember 2018
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.vol2.iss3.pp84-108

Abstract

This research was conducted to see the effect of tax planning and company size on earnings management (Empirical Study on Company MAnufacturing Listed In Indonesia Stock Exchange). The factors tested in this study are tax planning and company size as independent variables and earnings management as the dependent variable.                This type of research is descriptive method of analysis and type of research is quantitative research. The population in this study is a manufacturing company listed on the Indonesia Stock Exchange during the period 2015-2017. Sampling technique in this study using purposive sampling technique, so that obtained the number of samples of 21 companies with the final data amounted to 63 financial statements. Sources of data in this study are secondary data downloaded through www.idx.co.id and corporate website each in the form of annual financial statements of the company for 3 years in the period 2015 to 2017. Data analysis techniques in this study using multiple linear regression analysis.                 The results of this study indicate that simultaneously tax planning and the size of the company have a significant influence on the earings management in manufacturing companies listed on the Indonesia Stock sExchange for the 2015-2017 period.
PENGARUH PENGETAHUAN PAJAK DAN KEPEMILIKAN NPWP TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI MELALUI RELIGIUSITAS SEBAGAI VARIABEL INTERVENING Ernawati, Ernawati; Yuniati, Yuniati; Rustandi, Rustandi
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 3 No 2 (2019): Mei-Agustus 2019
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk melihat pengaruh pengetahuan pajak dan kepemilikan NPWP terhadap kepatuhan wajib pajak orang pribadi melalui religiusitas sebagai variabel intervening. Manfaat penelitian ini untuk menambah ilmu pengetahuan bagi penulis, memberikan masukan kepada Kantor Pelayanan Pajak Pratama X di Jawa Barat, tentang pengetahuan pajak dan kepemilikan NPWP terhadap kepatuhan wajib pajak orang pribadi melalui religiusitas sebagai variabel intervening, dan manfaat bagi akademis menjadi referensi dalam melakukan penelitian-penelitian selanjutnya. Metode penelitian yang digunakan adalah metode penelitian deskriptif analitis, dan teknik pengumpulan data dengan cara penyebaran kuesioner. Pengolahan data dilakukan dengan metode statistik nonparametrik dengan menggunakan analisis jalur (path analysis) dimana analisis jalur tidak hanya menguji pengaruh langsung saja, tetapi juga menjelaskan tentang pengaruh tidak langsung yang diberikan variabel bebas melalui variabel intervening terhadap variabel terikat. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara tidak langsung pengetahuan pajak dan kepemilikan NPWP melalui religiusitas mempunyai pengaruh signifikan terhadap kepatuhan wajib pajak orang pribadi pada kantor pelayanan pajak di Kantor Pelayanan Pajak Pratama X di Jawa Barat.